Hello there my fellow sea changers, I hope you are all well. Today we are going to discuss emails… or more importantly, 5 reasons why YOU need an affiliate marketing email list. You know emails… those annoying electronic letters that clog up your inbox at an alarming rate and cause you grief simply trying to get to them all. Well, you know what? As of 2018 (where the latest data ends), email is still the most effective digital marketing channel there is – outperforming social media, SEO and any form of advertising.

Reasons You Need an Affiliate Marketing Email List - header

So there you have it, I could effectively just stop the post here so you can get on with it… but you may not be convinced so let's have a look at why it is critical to the success of your affiliate marketing business – actually, any online business – that you grow and nurture an email list…

  1. Personal connection
  2. Targeted connections and marketing
  3. You have control
  4. You can generate interaction
  5. It is cheap

Reasons You Need an Affiliate Marketing Email List

So, let's check out my 5 reason you need and affiliate marketing email list below:

1. Personal connection

I know this probably sounds funny considering we are talking about sending a raft of emails to a stranger's inbox however it is one of the more personal marketing methods that you can do. Furthermore, as more and more businesses get involved in this email marketing caper, many of us are becoming more and more hesitant to give out our email addresses willy-nilly for fear of exactly what we have been talking about – a full inbox of rubbish we will never read.

So if you are able to convince someone to give you their email address and some other personal details then you have already established some sort of personal connection.

Affiliate Marketing Email List - gmail

So once you have this connection, you are able to personalize their future contact with you and send them information based on:

  • Previous purchase history
  • Enquiries
  • Call to action used
  • Demographics – Age, gender, location, occupation etc.

The theory here now is that as the information is personalised, recipients are more likely to open the message hence more likely to purchase.

2. Targeted connections and marketing

As we touched on in the previous section, by opening up an avenue for readers of your site to optin to your email list, you are immediately given information on them and their interests. This allows you to send them targeted information in a number of ways including:

  • Further problem solving value – We all know that affiliate marketing is all about solving problems and providing value. Having an email list of people who have enjoyed your site and chosen to connect further with you allows you the opportunity to provide extra value and problem solving goodness. In fact, in my opinion, the same rules apply to emails as to blog posts, you should be providing solutions to problems without the reader having to purchase from you at all.
  • Upsells and Cross sells – Providing value aside, the real advantages of targeted emails are that you can send targeted sales messages to your list to offer further purchase opportunities based on their previous purchases. This could be in the form of extra components, complimentary products, high ticket items or refills etc.
Affiliate Marketing Email List - letters
  • Specials and bonus offers – This is another area where the real power of an email list comes in. By offering specials and bonus offers to your list they are more likely to respond favourably as they know that they are getting something that others are not. If you are in a hobby type niche, you can also take the opportunity to offer discounted products/services to your list without them having to go hunting for them.
  • Specific targeting – One of the main problems with social media promotions is that you will often waste time or money targeting those that you were not intending to. Most autoresponders these days allow you to segment your lists so that you can send information, sales pitches or basically anything else to a specific category of readers based on the demographics outlined within the first section.
  • Warm lists – Many marketers will tell you that as soon as someone has opted in to your email list that they should be considered a ‘warm' or ‘hot' lead. This is because if they have taken the time to join your list then they are more than likely interested in what it is that you have to offer. Many marketers will set up their email campaigns to offer new entrants' bonus discounts or offers as soon as they join whilst their interest is still high.

3. You have control

This is perhaps one of the biggest advantages that email marketing has over social media in that you can control exactly what is sent, when it is sent and whom it is sent to. There are no algorithms, rankings or paid competition to deal with as you are personally sending information that you have created directly to their inbox.

The recipient can then open it and read it when it suits them and they will not miss it if they don't happen to be online at that particular point in time.

This control also gives you another advantage over social media in that you can test what is working based on your content alone. If someone doesn't see your social media posts it can be for so many reasons outside of your control however if they are not opening your email messages then you know that you need to tweak things from your end. It could be that the title is not catchy enough or that you are sending too many over a short period of time – at least with this method you can play and refine without influences that you have no control over.

4. You can generate interaction

At the end of the day, an email list is used to provide two outcomes:

  1. Drive people to your website
  2. Increase sales

Driving people to your website is always a key requirement as, with more traffic, you can see the following advantages:

  • Increased sales
  • Higher rankings on search engines – which in turn attracts more traffic
  • Greater monetization opportunities via other avenues – ad banners etc.

The advantage you have with email, is that you can place links or calls to action within them that send the reader back to your site to read new articles, access bonus materials or make purchases without the need to go back to their search engines to find you.

The second advantage with interaction is that it gives your readers the opportunity to contact you directly if they have questions, concerns, feedback or just want to ‘talk shop'. This can lead to greater sales as they may not have purchased in the first place if they were not given the opportunity to ask questions.

Tip: Do you know the best way to get your readers to interact? Ask them to! Ask if there are any questions, or issues or if there is anything they would like to hear from you about? Ask for feedback… likes… dislikes… any ideas… anything really. This will again make their interactions more personal and give you a whole new range of content ideas that you may not have thought about.

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5 It is cheap

Affiliate Marketing Email List - envelope

FaceBook advertising is expensive, as is advertising on most other mediums and platforms. With email, all you need is an email responder (see below) and an internet connection. Some more established marketers will outsource to experienced email content creators but if you are doing it yourself, you could actually do it all for free (provided you are willing to send your emails using the free WIFI at MacDonalds haha).

And what's more…sending an email is almost instantaneous and costs the same regardless of distance and the number of people you send it to.

Yes, as with most other online endeavours, building a solid email list will take time, but if your affiliate marketing website is new and not making any money as yet, it is good to know that you can potentially access one of the most effective internet marketing strategies there is totally free!

Disadvantages and things to avoid

As with anything online, there are some disadvantages and things to avoid. They are not really things to dwell on but you do need to be aware of them so let's check them out here and then move on:


  • Emails are a good distributor for viruses so many servers will block auto-generated emails (which is what autoresponders send).
  • People get overloaded with emails so mass cull often.
  • Spammers use email so it is easy to get tarred with the same brush.
  • Even if they have a personal connection, campaign emails are usually the first deleted if someone is busy.


  • Purchasing email lists – they are hardly ever decent quality and not worth the money – usually for the reasons we discussed above around personalisation and being interested enough to opt in.
  • Sending large attachments with your emails – many servers severely restrict the size of emails they accept.

Do not!

  • Send unsolicited email – this is known as spam and will get you, and your site blacklisted by most server administrators – many auto responders will close your account of they identify email lists that are not obtained via an opt in process.

What do you need?

Ok, this is a whole new kettle of fish and one that really is a whole new post on its own. But in general terms, you will need the following:

An Autoresponder

In short, an autoresponder is a fancy name for an email management or marketing program that allows you to:

  • Create and grow email lists.
  • Setup automated email campaigns to your email list.
  • Customise email traffic to different customer segments based on their behaviours, interests and interactions with you.

There are literally hundreds (maybe thousands) of email autoresponders available out there that may be useful to you. Some are free, some require a once off purchase, others a monthly subscription and some a mixture of both. Some best email autoresponder for affiliate marketing options include:

For more information on each of these autoresponders – click here.

Note: Some autoresponders do not allow affiliate marketers to use their products whilst other allow it as long as you refer your readers to your website rather than directly to the affiliate links. Always check the account terms and conditions before you hand over any payment details.

Start Your Free Trial Today!

A call to action

As we discussed earlier, in spite of its effectiveness many of us are a bit jaded when it comes to email opt ins these days so you will need to some sort of enticement to grow your list. This may include the offer of:

  • A newsletter – ongoing access to promotions, special information and other ‘secret’ stuff – this will need to be good however or your unsubscribe numbers will be skyrocket.
  • Something free – such as an e-book, book, trinket or merchandise etc.
  • Something helpful – instructional ‘how to’ guide or checklist etc.
  • Personal assistance – special assistance from yourself that general readers to your site do not receive.

Opt in

In most cases this is handled by the auto responder but you must set up a process where readers can enter their information to give you permission to send them emails. Many list managers will also implement double opt in whereas the person entering their information will need to confirm via email that they have done so. This is a prerequisite for some autoresponders and is a good way of ensuring that you are growing your list with those who are really interested in what you have to say and offer.

Affiliate Marketing Email List - opt in

Note: There is a massive grey area within the online affiliate industry that can be hurdle for you as well. I am constantly looking at new online products as part of my research which often leads me to entering an email address so as to get onto a sales page so that I can see pricing information. Many of these sites take this as an opt in and I am now inundated with sales emails for other products. This process is not considered spam as I did enter my email address however there was no double opt in so it can be considered a little unethical by some. I highly recommend implementing double opt in if you can.

Website/social media

If you are an affiliate marketer, then the chances are high that you have this covered. However, if not then you will need somewhere for people to find and access your call to action and opt in.


Ok, so there you have my 5 reasons that you need an affiliate marketing email list. I would love to hear about your experiences with email lists – what has worked? What hasn't? Have I missed anything or is there anything you feel I should highlight? If so, again, please comment below.

Do you need help with your own website or building your list?

If you are looking for a comprehensive training platform that can give you step by step training (including building email lists), 24/7 support, tools to develop and host your very own website and access to some of the best affiliate marketing minds on the planet, then click on the following link to read more about Wealthy Affiliate.

Until next time

Have fun


Note: If you make a purchase from this page, there is a very good chance that I make a commission from it – these commissions do not increase your sale price. This may include sales made via Wealthy Affiliate or Aweber.

Introducing Wealthy Affiliate, My #1 Recommendation for Setting Up Your Own Online Business

wealthy affiliate new home page

When I started, I knew I wanted to work online, but had absolutely no idea where to begin! You see I had watched friends of mine run a sales party to sell essential oils and someone asked if they could just sell them online?

Then, as I sat on the bus heading into my office job, I started to wonder if I could do just that, sell essential oils online.

Anything to stop having to catch this bus to and from work every day right!

The trouble was, as I mentioned above, I had no idea how to even start.

So of course I started to look around online and found all these courses! They all promised me riches then took my money but left me with no riches!

Then I stumbled across the program that didn’t promise me riches, but told me it could help me get started even with no experience!

So I did that, joined Wealthy Affiliate that was it, and the rest as they say, is history!

But it doesn’t come without work!

That is the key here! I began on their starter membership and did the training! I then joined as a member and did some more training!

Each night after work, I would do a little more, then a little more.

And to cut a long story short, after 10 months I realized I didn’t really like writing about essential oils, so I sold the site for about $2000. But I had learned so much that I started another – about fishing and camping!

Then, after 18 months (by which time it had earned me close to $10k), I was offered $17k for the site, so I sold it too.

Now, through my travel blog, I’ve been able to fund my passion for travel and explore different places around the world.

In the past few months, I’ve been fortunate enough to travel to some amazing destinations, including Bali, Los Angeles, Dallas, Vancouver and Las Vegas.

The success of my travel blog has allowed me to fully fund my travels and explore new destinations with my family.

Steps to Creating a Successful Travel Blog - Me at Whistler

Try the Wealthy Affiliate as a Starter Member and Build your First Hub!

As you start your journey, Wealthy Affiliate is there for you with the most comprehensive training package I have ever seen – And as I have mentioned, I have used a few in my professional career trust me.

To get you started, Wealthy Affiliate has recently introduced the Hub.

The Hub

The hub is an AI based niche and website creation tool that will get you up and running with the foundation of your OWN business in just a few minutes. This includes:

  • Your website – hosted and inclusive of a WordPress editor
  • Your brand
  • Your ‘done-for-you’ research
  • Your blueprint
  • A task list that is going to help you drive the creation and growth of your business moving forward.
Wealthy Affiliate Review 24 - Hub screen

The hub makes the website creation process simple which allows you to get started on the training with a solid base and understanding of the processes.

All you need to do is choose your subject – which is known as your ‘niche’ – and follow the steps on the screen.

Oh, and as you run through the training below you may realize that what you created above is not exactly what you want. That’s ok, you can just create a new hub!

Wealthy Affiliate Training

Then as you continue your journey, the Wealthy Affiliate Hub is there for you with the most comprehensive training package I have ever seen – And I have used a few in my professional career trust me.

Above we discussed the use of the Hub to set up a website. Once you have done this, you will be able to access the “Step-by-Step Core Training”.

This is available to all members including starter members and will give you everything you need to know to continue to create your online business.

Wealthy Affiliate Review 24 - step by step core training

Member Training

There are also Live weekly classes taught by REAL industry experts on a range of topics like artificial intelligence (AI), SEO, YouTube, WordPress, PPC marketing and more.

wealthy affiliate master training

Great, What Else Does Wealthy Affiliate Have To Help You?

So, let’s keep this short, Wealthy Affiliate is a one-stop-shop platform that provides:

  • The Hub – this is the starting point and uses AI processes to assist you in determining your niche and creating your brand.
  • Complete training programs to assist with the development of your own affiliate marketing website in your own niche.
  • Website creation and publishing tools including access to WordPress editors and themes.
  • AI Content article design and content creation
  • Domain name purchasing (you get a free domain when you upgrade to the Premium membership).
  • Website hosting, security and backup.
  • Online help and chat forums.
  • Weekly live training events.
  • 24/7 support.
  • Keyword access tools.
  • SEO assistance.

The platform has been active for over 15 years with the original developers and owners, Kyle and Carson, still extremely active in its day to day operations – especially as they rollout their AI capabilities.

wa first two steps

You Can Try it Yourself For Free

Now of course I can tell you all about how Wealthy Affiliate works (because it does) until I am blue in the face. But every other program out there – including the shams and scams – will tell you the same thing!

So how about you just try it for free yourself. The Wealthy Affiliate Starter membership is free to join and gives you access to everything you need to get started – all without the need to spend a cent!

With the starter membership, you get:

  • 1 Limited Business Hub
  • 1,500 AI Word Credits
  • Try the AI Author Platform (BETA)
  • 1 Practice Website
  • Jaaxy Starter
  • Limited Help & Support
  • Core Niche Training (8 Classes)

And of course I will be there to help you every step of the way as well!

Look, in the interest of transparency, whilst Wealthy Affiliate does offer a free starter membership, this is designed to give you a look around, have a practice and see if it is worthwhile for you – which is a really great option.

However, as with all new businesses, you will need to make some investment so if you are serious about making money online , you will need to upgrade to a premium membership as this will give you access to all the tools you need in the one spot to succeed!

Afterall, every business needs tools to grow!

So How Much Does This Really Cost?

Wealthy Affiliate does not use upsells once you join – but as I mentioned in the video, to succeed here you will need to invest in a membership. There are a couple of options that provide access to all the tools, training and assistance that you could need – and a free domain as well.

Wealthy Affiliate offers a trio of membership tiers, as detailed on their pricing page.

You can opt for the Starter membership at no cost, the Premium membership for $49 per month or the Premium Plus+ membership for $99 per month. That’s the full extent of it – and you can absolutely build your website without having to spend another cent.

You won’t encounter any unexpected additional charges or covert fees and as a Premium member, you’re equipped with all the essentials to initiate, develop and expand a thriving online enterprise.

Those who opt for the Premium membership are provided with

  • Hosting for their websites
  • A complimentary domain name
  • Access to hundreds of hours of current expert tutorials
  • Various marketing and research tools
  • Personal guidance from seasoned professionals in the field
  • And much much more

And for those of you who want to make a serious investment into your future, there are some yearly options as well below to give you peace of mind that you have a whole year ahead of you to get stuff done!

And Don’t Forget the Personal Coaching

Once you join, not only do you get plenty of assistance from me, but you also have access to expert coaching, support and mentorship from real industry experts.

I mean, you can have access to all of the top-tier affiliate marketing training in the world, but inevitably, questions arise, particularly during the initial stages.

With an exceptionally dynamic and engaged community that boasts over 2.7 million members, Wealthy Affiliate offers an environment where you, as a member, can fully immerse and leverage this network.

You’re never alone; you have the collective wisdom of an entire community at your fingertips, ready to assist at any moment.

Plus, there’s always-on, rapid-response website support to handle any technical queries you may encounter.

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Wealthy Affiliate Works: Real Results From Real People

As I have mentioned a number of times, Wealthy Affiliate has helped me make real money online though its training and tools.

I have made money each month as well as a sale for $17,000.

But again, those promoting other programs will tell you the same thing!

So let’s get away from me and see what others are saying:

To start with, Wealthy Affiliate has a 4.9 out of 5 Star TrustPilot rating, which is a remarkable accomplishment in any industry, let alone the online business industry.

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And here are some of those reviews:

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And this is what people are saying within Wealthy Affiliate as well:

home page - success at WA

So, Let’s Make a Decision!

Let’s be frank, you have read this far so why not go all in, click on the button below to get started on the way to your very online business.

And once you are in and have had a play around with the hub, look for the little envelope on the top right and there will be a message from me. It is of course automated so respond to let me know you are there and we can start this journey together.

(oh, and the profile is mine so you can find me that way as well)

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See you there


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  1. Thank you for your amazing tips on email marketing. There is definitely a right and wrong way to do this. The trick I think is to send interesting and relevant information to your subscriber to keep their attention, or else they simply unsubscribe.

    I hate getting loads of email full of advertisements myself, so put yourself in your customer’s shoes and see if you would like to get the emails that you are sending to your subscribers. If not, it’s time to change them up a bit.

    Is it better to have a single or double opt-in when building your list?

    1. HI Michel

      I was always taught that double opt in is better as you tend to get more valuable followers as they have had to want to get your emails if they opt in twice.

      I know personally I get annoyed by sites that add me to their list after I have entered an email address simply to see a price or more information.  Unsubscribe rates are much higher for single opt in.

      Thanks for your question


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