10 Car Parts Affiliate Programs

Hello there Sea Changers. Welcome back to my series of program lists to assist those of you looking to fund your sea change with affiliate marketing. Today we are going to take a look under the hood at my 10 car parts affiliate programs to service in 2020. The world of cars is an extremely lucrative online market purely due to the fact that there are so many facets to it. There are a car enthusiasts who will spend whatever it takes to make their pride and joy the absolute best it can be through to the family wagon, 4WD hobbyists and of course, commercial drivers. All of which need parts and accessories to improve or fit out their vehicles or to simply keep those four wheels turning…

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Before we begin however, I am conscious that there are a number of different areas or sub niches within this subject hence the quantity of affiliate programs to choose from may be just as large. So how have I picked my best 10? Well… I really just wanted to give you a good cross section of what is out there so I did some searching around and checked a few out and chose them by looking at:

  • What they offer
  • Commission rates
  • Payment terms
  • Cookie duration
  • Application processes
  • Affiliate/Marketing materials provided

Before we start however, let’s have a look at what I mean by the term ‘car parts’ and how it can be incorporated within an affiliate marketing website…

What do we mean by car parts?

In my post on how to sell car accessories online, I outlined my research that there are roughly 1.2 billion cars on the road worldwide. So for this post, I am going to focus on anything that is added to these vehicles post-market, as in not the sale of the cars themselves, rather anything and everything that can be added to it once it is driven out of the lot.

And as I have mentioned above, there is quite a lot that we could look into when it comes to auto accessories and parts so for this post, I have tried to cover a good cross section of car parts affiliate program options covering:

  • General equipment
  • Engine parts
  • Internal and external accessories
  • Manufacturer and vehicle type parts and accessories
  • Wheels
  • Motor sports memorabilia

And of course anything else you can think of when it comes to car parts… So, if you are looking to set up an online business in this space, let’s check them out below.

Car Parts Affiliate Programs - stripe 1

What can affiliate marketers promote?

There are essentially no real barriers to what affiliate marketers can promote when it comes to the old automobile. There are however some things to be aware of as you run your eye over auto part affiliate program possibilities that may suit your site. These are:

  1. Know your audience, some are looking for specifics and want the best whilst others are hoping to just keep their vehicles running on a budget. Choose your affiliate sites accordingly.
  2. Hard core car enthusiasts and/or professionals will not take risks if they don’t trust you or your affiliate site. Make sure the programs you choose are reputable and have good recourse options if the purchaser is not happy.
  3. Those purchasing as a new hobby, or finally starting to do up that jalopy they have always dreamed about will need to know exactly what they need and that the products you are promoting will fit in with their requirements. Make sure your programs can provide the products to back up the information that you are covering.
  4. Don’t under estimate the buying power of the car enthusiast – just make sure you are giving them the information they need and how it can improve the look and feel of their pride and joy.

That said, stats show that people will spend money on car accessories and parts online if it can make their lives easier so as long as you are meeting their needs and solving problems, then you are on the right track (no pun intended haha). And to give you a boost, let’s have a look at 10 programs that I have found below:

Autobarn

Car Parts Affiliate Programs - Autobarn

Let’s start with an all in one site in Autobarn. Autobarn is a one of America’s largest auto parts & accessories retailers and wholesalers offering over 35,000 name-brand parts and accessories. With those numbers there is obviously too much to list here however their main categories include:

  • Accessories
  • Auto Parts
  • Car Care Products
  • Oils and Additives

Car Parts Affiliate Programs - Autobarn stripe

The list above really does not do the site justice but just assume that if there is something that your readers need for their car and this site does not have it, then it probably doesn’t exist. This is a great site for affiliates as it allows you to cover all aspects of car care and maintenance in the one spot and there is certainly enough here to build an affiliate site around.

Car Parts Affiliate Programs - Autobarn affiliate

Commission Rate: 8%

Payment Terms: Monthly

Cookie Duration: 10 Days.

Application required?: Yes, Autobarn’s affiliate program is managed by CJ Affiliates. You will be required to apply for an account then for the Autobarn affiliate program. You will need to enter personal and website information as well as promotional plans and platforms to be used.

Marketing material provided: Banners, text links,

Join the Autobarn affiliate program here


JC Whitney

Car Parts Affiliate Programs - JC Whitney

JC Whitney is another massive automobile related site offering a great range of parts and accessories for autos, trucks, motorcycles, Sport Compacts, SUVs, Jeeps, RVs, ATVs, and more – in fact, there are products to cover almost everything required to keep that car in ship shape form. Again, there is so much there that we could not even begin to cover everything here but their main categories include:

  • Auto Body Parts and Mirrors
  • Headlights and lighting
  • Engine and Drivetrain
  • Brakes, suspension and steering
  • Interior accessories
  • Exterior accessories
  • Tools and garage
  • Wheels and tyres

Car Parts Affiliate Programs - JC Whitney stripe

As with Autobarn above, there is definitely enough here to build an affiliate marketing site around and as an advantage to affiliates who are looking to narrow their focus, this site allows visitors to choose products based on make and model from all of the most well-known brands and car makers.

Car Parts Affiliate Programs - JC Whitney affiliate

Commission Rate: up to 8%

Payment Terms: Monthly

Cookie Duration: 30 Days

Application required?: Yes, JC Whitney’s affiliate program is managed by Impact Radius. You will be required to apply for an account then for the JC Whitney affiliate program. You will need to enter personal and website information as well as promotional plans and platforms to be used.

Marketing material provided: Text links, banners

Join the JC Whitney affiliate program here


carparts.com

Car Parts Affiliate Programs - carparts.com

As the name suggests, carparts.com is an all encompassing car parts site that deals with all of the well-known brands covering just about every car manufacturer in the U.S. and Europe.  Their main catalogue is similar to the first two sites listed here – i.e. they have everything you could possibly need to do with car parts including (as an example and certainly not limited to):

  • Axle Assembly
  • Brake Disc and Pad Kit
  • Bumper
  • Bumper Cover
  • Catalytic Converter
  • Control Arm
  • Control Arm Kit
  • Cooling Fan Assembly
  • Door Lock Actuator
  • Driveshaft
  • Exterior Door Handle
  • Fender
  • Fender Liner
  • Fog Light
  • Fuel Pump
  • Fuel Tank
  • Grille Assembly
  • Headlight
  • Hood
  • Ignition Coil
  • Mirror
  • Oxygen Sensor
  • Radiator
  • Radiator Support
  • Shock Absorber and Strut Assembly
  • Step Bumper
  • Tail Light
  • Timing Chain Kit
  • Wheel Hub
  • Window Regulator

Car Parts Affiliate Programs - carparts.com stripe

Again this site could definitely be utilised to build a generalist business around or as a great addition to the any site focused on individual manufacturer or a particular area of the car as well.

Car Parts Affiliate Programs - carparts.com affiliate

Commission Rate:

  • 10% – base
  • 11% – $5000+ sales
  • 12% – $10000+ sales

Payment Terms: Monthly

Cookie Duration: 45 Days

Application required?: Yes, the carparts.com’s affiliate program is managed by Impact Radius. You will be required to apply for an account then for the carparts.com affiliate program. You will need to enter personal and website information as well as promotional plans and platforms to be used.

Marketing material provided: Text links, banners, data feed, coupons

Join the carparts.com affiliate program here


Euro Car Parts

Car Parts Affiliate Programs - euro car parts

Euro Car Parts is a UK based site focusing on, as per the name, European car accessories and parts. As with the sites above, they carry a large array of products including:

  • Brakes
  • Engine Parts
  • Suspension & Steering
  • Transmission
  • Cooling & Heating
  • Electrical & Lighting
  • Body & Exhaust
  • Lubricants & Fluid
  • Batteries
  • Oil
  • Wiper Blades
  • Bulbs
  • Accessories
  • Car Care
  • Tools
  • Toys and tech
  • Performance parts

Car Parts Affiliate Programs - euro car parts stripe

There is definitely enough on this site to base an entire affiliate marketing site around as there are good options for both the new and professional car owner as well as those dealing with sub niche sites. They stock all of the well-known brands and offer many at discount which is great for budget focused sites as well.

Car Parts Affiliate Programs - euro car parts affiliate

Commission Rate: 3% (£0.20 on all Click and Collect orders)

Payment Terms: Monthly

Cookie Duration: Not Stated

Application required?: Yes, the Euro Car Parts affiliate program is managed by Affiliate Window Network. You will be required to apply for an account then for the Euro Car Parts affiliate program. You will need to enter personal and website information to apply.

Marketing material provided: Banners, Text Links

Join the Euro Car Parts affiliate program here


Morris 4×4 Center

Car Parts Affiliate Programs - Morris 4x4

Now we start to narrow our focus a little with Morris 4×4 Center. As the name suggests, Morris 4×4 Center is a “leading e-commerce destination for Jeep and 4×4 enthusiasts looking to outfit and enhance their driving experience”. They provide access to over 40,000 products making their range too much to list here however the main categories include:

  • Bumpers
  • Drivetrain
  • Engine/Underhood
  • Exterior
  • Interior
  • Lighting
  • Suspension
  • Wheels/Tyres
  • Winches/Recovery
  • Lifestyle
  • Replacement parts

There really is so much more that I could keep listing for quite a while – but you get the picture.

Car Parts Affiliate Programs - Morris 4x4 Stripe

This site is definitely one that you would build an entire affiliate marketing business around in either the generalised car parts of 4WD specific niches. It would also make a great companion/add on to just about any outdoors, beach or camping related niche possible as well.

Car Parts Affiliate Programs - Morris 4x4 affiliate

Commission Rate: 5% (2% for coupon)

Payment Terms: Monthly

Cookie Duration: 30 Days

Application required?: Yes, Morris 4×4 Center’s affiliate program is managed by CJ Affiliates. You will be required to apply for an account then for the Morris 4×4 Center affiliate program. You will need to enter personal and website information to apply.

Marketing material provided: Text links, banners, product feed

Join the Morris 4×4 Center affiliate program here

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Rugged Rocks

Car Parts Affiliate Programs - Rugged Rocks

If your site has anything to do with auto or 4WD parts for Nissan vehicles then Rugged Rocks would be well worth investigating. The site caters to the 4×4 needs of Nissan enthusiasts covering parts and accessories for all models old and new including:

  • Armada – 2004 – 2015
  • Frontier – 1998 – 2018
  • Pathfinder – 1985 – 2012
  • Patrol – 1987 – 2017
  • Titan – 2004 – 2015
  • Xterra – 2000 – 2015

Now, there are so many parts and accessories for them that I am not going to even try and list them all here. I am no expert I admit but by the looks of it I am fairly confident that if there is a branded item needed for any of the above models and they do not list it, then you are not going to find it… (they do order them in of course)

Car Parts Affiliate Programs - Rugged Rocks stripe

There is probably not enough here to base an entire affiliate marketing business around unless you are focused heavily on Nissan 4×4 vehicles however their offerings would certainly be a great addition to any 4×4, off-road or vehicular camping niche. There is also a fantastic range of tools and swap information to assist you with post ideas and reviews and well as extra information for your readers.

Car Parts Affiliate Programs - Rugged Rocks affiliate

Commission Rate: 3%

Payment Terms: Monthly

Cookie Duration: Not Stated

Application required?: Yes, you will need to enter personal and website information as part of the application.

Marketing material provided: Text Links

Join the Rugged Rocks affiliate program here


Ox Wheels

Car Parts Affiliate Programs - Ox Wheels

Here we head into the world of wheels with Ox Wheels. Ox Wheels is an Australian based site offering a huge range of wheels for:

  • Cars
  • SUVs
  • 4×4

There are also customisable options as well as a good range of accessories and parts including:

  • Aluminium Nuts
  • Aluminium Top
  • Bolts – ball shape
  • Caps
  • Close end key nuts
  • Hooks
  • Hub rings
  • Keys
  • Key bolts
  • Key nuts
  • Lock bolts
  • Lock key nuts
  • Open end key nuts
  • Open end nuts
  • PCD gauges
  • Spacers
  • Aluminium valves

Car Parts Affiliate Programs - Ox Wheels stripe

This would make a great addition to any car part or accessories site aimed at professionals and hobbyists alike and also those working in the 4×4, street car or amateur racing niches as well.

Car Parts Affiliate Programs - Ox Wheels affiliate

Commission Rate: 5%

Payment Terms: Monthly

Cookie Duration: Not Stated

Application required?: Yes, you will need to enter personal and website information to apply.

Marketing material provided: Text links

Join the Ox Wheels affiliate program here


Vivid Racing

Car Parts Affiliate Programs - Vivid Racing

Our next site, Vivid Racing, is one for the speed nuts and covers a huge range of parts and accessories for the performance automotive industry including:

  • Air Intakes
  • Big Brake Kits
  • Brake Parts
  • Body Aero Kits
  • ECU Tuning
  • Electronics
  • Engine Internals
  • Engine Upgrades
  • Exhaust Parts
  • Exterior Fuel Components
  • Gauges
  • Interior OEM Parts
  • Power Packages
  • Pulleys
  • Racing Gear
  • Radiator Parts
  • Roll Bars
  • Cages
  • Suspension
  • Transmission
  • Turbo
  • Superchargers
  • Tires
  • Wheel Accessories
  • Wheels
  • Universal & Repair
  • Vivid Racing Gear

Car Parts Affiliate Programs - Vivid Racing stripe

This is a great site for those working directly within the performance/street racing niche or just about any other sports, car or racing business with a smaller range of 4×4 gear as well as a fantastic blog. And for affiliates there is the extra advantage that in addition to their popularity, some of their items do cost a little more as well making for some good higher ticket earning potential.

Car Parts Affiliate Programs - Vivid Racing affiliate

Commission Rate: Not Stated

Payment Terms: Monthly

Cookie Duration: Not Stated

Application required?: Yes – Vivid Racing’s affiliate program is managed by both CJ Affiliates and Avantlink. You will be required to apply for an account and then for the Vivid Racing affiliate program. You will need to enter personal and website information to apply.

Marketing material provided: Text Links, banner, product feed

Join the Vivid Racing affiliate program here


Topracingshop.com

Car Parts Affiliate Programs - topracingshop

topracingshop.com is a cool site offering a raft of motor sport branded memorabilia and accessories covering Formula 1 and the WRC Rally. Products can be selected by racing type, team or driver and include:

  • Accessories/collectables – You name it, they have it.
  • Clothing.
  • Racewear – shirts, helmets etc.
  • Car parts – incl. rims and steering wheels.

Car Parts Affiliate Programs - topracingshop stripe

Obviously this site would work best as an add on to any motor sport or car manufacturer related site especially as a great gift idea or for within the car accessories or racing niches.

Car Parts Affiliate Programs - topracingshop affiliate

Commission Rate: 5%

Payment Terms: Monthly.

Cookie Duration: 60 Days

Application required?: Yes – Application via email address on website.

Marketing material provided: Text links and banners

Join the topracingshop.com affiliate program here


GP Box

Car Parts Affiliate Programs - GP box

And finally, whilst we are checking to the world of motor sport, let’s add GP Box to the list. GP Box is a one stop shop for “Motorsport art, parts and memorabilia” with a range so large, there is just too much to list here. Their catalogue covers:

  • F1
  • Moto GP
  • WEC and Lemans
  • Formula E
  • Indy Car
  • WRC and Rally

Within these options, they offer a range of clothing, memorabilia, accessories, art, collectables and toys.

Car Parts Affiliate Programs - GP box Stripe

If you are in the motor sport niche you would probably be able to base an affiliate program on this one and there are obvious add on opportunities for all sprectrums of car, racing, man cave and gift related sites as well.

Car Parts Affiliate Programs - GP box affiliate

Commission Rate: 4%

Payment Terms: Monthly

Cookie Duration: 30 Days

Application required?: Yes – You will need to enter personal and website information to apply.

Marketing material provided: Text Links

Join the GP Box affiliate program here


Amazon Associates

Alternatively, should you wish to set up your site up with a range from a few different brands or companies on the same site then you can do so via Amazon. Amazon provides access to a good range of car parts and accessories and has a fairly good affiliate program as well. So if you wish, join the Amazon Associates program, locate the best products relevant to your site within Amazon itself and you can post links on your own site as per below:

Amazon’s commission rates are not too bad and some prefer this avenue due to the sheer amount of traffic and trustworthiness that comes with a company site of this size.

How to find your own affiliate programs

As stated earlier, by outlining the sites above I have really just tried to give you a good cross section of the types of programs that are out there by listing the really good ones in each ‘category’. That does not mean that you cannot find affiliate programs that better suit what it is that you are trying to do within this space especially as I could never even begin to cover every car part related requirement or sub niche in the one post. Luckily for us, there is a simple way to find these programs online.

All you need to do is enter “affiliate: niche type” into your search engine (substituting ‘niche type‘ for whatever product it is that you are choosing to sell).

Car Parts Affiliate Programs - affiliate

There are car related affiliate programs for everything else that we have listed at the top of this page as well – you will just need to have a look around until you find one or two that suit your site. Once you have completed your searches, you can look through and find programs that:

  • Relate to your niche/problems that you are solving.
  • Have quality products – your brand can be severely damaged if you promote poor quality products.
  • Have solid payment and customer service arrangement.
  • Pay decent commissions.
  • Have good testimonials covering commission payouts and quality of product.

In most cases, you will need to apply for the program before you are allowed to promote their products – don’t take this step lightly or you will be rejected. Affiliate programs will generally want to know:

  • Your website name.
  • Traffic levels.
  • Why you want to join – (so I can make money by selling your spark plugs is unfortunately not generally a good enough answer).
  • How you plan to promote their products.

Conclusion

So… There are 10 of the best car part affiliate programs to service in 2020. I hope it has been helpful for you as you commence your own car parts or accessories affiliate marketing business and as usual, please do not hesitate to comment below if you have any questions, need some advice or have any experiences to share. Oh, and especially comment if you have any experience with these, or any other programs as well.

Until next time

Have fun

Paul

Note: If you make a purchase from this page, there is a very good chance that I make a commission from it – these commissions do not increase your sale price.

Do you want further assistance with any of the above or need help to build your own motor vehicle based website?

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Hey there, my name is Paul and I am the owner and founder of Make That Sea Change.  I spent 30 years in a cubicle working the 9 to 5 grind and just wanted to live at the beach.  I was lucky enough to achieve that with the help of my wife and our new Pilates studio.

Then I decided to help fund my new sea change with some affiliate marketing.  I joined Wealthy Affiliate, and as they say, the rest is history.

Let me know how I can help you fund your sea change today!

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