Hey there Sea Changers. Welcome back to my series of program lists to assist those of you looking to fund your sea change with affiliate marketing. Today we will enter into the world of beauty products and look at 10 cosmetics affiliate programs to apply in 2021. Cosmetics is a vast niche with so many variations to choose from and promote making it a fantastic area to get into online.
Anyone wanting to build an online business can get started using Wealthy Affiliate because it has all the tools you need!
You too can start your very own online business here that can make you money from anywhere in the world!!
Keeping that in mind, as I run through them I am conscious that as this is potentially such a large niche, that the number of affiliate programs to choose from may be just as large. So how have I picked my best 10? Well… I really just wanted to give you a good cross section of what is out there so I did some searching around and checked a few out and chose them by looking at:
- What they offer
- Commission rates
- Payment terms
- Cookie duration
- Application processes
- Affiliate/Marketing materials provided
Before we start however, let's have a look at what I mean by the term cosmetics and how it can be incorporated within an affiliate marketing website...
What do we mean by cosmetics?
As this is such a large niche, I just wanted to clarify for you what we are looking at here. I mean there are so many variations of the term cosmetics that there are so many different areas that you could look into. For this post then I have tried to cover a good cross section across some of the sub niches such as:
- General cosmetics
- Luxury/fashion items
- Makeup etc.
- Men's cosmetics
- Organic/mineral cosmetics
And of course anything else that you may incorporate when you think of cosmetics or beauty products.
What can affiliate marketers promote?
There are essentially no real barriers to what affiliate marketers can promote when it comes to cosmetics. There are however some things to be aware of as you run your eye over affiliate program possibilities that may suit your site. These are:
- Know your audience, some purchasers are looking for products for specific needs such as for a wedding or a special event whilst others are hoping to look good on a budget. Choose your affiliate sites accordingly.
- Purchasers of high end/expensive products will not take risks if they don't trust you or your affiliate site. Make sure the programs you choose are reputable and have good recourse options if the purchaser is not happy.
- Professionals want clear, precise information with features and benefits highlighted – and you will need to make sure you have the language right.
- Don't let them tell you differently – men will purchase beauty products and will do it online to maintain anonymity. You must still however highlight to them the benefits that they will receive.
That said, stats show that people will spend money on cosmetics online if it can make their lives easier so as long as you are solving problems, then you are on the right track. And to give you a boost, let's have a look at 10 programs that I have found below:
1. BH Cosmetics
BH Cosmetics is a well-known cosmetics site covering all things in facial makeup. Their product list is quite large and offers makeup products for each part of the face including the eyes, skin and lips. It also has a decent range of brushes and makeup tools.
They stock a number of popular brands and would suit any affiliate site within the make up niche. Their range would also allow for cross over into the wedding/celebratory niches as well.
Commission Rate: 8%
Payment Terms: Monthly
Cookie Duration: 60 Days.
Application required?: Yes – BH Cosmetics' affiliate program is managed by Rakuten. You will be required to apply for an account and then for the BH Cosmetics affiliate program. You will need to enter personal and website information as well as promotional plans and platforms to be used.
Marketing material provided: Banners and text links, Monthly incentives & affiliate contests, Deep linking
Join the BH Cosmetics affiliate program here
2. The Body Shop
The Body Shop is a well-known cosmetics and beauty company with a large presence within both the retail and online worlds. They offer a massive range of products including:
- Skin Care
- Body care
- Fragrances
- Makeup
- Hair Care
Now I know that not all of the products listed above are technically cosmetics but there are certainly enough on this site to allow for great coverage in any health, wellness, beauty and of course, cosmetics and makeup niches. As an added promotional advantage for affiliate marketers, they heavily promote their constant sustainable sourcing of ingredients and accessories as well as social projects, scholarship programs and fair, equal treatment of women and the communities that they deal with. Oh, and if your niche is male orientated, The Body Shop hold a decent range of men's products as well.
Commission Rate: 8%
Payment Terms: Monthly
Cookie Duration: 30 Day
Application required?: Yes – The Body Shop's affiliate program is managed by Rakuten. You will be required to apply for an account and then for The Body Shop affiliate program. You will need to enter personal and website information as well as promotional plans and platforms to be used.
Marketing material provided: Data feeds, text links, banners and other marketing tools
Join the Body Shop affiliate program here
3. Skin Store
If you are interested in utilising big, well-known brands within your site, then maybe have a look at SkinStore. Their range is huge with way too much to list here. Offerings can however be found within the following categories:
- Skin care
- Makeup
- Hair Care
- Bath and Body
- Wellness
- Makeup tools
- Men's products
There are enough products here to provide ongoing ‘post fodder' for any number of beauty or cosmetic related niche sites with some great up sell and cross sell opportunities as well. And as per the above graphic, their size allows them to continuously offer discounts and value bundles giving affiliate marketers some great click bait promotions all year round.
Commission Rate: Up to 10%
Payment Terms: Weekly
Cookie Duration: Not stated
Application required?: Yes – SkinStore's affiliate program is managed by Awin. You will be required to apply for an account and then for the SkinStore affiliate program. You will need to enter personal and website information as well as promotional plans and platforms to be used.
Marketing material provided: Text links, affiliate newsletter, supporting banner creative, product feeds
Join the SkinStore affiliate program here
4. Avon
To be honest, I have put this one here out of pure curiosity in that Avon‘s history makes it almost synonymous with the Multi Level Marketing (MLM) caper. I also remember my mum saying that the products themselves are actually quite good and would be worth it if she didn't have to do the party thing to get them. Well now it looks like they do an affiliate marketing program as well-meaning the party plan days may well be behind us. Anyway, they have a large range of products to choose from including:
- Makeup
- Skin care
- Bath and Body
- Mens range
There are also great cross selling opportunities with their range of jewelry, fashion and wellness supplements making it actually quite a good well-rounded site for any health and wellness or beauty niche. They do still run their MLM program, so if you are really into Avon and wanted to build an online business around it, it may definitely be worth the look.
Commission Rate: Up to 10%
Payment Terms: Monthly
Cookie Duration: Not stated
Application required?: Yes – Avon's affiliate program is managed by CJ Affiliates. You will be required to apply for an account and then for the Avon affiliate program. You will need to enter personal and website information as well as promotional plans and platforms to be used.
Marketing material provided: Regular newsletters with upcoming offers, product launches and sneak peeks, ad banners, text links
Join the Avon affiliate program here
5. Glambot
If your niche site is aimed the discount or cost effective shopper, then I suggest you check out Glambot. Glambot offers hundreds of products at heavily discounted prices including:
- Makeup
- Lipstick
- Eye makeup
- Skin care
- Brushes and tools
The look and feel of the site suggests its targeting of the teen market however they offer a full range of top and well-known brands at outlet shop prices allowing affiliate marketers to market by brand, requirements or cost. There is also an interesting section within this site that sells “gently used” second hand makeups at heavily discounted prices (you can even sell your own unneeded makeup back to them). This is a great option for those who want to try some shades etc. before spending big money on brand products or even an avenue for your readers to offload those non-matching purchases.
Commission Rate: 10% + additional bonuses
Payment Terms: Monthly
Cookie Duration: Not stated.
Application required?: Yes – basic personal and website information required
Marketing material provided: Text Links, exclusive sneak peeks and affiliate information
Join the Glambot affiliate program here
Anyone wanting to build an online business can get started using Wealthy Affiliate because it has all the tools you need!
You too can start your very own online business here that can make you money from anywhere in the world!!
6. PUR Cosmetics
As the name suggests, Pur Cosmetics provide a decent range of mineral based cosmetics that they promote as “makeup with a purpose” with products formulated with “good-for-your-skin ingredients”. Their range is not as large as some others listed here however there is certainly enough to work with including:
- Makeup
- Eye makeup
- Lipsticks
- Skin care products
This is a great site for anybody promoting chemical free or natural makeups as well as those looking to write posts matching products to various skin conditions and requirements – a menu option here. The site also comes with a shade finder tool allowing you to match products to the skin shade of your readers.
Commission Rate: 5%
Payment Terms: Monthly.
Cookie Duration: 45 Days.
Application required?: Yes – PUR Cosmetics' affiliate program is managed by CJ Affiliates. You will be required to apply for an account and then for the PUR Cosmetics affiliate program. You will need to enter personal and website information as well as promotional plans and platforms to be used.
Marketing material provided: Text links and banners, specials/sales, free coupons
Join the PUR Cosmetics affiliate program here
7. the detox market
The detox market offers a range of ‘green beauty' products that “only offer products made with safe, beneficial ingredients”. They actually offer quite a large range products making it a great site to base an organic or chemical free cosmetics site around. Their product list categories include:
- Skin care
- Makeup
- Hair and Body
As an added sales offer, the detox market also offer a subscription services with its Detox Box.
Detox boxes contain up to $90 value worth of product from a featured brand each month for around $50 or less giving affiliate marketers another avenue with which to promote. And for cross selling options, this site also contains a good range of supplements, aromatherapy products and aptogens.
Commission Rate: 10%
Payment Terms: Monthly
Cookie Duration: 30 Days
Application required?: Yes – the detox box's affiliate program is managed by Share-A-Sale. You will be required to apply for an account and then for the detox box affiliate program. You will need to enter personal and website information as well as promotional plans and platforms to be used.
Marketing material provided: Banners, Ads and copy, Text Links
Join the detox box affiliate program here
8. SkinCareRX
SkinCareRX offers a range of “professional-grade dermatology and spa-quality” cosmetics based products and one of few sites permitted to sell dermatological products that are usually reserved for a dermatologist's office. They stock all of the well-known brands and their products categories include:
- Skin care
- Makeup
- Hair and Body
- Tools and Brushes
This site makes a handy addition to any skin based or health niche especially those dealing with skin related issues when wearing makeup etc.
Commission Rate: Not Stated
Payment Terms: Monthly
Cookie Duration: Not Stated
Application required?: Yes, SkinCareRX’s affiliate program is managed by AWIN. You will be required to apply for an account then for the SkinCareRX affiliate program. You will need to enter personal and website information as well as promotional plans and platforms to be used.
Marketing material provided: Banners, Ads and copy, Text Links,
Join the SkinCareRX affiliate program here
9. BirchBox
Birchbox is predominantly a subscription based program where monthly boxes are provided containing:
- Cosmetics boxes – for the ladies
- Grooming boxes – for the lads
Box prices start at around $15 per month. They do also however offer single purchase products in the following categories:
- Makeup
- Hair
- Skin
- Beard care
- Shaving stuff
For affiliate marketers, products can also be purchased as collections, value packs and a good range of gifts boxes to assist with any male or female cosmetics based site.
Commission Rate: Not Stated
Payment Terms: Monthly
Cookie Duration: Not Stated
Application required?: Yes – The BirchBox's affiliate program is managed by Rakuten. You will be required to apply for an account and then for the BirchBox affiliate program. You will need to enter personal and website information as well as promotional plans and platforms to be used.
Marketing material provided: Banners, Text Links,
Join the BirchBox affiliate program here
10. Amazon associates
Alternatively, should you wish to set up your site up with a range from a few different brands or companies on the same site then you can do so via Amazon. Amazon provides access to a good range of cosmetic related products and has a fairly good affiliate program as well. So if you wish, join the Amazon Associates program, locate the relevant products/pieces within Amazon itself and you can post links on your own site as per below:
Amazon's commission rates are nowhere near as high as some of the programs listed above (4 – 7%) however some prefer this avenue due to the sheer amount of traffic and trustworthiness that comes with a company site of this size.
How to find your own affiliate programs
As stated earlier, by outlining the sites above I have really just tried to give you a good cross section of the types of programs that are out there by listing the really good ones in each ‘category'. That does not mean that you cannot find affiliate programs (trust me, there are a lot of them) that better suit what it is that you are trying to do within this space – especially as I could never even begin to cover every cosmetic related requirement or sub niche in the one post. Luckily for us, there is a simple way to find these programs online.
All you need to do is enter “affiliate: niche type” into your search engine (substituting ‘niche type‘ for whatever product it is that you are choosing to sell).
There are cosmetic related affiliate programs for everything else that we have listed at the top of this page as well – you will just need to have a look around until you find one or two that suit your site. Once you have completed your searches, you can look through and find programs that:
- Relate to your niche/problems that you are solving.
- Have quality products – your brand can be severely damaged if you promote poor quality products.
- Have solid payment and customer service arrangement.
- Pay decent commissions.
- Have good testimonials covering commission payouts and quality of product.
In most cases, you will need to apply for the program before you are allowed to promote their products – don’t take this step lightly or you will be rejected. Affiliate programs will generally want to know:
- Your website name.
- Traffic levels.
- Why you want to join – (so I can make money by selling your lipstick is unfortunately not generally a good enough answer).
- How you plan to promote their products.
Conclusion
So… There are 10 of the best cosmetics affiliate programs to apply in 2021. I hope it has been helpful for you as you commence your own cosmetics based affiliate marketing business and as usual, please do not hesitate to comment below if you have any questions, need some advice or have any experiences to share. Oh, and especially comment if you have any experience with these, or any other programs as well.
Do you want further assistance with any of the above or need help to build your own cosmetics based website?
Are you looking for a comprehensive training platform that can give you step by step training, 24/7 support, tools to develop and host your very own website, ongoing assistance with SEO and social media and access to some of the best affiliate marketing minds on the planet, then click on the following link to read more about Wealthy Affiliate.
Until next time
Have fun
Paul
Note: If you make a purchase from this page, there is a very good chance that I make a commission from it – these commissions do not increase your sale price. This may include sales made via Wealthy Affiliate.
Introducing Wealthy Affiliate, My #1 Recommendation for Setting Up Your Own Online Business
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Great, What Else Does Wealthy Affiliate Have To Help You?
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So How Much Does This Really Cost?
Wealthy Affiliate does not use upsells once you join – but as I mentioned in the video, to succeed here you will need to invest in a membership. There are a couple of options that provide access to all the tools, training and assistance that you could need – and a free domain as well.
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But again, those promoting other programs will tell you the same thing!
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See you there
Paul
