Hello there Sea Changers. Welcome back to my series of program lists to assist those of you looking to fund your sea change with affiliate marketing. Today we are going to lock in the hubs to look at my 10 best 4×4 affiliate programs to take off the road this year. 4×4 and off-roading is an extremely popular pastime and whilst it falls nicely within the lucrative hobby niche where we know people will spend money, there are also the extra sub niche elements (such as outdoors, camping and fishing) to it as well. So with a little work, this could be one that can be turned into quite a nice little sea change funding online business.

Before we begin however, I am conscious that there are a number of different areas or sub niches within this subject hence the quantity of affiliate programs to choose from may be just as large. So how have I picked my best 10? Well… I really just wanted to give you a good cross section of what is out there so I did some searching around and checked a few out and chose them by looking at:

• What they offer
• Commission rates
• Payment terms
• Cookie duration
• Application processes
• Affiliate/Marketing materials provided

Before we start however, let’s have a look at what I mean by the term ‘4×4’ and how it can be incorporated within an affiliate marketing website…

What do we mean by 4×4?

Ok, so I probably don’t have to explain this however just so we are clear, 4×4 is an acronym for a four wheeled drive vehicle. In simple terms, these vehicles comprise of two drive train equipped axles allowing for all four wheels to propel them forward and allows them to handle off-road conditions such as sand, rocks, mud and snow etc.

For the purposes of this post then, we are going to focus on all of the bits and pieces that are incorporated into the art of off-road driving in a 4WD including:

• General parts
• Accessories
• Wheels and tyres
• Decorative items
• Education

And of course anything else you can think of when it comes to selling 4×4 parts and accessories online… So, if you are looking to set up an online business in this space, let’s check them out below.

What can affiliate marketers promote?

There are essentially no real barriers to what affiliate marketers can promote when it comes to 4×4 driving. There are however some things to be aware of as you run your eye over 4×4 affiliate program possibilities that may suit your site. These are:

1. Know your audience, some are looking for specifics and want the best whilst others are hoping to just get their equipment on a budget. Choose your affiliate sites accordingly.
2. Hard core 4×4 buffs and outdoorsmen will not take risks if they don’t trust you or your affiliate site. Make sure the programs you choose are reputable and have good recourse options if the purchaser is not happy.
3. Those purchasing as a new hobby, or have just purchased a new vehicle etc. will need to know exactly what they need and that the products you are promoting will fit in with their requirements. Make sure your programs can provide the products to back up the information that you are covering.

That said, stats show that people will spend money on 4×4 parts and accessories online if it can make their lives easier so as long as you are meeting their needs and solving problems, then you are on the right track. And to give you a boost, let’s have a look at 10 programs that I have found below:

1. Offroad Highway

Let’s start with an all in one site in Offroad Highway. Offroad Highway is a massive 4×4 accessories and parts site providing access to just about every part or product for the Jeep Wrangler including:

• Interior Accessories
• Exterior Accessories
• Engine and Performance Parts
• Suspension
• Steering
• Brakes
• Wheels and Tyre

The list above really doesn’t do this site justice with too many products to list under each category alone – many of which will fit across a number of other vehicle makes as well. Oh, and they have a good range of clothing and protective gear too.

This is a great site for affiliates as it allows you to cover all aspects of 4×4 part and accessories in the one spot – especially if you are focused on the Jeep brand. Certainly enough here to build an affiliate site around.

Commission Rate: Not Stated

Payment Terms: Monthly

Cookie Duration: Not Stated

Application required?: Yes, Offroad Highway’s affiliate program is managed by Linkconnector.com. You will be required to apply for an account then for the Offroad Highway affiliate program. You will need to enter personal and website information as well as promotional plans and platforms to be used.

Marketing material provided: Banners, text links,

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2. Morris 4×4

Morris 4×4 Center is a “leading e-commerce destination for Jeep and 4×4 enthusiasts looking to outfit and enhance their driving experience”. They provide access to over 40,000 products making their range too much to list here however the main categories include:

• Bumpers
• Drivetrain
• Engine/Under hood
• Exterior
• Interior
• Lighting
• Suspension
• Wheels/Tyres
• Winches/Recovery
• Lifestyle
• Replacement parts

There really is so much more that I could keep listing for quite a while – but you get the picture.

This site is definitely one that you would build an entire affiliate marketing business around in either the generalised car parts of 4WD specific niches. It would also make a great companion/add on to just about any outdoors, beach or camping related niche possible as well.

Commission Rate: 5% (2% for coupon)

Payment Terms: Monthly

Cookie Duration: 30 Days

Application required?: Yes, Morris 4×4 Center’s affiliate program is managed by CJ Affiliates. You will be required to apply for an account then for the Morris 4×4 Center affiliate program. You will need to enter personal and website information to apply.

Marketing material provided: Text links, banners, product feed

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3. Tough Toys

Our next site, Tough Toys, is an Australian based 4×4 specialist site that provides access to absolutely everything you could think of when it comes to 4×4 and off-road fun. Again, their products lists are too large to list here however their main categories include:

• 4wd Recovery & Safety
• Apparel & Accessories
• Camping & Touring
• Electrical & Batteries
• Engine & Drivetrain
• Maintenance & Car Care
• Maps & GPS Navigation
• Roof Racks & Tie Downs
• Storage & Toolboxes
• Suspension & Steering
• Torches & Lighting
• Uhf Radio & Communication
• Ute & Truck Accessories
• Vehicle & Body Protection
• Wheel & Tyre Accessories

They cover most makes and models with access to insurance too.

Again this site could definitely be utilised to build a generalist business around as well as a great addition to any outdoors, camping or touring lifestyle niches as well. And to provide more information for you readers or post ideas for your site there is also a fantastic touring blog and trip route planner too.

Commission Rate: Not Stated

Payment Terms: Monthly

Cookie Duration: Not Stated

Application required?: Yes, You will need to enter personal and website information to apply.

Marketing material provided: Text links

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4. Off Terrain

Off Terrain is another 4×4 related site that focuses on actual vehicle use with a large array of off-road inspired camping and driving accessories. As with many other above, their stock list is too large to list here however it does include:

• Accessories
• Awnings
• Bags
• Gear
• Hi-Lift Jacks
• Jeep
• Kits
• Overland
• Recovery
• Ropes
• Soft Shackles
• Spare Tire
• Storage
• SUV
• Tents
• Towing
• Traction
• Trucks
• UTV
• Winches

And for those working more within the outdoors side of things, they also offer most of the above for

• RVs
• Scooters
• Snowmobiles
• Quad bikes
• ATVs
• Cars
• Motorcycles

This site is definitely one that you could build an entire affiliate marketing business around especially if you are focused on outdoor 4×4 use rather than repairs. However, it would be a great companion/add on to just about any outdoors, driving or touring related niche or any of the other vehicle types listed above as well.

Commission Rate: Up to 10%

Payment Terms: 45-60 days from each sale

Cookie Duration: Not Stated

Application required?: Yes, you will need to enter personal and website information as well as promotional strategies to apply.

Marketing material provided: Text links and banners

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5. EAD Offroad

EAD Offroad is a “one stop shop for all your 4×4 trail gear needs” providing access to accessories and parts from a massive range of well-known brands for most makes and models from the following manufacturers:

• Chevy/GMC
• Dodge
• Ford
• Hummer
• Jeep
• Nissan
• Suzuki
• Toyota

There is maybe enough on this site to base an entire affiliate marketing site around as there are good options for all of the major car makes from all of the well-known brands. It would however work very well as an add on to any off-road or 4×4 site focused on a car maker or even anything looking at vehicle refurbishment as well.

Commission Rate: 5%

Payment Terms: Monthly

Cookie Duration: Not Stated

Application required?: Yes, you will need to enter personal and website information to apply.

Marketing material provided: Banners, text links

6. 4WD.com

4WD.com is another large and well-known 4×4 parts and accessories site providing access to parts and accessories from all of the most well-known brands for Jeep owners. Again there are too many to list here but they do include:

• Armor & Protection
• Brakes & Steering
• Bumpers & Accessories
• Drivelines
• Electrical
• Exterior Accessories
• Interior Accessories
• Lifestyle
• Lift Kits & Suspension
• Lighting & Lighting Accessories
• Performance
• Replacement Parts
• Tires & Wheels
• Tops & Doors
• Towing & Air Systems
• Winches & Recovery

They also offer a small range of Jeep performance parts.

There is definitely enough here to base an entire affiliate marketing business around as long as your site focuses on Jeeps. If not it would also be a great addition to any general 4×4, off-road, hiking, travel or camping niches too. There is also a fantastic range of free materials and a blog aimed and Jeep owners and access to a Jeep Club as well.

Commission Rate: 3 -6%

Payment Terms: Monthly

Cookie Duration: Not Started

Application required?: Yes, 4WD.com’s affiliate program is managed by SOVRN. You will be required to apply for an account then for the Morris 4WD.com affiliate program. You will need to enter personal and website information to apply.

Marketing material provided: Text links, banners

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7. AM Off-Road

As with the site above, AM Off-road also caters to Jeep owners with a range of parts and accessories including:

Exterior

• Grille
• Combo Products
• Grille Inserts & Overlays
• Body Armor
• Doors & Door Accessories
• Fuel Doors & Gas Caps
• Fender Flares
• Hoods & Hood Accessories
• Mirrors
• Tops & Top Accessories

Interior

• Grab Handles & Padding
• Interior Trim
• Foot Pegs & Door Steps

Lights

• Headlights
• Tail Lights
• Light Bars & Mounts
• Light Guards & Covers
• Parking & Fog Lights
• Rock Lights

Armor

• Front Bumpers
• Rear Bumper

There is so also a smaller range of Ford F150 grills as well.

Again, this site would work with any site aimed at Jeep owners and rebuilders alike as well as an add on to any other 4×4 based niche. There is also a great Jeep blog too.

Commission Rate: 10%

Payment Terms: Monthly

Cookie Duration: 30 Days

Application required?: You will need to enter personal and information to apply.

Marketing material provided: Text links

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8. Rugged Rocks

If your site has anything to do with auto or 4WD parts for Nissan vehicles then Rugged Rocks would be well worth investigating. The site caters to the 4×4 needs of Nissan enthusiasts covering parts and accessories for all models old and new including:

• Armada – 2004 – 2015
• Frontier – 1998 – 2018
• Pathfinder – 1985 – 2012
• Patrol – 1987 – 2017
• Titan – 2004 – 2015
• Xterra – 2000 – 2015

Now, there are so many parts and accessories for them that I am not going to even try and list them all here. I am no expert I admit but by the looks of it I am fairly confident that if there is a branded item needed for any of the above models and they do not list it, then you are not going to find it… (they do order them in of course)

There is probably not enough here to base an entire affiliate marketing business around unless you are focused heavily on Nissan 4×4 vehicles however their offerings would certainly be a great addition to any 4×4, off-road or vehicular camping niche. There is also a fantastic range of tools and swap information to assist you with post ideas and reviews and well as extra information for your readers.

Commission Rate: 3%

Payment Terms: Monthly

Cookie Duration: Not Stated

Application required?: Yes, you will need to enter personal and website information as part of the application.

Marketing material provided: Text Links

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9. XPLORE OFFROAD

XPLORE OFFROAD is a cool little site with a small but effective range of products aimed at making your 4×4 look just that little but more awesome such as:

• Window decals
• Tailgate letter inserts
• Blackout wrap kits
• Wheel chrome blackout kits
• Racing stripes

These products fit a number of brands including Ford, Jeep and Dodge as well as other accessories including spare bolts, screws, toolboxes and door hinges.

Obviously this site would work best as an add on to any 4×4 related site especially as a great gift idea or for within the car club, rebuild or outdoors niches.

Commission Rate: 10%

Payment Terms: Monthly.

Cookie Duration: 30 Days

Application required?: Yes – You will need to enter personal and website information to apply.

Marketing material provided: Text links and banners

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10. E3 Off Road

And finally we look into education and training side of the 4×4 market with E3 OffRoad. This is a “one-of-a-kind, customized off-road education and training monthly membership program to help people take their off-road experience many levels higher”. Each membership includes:

• Online courses
• Entertainment
• Access to special events
• Industry discounts
• Weekly newsletters
• And more depending on membership level – running from $14.95 up to $69.00 per month

If you are in the 4×4 niche you would probably not be able to base an affiliate program on this one however there are obvious add on opportunities for all sites within this market. And best of all, commissions are recurring meaning that if for example your referral signs up and pays their monthly membership for 12 months, you get paid each and every month.

Commission Rate: 15%

Payment Terms: Monthly

Cookie Duration: Not stated

Application required?: Yes – You will need to enter personal and website information to apply.

Marketing material provided: Text links, banners

Amazon Associates

Alternatively, should you wish to set up your site up with a range from a few different brands or companies on the same site then you can do so via Amazon. Amazon provides access to a good range of 4×4 related products and has a fairly good affiliate program as well. So if you wish, join the Amazon Associates program, locate the best products relevant to your site within Amazon itself and you can post links on your own site as per below:

Amazon’s commission rates are not too bad and some prefer this avenue due to the sheer amount of traffic and trustworthiness that comes with a company site of this size.

FAQ

How to find your own affiliate programs

As stated earlier, by outlining the sites above I have really just tried to give you a good cross section of the types of programs that are out there by listing the really good ones in each ‘category’. That does not mean that you cannot find affiliate programs that better suit what it is that you are trying to do within this space especially as I could never even begin to cover every 4×4 or off-road related requirement or sub niche in the one post. Luckily for us, there is a simple way to find these programs online.

All you need to do is enter “affiliate: niche type” into your search engine (substituting ‘niche type‘ for whatever product it is that you are choosing to sell).

There are 4×4 related affiliate programs for everything else that we have listed at the top of this page as well – you will just need to have a look around until you find one or two that suit your site. Once you have completed your searches, you can look through and find programs that:

• Relate to your niche/problems that you are solving.
• Have quality products – your brand can be severely damaged if you promote poor quality products.
• Have solid payment and customer service arrangement.
• Pay decent commissions.
• Have good testimonials covering commission payouts and quality of product.

In most cases, you will need to apply for the program before you are allowed to promote their products – don’t take this step lightly or you will be rejected. Affiliate programs will generally want to know:

• Your website name.
• Traffic levels.
• Why you want to join – (so I can make money by selling your snatch straps is unfortunately not generally a good enough answer).
• How you plan to promote their products.

Conclusion

So… There are 10 of the best 4×4 affiliate programs to take off the road this year. I hope it has been helpful for you as you commence your own 4x4based affiliate marketing business and as usual, please do not hesitate to comment below if you have any questions, need some advice or have any experiences to share. Oh, and especially comment if you have any experience with these, or any other programs as well.

Until next time

Have fun

Paul

Note: If you make a purchase from this page, there is a very good chance that I make a commission from it – these commissions do not increase your sale price. This may include sales made via Wealthy Affiliate

Do you want further assistance with any of the above or need help to build your own 4×4 or outdoors based website?

Are you looking for a comprehensive training platform that can give you step by step training, 24/7 support, tools to develop and host your very own website, ongoing assistance with SEO and social media and access to some of the best affiliate marketing minds on the planet, then click on the following link to read more about Wealthy Affiliate.