Hello there Sea Changers and welcome to my series of posts outlining the best affiliate programs that you can join at assist with that all important sea change funding. Today we look at one of the best evergreen niches around as we discuss 11 baby product affiliate programs to gush over this year. This is a great evergreen market (people are always going to have babies) and also one that some people will spend a good amount of money on whilst others will be looking to make it a more cost effective process.

Keeping that in mind, as I run through them I am conscious that as this is potentially such a large niche, that the number of affiliate programs to choose from may be just as large. So how have I picked my best 11? Well… I really just wanted to give you a good cross section of what is out there so I did some searching around and checked a few out and chose them by looking at:

• What they offer
• Commission rates
• Payment terms
• Cookie duration
• Application processes
• Affiliate/Marketing materials provided

Before we start however, let’s have a look at what I mean by the term baby product and how it can be incorporated within an affiliate marketing website…

What do we mean by baby products?

Look, silly question I know, but I just wanted to be clear on what it is that we are looking at here. Essentially, there are so many different products that it is nearly impossible to narrow to each one – not to mention the difference between the really expensive and really cheap. So for this post I have tried to cover a good cross section across some of the sub niches such as:

• General baby products
• Clothing
• Furniture
• Electronics
• Transportation
• Food

And of course anything else that you may incorporate when you think of babies.

What can affiliate marketers promote?

There are essentially no real barriers to what affiliate marketers can promote when it comes to baby products. There are however some things to be aware of as you run your eye over affiliate program possibilities that may suit your site. These are:

1. Know your audience, some purchasers are looking for the best products they can get for their new arrival whilst others are looking for a more cost effective approach. Choose your affiliate sites accordingly.
2. Purchasers of baby products will not take risks if they don’t trust you or your affiliate site. Make sure the programs you choose are reputable and have good recourse options if the purchaser is not happy.
3. Those looking for assistance with their little one will want clear, precise information on what it is that your product will be able to help them with – and you will need to make sure you have the language right.

As I have said however, stats show that people will spend money on baby products online if it can make their lives easier so as long as you are solving problems, then you are on the right track. And to give you a boost, let’s have a look at 11 programs that I have found below:

1. Buy Buy Baby

Let’s start with the one stop shop of baby products. Buy Buy Baby stocks just about any baby product you can imagine with a great array of options in every category. Their product catalogue is way too large to list here but they do offer products in the following categories:

• Strollers
• Car Seats
• Gear & Travel
• Furniture
• Bedding & Decor
• Nursing & Feeding
• Bath & Potty
• Health & Safety
• Toys & Learning
• Clothing & Accessories
• Maternity
• Gifts
• Personalized Gifts

This is a great site for those in the general baby niche (or any type of sub-niche) with a great range allowing for both review and comparison posts. The added advantage here is that within each product category there is a good array of both high and low cost options giving affiliate marketers the chance to promote both ends of the price spectrum – and earn some good commissions as well.

Commission Rate: Up to 3%. $6 per baby register set up

Payment Terms: Monthly

Cookie Duration: 1 Day

Application required?: Yes – Buy Buy Baby’s affiliate program is managed by CJ Affiliates. You will be required to apply for an account and then for the Buy Buy Baby affiliate program. You will need to enter personal and website information as well as promotional plans and platforms to be used.

Marketing material provided: Banners, Data feeds, text links

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2. aBABY.com

As with Buy Buy Baby, aBABY.com provides a large range of products aimed at both babies and toddlers including:

• Bedding
• Nursery Furniture
• Bassinets and cribs
• Portable furniture
• Strollers
• Toys
• Personalised gifts

Again, there is a large array of products including very high and very low cost options as well as a number of accessories and complimentary items. If you are writing about nurseries, this site will allow you to discuss every aspect of setup with links to every conceivable requirement for this special room. The site also houses an extremely comprehensive and helpful blog section giving you access to a great range of post ideas or referral points to assist your readers in gaining a good trust of the products you are promoting.

Commission Rate: 8%

Payment Terms: Monthly

Cookie Duration: 45 Day

Application required?: Yes – aBABY.com’s affiliate program is managed by CJ Affiliates. You will be required to apply for an account and then for the aBABY.com affiliate program. You will need to enter personal and website information as well as promotional plans and platforms to be used.

Marketing material provided: Text links, banners, product feed and seasonal offers

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3. finn + emma

Finn + emma is a great site for those of you looking to target the environmental or chemical free baby market. Whilst their product lists are not as large as some other sites, they still provide access to a decent array of organic baby related items including:

• Clothes
• Bedding
• Rockers
• Toys
• Bibs

Their pricing is very reasonable with access to some extremely cost effective baby basics sets making them a good site for new mothers or for baby gift posts. As an extra selling point, the site also offers a membership program called The Bird House. For $10 a month, members get access to the following:

• 20% discount on all purchases
• Early access to new releases
• Free shipping
• $10 credit each month (that can be rolled over)

Commission Rate: 10%

Payment Terms: Monthly

Cookie Duration: 90 Day

Application required?: Yes – emma + finn’s affiliate program is managed by Share-A-Sale. You will be required to apply for an account and then for the emma + finn affiliate program. You will need to enter personal and website information as well as promotional plans and platforms to be used.

Marketing material provided: Text links and banners, product feed, personalized promotional offers

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4. Pat Pat

Pat Pat is another good all round baby site dealing mainly with clothes and accessories. This is a great site for those covering the entire length and breadth of the baby journey from pregnancy to newborn to toddler with a great range of:

• Maternity wear
• Baby and toddler clothes
• Nappy/diaper bags and rugs
• Matching family outfits

As an added cross sell opportunity, there is also a good range of extra products such as some home wares and women’s fashion and jewelry making it great for the ‘pamper yourself’ type posts. And who doesn’t love a good matching family set of Christmas or Halloween outfits!

Commission Rate: 15%

Payment Terms: Not stated

Cookie Duration: Not stated

Application required?: Yes – Basic personal information only

Marketing material provided: Text links

Note: The Pat Pat partner program promotes its links for use within social media campaigns so website posts may need to refer to your social media pages rather than directly to the Pat Pat website.

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5. my urban child

My urban child is the one stop shop for those of you in the baby/child niche discussing furniture etc. They have a massive range of decently priced products for the nursery and children’s play areas including (but certainly not limited to):

• Nursery furniture
• High Chairs
• Play tables and furniture
• Rugs
• Beds and Cots
• Rockers
• Strollers
• Tents
• Toys

All of their furniture is classed as modern decor and they also provide a great range of all of those little nic-nacs that a children’s room needs but aren’t often thought of (a great post idea right there!). As a good cross selling opportunity, this site offers a decent range of kitchen appliances and decor as well as other household items as well.

Commission Rate: 5%

Payment Terms: Not stated

Cookie Duration: Not Stated

Application required?: Yes – Application is via email to scott@myurbanchild.com.

Marketing material provided: Text links – 5% discount code for your customers

6. Ergobaby

Ergobaby are a great little addition to any baby related affiliate site with their range of portable and baby carrying products such as:

• Baby carriers
• Strollers
• Diaper bags
• Sleeping bags
• Nursing pillows etc.

The site itself probably doesn’t carry enough stock to build a niche site around it but with its large range of carriers, swaddles and accessories, it is able to be incorporated into just about any baby niche site that you can think of.

Commission Rate: Starts at 4%

Payment Terms: Monthly

Cookie Duration: 30 days

Application required?: Yes – Ergobaby’s affiliate program is managed by Share-A-Sale. You will be required to apply for an account and then for the Ergobaby affiliate program. You will need to enter personal and website information as well as promotional plans and platforms to be used.

Marketing material provided: Text Links, banners

7. WebBabyShower

In the day and age of online activities (especially in light of current world events), WebBabyShower is the “#1 market leader in virtual baby showers helping Moms across the globe to celebrate an unforgettable milestone”. The process is simple:

• Create and customise invitations
• Send invitations
• Have party online complete with games and video updates.

There is a little more to it than that however if you are looking to have a baby shower online, then this site has it all covered.

This site would make a great addition to any baby related site as well as anything to do with:

• Pregnancy
• Early Years Parenting
• Baby Showers
• Virtual Parties
• DIY Party/Event Planning

Commission Rate: $10 per customer signup

Payment Terms: Monthly

Cookie Duration: 30 days

Application required?: Yes – You will need to enter personal and website information as well as promotional plans and platforms to be used.

Marketing material provided: Text Links, banners

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8. Sleep Sense

We all know the stresses that can be placed on a household when a baby just will not sleep. Sleep Sense is a program developed by Dana Obelman designed to assist you in getting that little one to sleep.

For affiliate marketers, there is a large range of purchase options from the basics (displayed above) to high ticket one on one consults. This makes for a good site to promote in any niche as a designated post, niche site or as a side sell for other baby related posts.

Commission Rate: 35%

Payment Terms: Monthly

Cookie Duration: 60 days

Application required?: Yes – basic personal and website information required.

Marketing material provided: Text Links

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9. iPlay Baby

iPlay Baby is a basic baby products site that contains many of the products listed in other sites above including :

• Feeding clothes and utensils
• Toys
• Wellness products
• Blankets
• Teething aids

However, the main reason I have listed this site is that it is the only one that I have come across that specifically lists swimming and sun related products including:

• Baby swimwear
• Swim nappies/diapers
• Sun hats
• Sun shirts
• Rashies
• Sunglasses

This is a fantastic site if you are discussing anything to do with outdoor activities for babies such as the beach, camping or picnics. As an added bonus in regards to post ideas and reference information, there is also a great range of self-help information available covering such things as recipes, food preparation, habit development and general information to assist new and experienced parents alike.

Commission Rate: 18%

Payment Terms: Monthly

Cookie Duration: 30 days

Application required?: Yes – iPlay Baby’s affiliate program is managed by Share-A-Sale. You will be required to apply for an account and then for the iPlay Baby affiliate program. You will need to enter personal and website information as well as promotional plans and platforms to be used.

Marketing material provided: Banners, Text Links,

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10. Lovevery

Lovevery is all about the toys. Or to be exact, ” perfect play essentials designed by experts, for months 0 to 24″. Their product list includes:

• Baby and toddler play kits
• Play gyms
• Play strollers/pull toys
• Tunnels

Play kits are sold as a subscription service with new, age appropriate toys delivered every two to three months.

Again, this is a good additional site to any baby niche especially at usual shopping times such as Christmas and Birthdays. All toys are manufactured with sustainable sourced wood, organic cotton and baby safe plastics as well.

Commission Rate: 10% default commission rate

Payment Terms: Monthly

Cookie Duration: 30 Days

Application required?: Yes – Lovevery’s affiliate program is managed by Share-A-Sale. You will be required to apply for an account and then for the levevery affiliate program. You will need to enter personal and website information as well as promotional plans and platforms to be used.

Marketing material provided: Banners, Text Links, Unique social media posts

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11. nanit

And finally, we delve into the electronic word of baby devices with nanit. Nanit contains a small, but extremely well trusted list of products for all things baby monitoring including:

• Cameras
• Breathing monitors
• Sleep analysers

All products are linked to a mobile phone app for ease of use and statistical monitoring.

The real value in these products are around the analysis of baby’s sleep via the above mentioned app. Sleeping patterns can be analysed to determine sleep and breathing patterns to allow for suggested changes to improve these critical areas. As with some of the other programs listed in this post, there is not enough here to sustain a site by itself, but there is certainly opportunities so promote these products on a number of different baby niche sites. Purchases can also be made up front or on a monthly basis.

Commission Rate: 10%

• $250 bonus each month when you drive more than 15 orders
• $250 milestone bonus after you drive more than 50 total sales

Payment Terms: Monthly

Cookie Duration: Not Stated

Application required?: Yes – nanit’s affiliate program is managed by Share-A-Sale. You will be required to apply for an account and then for the nanit program. You will need to enter personal and website information as well as promotional plans and platforms to be used.

Marketing material provided: Banners, Text Links, Options to acquire units for review

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Amazon associates

Alternatively, should you wish to set up your site up with a range from a few different brands or companies on the same site then you can do so via Amazon. Amazon provides access to a good range of baby related products and has a fairly good affiliate program as well. So if you wish, join the Amazon Associates program, locate the relevant products/brands within Amazon itself and you can post links on your own site as per below:

Amazon’s commission rates are nowhere near as high as some of the programs listed above (4 – 7%) however some prefer this avenue due to the sheer amount of traffic and trustworthiness that comes with a company site of this size.

How to find your own affiliate programs

As stated earlier, by outlining the sites above I have really just tried to give you a good cross section of the types of programs that are out there by listing the really good ones in each ‘category’. That does not mean that you cannot find affiliate programs that better suit what it is that you are trying to do within this space – especially as I could never even begin to cover every baby related requirement or sub niche in the one post. Luckily for us, there is a simple way to find these programs online.

All you need to do is enter “affiliate: niche type” into your search engine (substituting ‘niche type‘ for whatever product it is that you are choosing to sell).

There are baby related affiliate programs for everything else that we have listed at the top of this page as well – you will just need to have a look around until you find one or two that suit your site. Once you have completed your searches, you can look through and find programs that:

• Relate to your niche/problems that you are solving.
• Have quality products – your brand can be severely damaged if you promote poor quality or unsafe products.
• Have solid payment and customer service arrangement.
• Pay decent commissions.
• Have good testimonials covering commission payouts and quality of product.

In most cases, you will need to apply for the program before you are allowed to promote their products – don’t take this step lightly or you will be rejected. Affiliate programs will generally want to know:

• Your website name.
• Traffic levels.
• Why you want to join – (so I can make money by selling your portable cots is unfortunately not generally a good enough answer).
• How you plan to promote their products.

Conclusion

So… There are 11 of the best baby affiliate programs to gush over this year. I hope it has been helpful for you as you commence your own baby product based affiliate marketing business and as usual, please do not hesitate to comment below if you have any questions, need some advice or have any experiences to share. Oh, and especially comment if you have any experience with these, or any other programs as well.

Do you want further assistance with any of the above or need help to build your own baby product based website?

Are you looking for a comprehensive training platform that can give you step by step training, 24/7 support, tools to develop and host your very own website, ongoing assistance with SEO and social media and access to some of the best affiliate marketing minds on the planet, then click on the following link to read more about Wealthy Affiliate.

Until next time

Have fun

Paul

Note: If you make a purchase from this page, there is a very good chance that I make a commission from it – these commissions do not increase your sale price. This may include sales made via Wealthy Affiliate