11 Best British Affiliate Programs

Hello there Sea Changers. Welcome back to my series of program lists to assist those of you looking to fund your sea change with affiliate marketing. Today we are going to take a trip over the channel to look at my 11 best British affiliate programs to crown in 2021.

One of the advantages of affiliate marketing is that you can essentially market to anywhere in the world. However, due to influences such as local customs and regulations, there are often instances where affiliate marketers have a need to target a specific country.

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Before we start, the affiliate lists that I look at on this site are usually niche specific – covering everything from tea to sewing supplies – however as we are looking at things from a slightly different angle, I am conscious that there are a number of different areas or sub niches that would could look at.

So how have I picked my best 11? Well… I really just wanted to give you a good cross section of what is out there in terms of popular British affiliate programs so I did some searching around, checked a few out and chose them by looking at:

  • What they offer
  • Commission rates
  • Payment terms
  • Cookie duration
  • Application processes
  • Affiliate/Marketing materials provided

Before we start however, let's have a look at what I mean by the term ‘British' when it comes to affiliate programs…

What do we mean by British affiliate programs?

British affiliate programs - British flag

As mentioned above, we are steering away from niche specific programs here by looking at sites that are domiciled in Great Britain covering British products in general. That is not to say that there aren't British companies offering affiliate programs in just about every niche you can imagine and it also doesn't mean that you cannot promote them into other countries as well. However, the programs I have chosen below can generally allow for the following advantages:

  • Lower shipping costs
  • Supplies to meet local restrictions (power supply, servicing etc.)
  • Adherence to local legalities and regulations
  • Market known items or stores specific to Great Britain

So, if you are looking for British affiliate programs, let's check out some of the more popular ones below:

1. AWIN

8 Affiliate Program Management Service - AWIN

Our first site, AWIN, is a UK Based Affiliate Network platform that is “driven by a relentless desire to connect advertisers and publishers together for mutual success”. It is a good option for the UK market in that it provides access to many local options for affiliates who know the area and can sell them well.

Their operational functions include:

  • Reliable and accurate tracking
  • Real-Time reporting
  • Compliance
  • Full integration with most major shopping marketplaces
8 Affiliate Program Management Service - AWIN stripe

This is a great program to join for those looking to cover well-known UK brands but also has the advantage of covering some international options as well.

Commission Rate: dependent upon the company however average from 1 – 20%

Payment Terms: Monthly

Cookie Duration: 30 Days

Application required?: Yes – You will need to apply to become an AWIN member via the entry of personal and website information and then usually to each company program individually.

Marketing material provided: Text links, creatives, banners, custom links, tutorials


2. Harrods

British affiliate programs - harrods

Our next site, Harrod's, is an iconic UK based store providing access to just about anything that you could need for the wardrobe, home and office. Their range is massive with way too much to list here however their main categories include:

The advantage of offering access to country specific stores such as this is that influences such as power points and video game country codes etc. can be matched specifically for those looking to purchase.

British affiliate programs - harrods products

This is a great program to join for those looking to cover well-known UK and designer brands in any of the niches listed above with the advantage of covering some international options as well.

British affiliate programs - harrods affiliate

Commission Rate: Not Stated

Payment Terms: Monthly

Cookie Duration: 30 Days

Application required?: Yes, the Harrods affiliate program is managed by Rakuten. You will be required to apply for an account then for the Rakuten affiliate program. You will need to enter personal and website information to apply.

Marketing material provided: Text links, banners


3. Curry's PC World

British affiliate programs - currys pc world

Curry's PC World is a huge UK based homewares, appliance and electronics store with a massive range of products again with a list too large to list here. Categories however include:

They offer all of the major and well-known brands which are all sold to UK specifications and requirements.

British affiliate programs - currys pc world stripe

This is another great site for those looking to get their affiliate programs up and running within the UK market with the ability to earn commissions across a number of specialty and generic niche options.

Commission Rate:

  • Cashback sites 1% CPA all sales
  • Content sites 2% CPA all sales
  • Voucher sites 1% CPA HD, 0% CPA CAS
  • Loyalty sites 1.5% CPA all sales, 1% if a voucher code is used
  • All other sites 2% CPA all sales

Payment Terms: Monthly

Cookie Duration: 90 Days

Application required?: Yes, the Currys PC World affiliate program is managed by AWIN. You will be required to apply for an account then for the Currys PC World affiliate program. You will need to enter personal and website information to apply.

Marketing material provided: Text links, banners


4. Hive.co.uk

British affiliate programs - hive

Hive.co.uk is a UK based bookstore “passionate about the books we sell, our brilliant customers, and the independent bookshops we support” making it a great option for those working within the books, educational or home office niches aimed at British homes, schools or businesses. Again there is too much within their stock range to list everything here however they do offer a range of:

  • Books
  • eBooks
  • DVD and Blu-ray
  • CD and Vinyl
  • Gifts

This list doesn't even come close to doing the site justice in regards to their offerings with enough here to base numerous affiliate sites upon aimed at British and international purchasers alike. There is also the option to promote free shipping within Great Britain as well.

British affiliate programs - hive stripe

There is definitely enough on this site to base an entire affiliate marketing site around if you are dealing with any of the categories listed above.

British affiliate programs - hive affiliate

Commission Rate: 4 – 8%

Payment Terms: Monthly

Cookie Duration: 30 Days

Application required?: Yes, Hive.co.uk's affiliate program is managed by Webgains. You will be required to apply for an account then for the Hive.co.uk affiliate program. You will need to enter personal and website information to apply.

Marketing material provided: Banners, text links, datafeed


5. Wowcher

British affiliate programs - Wowcher

Wowcher is an online sales site that exists to “to make the luxurious things in life affordable”. There are over 1,200,000 items on the site as any given time meaning I couldn't possibly list them all here however they offer access to a huge variety of deals, vouchers and discounts for the very best restaurants, concerts, events, lessons, tours, spas, salons, garden furniture, afternoon tea, retail shops and many more.

All are well-known British and International brands at discounted prices.

British affiliate programs - Wowcher stripe

This site is one that you could maybe build an entire affiliate marketing business around however it would be a great companion/add on to just about any niche specific to the categories listed above – especially if dealing with budget minded audiences.

British affiliate programs - Wowcher affiliate

Commission Rates: Not Stated

Payment Terms: Monthly.

Cookie Duration: 7 days

Application required?: Yes, Wowcher's affiliate program is managed by CJ Affiliates. You will be required to apply for an account then for the Wowcher affiliate program. You will need to enter personal and website information to apply.

Marketing material provided: Text links, widgets, banners

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6. Tui.co.uk

British affiliate programs - tui.co.uk

Tui.co.uk is “the largest travel advertiser in the UK” offering last minute deals for hotels, flights, cruises, holidays and more around the UK and internationally as well. This site works for both affiliates promoting UK holiday destinations as well those looking to get their compatriots deals for travel too.

British affiliate programs - tui.co.uk stripe

They also deal in travel and holiday packages and for affiliate marketers, access to hotel reviews and ‘must see' lists providing great content for your own travel related posts.

British affiliate programs - tui.co.uk affiliate

Commission Rate:

  • Packages – 1.5%
  • Flights – 1%
  • Cruises – 1.5%
  • Hotels – 4%
  • River Cruises – 2%
  • Multi-Centre – 1.5%

Payment Terms: Monthly

Cookie Duration: 30 Days

Application required?: Yes, the Tui.co.uk affiliate program is managed by Impact. You will be required to apply for an account then for the Tui.co.uk affiliate program. You will need to enter personal and website information to apply.

Marketing material provided: Text links and banners


7. HostPresto

British affiliate programs - Hostpresto

Now we take a look into the British web hosting market with HostPresto. This is a one stop shop site for UK based web domains and hosting providing “uncompromising commitment to customer care and product quality”. Their services are as follows:

  • Hosting
  • Domain Names
  • Websites
  • Email
  • Cloud Servers
  • WordPress hosting
  • Web Design
  • Security & SSL
British affiliate programs - Hostpresto stripe

There is definitely enough on this site to base an entire affiliate marketing site around if you are dealing with web hosting etc. especially within the UK market with the ability to purchase .co.uk domains as well. There is also a great blog here covering all aspects of web design and business IT requirements with a distinct British flavour.

British affiliate programs - Hostpresto affiliate

Commission Rate:

  • 1-5 Sales /month – £30 /sale
  • 6-10 Sales /month – £50 /sale
  • 11-20 Sales /month – £65 /sale
  • 21+ Sales /month – Custom commissions

Payment Terms: Monthly

Cookie Duration: Not Stated

Application required?: Yes You will need to enter personal and website information to apply.

Marketing material provided: Text links, banners, landing pages


8. Property Investor UK

British affiliate programs - Property Investor uk

Property Investor UK is a British based platform providing assistance and services to property investors throughout the country with tools including:

  • Mortgage repayment calculators
  • Investment requirement outlines
  • Monthly Costs
  • Annual Returns
  • Deal management
  • and more

The advantage here for affiliates working within the UK market is that all products are sold in line with British financial laws and investment regulations.

British affiliate programs - Property Investor uk stripe

This site is one that you could possibly build an entire affiliate marketing business around however it would be a great companion/add on to just about any financial, real estate or investment based online business. And as a means of providing extra information for your site there is also a great blog and UK focused financial update section on the site as well.

British affiliate programs - Property Investor uk affiliate

Commission Rate:

  • £99 per Property Investor UK software license
  • £250 per Enterprise license
  • 50% commission on all other purchases made

Payment Terms: Monthly

Cookie Duration: Not stated

Application required?: Yes, You will need to enter personal and website information to apply.

Marketing material provided: Text links, banners


9. Aviva

auto insurance affiliate programs - aviva

Aviva is a U.K. based financial service and insurance platform that provides access to a large number of services and policies within the British market. Boasting coverage of around 15.5 million people in the U.K., their insurance offerings include:

  • Car and multi car
  • Van
  • Business car
  • Breakdown cover
  • Temporary car
  • Learner car
  • Motorhome and camper van
  • Third party, fire and theft
  • Home
  • Pet
  • Travel
  • Business
  • Health and accident
  • Life
  • As well as numerous financial and retirement packages too

Areas covered are on par with most international sites however policies are offered in line with UK regulations and insurance laws.

auto insurance affiliate programs - aviva stripe

This would make a great addition to any general insurance or financial services affiliate site or as a baseline for those looking to work within the world of auto, home, pets and/or home security. There is also a fantastic blog section outlining everything you could need to assist in your affiliate posts.

auto insurance affiliate programs - aviva affiliate

Commission Rate: Not Stated (“some of the highest in the industry”)

Payment Terms: Monthly

Cookie Duration: Not Stated

Application required?: Yes, the Aviva affiliate program is managed by Awin. You will be required to apply for an account then for the Aviva affiliate program. You will need to enter personal and website information to apply.

Marketing material provided: Banners, text links, seasonal incentives and rewards


10. British Corner Shop

British affiliate programs - British corner shop

Our next site is for those looking to work within the world of British treats with British Corner Shop. British Corner Shop is an “online grocery store for British expats around the world” offering over 6,000 products from Britain’s most loved brands. This includes:

  • Baby and Toddler
  • Bakery
  • Biscuits / Crackers
  • Brit Kits and Hamper
  • British Gifts
  • Cereals
  • Confectionery
  • Cooking Ingredients
  • Cooking Sauces/Kits
  • Crisps / Snacks
  • Desserts
  • Drinks
  • Alcohol
  • Coffee
  • Tea
  • Ethical / Free From
  • Food Cupboard
  • Homebaking
  • Household
  • Jams / Spreads
  • Pet Products
  • Pet Supplements
  • Pharmacy
  • Table Sauces
  • The American Corner
  • The Scottish Corner
  • The Welsh Corner
  • Toiletries
  • Vegan
British affiliate programs - British corner shop products

This is a great site for those working within the UK food and grocery niche with options in line with local needs and regulations. And as a means for finding more information for your readers or posts for your site, there is a fantastic range of blog posts covering UK food, trends and so on as well.

British affiliate programs - British corner shop affiliate

Commission Rate: 7% for new customers and 3% for existing

Payment Terms: Monthly

Cookie Duration: Not Stated

Application required?:Yes, the British Corner Shop affiliate program is managed by Awin. You will be required to apply for an account then for the British Corner Shop affiliate program. You will need to enter personal and website information to apply.

Marketing material provided: Text links, banners


11. Amazon

And finally, if you are looking at a large range of options then you could set yourself up within Amazon. Amazon.co.uk provides access to a good range of products across all markets and has a fairly good affiliate program as well. So if you wish, join the Amazon Associates program, locate the best products relevant to your site within Amazon itself and you can post links on your own site as per below:

Amazon's commission rates are not too bad and some prefer this avenue due to the sheer amount of traffic and trustworthiness that comes with a company site of this size. They do however offer the advantage of free postage across the UK and links to earn commission from purchases made overseas as well.

How to find your own affiliate programs

As stated earlier, by outlining the sites above I have really just tried to give you a good cross section of UK based programs. That does not mean that you cannot find affiliate programs that better suit what it is that you are trying to do within this space especially as I could never even begin to cover every requirement or sub niche in the one post. Luckily for us, there is a simple way to find these programs online.

There are UK based affiliate programs for every niche you may be working in – you will just need to have a look around until you find one or two that suit your site. For example, if you were working with UK holidays your search would be along the lines of “Affiliate: UK holidays” etc. as below:

British affiliate programs - uk holiday programs

Once you have completed your searches, you can look through and find programs that:

  • Relate to your niche/problems that you are solving.
  • Have quality products – your brand can be severely damaged if you promote poor quality products.
  • Have solid payment and customer service arrangement.
  • Pay decent commissions.
  • Have good testimonials covering commission payouts and quality of product.

In most cases, you will need to apply for the program before you are allowed to promote their products – don’t take this step lightly or you will be rejected. Affiliate programs will generally want to know:

  • Your website name.
  • Traffic levels.
  • Why you want to join – (so I can make money by selling your British tea is unfortunately not generally a good enough answer).
  • How you plan to promote their products.

Conclusion

So… There are my 11 best UK affiliate programs to crown in 2021. I hope it has been helpful for you as you commence your own Australian based affiliate marketing business and as usual, please do not hesitate to comment below if you have any questions, need some advice or have any experiences to share. Oh, and especially comment if you have any experience with these, or any other programs as well.

Until next time

Have fun

Paul

Note: If you make a purchase from this page, there is a very good chance that I make a commission from it – these commissions do not increase your sale price. This may include sales made via Wealthy Affiliate.

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Hey there, my name is Paul and I am the owner and founder of Make That Sea Change.  I spent 30 years in a cubicle working the 9 to 5 grind and just wanted to live at the beach.  I was lucky enough to achieve that with the help of my wife and our new Pilates studio.

Then I decided to help fund my new sea change with some affiliate marketing.  I joined Wealthy Affiliate, and as they say, the rest is history.

Let me know how I can help you fund your sea change today!

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