How to Funnel Leads Into Your MLM Downline
Follow A Simple Four Step Method to Increase Sales and Grow Your Down Line – Free Training Available
Look, we all know that MLM is not an easy area to make money in… You sign up, you hassle your network for sales (friends, family, co workers etc.) then you ask them to speak to their friends and so on – which is where the term network marketing came from…
Added to that is the ever changing buying behaviours of those networks of people where they are moving more and more to the online world – leaving the party plan network model far behind.
So… What if I told you that you could use the very same tried and true traffic generation techniques utilised by affiliate marketers to attract new sales and down line opportunities to your MLM program. And that you can check it all out for free!
Look, if I am being honest (and I hope not too direct), to my way of thinking you have two options here:
- Just keep doing what what you are doing – with hard work and a lot of salesmanship there are some that make money with MLM in this manner… or
- Change the way you work within these programs and see where it takes you.
So What Does This Mean?
What if we looked at MLM from a different perspective? Say we focused on the general retail commission sales that many of these programs have. These are the base commissions paid on general retail sales of the product – which are usually around 20% – 40% – almost like affiliate marketing…
I know there are still the MLM aspects of the process such as down lines and ranks etc. but here's my thinking – if we can build a solid online presence at the base retail level and gain a following then it is much easier to recruit from like minded people there than to try and cold sell people who have been dragged to a party?
Let's break it down a little…
What are the Four Steps?
Here it is – the four step process I have been talking about:
Step 1 – Choose an interest
In affiliate marketing terms, this is where you choose a passion or an interest and develop a niche market to sell within. If you have already joined a MLM program, then let's call that your niche…
Step 2 – Build a Website
Now I know that many programs provide access to a personalised site, and that will not be lost as generally that is where sales are recorded. But we are looking to build ourselves a site that sits on top of this. Why? Let's look at step 3 to explain…
Step 3 – Attract Visitors
Most MLM programs provide information and training on how to sell their products which I am guessing centres on how their products can assist those whom you are trying to sell to/recruit into the program… This is exactly what we will do… We will solve the problems of those you attract to your website/social media or a mixture of the two.
Step 4 – Earn Revenue
The best way to explain this is to use an example – Say you are a member of a Cosmetics MLM program. You would write a post on how to keep skin fresh and moist when working in air conditioning all day. Once you have that information all laid out, you refer the reader to your MLM site to purchase your recommended product – just as you might with affiliate marketing.
Now you have attracted a sale to your program – you can then continue to interact with them – and build trust – to either attract more sales (and a commission on each) or gauge their interest in becoming a member of your downline.
So how does this happen?
Now I am certainly not going to sit here and tell you that this is a simple process as, like anything else in the business world, it takes time and a decent amount of work. But there is a platform that you can join to guide you every step of the way called Wealthy Affiliate.
I joined Wealthy Affiliate, a comprehensive training, website building and hosting platform that guided me through the entire online business building process utilising the 4 step method that we discussed above.
And best of all, I joined for free and got access to step by step tuition with the tools to develop and host my very own website, help to identify a good niche, 24/7 support and access to some of the best affiliate marketing minds on the planet.
So for you, well you now have a choice:
1. Just keep doing what what you are doing.
2. Make a choice to change your life, try Wealthy Affiliate (no credit card required) and see how building your very own online business can assist you in building not only a MLM empire, but also any other type of online business you might decide to try as well.
Trust me, you will not be disappointed.
And remember, you are not alone on this journey! I will be your personal coach the whole step of the way. I even have some extra training for you to guide you every step of the way (for free of course) once you join up. So, click on the link below and let's see if we can't get you moving up those ranks…