Hey there sea changers, and welcome back to my series of MLM reviews. Today we are going to to look at one of the most famous of them all with my Amway MLM Review. To be honest, this is a program than I can't believe I haven't covered before now as it is probably the first network marketing exposure I had in my life. I mean it was watching my parents avoid friends of theirs who were ‘into Amway' but nonetheless, it was still the first time I was introduced to anything such as this.

Amway MLM Review- Header

So, what is the Amway MLM all about? Let's have a look and see…

Amway MLM Review- Empowering People

What is MLM?

Multi-level marketing (MLM) programs are the traditional mainstay of the ‘party plan' world of products such as Tupperware, Mary Kay and of course, Amway. And in spite of its history, MLM has grown rapidly in recent times – mainly due to the fact that much of the sales and marketing is now being managed online – with many new companies in many different niches getting in on the action.

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The ‘multi level' aspects of MLM come from its hierarchical nature in which you make commissions based not only on those that you sell to, but also the sales of those whom you ‘sign' into membership arrangements as well.

In short, the process works as follows:

  1. You join the program, either via referral from another person (known as your up line) or directly through their website.
  2. You promote the products of the company via parties, workshops or online.
  3. As you make sales, you offer incentives to your customers to sign up as a member of the program (there are different names for this but they all mean the same thing).
  4. That new member is then placed ‘underneath' you in a hierarchical arrangement (known as your down line).
  5. You, and a number of levels of your up line, then gain extra commissions for everything they sell as well.
  6. If they manage to refer their customers into memberships, they also become a member of your down line allowing you to make up line commissions as well.

The number of levels of your up and down lines will vary depending on the program you have joined. Commission rates will also change as your down line grows or contracts and many will also offer other incentives such as total company sales percentages and/or access to membership prizes as your own business grows.

Who is Amway?

Amway MLM Review- Home

Amway was founded by Jay Van Andel and Rich DeVos in 1959 and in the years since have grown to become the “world’s largest direct selling company” and a fixture within the top 10 selling MLM programs. They run factories in three US States to manufacture and distribute nutrition, beauty, personal care and home products to over 100 countries worldwide.

Amway is based in Ada, Michigan in the United States.

What do they sell?

As above, Amway offers a massive range of nutrition, beauty, personal care and home products including:


  • Vitamins & Supplements
  • Weight Management
  • Sports Nutrition
  • Energy Drinks
Amway MLM Review- Nutrition


  • Skin Care
  • Makeup
  • Fragrance
  • Artistry™ Beauty App

Personal Care

  • Bath & Body Care
  • Hair Care
  • Oral Care
Amway MLM Review- Personal Care


  • Air Treatment
  • Cookware
  • Dish
  • Disinfectant Cleaners
  • Laundry
  • Surface Cleaners
  • Water Treatment

Due to their size, they are also well-known for their exclusive brands including:

  • Nutrilite
  • n* by Nutrilite
  • Artistry
  • Artistry Skin Nutrition
  • Artistry Studio
  • XS
  • BodyKey
  • Satinique
  • G&H
  • Glister
  • Amway Home
  • eSpring
  • Atmosphere
  • iCook

MLM Program outline

The Amway MLM program calls their members ‘Independent Business Owners' (IBOs) who are part of a somewhat traditional, if not a little confusing, compensation plan. Here are the basics as I have found them…

Base Commission rate: Up to 30%

Down line commission rates: 3 – 21% based on total sales of downline

Minimum monthly spend to qualify for commissions

To qualify for downline commissions, IBOs are required to meet monthly PV targets of at least 100 per month to earn the base 3% commissions. This can be made of personal or customer sales.

Payment terms: Monthly.

Application required?: Yes, Application form on website.

Purchase requirements to join: Yes

From what I can see in the FAQ section, there looks to be a joining fee of around USD$100 that “covers the cost of resources Amway provides to help our Independent Business Owners effectively run their businesses” including ongoing education, training, product marketing materials, customer service and mobile business management tools.

Marketing materials provided: As per starter kit above.

Within most MLM programs, rankings and commissions are determined by the total personal volume (PV) generated by the IBO and their down line (measured in BV) within a calendar month with points assigned to each product. These point allocations can range from 50 to 100% of the retail price of each product (before tax and shipping) and vary from item to item and currency of sale.

In the case of the Amway Global MLM program, I was unable to locate any information as to how PV is calculated directly within their compensation plan in terms of BV, they do provide the following:

All Amway Products are assigned two numbers: Point Value (PV) and Business Volume (BV). Point Value is a numerical quantity assigned to each product. Business Volume is a monetary amount assigned to each product.

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You too can start your very own online business here that can make you money from anywhere in the world!!

How can I get paid?

Ok, so from what I can garner from the Amway compensation plan, there are 5 ways in which IBOs can make money when they promote and sell Amway products. As above, the compensation plan is a little confusing however as it all washes out, they are fairly straight forward as follows (that said, please do not hesitate to comment below if my information is inaccurate):

1. Retail Margin

These are the base commissions earned by the general day to day retail sales that IBOs can generate via parties, popups, social media or however else they can sell Amway products. The Retail Margin is based on the difference between the IBO purchase price and the retail price and averages around 30%.

2. Performance Bonus

Performance Bonus is Amway's basic version of traditional downline commissions in that payments are made based on a monthly accumulation of PV and BV points. These commissions are paid as follows:

Amway MLM Review- performance bonus

3.Leadership Bonus

The Leadership Bonus is paid to IBOs who can meet the following:

  • Register one group that qualifies at the 25% Performance Bonus level and generate an additional Award Volume of at least 2,500 PV in the same month, or
  • Register 2 or more groups that qualify at the 25% Performance Bonus level for the month.

4. Monthly Depth Bonus

The Monthly Depth Bonus is a generational bonus arrangement in that it is computed from the top down, starting with second level qualified IBOs and extending downline until reaching the first level that owes a Monthly Depth Bonus to another IBO. The base amount of the Monthly Depth Bonus from a single Group is 1% of the BV of all qualified downline IBOs. To qualify, IBOs must meet the following:

  • Register 3 or more groups that qualify at the 25% Performance bonus level for the month, and
  • At least one of those IBOs registers one or more that qualify at the 25% Performance Bonus level for the month.

5. Annual Bonuses

Each year, Amway sets aside money to fund three annual bonuses: the Emerald, Diamond and Diamond Plus Bonuses. Each fund receives an amount equal to one-fourth of 1% (.0025) of the total company BV. In addition, the Emerald and Diamond funds include one-fourth of 1% (.0025) of qualified international volume.

Ranking structure

Amway, as with most MLM programs, uses ranking structures on which to base commission payments and other bonuses upon. Rankings for the Amway MLM program are not listed in tabular form so as an example I have included the requirements for the lowest and highest ranks within the program :

Amway MLM Review- Silver
Amway MLM Review- crown

Again, as is common with almost all MLM programs, rank progression is determined by both the number of members within the IBO's downline, and the total sales made by those members per month. Ranks can rise and fall based on the ability (or dis-ability) to reach the required member and sales targets.

What is good about it?

So, after a good look around the site and looking at all the options I could find, I do like the following:

  • Good commissions for base sales.
  • Well known brand.

What is no so good about it?

There are also some things to be aware of including:

  • There are some joining costs.
  • Sales targets are required for most commissions.
  • Compensation plan is a little confusing and does take some reading.

How much can you make?

Amway provides an income disclosure statement on its website as follows:

Amway MLM Review- Income disclosure statement

As we can see from the above and as with most MLM programs, the percentage of members making the upper rank levels – and hence earning a living – is very low (usually less than 1%).

My final thoughts

Look, MLM is not an easy platform to make money in and there is not much that I have seen here to put this program above the many others I have seen. It is definitely in the old school range of things and I will say that I did notice in my research that the compensation plans do look to differ from country to country. The U.S version that I used also lacks some of the bonus options of many of the more modern programs.

Once you have joined, there are not the usual financial pressures of needing to make minimum personal purchases in order to qualify for base retail commissions as long as you can make them within your down line. The downside here however is that you cannot earn downline commissions without meeting sales targets meaning you may also need to bump up your personal purchase quota if customer sales alone are not enough for you to maintain rank.

I guess the only other thing to consider here is that as it is one of the ‘originals', Amway does tend to draw more negative connotations than most other programs – especially in Amway reviews – however if you are passionate about the products, then you can be assured that you are working within a tried and true network marketing program.

Amway MLM Review- sales blurb


So there you have it, my honest review and appraisal of the Amway MLM program. I hope it has been of assistance but as usual, if you have any questions or experience with this program please do not hesitate to reach out by commenting below – especially if any of my information is inaccurate.

Are there any other programs you have been looking at but want to know more about? If so, please comment below and I will do my best to get some details for you.

Do you want further assistance with any of the above or need help to build your own nutrition, beauty, personal care or home products based website?

Are you looking for a comprehensive training platform that can give you step by step training, 24/7 support, tools to develop and host your very own website, ongoing assistance with SEO and social media and access to some of the best affiliate marketing minds on the planet, then click on the following link to read more about Wealthy Affiliate.

Until next time

Have fun


Note: If you make a purchase from this page, there is a very good chance that I make a commission from it – these commissions do not increase your sale price. This may include sales made via Wealthy Affiliate.

Introducing Wealthy Affiliate, My #1 Recommendation for Setting Up Your Own Online Business

wealthy affiliate new home page

When I started, I knew I wanted to work online, but had absolutely no idea where to begin! You see I had watched friends of mine run a sales party to sell essential oils and someone asked if they could just sell them online?

Then, as I sat on the bus heading into my office job, I started to wonder if I could do just that, sell essential oils online.

Anything to stop having to catch this bus to and from work every day right!

The trouble was, as I mentioned above, I had no idea how to even start.

So of course I started to look around online and found all these courses! They all promised me riches then took my money but left me with no riches!

Then I stumbled across the program that didn’t promise me riches, but told me it could help me get started even with no experience!

So I did that, joined Wealthy Affiliate that was it, and the rest as they say, is history!

But it doesn’t come without work!

That is the key here! I began on their starter membership and did the training! I then joined as a member and did some more training!

Each night after work, I would do a little more, then a little more.

And to cut a long story short, after 10 months I realized I didn’t really like writing about essential oils, so I sold the site for about $2000. But I had learned so much that I started another – about fishing and camping!

Then, after 18 months (by which time it had earned me close to $10k), I was offered $17k for the site, so I sold it too.

Now, through my travel blog, I’ve been able to fund my passion for travel and explore different places around the world.

In the past few months, I’ve been fortunate enough to travel to some amazing destinations, including Bali, Los Angeles, Dallas, Vancouver and Las Vegas.

The success of my travel blog has allowed me to fully fund my travels and explore new destinations with my family.

Steps to Creating a Successful Travel Blog - Me at Whistler

Try the Wealthy Affiliate as a Starter Member and Build your First Hub!

As you start your journey, Wealthy Affiliate is there for you with the most comprehensive training package I have ever seen – And as I have mentioned, I have used a few in my professional career trust me.

To get you started, Wealthy Affiliate has recently introduced the Hub.

The Hub

The hub is an AI based niche and website creation tool that will get you up and running with the foundation of your OWN business in just a few minutes. This includes:

  • Your website – hosted and inclusive of a WordPress editor
  • Your brand
  • Your ‘done-for-you’ research
  • Your blueprint
  • A task list that is going to help you drive the creation and growth of your business moving forward.
Wealthy Affiliate Review 24 - Hub screen

The hub makes the website creation process simple which allows you to get started on the training with a solid base and understanding of the processes.

All you need to do is choose your subject – which is known as your ‘niche’ – and follow the steps on the screen.

Oh, and as you run through the training below you may realize that what you created above is not exactly what you want. That’s ok, you can just create a new hub!

Wealthy Affiliate Training

Then as you continue your journey, the Wealthy Affiliate Hub is there for you with the most comprehensive training package I have ever seen – And I have used a few in my professional career trust me.

Above we discussed the use of the Hub to set up a website. Once you have done this, you will be able to access the “Step-by-Step Core Training”.

This is available to all members including starter members and will give you everything you need to know to continue to create your online business.

Wealthy Affiliate Review 24 - step by step core training

Member Training

There are also Live weekly classes taught by REAL industry experts on a range of topics like artificial intelligence (AI), SEO, YouTube, WordPress, PPC marketing and more.

wealthy affiliate master training

Great, What Else Does Wealthy Affiliate Have To Help You?

So, let’s keep this short, Wealthy Affiliate is a one-stop-shop platform that provides:

  • The Hub – this is the starting point and uses AI processes to assist you in determining your niche and creating your brand.
  • Complete training programs to assist with the development of your own affiliate marketing website in your own niche.
  • Website creation and publishing tools including access to WordPress editors and themes.
  • AI Content article design and content creation
  • Domain name purchasing (you get a free domain when you upgrade to the Premium membership).
  • Website hosting, security and backup.
  • Online help and chat forums.
  • Weekly live training events.
  • 24/7 support.
  • Keyword access tools.
  • SEO assistance.

The platform has been active for over 15 years with the original developers and owners, Kyle and Carson, still extremely active in its day to day operations – especially as they rollout their AI capabilities.

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You Can Try it Yourself For Free

Now of course I can tell you all about how Wealthy Affiliate works (because it does) until I am blue in the face. But every other program out there – including the shams and scams – will tell you the same thing!

So how about you just try it for free yourself. The Wealthy Affiliate Starter membership is free to join and gives you access to everything you need to get started – all without the need to spend a cent!

With the starter membership, you get:

  • 1 Limited Business Hub
  • 1,500 AI Word Credits
  • Try the AI Author Platform (BETA)
  • 1 Practice Website
  • Jaaxy Starter
  • Limited Help & Support
  • Core Niche Training (8 Classes)

And of course I will be there to help you every step of the way as well!

Look, in the interest of transparency, whilst Wealthy Affiliate does offer a free starter membership, this is designed to give you a look around, have a practice and see if it is worthwhile for you – which is a really great option.

However, as with all new businesses, you will need to make some investment so if you are serious about making money online , you will need to upgrade to a premium membership as this will give you access to all the tools you need in the one spot to succeed!

Afterall, every business needs tools to grow!

So How Much Does This Really Cost?

Wealthy Affiliate does not use upsells once you join – but as I mentioned in the video, to succeed here you will need to invest in a membership. There are a couple of options that provide access to all the tools, training and assistance that you could need – and a free domain as well.

Wealthy Affiliate offers a trio of membership tiers, as detailed on their pricing page.

You can opt for the Starter membership at no cost, the Premium membership for $49 per month or the Premium Plus+ membership for $99 per month. That’s the full extent of it – and you can absolutely build your website without having to spend another cent.

You won’t encounter any unexpected additional charges or covert fees and as a Premium member, you’re equipped with all the essentials to initiate, develop and expand a thriving online enterprise.

Those who opt for the Premium membership are provided with

  • Hosting for their websites
  • A complimentary domain name
  • Access to hundreds of hours of current expert tutorials
  • Various marketing and research tools
  • Personal guidance from seasoned professionals in the field
  • And much much more

And for those of you who want to make a serious investment into your future, there are some yearly options as well below to give you peace of mind that you have a whole year ahead of you to get stuff done!

And Don’t Forget the Personal Coaching

Once you join, not only do you get plenty of assistance from me, but you also have access to expert coaching, support and mentorship from real industry experts.

I mean, you can have access to all of the top-tier affiliate marketing training in the world, but inevitably, questions arise, particularly during the initial stages.

With an exceptionally dynamic and engaged community that boasts over 2.7 million members, Wealthy Affiliate offers an environment where you, as a member, can fully immerse and leverage this network.

You’re never alone; you have the collective wisdom of an entire community at your fingertips, ready to assist at any moment.

Plus, there’s always-on, rapid-response website support to handle any technical queries you may encounter.

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Wealthy Affiliate Works: Real Results From Real People

As I have mentioned a number of times, Wealthy Affiliate has helped me make real money online though its training and tools.

I have made money each month as well as a sale for $17,000.

But again, those promoting other programs will tell you the same thing!

So let’s get away from me and see what others are saying:

To start with, Wealthy Affiliate has a 4.9 out of 5 Star TrustPilot rating, which is a remarkable accomplishment in any industry, let alone the online business industry.

WA trust pilot image

And here are some of those reviews:

wealthy affiliate trust pilot

And this is what people are saying within Wealthy Affiliate as well:

home page - success at WA

So, Let’s Make a Decision!

Let’s be frank, you have read this far so why not go all in, click on the button below to get started on the way to your very online business.

And once you are in and have had a play around with the hub, look for the little envelope on the top right and there will be a message from me. It is of course automated so respond to let me know you are there and we can start this journey together.

(oh, and the profile is mine so you can find me that way as well)

wealthy affiliate envelope

See you there


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