Hey there Sea Changers… Recently I have been looking into the world of Multi Level Marketing (a.k.a Network Marketing) to see if there are some online business opportunities there. One traditional area that is really booming in this space recently is within the world of Essential Oils. So, in order to make things a little easier for those of you interested in checking this out, I have created an outline below of the Essential MLM Oil companies dealing with Essential Oils that I have found in my travels. Let's check them out below:
What is MLM?
Multi-level marketing (MLM) programs are the mainstay of the ‘party plan' world of products such as Tupperware, Mary Kay and Amway etc. and also a staple sales process within the Essential Oils market. From the outset, I would be remiss if I didn't make it clear here that this is not an easy area to make money in (which is why many look into affiliate marketing as an alternative). Success is generally experienced by only a small percentage of those who join the programs and it takes time, patience and a lot of hard work. That said, if you have a good network of customers, or are passionate about the world of Essential Oils, then maybe one of the programs below could be worth it for you.
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In short, the MLM process works as follows:
- You join the program, either via referral from another person (known as your up line) or directly through their website.
- You promote the products of the company via parties, workshops or online.
- As you make sales, you offer incentives to your customers to sign up as a member of the program (there are different names for this but they all mean the same thing).
- That new member is then placed ‘underneath' you in a hierarchical arrangement (known as your down line).
- You, and a number of levels of your up line, then gain extra commissions for everything they sell as well.
- If they manage to refer their customers into memberships, they also become a member of your down line allowing you to make up line commissions as well.
The number of levels of your up and down lines will vary depending on the program you have joined. Commission rates will also change as your down line grows or contracts and many will also offer other incentives such as total company sales percentages and/or access to membership prizes as you build your business.
How do they calculate commissions?
When it comes to the earning of money via MLM, most programs manage their downline commissions and rankings via the calculation of Personal Volume (PV) points (there are different definitions of this such as Commission, Business or Group Volume (GV) but they all mean the same thing). Most MLM programs manage it this way in that commissions are paid on the points assigned to a product rather than the entire sales total. For example, if a product retails for $100 and has a 50PV rating (these generally vary from product to product) then the commission is calculated on the $50 purchase only. So if a commission rate for a product is 20% then it will generate a $10 payment to the sponsor (i.e. 20% of the $50 commissionable amount).
PV calculations can range from 1 point per $1 up to 1 per $1.50 or even $2. Obviously the closer to the dollar mark the calculation the better. In addition, most programs assign minimum PV sales per month – either personally or via customer sales – in order to qualify for commissions. Payments and rankings are then also calculated based on the total PV of the member, and their downline.
Essential Oils MLM Programs
Ok, let's have a look (in no particular order)…
doTERRA
DoTERRA was founded in 2008 and by 2016 boasts over 3,000,000 ‘Wellness Advocates' and customers. Their Global Corporate Headquarters is located in Pleasant Grove, Utah and the company provides employment for over 120,000 people worldwide.
I always thought of doTERRA as a company that offers essential oils – which they are, but they also provide a very large and decent range of beauty products and supplements as well (some infused with essential oils and some not). This can assist those with a looking to diversify their options a little as they commence their MLM business. Their main list of essential oils based products include:
Essential Oils
- Single Oils
- Oil blends
- Diffusers and accessories
- Rollons
And, as mentioned above, they also offer a range of supplement and beauty based products as well.
Personal care
- Lotions and moisturisers
- Hair care
- Skin care
- Baby care
Supplements
- Weight management
- Daily nutrition
- Children
- Women
- Digestive health
The doTERRA MLM program calls their members Wellness Advocates who join what is a fairly stock standard program and commission structure. The compensation plan for this program, whilst a little hard to piece together on the website, does provide a good range of information. Here are the basics:
Discount: 25%
Down line commission rates: 2 – 7% to 9 levels (1st generation (down line level 1) rates 2%
Minimum monthly spend to qualify for commissions
- Distributors are required to maintain 50 – 100 PV per month via their personalised website – this can be personal or customer purchases.
Payment terms: Weekly and monthly.
Application required?: Yes, personal and payment information at time of first purchase
Purchase requirements to join as a Wellness Advocate: Yes
- Membership joining cost $35 (then $25 per annum)
- Purchase a starter kit – these range in price from USD$25 up to $250
Marketing materials provided: Personal website, marketing materials, back office
Read more about the Doterra MLM program here
Young Living
Young Living was founded in 1993 and is the second largest essential oils manufacturer and distributor in the world (behind doTERRA). Their Global Corporate Headquarters is located in Lehi, Utah and records sales of around $USD 1.5 Billion per annum.
As with many others within this niche, Young Living has also branched out to add supplements and personal care products to its massive essential oils range. Their main list of essential oils based products include:
Essential Oils
- Single Oils
- Oil blends
- Diffusers and accessories
- Rollons
And, as mentioned above, they also offer a range of supplement and beauty based products as well.
Bath, Body, Beauty
- Facial care
- Hair care
- Bath and body
- Men's care
- Kids and Basics
Cosmetics
- Mineral Cosmetics
- Lip gloss and lips sticks
Healthy and Fit
- Weight management
- Daily nutrition
- Energy and Stamina
- Cleansers
- Personal Wellbeing
The Young Living MLM program calls its members Wholesale Members with access to a traditional (even old school) commission structure based around unilevel commissions. Their compensation plan is available on their website so let's start with the basics:
Member discount: 24%
Down line commission rates: 5 – 8% to 13 levels (1st generation (down line level 1) rates 8%).
Minimum monthly spend to qualify for commissions
- To qualify for commissions and bonuses, a minimum purchase level of 100 PV is required – these can be made up from either personal or customer purchases via the member's account.
Payment terms: weekly and monthly
Application required?: Yes, personal and payment information at time of first purchase
Purchase requirements to join: Yes
- Membership is free to join but a starter kit purchase is required – prices range from USD $59 – $345.
Marketing materials provided: Personalised members page, banners and text links, brochures and promotional documents.
Read more about the Young Living MLM program here
Zija International
With a slogan of “Healthy Shouldn’t Be Hard“, Zija International was founded in 2005 by Ken Brailsford who has built a signature line of products based around the Moringa oleifera tree. This tree is native to India and known as the “miracle tree” due to its leaves that are rich in minerals, vitamins, and other essential phytochemicals. The company is based in Lehi, Utah in the United States.
Zija International has a large array of products across a number of product lines. There is a so much there that for the purposes of this post, I will list the main categories only. Let's start with Essential Oils:
Home Essentials
- Essential Oil Singles
- Essential Oil Blends
- Infused Products
- Home Products
- Massage & Carrier Oils
- Culinary
- Diffusers & Accessories
They also offer a huge range of non essential oil products as well:
Weight Management
- Cleansing
- Nourishment
- Metabolism
- Appetite Control
Nutrition
- Daily Nutrition
- Water Purification
- Targeted Solutions
Personal Care
- Face & Anti-Aging
- Skin & Body
- Hair Care
- Oral Care
Energy
- Energy Boost
- Focus
Active Life and Fitness
- Hydration
- Workout
- Protein
- Vitality
Most products are based on their Core Morninga Technology and sourced from Moringa trees which are grown in their “purest and most effective form”.
The Zija International MLM program calls their members Distributors. The compensation plan is directly available on their site and contains a fairly simple program with a basic retail and downline commission structure as well as a few bonuses along the way. Here are the basics as I have found…
Discount: up to 25% for Consultants
Base Commission rate: 15 – 25% (based on retail sales on discounts above)
Down line commission rates: 6 – 12% to 9 levels (Emerald rank and above)
Minimum monthly spend to qualify for commissions
- Once they are designated as qualified, Distributors are required to generate at least 75PV to qualify for commissions – this can be made of personal or customer sales.
Payment terms: Weekly and monthly.
Application required?: Yes, Application form with first purchase
Purchase requirements to join: Yes
Membership enrolment fee – $25
Enrolment kits as such are not mandatory as far as I can tell however when you join, you are led to a purchase page. It does appear that you can pass this without purchase though.
Marketing materials provided: Not stated
Read more about the Zija International MLM program here
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HB Naturals
HB Naturals, (or Heart and Body Naturals) is a relatively young company whose purpose is to “share the synergistic Healing Trilogy products formulated with the healing power of plants provided by our creator”.
Based in Wilder, Kentucky, HB Naturals was established by Paula and Ben Scarcella and Alexandria Brighton and still runs as a family owned business with a commitment “to always be authentic, ethical, and transparent, without favoritism, while respecting the invaluable partnership with our Consultants”
HB Naturals offers over 200 products aimed, as the name suggests, at providing natural remedies for internal and external use. And although I have come across this site when looking into CBD oil based platforms, they actually have quite a large range of essential oils as well. Below is a basic list of their range of products.
- Essential oils
- Hemp/CBD oil based products
- Pet Products
- Coffee
- Biominerals
- Personal care products
- Weight loss products
The HB Naturals MLM program is known as its Incentive Plan. The base details are as follows:
Base Commission rate: 50%
Down line commission rates: 5% to seven levels (1st generation (down line level 1) rates 10 – 50%).
Minimum monthly spend to qualify for commissions
- Tiered starting at approximately $37.50 per month to qualify for downline commissions and bonuses.
- Nil to earn commissions on straight referral sales only (affiliate marketing arrangement).
Payment terms: Instantly, daily and monthly.
Application required?: Yes, basic personal information only.
Purchase requirements to join: No.
Marketing materials provided: Links to 6 personal HB Naturals Websites.
Read more about the HB Naturals MLM program here
Purely
As the name suggests, Purely is an essential oils company that focuses on purity and quality of product within their essential oils line. Their mission statement:
“Deliver products free from harmful toxins so every family can enjoy safe and pure ingredients that work.”
Based in Mobile Alabama, Purely was established by Tyler Pham and Andrew Khong and as per their mission, the founders promote their passion for purity and for doing things right including the use of sustainably sourced products, proper treatment of staff and ethical sales and marketing processes and programs.
Purely is an essential oils company with a large range of oils based products including:
- 100% pure essential oils
- 100% pure essential oil blends
- Essential and natural oil based beauty range:
- Goat milk lotions
- Skin care and rejuvenation oils
- Lip balms
- Bath soaks and bombs
- Natural deodorants
- Foot healing creams
- Shaving and bath soaps
- Toothpaste and mouthwash
- Hand lotion and sanitiser
- Hair care – shampoo and conditioner
- Mens tattoo oils
- Diffusing bracelets
- Rubs – sports and vapor
- Home cleaning
- All purpose cleaner
- Laundry detergent
One big advantage I also see with Purely is that they are starting to release CBD oils based products as well. CBD Products include:
- CBD Tinctures
- CBD Vegan Gummies
- CBD Joint and Muscle rub
The Purely MLM program is known as its Advisor program. The base details are as follows:
Commission rate: Tiered by sales amount as follows:
- 25% – $0 – $800
- 30% – $801 – $1599
- 35% – $1600 +
Down line commission rates: Up to 6% to two levels (higher ranks can go to four but I could find no information on this)
Minimum monthly spend to qualify for commissions – $200
Payment terms: 1st and 16th of each month
Application required?: Yes, basic personal information and promotion strategy.
Marketing materials provided: Text links, banners, training videos, documents, and resources.
Read more about the Purely MLM program here
Youngevity
Youngevity was established in 2001 by Dr. Joel Wallach who has based company operations on the philosophies that centre on one crucial question: “How can we live younger, longer?”. The company is based in Chula Vista, California in the United States with operations in 16 countries worldwide.
Youngevity has a large array of products across a number of product lines including essential oils– In fact this is one of the largest array of products I have seen in an MLM. There is a so much there that for the purposes of this post, I will list the main categories only – starting with their essential oil range obviously:
Home Essentials
- Blends
- Single Oils
- Kits & Collections
- Relaxation & Therapeutic
- Carrier Oils
- Tools & Supplies
- Diffusers & Accessories
- Roller Bottles
Their other product ranges include:
Fashion
- Apparel
- Nails
- Jewelry
- Hand Bags & Accessories
Nutrition/Supplements
- Healthy Body Paks
- FX Products
- Targeted Nutrition
- Weight Management
- Proline
- Nutritional Beverage
- Energy & Performance
Household and Family
- Cleaning
- Dishware
- Garden
- Laundry Care
- Pet Care
Food and Beverage
- Beverages
- Shakes & Bars
- Nutritional Packs & Programs
- Sweet Treats
- Spices
- Vinegars
- Super Foods
Spa and Beauty
- Face
- Eyes
- Nails
- Lips
- Bath & Body
- Skin Care
- Dental Care
- Tools & Accessories
The Youngevity MLM program calls their members Distributors. Their compensation plan is directly available on their site (with a little searching) and contains a fairly simple program with a basic retail and downline commission structure as well as a few bonuses along the way. Here are the basics as I have found them…
Discount: 20 – 30% for Distributors
Base Commission rate: 20 – 30% (based on retail sales on discounts above)
Down line commission rates: 2 – 8% to 9 levels (Level 1 downline commissions 5%)
Minimum monthly spend to qualify for commissions
- Distributors are required to generate at least 50 PQV to qualify for commissions – this can be made of personal or customer sales.
Payment terms: Weekly and Monthly.
Application required?: Yes, Application form with first purchase
Purchase requirements to join: Yes
Membership enrollment fee – $30 – then $49.95 annually
A Business builder kit is also required at time of enrollment – prices range from $USD30 – 499.
Marketing materials provided: Welcome Pack, Replicated website, access to an experienced Business Coach
Read more about the Youngevity MLM Program here
Essanté Organics
Essanté Organics was established in 2009 by Michael Wenniger as the first U.S. based direct marketing company to focus solely on Organic and Toxin Free products. The company mission, “to eliminate toxins from everyone’s life, one household at a time” is backed by the dedicated use of only organic, ToxicFree®, and pH balanced products. The company is based in Phoenix, Arizona in the United States with operations in numerous countries worldwide.
Essanté Organics probably doesn't focus on Essential Oils as its main area of operations and actually present a huge range of products across a number of lines and uses with so much to cover that for the purposes of this post, I will list the main categories only (I will start with Essential oils of course:
Essential Oils
- Singles
- Blends
- Roll Ons
- Carrier Oils
- Diffusers
They also provide for the following:
Body & Spa
- Body Care
- Cosmetics
- Facial Care
- Hair Care
- Oral Care
Ph Nutrition
- Powerpops & Kidspops
- Supplements & Powders
- Vegan Protein Shakes
- Ph Balancing
Home Care
- Hand Soaps and Sanitisers
- Dish Soap
- Laundry Liquids
- Toothpaste
Baby
- Lotion
- Shampoo
- Calming mists
Prices are in the low to medium price range and on par with most other MLM programs of this type.
The Essanté Organics MLM program calls their members Organic Influencers, or Brand Partners, or Executives. Their compensation plan is directly available on their site via a video (included in this post above) with a PDF version available via an online search. It contains a fairly straight forward MLM structure with basic retail commissions, flat rate downline payments and a few bonuses along the way. Here are the basics as I have found them…
Discount: 30% for Distributors
Base Commission rate: 30% (based on retail sales on discounts above)
Down line commission rates: 10% to infinite levels
Minimum monthly spend to qualify for commissions
To qualify for one, or all of the commission and bonus options available, Executives must generate the following each month:
- Retail commission only – 0: 39 points
- Payment options 1 – 3: 40 points
- Payment options 1 – 5: 75 points
- Payment options 1 – 6: 100 points
Payment terms: Weekly and Monthly.
Application required?: Yes, Application form on website
Purchase requirements to join: Yes
Enrollment fee – $29.95
New Executives can also order Go-Green packs which range from $29.95 to $499 – these are not mandatory but for those looking to make a success in this company, you will need to be knowledgeable about the products so I think some purchase is probably a good idea. Go Green packs can be purchased from a number of categories such as below:
Marketing materials provided: Welcome Pack, Replicated website, access to an extensive online training site.
Read more about the Essanté Organics MLM Program here
Melaleuca
Melaleuca was founded by Frank L. VanderSloot in Idaho Falls, Idaho in September 1985. Since then, it has grown to a USD $2 Billion dollar a year enterprise servicing 19 countries worldwide. With a mission “to enhance the lives of those we touch by helping people reach their goals”, Melaleuca has evolved into what appears at first glance to be a stereotypical network marketing company in every aspect of it sales operations. On the non-sales side however, Melaleuca also prides itself on its green, environmentally friendly operations allowing members to utilise and sell non-toxic products that allow clean living without the dangers of harsh, caustic chemicals.
Melaleuca is definitely one of the larger MLM companies I have seen with an offering of over 400 products that it claims are “superior in a very clear and relevant way”. As mentioned above, they have every major MLM niche covered with a catalogue of Essential Oil products including:
Essential Oils
- Single Oils
- Oil Blends
- Carrier Oils
- Accessories
The rest of their product range includes:
Nutrition
- Vitamins and Supplements
- Multivitamins
- Specialty Supplements
- Peak Performance Packs
- Food And Weight Management
- Weight Management
- Sports Nutrition
- Fiber
- Healthy Snacking
- Beverages
- Gum & Mints
- Sports Nutrition
Household
- Cleaning and Laundry
- Household Cleaners
- Dishwashing
- Laundry
- Home Fragrances
- Plug in Scented Oils
- Wax Melts / Warmers
- Soy Candles
- Air Fresheners
- Fabric Freshener
Medicine
- Dry Skin Therapy
- Cold, Flu, & Allergy
- Pain & Fever Relief
- First Aid
- Sun Care
- Acne Treatment
Beauty
- Skin Care
- Color Cosmetics
- Hair Care
- Fragrance
- StyleSetters: Seasonal Colors
Pet Care
- Treats
- Jerky
Bath and Body
- Scent of the Season
- Bath & Shower
- Body & Skin Care
- Hair Care
- Facial Care
- Hand Soaps & Sanitizers
- Dental Care
- Kid’s
The Melaleuca MLM program calls their members ‘Marketing Executives’ who are part of what at first look appears a quite complicated program focused on ‘leadership points’ and recruitment. It does however contain most of the common retail and downline commission structures and a good number of bonus options relative to many MLM programs as well. It takes a bit of searching to find it but their compensation plan is available on their website so here are the basics as I have found them…
Base Commission rate: 7% to 20% (dependent upon number of ‘active’ customers maintained)
Down line commission rates: 7% to 7 generations (dependent upon rank)
Minimum monthly spend to qualify for commissions
To qualify for downline commissions, a Marketing Executive is required to generate revenue of at least 29 Product Points per month. This can be made up of both personal and customer purchases.
Payment terms: Monthly.
Application required?: Yes, Application form on website.
Purchase requirements to join: No
Starter packs are available at time of enrollment however these are not mandatory. Options include:
Home Conversion Pack – 44 products, an assortment of spray bottles and accessories, helpful business-building and product literature, as well as valuable coupons worth hundreds of dollars. – USD $299 (140 Pts)
Value Pack – 29 products, an assortment of spray bottles and accessories, helpful business-building and product literature, as well as valuable coupons worth hundreds of dollars. – USD $199 (100pts)
Note: pack costs are not available on the website (unless you are a member) so the pricing and points allocations above are those that I have found on other pages belonging to an actual Melaleuca Marketing Executive.
Marketing materials provided: As per starter kit above.
Read more about the Melaleuca MLM program here
Green Compass
Green Compass calls itself a “vertically integrated CBD company” that was founded in 2019. The names of the founders are not clearly listed on the website however their North Carolina farms are overseen by the Green Compass Farm Management team.
Green Compass offers a range of 100% American-grown pure, safe, and effective hemp and CBD products that undergo an extremely detailed quality-control process. Additionally, as is common with many companies of this nature (such as HB Naturals and Purely), they also offer essential oil based options as well. Their full product range includes:
- Nano-Enhanced
- Nano Jellies
- Energize Powder
- Electrolyte Powder
- Boost – Terpine and Essential Oil blends
- Metabolism
- Sleep
- Pain
- Immune
- Hemp Flower Extracts
- Full Spectrum
- Broad Spectrum
- CBD Hemp Isolates
- Skin Care
- Milk Cleanser
- Peel Pads
- Peptide Cream
- Topicals
- Roll on Pain Relief
- Pain Cream
- Isectr Repellent
- Lip Balm
- Soothe cream
- Infuse Essential Oil Rollons
- Ice Blend
- Women's Monthly Blend
- Calm Blend
- Crown Blend
- Focus Blend
- Shine Uplift
- Pet Tinctures
- Soaks Essential Bath Bomb
The Green Compass MLM program calls their members ‘Independent Advocates' who are part of what appears to be a simple program with a common retail and downline commission structure and a good number of bonus options included. Their compensation plan is available on their website so here are the basics as I have found them…
Base Commission rate: 20% to 30%
Down line commission rates: 4 – 6% to 5 levels (level 1 down line is 4%)
Minimum monthly spend to qualify for commissions
To qualify for downline commissions, Independent Advocates (IA's) are required to maintain an ‘Active' status via PQV targets of at least 150 per month. This can be made of personal or customer sales. Base 20% sales commissions however can be earned without the need to meet or maintain sales targets.
Payment terms: Monthly.
Application required?: Yes, Application form on website.
Purchase requirements to join: Yes
New IA's have the opportunity to purchase start kits ranging from the basic business kit at $49.95 up to the Core kit at $299.95 or the Core Runner's Kit for $499.95. These include full sized products as well as “all the paperwork you need as well as access to our online training resources”.
Marketing materials provided: As per starter kit.
Read more about the Green Compass MLM program here
How to find your own MLM programs
The sites above have hopefully provided you with a good cross section in regards to what is available within the world of essential oils based MLM programs. That does not mean that you cannot find others that better suit what it is that you are trying to do within this space. Luckily for us, there is a simple way to find these programs online.
All you need to do is enter “MLM: niche type” into your search engine (substituting ‘niche type‘ for whatever product it is that you are choosing to sell). So to find possible MLM sites that offer essential oils based products, you can try “MLM: essential oils” within your search engine (Note: you will have to trawl through a lot of reviews – good and bad to find them):
In most cases, you will need to apply for the program before you are allowed to promote their products – This is generally not as regimented as many affiliate marketing programs however if asked for more information don’t take this step lightly or you may be rejected. On top of the basic information, MLM programs may want to know:
- Why you want to join
- How you plan to promote their products.
Most platforms however will provide you with a good amount of promotional materials such as text links, ad banners, posters, guides, e-books and so on. Many even provide a personalised website within which to manage your sales.
Conclusion
So… There are some of the best Essential Oils MLM programs to work with in 2021. I hope it has been helpful for you as you commence your own online multi level marketing business and as usual, please do not hesitate to comment below if you have any questions, need some advice or have any experiences to share. Oh, and especially comment if you have any experience with these, or any other programs as well.
Until next time
Have fun
Paul
Do you want further assistance with any of the above or need help to build your own MLM or Essential Oils based website?
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