Hey there Sea Changers! I hope you are all well on this fine day. Today I wanted to take the time to discuss with you some Blog Post Ideas for those of you just starting out in this journey we call affiliate marketing – or to be honest – even some of you who may have been at it for a while and maybe getting a bit stale or even feeling that the whole blogging game has become saturated.

Blog post ideas - header

Why is this important? Well as you may or may not be aware, it is our post content that controls everything else that we do when we build our affiliate, or online marketing websites (or drop shipping, e-commerce, white labelling, MLM or any other ‘sales' based site for that matter).

And yes, the whole process can be a little intimidating – especially as we know that there are no shortcuts – rather one that takes time, dedication and patience. And throughout the whole journey, we are constantly bombarded with terms such as:

  • SEO
  • Search Engine Results
  • Keywords
  • Social Media posts
  • Google – Analytics, Search Console and Adsense
  • Page speed
  • and so on and so on

And yes, all of this is critical, but without a good array of posts to fill our sites with some decent problem solving goodness, then everything above becomes a whole lot harder. So hopefully this post will give you some good ideas about the types of posts you should be adding to your own site.

Blog post ideas for online marketers

Let's run through them now… I will use a camera example where applicable – but consider your own niche as you read through them.

1. Use lists

Use lists are where you provide information based on a product or problem that the reader already knows about, owns or is thinking about but is not sure how to use/fix it. Examples are:

  • 10 ways to take better shots at night
  • 10 accessories every photographer needs
  • 5 best underwater cameras on any budget (see reviews below also)
  • 10 things you didn't know you could do with a digital camera

Best for:

An audience who knows the problem they have and are looking for a solution or have a product but don't really know what to do with it.

Sales Outcomes:

List type posts are designed to solve problems first and then make sales based on those solutions. In many cases the sale might be an upsell or cross sell to a product already owned. For example if you were discussing 10 ways to get better night shots, then you might recommend a good tripod, or lens to assist with meeting the needs if the reader.

These post types also rank well on internet search engines as they are clearly solving problems (which is one of their key criteria for ranking).

Blog post ideas - postit notes

2. Reviews

Reviews are another extremely powerful post type where products are reviewed, either individually or compared with others, and an opinion given on your findings. The trick here is honesty – if you like a product, tell your readers from the start and clearly outline why. If not, be clear on why from a practical perspective – don’t just say “this is rubbish cos I think you should buy this other product”. Within the post you run through the features and benefits of the product then provide a recommendation at the end that is either:

  • Yep, love it and here is the link to purchase.
  • Nope – don’t bother, but I do have another recommendation for you (with a link to purchase your preferred product – AND the product you don’t recommend – you will be surprised how many purchase it anyway).

Best for:

Those looking to purchase but not sure which product to buy. Examples here could be:

  • Go Pro Digital Underwater Camera Review
  • Nikon vs Canon – Which SLR is Best
  • 4 Best digital cameras for travel (see Use Lists above)

Sales Outcomes:

Review posts are designed to lead the reader to a sale based on your advice. Again, you will only make the sale if the reader trusts your content so make sure you are honest and cover your information accurately – even if they use your information to leverage a better deal at the traditional bricks and mortar shop down the road… If your advice is sound, they will more than likely return next time.

3. Instructions/how to’s

“How to” and Instructional posts are aimed at providing good helpful advice on how to do things with products that your readers either may have already been purchased, been given or thinking about purchasing. These posts tend to have a little less monetisation to them but can certainly be linked to landing or product pages – especially if the instructions highlight an accessory, function or service that requires the user the upgrade.

Best for:

Those needing assistance with a particular product or working on a product (such as building an online business for example) such as:

  • How to set Aperture and White Balance
  • How to ensure your go pro is waterproof
  • How to get great still shots from a drone

Sales Outcomes:

How to posts, whilst probably not as sales centred as some of the other post types here, are a fantastic tool when it comes to building trust with your audience and increased traffic – search engines love helpful posts. These are however great for a number of other opportunities such as:

  • Building a social media following – Pinterest and YouTube are great platforms for how to's.
  • Outline potential up sell and cross sell opportunities – i.e. this is how you use a SLR camera to take a still shot of a wild animal – but you will need this lens.
  • Sell subscriptions to membership pages – If you have a series of decent how to posts and lessons, then maybe set up a subscription service for a weekly lesson.

All in all, out of the posts listed here, this is one of the most critical that you can include on a site in terms of trust and traffic.

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4. Tell a story

Everybody loves a good story and these posts help to humanise you as the owner of the site leading to a greater rapport with your readers. People relate to these posts types, especially if there was a problem involved. Clever bloggers will use this post to tell a story about a problem and then highlight the product they are trying to sell you as their saviour. The reason I say ‘clever’ is that the story must be the main focus of the posts – remember my comments above that solving the problem must come first and the sale second.

If the post is too ‘salesy' the story will lose its effect – and remember to outline how the product in question helped YOU, not how it could help the reader.

Best for:

Story posts work well for readers who have a fairly decent knowledge on your subject already. They can then get involved with your tale as they have more than likely suffered the same problem. These posts are really good as a comment generation method as well – which again, is good for website traffic.

Sales Outcomes:

As mentioned above, story posts require a more subtle approach to sales as you want to involve the reader in the story and not so much the product. That said, if done properly, story based posts can work really well if you a dealing with high ticket or specialised options.

5. Interviews

Interview posts follow the same lines as the story post except told in interview fashion. They work really well as a followup post to any of the types we have discussed to date to give them credibility as the person you are interviewing can be seen as an expert in their field or subject. For example, if you have written a post about the best ways to take underwater shots at night, then you might interview a professional diver about that subject talking through:

  • What they do
  • What problems they have encountered
  • How they alleviated those problems
  • What products they recommend

Best for:

These post types can work really well for just about anybody who has come across your site from those who are new to the subject wanting some ‘how to' information to others well versed in the subject looking for some hints and accessory ideas.

Sales Outcomes:

The trick here is to lead the interview in two parts:

  1. Tell the story – let the interviewee outline who they are, what they do and how they relate to your site posts
  2. Lead them to the products they use – this way you can put links onto your site for possible sales opportunities etc.

Another real advantage here is to provide access for questions where the interviewee can answer them at a later time if possible. This helps drive more traffic and open you up to more potential sales targets.

Blog post ideas - writing

6. Opinion/Controversy

Posts of this type are definitely aimed more at attracting interaction and activity on your post/site than sales and should be used with great care. When an opinion is given, many readers cannot help themselves but respond with their own thoughts. This is great for product reviews – and is a common approach to selling on gaming type sites and are also good for sites that tend to attract controversy such as dieting, medical marijuana, essential oils and political sites.

However, as above you do need to be careful here – these posts can attract negative, emotional or even abusive responses which you will have to deal with. You can obviously reject abusive comments but the negative and emotional ones should be responded to or your site can lose credibility.

Best for:

Any site that is looking to build an audience of followers or increased traffic.

Sales Outcomes:

If managed carefully, these types of post can become extremely effective sales tools as those who believe in your comments will actually start to do the selling for you – i.e. back you up. And for those that don't, if you can keep it civil you have the opportunity to discuss the product/service in a more direct manner that may convince them, or others to purchase.

Search engines LOVE sites with lots of interaction so opinion pieces are good if you want to give your site a little boost.

7. Ask for help

Asking for help is another great way to harness the SEO power of comments and interaction. Your post can start with something along the lines of “Hey guys, I have a problem getting my drone camera to take still shots of dolphins…” and then outline the problem and what you have done to try and rectify it. This process provides a number of examples to your website such as:

  • It can assist to humanise you and also build a rapport with your readers
  • You readers can provide a trusting and tangible ‘positive' to the products you are promoting on your site
  • You are providing great real life ‘how to' information to your readers
  • Your readers may also highlight another problems they are having giving you good ideas for future posts.

But be careful here, there is a fine line between asking for help in a controlled manner and appearing like you don't know what you are talking about.

Best for:

Any site that has a good reader following and trust (these posts don't work as well for new sites).

Sales Outcomes:

As with Opinion posts above, these types of post can work as an extremely effective sales tools as those who believe in your products and answer your questions can actually start to do the selling for you – i.e. discuss how your products can help you (and in turn, others). And, as per the interview posts, this will give your products and posts a greater level of credibility as the comments are from ‘real life' users and not just you.

Blog post ideas - begin

Who is the post for?

As you look through the post types above, think about when you first created your website. This is when you would have hopefully spent some time determining what it is you are going to cover – i.e. your Niche. One common mistake here however is that many of us take the time to determine our niche, but not the actual audience that we will be targeting within it. Let's use an example of, say, Cameras. Let's think quickly of all the possible uses for a camera:

  • Professional – weddings, parties etc.
  • Landscape
  • Hobby
  • Business – Sales, evidence collection, construction points
  • Drone cameras
  • Underwater and sports – GoPros etc.
  • Travel
  • Kids – School
  • Accessories – for all of the above

I mean the sky is the limit. But if we continue with the above example, then think about the information that a professional will be looking for compared to a parent buying one on a budget for their child to use at school. Now of course your audience may not be the same for each post that you write about on your site – especially if it is a generalist site – but if you miss your mark here, people will not stick around to read your posts – and even worse – not purchase from your site.

So take the time to consider your own niche and note:

  • Who are you really writing for?
  • What sort of information are they after?
  • What will convince them to buy online?
  • What structure will appeal to them the most?

Once you know this, then you can move onto their problems…

Blog post ideas - checklist

What problem are you trying to solve?

One of the key success factors in online marketing (or most online sales for that matter) is to provide a solution to a problem. Think about your own behaviour online – chance are that most of your own purchase based internet searches are aimed at solving a problem. You may want to know how to fix a bike? You may need the ingredients to bake a pound cake and so on..

Now think about your own niche, your audience (that you clarified above) and now consider what problems they may have. Then as we move through the posts types below, you can then match them to these problems. And that is the key – you must solve problems for your readers because if you do, the chances of them purchasing from you will skyrocket. And trust me, people will not stay on a page if they feel you are just trying to sell something – you are of course – but that cannot be all that the post is about.

Let's revisit our Camera scenario and some of the problems that different users may face:

  • Professional cameramen looking for a lens will want to know the best type for them, their camera and their planned use.
  • A family looking to take some underwater snaps on their next holiday may want to know the best camera type they can get for the best price.
  • An avid traveller might be having problems taking night shots with their certain type of camera – they might want to know the settings and/or accessories required.

Your job is to choose the correct post type to be abler to answer these questions and provide solutions to their problems. And here is the kicker – you need to write your posts so that these problems are solved EVEN IF they do not purchase from you. I know this sounds a little like we are going against the whole end game of online marketing and sales but trust me, this is a long game and those sites that provide solid, valuable assistance are the ones that survive and make good money in the long term.

Conclusion

So there you have it… 7 blog post ideas for online marketers. Each has a distinct advantage and if chosen well, can really boost your website traffic and earnings. Just keep in mind your target audience and the problems you are trying to solve and you will be good to go. And remember, this is a long term game so the more good problem solving content you are putting out there, the more your site will continue to grow.

I hope this has been helpful and as usual, please do not hesitate to comment below if you have any questions, need some advice or have any experiences to share.

Do you want further assistance with any of the above or need help to build your own online marketing website?

Are you looking for a comprehensive training platform that can give you step by step training, 24/7 support, tools to ethically develop and host your very own website, ongoing assistance with SEO, post ideas, social media and access to some of the best affiliate marketing minds on the planet, then click on the following link to read more about Wealthy Affiliate.

Until next time

Have fun

Paul

Note: If you make a purchase from this page, there is a very good chance that I make a commission from it – these commissions do not increase your sale price.

Introducing Wealthy Affiliate, My #1 Recommendation for Setting Up Your Own Online Business

wealthy affiliate new home page

When I started, I knew I wanted to work online, but had absolutely no idea where to begin! You see I had watched friends of mine run a sales party to sell essential oils and someone asked if they could just sell them online?

Then, as I sat on the bus heading into my office job, I started to wonder if I could do just that, sell essential oils online.

Anything to stop having to catch this bus to and from work every day right!

The trouble was, as I mentioned above, I had no idea how to even start.

So of course I started to look around online and found all these courses! They all promised me riches then took my money but left me with no riches!

Then I stumbled across the program that didn’t promise me riches, but told me it could help me get started even with no experience!

So I did that, joined Wealthy Affiliate that was it, and the rest as they say, is history!

But it doesn’t come without work!

That is the key here! I began on their starter membership and did the training! I then joined as a member and did some more training!

Each night after work, I would do a little more, then a little more.

And to cut a long story short, after 10 months I realized I didn’t really like writing about essential oils, so I sold the site for about $2000. But I had learned so much that I started another – about fishing and camping!

Then, after 18 months (by which time it had earned me close to $10k), I was offered $17k for the site, so I sold it too.

Now, through my travel blog, I’ve been able to fund my passion for travel and explore different places around the world.

In the past few months, I’ve been fortunate enough to travel to some amazing destinations, including Bali, Los Angeles, Dallas, Vancouver and Las Vegas.

The success of my travel blog has allowed me to fully fund my travels and explore new destinations with my family.

Steps to Creating a Successful Travel Blog - Me at Whistler

Try the Wealthy Affiliate as a Starter Member and Build your First Hub!

As you start your journey, Wealthy Affiliate is there for you with the most comprehensive training package I have ever seen – And as I have mentioned, I have used a few in my professional career trust me.

To get you started, Wealthy Affiliate has recently introduced the Hub.

The Hub

The hub is an AI based niche and website creation tool that will get you up and running with the foundation of your OWN business in just a few minutes. This includes:

  • Your website – hosted and inclusive of a WordPress editor
  • Your brand
  • Your ‘done-for-you’ research
  • Your blueprint
  • A task list that is going to help you drive the creation and growth of your business moving forward.
Wealthy Affiliate Review 24 - Hub screen

The hub makes the website creation process simple which allows you to get started on the training with a solid base and understanding of the processes.

All you need to do is choose your subject – which is known as your ‘niche’ – and follow the steps on the screen.

Oh, and as you run through the training below you may realize that what you created above is not exactly what you want. That’s ok, you can just create a new hub!

Wealthy Affiliate Training

Then as you continue your journey, the Wealthy Affiliate Hub is there for you with the most comprehensive training package I have ever seen – And I have used a few in my professional career trust me.

Above we discussed the use of the Hub to set up a website. Once you have done this, you will be able to access the “Step-by-Step Core Training”.

This is available to all members including starter members and will give you everything you need to know to continue to create your online business.

Wealthy Affiliate Review 24 - step by step core training

Member Training

There are also Live weekly classes taught by REAL industry experts on a range of topics like artificial intelligence (AI), SEO, YouTube, WordPress, PPC marketing and more.

wealthy affiliate master training

Great, What Else Does Wealthy Affiliate Have To Help You?

So, let’s keep this short, Wealthy Affiliate is a one-stop-shop platform that provides:

  • The Hub – this is the starting point and uses AI processes to assist you in determining your niche and creating your brand.
  • Complete training programs to assist with the development of your own affiliate marketing website in your own niche.
  • Website creation and publishing tools including access to WordPress editors and themes.
  • AI Content article design and content creation
  • Domain name purchasing (you get a free domain when you upgrade to the Premium membership).
  • Website hosting, security and backup.
  • Online help and chat forums.
  • Weekly live training events.
  • 24/7 support.
  • Keyword access tools.
  • SEO assistance.

The platform has been active for over 15 years with the original developers and owners, Kyle and Carson, still extremely active in its day to day operations – especially as they rollout their AI capabilities.

wa first two steps

You Can Try it Yourself For Free

Now of course I can tell you all about how Wealthy Affiliate works (because it does) until I am blue in the face. But every other program out there – including the shams and scams – will tell you the same thing!

So how about you just try it for free yourself. The Wealthy Affiliate Starter membership is free to join and gives you access to everything you need to get started – all without the need to spend a cent!

With the starter membership, you get:

  • 1 Limited Business Hub
  • 1,500 AI Word Credits
  • Try the AI Author Platform (BETA)
  • 1 Practice Website
  • Jaaxy Starter
  • Limited Help & Support
  • Core Niche Training (8 Classes)

And of course I will be there to help you every step of the way as well!

Look, in the interest of transparency, whilst Wealthy Affiliate does offer a free starter membership, this is designed to give you a look around, have a practice and see if it is worthwhile for you – which is a really great option.

However, as with all new businesses, you will need to make some investment so if you are serious about making money online , you will need to upgrade to a premium membership as this will give you access to all the tools you need in the one spot to succeed!

Afterall, every business needs tools to grow!

So How Much Does This Really Cost?

Wealthy Affiliate does not use upsells once you join – but as I mentioned in the video, to succeed here you will need to invest in a membership. There are a couple of options that provide access to all the tools, training and assistance that you could need – and a free domain as well.

Wealthy Affiliate offers a trio of membership tiers, as detailed on their pricing page.

You can opt for the Starter membership at no cost, the Premium membership for $49 per month or the Premium Plus+ membership for $99 per month. That’s the full extent of it – and you can absolutely build your website without having to spend another cent.

You won’t encounter any unexpected additional charges or covert fees and as a Premium member, you’re equipped with all the essentials to initiate, develop and expand a thriving online enterprise.

Those who opt for the Premium membership are provided with

  • Hosting for their websites
  • A complimentary domain name
  • Access to hundreds of hours of current expert tutorials
  • Various marketing and research tools
  • Personal guidance from seasoned professionals in the field
  • And much much more

And for those of you who want to make a serious investment into your future, there are some yearly options as well below to give you peace of mind that you have a whole year ahead of you to get stuff done!

And Don’t Forget the Personal Coaching

Once you join, not only do you get plenty of assistance from me, but you also have access to expert coaching, support and mentorship from real industry experts.

I mean, you can have access to all of the top-tier affiliate marketing training in the world, but inevitably, questions arise, particularly during the initial stages.

With an exceptionally dynamic and engaged community that boasts over 2.7 million members, Wealthy Affiliate offers an environment where you, as a member, can fully immerse and leverage this network.

You’re never alone; you have the collective wisdom of an entire community at your fingertips, ready to assist at any moment.

Plus, there’s always-on, rapid-response website support to handle any technical queries you may encounter.

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Wealthy Affiliate Works: Real Results From Real People

As I have mentioned a number of times, Wealthy Affiliate has helped me make real money online though its training and tools.

I have made money each month as well as a sale for $17,000.

But again, those promoting other programs will tell you the same thing!

So let’s get away from me and see what others are saying:

To start with, Wealthy Affiliate has a 4.9 out of 5 Star TrustPilot rating, which is a remarkable accomplishment in any industry, let alone the online business industry.

WA trust pilot image

And here are some of those reviews:

wealthy affiliate trust pilot

And this is what people are saying within Wealthy Affiliate as well:

home page - success at WA

So, Let’s Make a Decision!

Let’s be frank, you have read this far so why not go all in, click on the button below to get started on the way to your very online business.

And once you are in and have had a play around with the hub, look for the little envelope on the top right and there will be a message from me. It is of course automated so respond to let me know you are there and we can start this journey together.

(oh, and the profile is mine so you can find me that way as well)

wealthy affiliate envelope

See you there

Paul

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9 Comments

  1. You have a really good point about writing for a specific person, and I know that I am guilty of this a lot of the time. A good idea is to draw a list of the qualities of the person you are aiming your post at. I do this for a lot of my posts but not all of them, and sometimes I even go off of my niche topic, but I am hoping in time that my website can expand to other things of interest too.

    I love your idea of using lists for posts, and I am going to try to do a list as my next article. Finding problems people may have with certain things makes it easier to start a list. Working according to a formula always works a lot better than just writing randomly.

  2. Thank you so much for these 7 blog post ideas for online marketers like myself. It was refreshing to read some of these which I have done in the past but have also not followed through as often as I should. The first two, Use Lists and Reviews, are the types I have used the most often whereas the others I have only touched on.

    The two I have not done but will start are the Interview and Ask for Help ideas. These are two areas that I can now see, thanks to your information, that can enhance the overall appeal to the content of my website niche. I have bookmarked this post for future and continued reference as it has a lot of great information. Thank you again for this post.

  3. Thank you so much for sharing such an excellent article with us. Your article was interesting and informative. I have got a lot of information about Blog Post Ideas for Online Marketers. These suggestions you provide will help drive traffic to my website and increase visits. I can really maximize my earnings through your advice. I’ve been able to change my life by affiliate marketing and I’ve been doing this affiliate marketing for a long time, and I’ve been successful. I have benefited from reading your article and found it very valuable information. I will share your article with my friends so that my friends will benefit from receiving this valuable information as you read the article. I have bookmarked your website so that I can come back to your website later. Thank you again for such a beautiful post.

  4. Hello there thanks for sharing this awesome article with the public as I know would be of great help to all.blog is a very popular niche but It has a lot of technicalities.

    For one to successfully make it in blog one must have to do the need full and the most important thing is the idea is “what is your target audience” once you get that you are good to go.

  5. Wow,
    Thank you for such an informative post. This is brilliant for any newbie blogger just getting started and yes great for those who are already in the know. This article is great for keeping us on track on how we are best to follow on whatever path we choose whether it be in How Too’s or Reviews. etc.

    You have given some great guidelines. This is one of those articles I need to keep in my favourites list so I can keep coming back and recapping on it.
    Awesome post and I followed you on Social media.

    Thank you for such a great article.

    Debs 🙂

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