Hello there Sea Changers. Welcome back to my series of program lists to assist those of you looking to fund your sea change with affiliate marketing. Today we will look into a niche that is extremely large and one that I may even have to break down a bit in future with a look into 10 clothing affiliate marketing programs to peg in 2021. Now, the reason I was that is that there is a massive array of variations within this space (I will elaborate on this below) however for now we can check out an online market with plenty of opportunities to choose from if you were looking to set up an online business in this space.

As I am conscious that there are a number of different areas or sub niches that you could choose from, I also know that the quantity of affiliate programs to choose from may be just as large. So how have I picked my best 10? Well… I really just wanted to give you a good cross section of what is out there so I did some searching around and checked a few out and chose them by looking at:

• What they offer
• Commission rates
• Payment terms
• Cookie duration
• Application processes
• Affiliate/Marketing materials provided

Before we start however, let’s have a look at what I mean by the term ‘clothing’ and how it can be incorporated within an affiliate marketing website…

What do we mean by Clothing?

As I have mentioned above, this is an extremely large niche and one that I could potentially break down a bit in the future. That said, it is also such a popular market that for those looking to make money selling clothes online there is also the potential to utilise a number of sub niches within the one site. So for this post, I have tried to cover a good cross section across some of the sub niches such as:

• Women’s clothes
• Men’s clothes
• Children’s and baby clothes
• Second hand clothes
• Fashion/name brand clothes
• Speciality items
• Fitness clothing – aka Active wear
• Plus size clothing

And of course anything else you can think of when it comes to clothes…

What can affiliate marketers promote?

There are essentially no real barriers to what affiliate marketers can promote when it comes to clothing. There are however some things to be aware of as you run your eye over clothing affiliate program possibilities that may suit your site. These are:

1. Know your audience, some purchasers are looking for specifics and want the best whilst others are hoping to just get a nice outfit on a budget. Choose your affiliate sites accordingly.
2. Purchasers of high end fashion label items and accessories will not take risks if they don’t trust you or your affiliate site. Make sure the programs you choose are reputable and have good recourse options if the purchaser is not happy.
3. Those looking to deck out their children will generally need to know that they are going to get good quality items so as not to jeopardise their safety or have to replace it again in the short term.
4. Those purchasing for a special occasion (weddings etc.) will need to know specs and maybe even want them customised or sized – make sure your affiliate program is able to meet these requirements.

That said, stats show that people will spend money on clothes online if it can make their lives easier so as long as you are meeting their needs and solving problems, then you are on the right track. And to give you a boost, let’s have a look at 10 programs that I have found below:

1. Boohoo

Boohoo is a one-stop-shop site with a massive range of clothing for just about every purpose you can think of. Their catalogue is too large to list here however the following is a list of the categories covered which includes:

• Dresses
• Coats & Jackets
• Tops
• Knitwear
• Sweaters
• Pants
• Jeans
• Skirts
• Athleisure
• Workout Clothes
• Lingerie
• Bodysuits
• Blouses
• Shirts
• Swimwear
• Hoodies
• Loungewear
• Sleepwear
• Jumpsuits
• Rompers
• Matching Sets
• Sweatshirts
• Blazers
• Tracksuits
• Leggings
• Denim
• Suits
• Shorts

There is also a very good range of plus size, special occasion and maternity clothing, shoes and ‘nighttime’ attire as well. And as an extra sales opportunity, there are also cosmetics and beauty products as well as shoes, jewelry, bags and accessories. Whilst it is probably aimed ever so slightly at the younger market, this is a great site for any clothing niche and one that could certainly be used as a base on which to build an affiliate marketing site.

Commission Rate: 7%

Payment Terms: Monthly

Cookie Duration: 30 days

Application required?: Yes, Boohoo’s affiliate program is managed by CJ Affiliates. You will be required to apply for an account then for the Boohoo affiliate program. You will need to enter personal and website information as well as promotional plans and platforms to be used.

Marketing material provided: Text links and banners, blogger shop, VIP scheme and increased commissions for engaged affiliates

Join the Boohoo affiliate program here

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2. Newchic

Another massive clothing site with the capability to base a clothing affiliate marketing site around is NewChic. Like Boohoo above, its range is massive with options for every age and requirement. Again, there is waaayy too much to list here but their categories include:

• Women’s – everything
• Men’s – same
• Children’s
• Maternity
• Plus Size
• Lingerie
• Denim
• Activewear

There is so much here making it suitable for any niche or sub niche. And again, there are some great cross selling options here with a range of shoes, bags, accessories, jewelry, watches, beauty products and cosmetics as well.

Commission Rate: Up to 18%

Payment Terms: Monthly

Cookie Duration: Not Stated

Application required?: Yes, personal and website information required.

Marketing material provided: Text links and banners, $60 off for new affiliates.

Note: Newchic also offers Dropship and Wholesale options as well.

Join the Newchic affiliate program here

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3. Revolve

Revolve is another large site offering a large range of women’s clothing that includes:

• Activewear
• Denim
• Dresses
• Jackets & Coats
• Jumpsuits
• Lingerie & Sleepwear
• Loungewear
• Matching Sets
• Pants
• Rompers
• Shorts
• Skirts
• Sweaters & Knits
• Swimwear
• Tops

The differentiation here is the larger range of fashion brands also available on this site making it a good one to market general clothing as well as some higher ticket fashion and luxury items.

Again, as per the others listed so far they also offer a range of cross selling options such as shoes, bags, accessories, beauty products and cosmetics.

Commission Rate: 7%

Payment Terms: Monthly

Cookie Duration: 7 days

Application required?: Yes, Revolve’s affiliate program is managed by CJ Affiliates. You will be required to apply for an account then for the Revolve affiliate program. You will need to enter personal and website information as well as promotional plans and platforms to be used.

Marketing material provided: Ad banners, text links, affiliate only offers

Join the Revolve affiliate program here

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4. Pretty Little Thing

Another all encompassing site aimed predominately at the younger female market is Pretty Little Thing. Their product list is huge and to be honest, everything I have listed in the first two programs of this post is available here – even down to the beauty products and accessories.

As I commented above, this site is a good one to base an online business around if you are looking at the younger market – especially if you are looking at the more risque/teen side of things. This site has been in trouble over its deemed overly explicit advertising which may or may not be usable to your advantage (or one to steer away from if that is a poor fit for your site).

Commission Rate: 10%

Payment Terms: Monthly

Cookie Duration: 30 Days

Application required?: Yes, the Pretty Little Thing affiliate program is managed by Awin. You will be required to apply for an account then for the Pretty Little Thing affiliate program. You will need to enter personal and website information as well as promotional plans and platforms to be used.

Marketing material provided: Text links, banners, product feeds

Join the Pretty Little Thing affiliate program here

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5. Tea Collection

Now we head to probably the other end of the clothing spectrum with Tea Collection. Tea Collection provides a great range of children’s clothing for boys, girls and babies including (but certainly not limited to):

• Tees and shorts
• Dresses
• Sweaters and Hoodies
• Swimwear
• Onesies
• skirts
• Legins
• Rompers

This is another great area to base a clothes based affiliate site on as there is enough here to keep you covered for children’s options for quite a while. There is also, as seems to be the norm with clothing sites, a good cross selling opportunity with a range of accessories and gift sets available as well.

Commission Rate: 8%

Payment Terms: Monthly

Cookie Duration: 30 days

Application required?: Yes, the Tea Collection affiliate program is managed by Share-A-Sale. You will be required to apply for an account then for the Tea Collection affiliate program. You will need to enter personal and website information as well as promotional plans and platforms to be used.

Marketing material provided: Banners, Text Links, Product Feed

Join the Tea Collection affiliate program here

6. Evolve Fitness

From children’s clothing we now move onto the massive active wear market with Evolve Fitwear. Evolve Fitwear offers a nice range of active wear including:

Women’s Tops

• Bra Tops
• Tanks + Tees
• Long Sleeve

Women’s Bottoms

• Leggings
• Yoga Pants
• Capris
• Shorts
• Joggers & Sweatpants

Men’s Tops

• Tanks + Tees
• Long Sleeve
• Jackets and pullovers
• Thermals

Men’s Bottoms

• Shorts
• Joggers & Sweatpants

Hot Yoga Clothing

Organic Clothing

Active wear is a massive niche and this one, whilst may not be large enough to base a full site around, would make a great addition to any marketing website around clothing or fitness – especially due to its Hot Yoga and Organic clothing options. There are also some decent cross selling opportunities here with extra products such as Yoga accessories, Yoga mats and fitness accessories (drink bottles etc.).

Commission Rates: 10%

Payment Terms: Monthly.

Cookie Duration: 30 Days

Application required?: Yes, Evolve Fitwear’s affiliate program is managed by Share-A-Sale. You will be required to apply for an account then for the Evolve Fitwear affiliate program. You will need to enter personal and website information as well as promotional plans and platforms to be used.

Marketing material provided: Text links, banners, Affiliate only coupons and specials

Join the Evolve Fitwear affiliate program here

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7. True Religion

True Religion is another large clothing site with all of the clothing and accessories listed in the first few programs above. The main difference here however is that it appears to be aimed at the street wear/denim wearer market with a massive range of:

• Jeans
• Tees
• Jackets etc.

Again, there is a great range of accessories such as bags, boots, belts and so on to go with their main clothing ranges as well as smaller offerings of dresses and active wear. All in all, if your niche is aimed at the teen, college or street wear markets then this would be a great addition to your site.

Commission Rate:

8% – general sales

3% – Coupons

Payment Terms: Monthly

Cookie Duration: 7 Days

Application required?: Yes, True Religion’s affiliate program is managed by Pepperjam. You will be required to apply for an account then for the True Religion affiliate program. You will need to enter personal and website information as well as promotional plans and platforms to be used.

Marketing material provided: Text links, Banners, product feeds

Join the True Religion affiliate program here

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8. Curve Girl

Curve Girl are a plus sized site specialising in clothing for all sizes with a motto of “No size rule, no height rule = a Body Positive Company”. Their range is not as large as some others with their catalogue limited to dresses, tops, bottoms and swimwear. They do however offer a customised fitting and design service for that special occasion.

This site would work in well with any Plus sized niche or as a handy addition to many other women’s party or special occasion clothing site.

Commission Rate: 10%

Payment Terms: Monthly

Cookie Duration: 30 days

Application required?: Yes – Curve Girls’s affiliate program is managed by Share-A-Sale. You will be required to apply for an account and then for the Curve Girl affiliate program. You will need to enter personal and website information as well as promotional plans and platforms to be used.

Marketing material provided: Banners, Text Links, Product Feed

Join the Curve Girl affiliate program here

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9. Mr Porter

Now we look into the world of men with Mr Porter. Mr Porter is the one stop shop for men’s luxury and designer clothing with a range that includes:

• Suits
• Blazers
• Cashmere
• Shirts
• Denim
• Activewear
• Outdoor wear
• Corduroy

There is certainly enough here to centre a high end menswear niche around or as a high ticket option for more generalised sites (Georgio Armani suits on here are $2000+). And as per the ladies’ sites above, there is a massive range of cross selling options such as watches, shoes, accessories, grooming products and manly gifts – inclusive of luxury and well-known fashion houses.

Commission Rate: Not Stated

Payment Terms: Monthly

Cookie Duration: 14 days

Application required?: Yes – You will need to enter personal and website information.

Marketing material provided: Banners, Text Links

Join the Mr Porter affiliate program here

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10. Rent the Runway

Rent the Runway is a great site to add to any clothing affiliate marketing site – especially those dealing with special occasions, weddings or luxury items etc. It is a monthly subscription service where subscribers can ‘rent’ luxury and designer items of clothing for a day, week, month or as long as they wish (monthly subscriptions determine the number of items that can be rented at any one time).

There is not enough here to base a whole affiliate site around but it would make a great addition to any online clothing, wedding or fashion house related business.

Commission Rate: 7%

Payment Terms: Monthly

Cookie Duration: 30 Days

Application required?: Yes – the Rent the Runway affiliate program is managed by Share-A-Sale. You will be required to apply for an account and then for the Rent the Runway affiliate program. You will need to enter personal and website information as well as promotional plans and platforms to be used.

Marketing material provided: Banners, Text Links, Customised ads

Join the Rent the Runway affiliate program here

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Amazon Associates

Alternatively, should you wish to set up your site up with a range from a few different brands or companies on the same site then you can do so via Amazon. Amazon provides access to a good range of clothing related products and has a fairly good affiliate program as well. So if you wish, join the Amazon Associates program, locate the best products relevant to your site within Amazon itself and you can post links on your own site as per below:

Amazon’s commission rates are not too bad and some prefer this avenue due to the sheer amount of traffic and trustworthiness that comes with a company site of this size.

How to find your own affiliate programs

As stated earlier, by outlining the sites above I have really just tried to give you a good cross section of the types of programs that are out there by listing the really good ones in each ‘category’. That does not mean that you cannot find affiliate programs that better suit (no pun intended haha) what it is that you are trying to do within this space especially as I could never even begin to cover every clothing related requirement or sub niche in the one post. Luckily for us, there is a simple way to find these programs online.

All you need to do is enter “affiliate: niche type” into your search engine (substituting ‘niche type‘ for whatever product it is that you are choosing to sell).

There are clothing related affiliate programs for everything else that we have listed at the top of this page as well – you will just need to have a look around until you find one or two that suit your site. Once you have completed your searches, you can look through and find programs that:

• Relate to your niche/problems that you are solving.
• Have quality products – your brand can be severely damaged if you promote poor quality products.
• Have solid payment and customer service arrangement.
• Pay decent commissions.
• Have good testimonials covering commission payouts and quality of product.

In most cases, you will need to apply for the program before you are allowed to promote their products – don’t take this step lightly or you will be rejected. Affiliate programs will generally want to know:

• Your website name.
• Traffic levels.
• Why you want to join – (so I can make money by selling your pyjamas is unfortunately not generally a good enough answer).
• How you plan to promote their products.

Conclusion

So… There are 10 of the best clothing affiliate programs to work with in 2021. I hope it has been helpful for you as you commence your own clothing based affiliate marketing business and as usual, please do not hesitate to comment below if you have any questions, need some advice or have any experiences to share. Oh, and especially comment if you have any experience with these, or any other programs as well.

Until next time

Have fun

Paul

Note: If you make a purchase from this page, there is a very good chance that I make a commission from it – these commissions do not increase your sale price.

Do you want further assistance with any of the above or need help to build your own clothing based website?

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