Hello there Sea Changers. Welcome back to my series of program lists to assist those of you looking to fund your sea change with affiliate marketing. Today we are going to step out onto the gridiron to look at my 10 best American football affiliate programs to get some downs with this year. American Football (or Gridiron – or even just the NFL – as it is actually called in many, many countries) is the the U.S's most popular game and whilst it falls nicely within the lucrative hobby niche where we know people will spend money, there is also the professional use element as well.
- NFL Shop
- Paragon Sports
- Prep Sportswear
- Dicks Sporting Goods
- Leather Head Sport
- Fans' Edge
- Sports Memorabilia
- Fanatics
- Draft Kings
- Coach Tube
That's right! Wealthy Affiliate provided me with all of the tools and training I needed to get this post in front of my audience - a.k.a YOU!
You too can start your very own online business here that can make you money from anywhere in the world!!
Before we begin however, I am conscious that there are a number of different areas or sub niches within this subject hence the quantity of affiliate programs to choose from may be just as large. So how have I picked my best 10? Well… I really just wanted to give you a good cross section of what is out there so I did some searching around and checked a few out and chose them by looking at:
- What they offer
- Commission rates
- Payment terms
- Cookie duration
- Application processes
- Affiliate/Marketing materials provided
American Football Affiliate Programs
Stats show that people will spend money on NFL gear online if it can make their lives easier so as long as you are meeting their needs and solving problems, then you are on the right track. And to give you a boost, let’s have a look at 10 programs that I have found below:
1. NFL Shop

Let's start with an all in one site in NFL Shop. As the name suggests, this is a massive American football based site providing access to just about everything you could need to watch or support the game. They stock gear from all 32 NFL teams including:
- Jerseys
- T-shirt
- Sweaters and jackets
- Hats
- Shoes
- Memorabilia and autographed items
- Footballs
- Helmets
- Jerseys
- Photos
- Plaques
- Trading cards
- and more

This is a great site for affiliates as it allows you to cover all aspects of NFL and its products in the one spot. In addition to this, they also offer a good range sizes for all needs as well.

Commission Rate: 8%
Payment Terms: Monthly
Cookie Duration: 60 Days
Application required?: Yes, the NFL Shop affiliate program is managed by Impact. You will be required to apply for an account then for the NFL affiliate program. You will need to enter personal and website information as well as promotional plans and platforms to be used.
Marketing material provided: Banners, text links
2. Paragon Sports

Whilst more of an overall sporting goods site than one focuses solely on American Football, Paragon Sports does however include a massive range of products for this sport as well. They stock all of the most well known brands with options including:
- Balls
- Clothing (for all NFL teams) for men, women and children
- Shoes/cleats
- Gloves
- Pads
- Training gear
From here, I was going to list all of the other sports that the site provides gear for, however there are so many that I didn’t know where to start. Categories though do include:
- Winter sports
- Personal training and fitness
- Outdoor (camping, surfing etc.)
- Team sports
- Club sports (tennis, golf)
- Skateboards, scooters etc.

This probably goes without saying but there is definitely enough here to base an entire affiliate marketing business around in both the American football niches and any other sport listed above. And best of all, if you are in the general sport niche, there is something to cover all year round.

Commission Rate: Up to 8%
Payment Terms: Monthly
Cookie Duration: 7 Days
Application required?: Yes, the Paragon Sports affiliate program is managed by Pepperjam. You will be required to apply for an account then for the Pepperjam affiliate program. You will need to enter personal and website information as well as promotional plans and platforms to be used.
Marketing material provided: Text links, banners, product feed
3. Prep Sportswear

Our next site is Prep Sportswear, a massive clothing and apparel site with ‘fan gear' for just about every sport playing school and college in the Unites States. They of clothing, jerseys, hats, activewear and the like can be selected based on:
- High School
- College
- Pro teams
- Vintage teams
They also offer a range of options for fraternities, golf courses, military and race tracks as well.

This site could definitely be utilized to build an online American football business based on fan and team gear as well as a great addition to the professional or player merchandise niches as well.

Commission Rate: 15%
Payment Terms: Monthly
Cookie Duration: Not Stated
Application required?: Yes, application is via email to affiliates@prepsportswear.com.
Marketing material provided: Text links, banners
4. Dicks Sporting Goods

Dick’s Sporting Goods is another extremely large sports supplies store with equipment for just about every sporting pursuit that you could think of. And of course their huge range also includes many options for those in the American Football niche including:
- Cleats/boots
- Gloves
- Protective gear
- Helmets
- Footballs
- Football uniforms
- Mouthguards
- Training equipment
- Field equipment
- Towels
- Coach and referee equipment
On top of all of that (think everything you could need for the above), there is also a range of fan gear for all major U.S. Sports as well as fitness accessories, outdoor and travel accessories and electronic monitoring devices too. Oh, and if there is another sport that is played, they have it as well.

The lists above probably don’t do this site justice and there is definitely enough on this site to build an online American Football based business around including within any sub niche listed as well. As with the others above, they also offer products from all of the major brands with options for all levels of experience and skill.

Commission Rate: 2%
Payment Terms: Monthly
Cookie Duration: 3 Days
Application required?: Yes, the Dick’s Sporting Goods affiliate program is managed by Impact Radius. You will be required to apply for an account then for the Dick’s Sporting Goods affiliate program. You will need to enter personal and website information as well as promotional plans and platforms to be used.
Marketing material provided: Text links and banners, product data feed
5. Leather Head Sport

Now we take a look into the fanbase, gift and collection side of things starting with Leather Head Sports. Although as with may sites here in that it is not focused solely on American Football, this site specializes in hand crafted leather balls including:
- Baseballs
- Footballs
- Basketballs
- Rugby balls
- Medicine balls
- Soccer balls
All balls are made with superior leather and designed to be played with. They can also be customised as a great gift or heirloom idea as well.

As with above, this affiliate program could be aimed at any sporting (general of game specific), corporate or gift related site including obviously anything to do with the NFL or American Football. There are also some added cross selling opportunities with a range of apparel and other leather based gifts (key rings, card sleeves etc.) as well.
Commission Rate: 10%
Payment Terms: Monthly
Cookie Duration: 60 Days
Application required?: Yes, Leather Head’s affiliate program is managed by Share-A-Sale. You will be required to apply for an account then for the Leather Head affiliate program. You will need to enter personal and website information as well as promotional plans and platforms to be used.
Marketing material provide Days: Banners, Text Links
That's right! Wealthy Affiliate provided me with all of the tools and training I needed to get this post in front of my audience - a.k.a YOU!
You too can start your very own online business here that can make you money from anywhere in the world!!
6. Fans' Edge

Fan's Edge is a sporting gear and merchandise site covering anything and everything that supporters could be looking for to support their NFL or College teams. They of course stock all of the usual clothing, jerseys and hats etc. but also just about anything else you could think of such as:
- Tailgating gear
- Office and Home decor
- Collectors items (signed helmets etc.)
- Games
- BBQs
- Stuff for pets
- Christmas decorations
And that is just the tip of the iceberg so to speak, there is absolutely nothing that you could look for to do with supporting the game of American Football that you could not find here.

This probably goes without saying but there is definitely enough here to base an entire affiliate marketing business around in both the American Football and collectors niches especially for the fanatical fans out there.

Commission Rate: 8%
Payment Terms: Monthly
Cookie Duration: 30 Days
Application required?: Yes, the Fan's Edge affiliate program is managed by Impact. You will be required to apply for an account then for the Fan's Edge affiliate program. You will need to enter personal and website information as well as promotional plans and platforms to be used.
Marketing material provided: Text links, banners
7. Sports Memorabilia

As their name suggests, Sports Memorabilia is another collection based site that specializes in authentic memorabilia and collectables from sports worldwide including:
- NFL
- MLB
- NBA
- NHL
- NCAA
- Soccer
- Tennis
- Golf
- Boxing
- NASCAR
- UFC
- Wrestling
- Olympics
- Horse Racing
- ESports
- WNBA
All items come with certificates of authenticity with some ‘game used’ products and a great range of trading cards as well.

Unless your site is aimed solely at American football or sport memorabilia, there is probably not enough here to base a whole affiliate business around however it would certainly be a great high ticket or gift addition to just about any of the sport related, corporate or ‘man cave‘ type sites. Keep in mind – avid collectors will spend money on these items and will do so online!
Commission Rate: up to 12%
Payment Terms: Monthly
Cookie Duration: 30 Days
Application required?: Yes – the Sports Memorabilia’s affiliate program is managed by Share-A-Sale and applications are by invitation only. Should you be interested in this program, contact the company directly via their contacts page.
Marketing material provided: Banners, Text Links, Product feed
8. Fanatics

Here we continue our look into the professional sports niche with Fanatics. This is fan gear site on steroids that whilst is stocked with options for every team in every major U.S professional code as well as individual and international sports with obviously is a great range of American football based options as well. Their stock range is massive and includes:
- Jerseys
- Hats
- Shirts
- Hoodies
- Memorabilia
- Collectables
- Shoes
- Home Decor
- Women’s gear
- Toys
And so so much more. Gear can also be customized or chosen by team, player or event.

There is really a lot here and the site could be utilized to build an affiliate business around within the professional sporting or fan based niches or as a great add on or gift idea for just about any other sporting site dealing with these particular sports or events. Oh, and you can buy tickets via this site as well for cash back rewards.

Commission Rate: Up to 10%
Payment Terms: Monthly
Cookie Duration: Not Stated
Application required?: Yes, the Fanatics affiliate program is managed by Share-A-Sale. You will be required to apply for an account then for the Fanatics affiliate program. You will need to enter personal and website information as well as promotional plans and platforms to be used.
Marketing material provided: Text links, banners, product feed.
9. Draft Kings

Let’s now head into the world of fantasy sports with Draft Kings. This is an online fantasy sports site that allows members to play daily, weekly, monthly or ongoing within the following sports (and some that aren’t really sports) including:
- Soccer
- American Football
- Golf
- Basketball
- Baseball
- MMA
- Hockey
- NASCAR
- College Football
- College Basketball
- League of Legends
- EuroLeague Basketball
- Tennis
- XFL
- CS:GO
- Rocket League
- Call of Duty
- Australian Football
- iRacing

There is probably not enough here to build an affiliate site around (unless you are in the gambling niche) however it could be added to any number of sporting based sites as a good cross selling opportunity.
Note: This is predominately a gambling site so jurisdictional influences/regulations should be checked out prior to addition to your site.

Commission Rate: Not Stated
Payment Terms: Monthly
Cookie Duration: Not Stated
Application required?: Yes, You will need to provide personal and website information as well as promotional plans to apply.
Marketing material provided: Text Links
10. Coach Tube

Our final site, CoachTube looks into the coaching side of American football with 1000s of courses covering everything from building a team to specific position requirements . And again, for those looking across a number of sports, there are options for many others as well.

This site would make a great addition to anyone working within the American football niche or as an add on to coaching or local sports team related sites as well.

Commission Rate: 30%
Payment Terms: Monthly
Cookie Duration: 30 Days
Application required?: Yes –You will need to enter personal and website information to apply.
Marketing material provided: Text links
Amazon Associates
Alternatively, should you wish to set up your site up with a range from a few different brands or companies on the same site then you can do so via Amazon. Amazon provides access to a good range of American football related products and has a fairly good affiliate program as well. So if you wish, join the Amazon Associates program, locate the best products relevant to your site within Amazon itself and you can post links on your own site as per below:
Amazon's commission rates are not too bad and some prefer this avenue due to the sheer amount of traffic and trustworthiness that comes with a company site of this size.
What do we mean by American Football?
Ok, so here we are of course talking about the sport of American football where players are split into two teams that attempt to take a ball into the ‘end zone' in order to score a ‘touchdown'. It is well known in many parts of the world as Gridiron however most just simply call it the NFL – named after the National Football League competition in the United States.
Regardless, it is a game that millions spend hours during the cooler months watching and/or playing – some even make a little money out of it… So all in all, it might just be something that could make a good little online business.
There is also quite a lot that we could look into when it comes to American football so for this post, I have tried to cover a good cross section of American football related affiliate programs covering:
- General equipment
- Balls
- Accessories
- Boots
- Clothes
- Professional/collector items
And of course anything else you can think of when it comes to Gridiron… So, if you are looking to set up an online business with American football, this could be a good niche to work with.

What can affiliate marketers promote?
There are essentially no real barriers to what affiliate marketers can promote when it comes to American football and the NFL. There are however some things to be aware of as you run your eye over American football affiliate program possibilities that may suit your site. These are:
- Know your audience, some are looking for specifics and want the best whilst others are hoping to just get their equipment on a budget. Choose your affiliate sites accordingly.
- NFL fanatics and professionals will not take risks if they don’t trust you or your affiliate site. Make sure the programs you choose are reputable and have good recourse options if the purchaser is not happy.
- Those purchasing for a family members, or are new to the whole American football thing will need to know exactly what they need and that the products you are promoting will fit in with their requirements. Make sure your programs can provide the products to back up the information that you are covering.
FAQs
What can you sell within the American Football niche?
The online sale of American football and/or NFL gear and equipment is a popular option with possibilities amongst all levels from beginners to professionals alike. Products that can be sold within this niche include balls, shoes/cleats, accessories, clothing, training equipment, replica jerseys and kits and even lessons for those starting out. And most importantly, American football falls within the lucrative world of hobbies with a professional element where we know people will spend cash.
How to find your own affiliate programs
As stated earlier, by outlining the sites above I have really just tried to give you a good cross section of the types of programs that are out there by listing the really good ones in each ‘category'. That does not mean that you cannot find affiliate programs that better suit what it is that you are trying to do within this space especially as I could never even begin to cover every American football related requirement or sub niche in the one post. Luckily for us, there is a simple way to find these programs online.
All you need to do is enter “affiliate: niche type” into your search engine (substituting ‘niche type‘ for whatever product it is that you are choosing to sell).

There are American football related affiliate programs for everything else that we have listed at the top of this page as well – you will just need to have a look around until you find one or two that suit your site. Once you have completed your searches, you can look through and find programs that:
- Relate to your niche/problems that you are solving.
- Have quality products – your brand can be severely damaged if you promote poor quality products.
- Have solid payment and customer service arrangement.
- Pay decent commissions.
- Have good testimonials covering commission payouts and quality of product.
In most cases, you will need to apply for the program before you are allowed to promote their products – don’t take this step lightly or you will be rejected. Affiliate programs will generally want to know:
- Your website name.
- Traffic levels.
- Why you want to join – (so I can make money by selling your Tom Brady jerseys is unfortunately not generally a good enough answer).
- How you plan to promote their products.
Conclusion
So… There are 10 of the best American football affiliate programs to touch down with this year. I hope it has been helpful for you as you commence your own American football based affiliate marketing business and as usual, please do not hesitate to comment below if you have any questions, need some advice or have any experiences to share. Oh, and especially comment if you have any experience with these, or any other programs as well.
Until next time
Have fun
Paul
Note: If you make a purchase from this page, there is a very good chance that I make a commission from it – these commissions do not increase your sale price. This may include sales made via Wealthy Affiliate.
Do you want further assistance with any of the above or need help to build your own American football based website?
Are you looking for a comprehensive training platform that can give you step by step training, 24/7 support, tools to develop and host your very own website, ongoing assistance with SEO and social media and access to some of the best affiliate marketing minds on the planet, then click on the following link to read more about Wealthy Affiliate.
Great insights on the top affiliate programs for American football! I’m particularly interested in how these programs adapt to the evolving landscape of the sport. Looking forward to exploring some of the suggested options!
Awesome – Let me know how you go!!
Paul