Hey there, and welcome to my Ezoic review where I will discuss all things in regards to monetizing your website and introduce you to the platform that has helped me earn an income with two websites. And with that statement, let’s be clear from the outset that yes, this is a platform that I do use and make some good money through.
However those of you with a working website will know that just because a platform may work well for one person, doesn’t mean it can adequately fit the needs of another. So to for those of you looking to monetize your website with some advertising, let’s have a look and see if Ezoic might be something that can help you out.
Oh, and there is a lot to cover here so I have included a table of contents to the right so that you can jump around as you see fit.
Note: I am a user and affiliate of the Ezoic platform so if you join via links on this page, I may earn a commission. This however will not affect any income you may earn via this site.
What is Ezoic?
In simple terms, Ezoic is a “technology solution for digital publishers looking to earn more revenue through their website”. It works in the same fashion as Google AdSense and Mediavine in that it provides access for website owners to monetize their websites via advertising.
Ezoic does this via the integration of artificial intelligence (AI) and machine learning so that it can optimize ad placement in order to attract the greatest revenue it can from the website. It also uses this analysis to increase to improve site SEO, speed and overall user experience as well.
Sound straight forward? Well in time it is… here is how it works.
What do you get?
Once you sign up – you are required to integrate your website into Ezoic which allows you to access functionality as required. We will discuss each of these below however as I have just stated, you will be required to integrate your site/s to Ezoic in order for its functionality to work effectively. You will also need to have your site approved before you can setup your monetization processes. Let’s look at this first:
As above, in order to access the full functionality of the platform, you will need to integrate your website. This can be achieved via 1 of 3 options as follows:
- DNS nameservers – This appears to be Ezoic’s preferred method of integration whereas you change your nameserver addresses to them. This is done at the host (GoDaddy, Bluehost, KnownHost etc.) and takes about 24 hours to fully integrate. Prior to doing this you will need to ensure that your hosting plan allows such processes to occur.
- Cloudflare – For this option you will need to give Ezoic access to your Cloudflare account. In this case, your nameservers will already be directed to Cloudflare and Ezoic will utilize the same servers to manage its processes as well.
- WordPress plugin – the final option here is to give Ezoic access to your sitire via a WordPress plugin. It is my understanding that if you connect via this method you will be able to monetize but other functions such as SEO and sites peed will not work.
Monetization application and AdSense
We will discuss this more in the following section but in order to access the monetization features of Ezoic, you must apply and be approved. This will normally take between 1 and 7 days where Ezoic will check such areas as:
- Website content – must be helpful and not contain inappropriate materials (such as adult content or gambling)
- Traffic – Ezoic did have a limit of 10k visits per month but as far as I know have lifted this requirement in preference to a website with good traffic levels that is growing
- Be in “good standing” with Google AdSense – This means that even though you don’t have to have an AdSense account, you can’t have any red flags with them either. This can occur via committing ‘violations’ within your AdSense account such as clicking your own ads or running inappropriate/incomplete websites. These are not allowed within Ezoic either however they will check your AdSense history as well.
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Ok, now that that is out of the way, let’s go through the functionality below…
Monetization is where you setup your website to run ads and earn revenue. Once approved (see above), you can start to set up your preferences in regards to ad placement and the types of ads you want on your site. If you have an AdSense account, Ezoic will import your preferences from it in regards to:
- Types of ads to be run
- Devices that you want ads run on
- Maximum number of ads per page
From here, Ezoic will commence its AI processes to determine where and when to place your ads in order to give you the highest possible revenue returns – which takes up to 12 weeks. Of course you can manually adjust any of these settings at any time that suits you as well such as limiting the number of ads per page and which pages you don’t wish to show ads on.
Revenue can also be earned via Ezoic’s mediation with other ad networks such as AdSense and Header Bidding where it will reroute your revenue based on where the highest bid prices are located.
As the name suggests, Speed deals with the site download speeds of your sites. Ezoic’s version is called Leap which they outline as “a toolset to help you improve the performance of your website by helping you find the causes of decreased performance and providing automated solutions to many of the most common problems”.
Once Leap has analyzed your site, it identifies areas that are limiting the speed of your site and highlights steps that can be taken to rectify them. In some cases, it can also do this automatically or if the issue is being caused by a plugin, recommend an alternative.
There are also other manual settings that you can look at such as:
- CSS settings
- Script execution
- Image optimization
All of which can be set on a device level as well.
Video is a newer function within Ezoic (at time of writing was still in the Beta stage) that allows for greater revenue collection via video ads. In short, it allows you to upload your videos into Ezoic which will display on your posts. As readers view your posts and see the videos, you earn income based on the ads that display within them.
Should you have a YouTube account, you can import your videos straight from there where Ezoic will replace them automatically on any post that you have them embedded upon (YouTube account integration and authorization required).
Of course you can then maintain settings for your video ads such as:
- Where the videos will display (if not already embedded)
- Devices that can show videos
- Video player settings (premium account needed for some adjustments here)
- Comment management
All in all, this is a great way to attract income on your videos without the need to meet YouTube’s Ad targets (400hrs and 1k subscribers)
Humix is “global video network that allows publishers to increase traffic and revenue using digital video”. It is essentially another version of YouTube where users can upload their own videos which are visible to search engines.
They also allow for video ads to be shown meaning greater revenue can be earned by the publisher – even if they are running ads on YouTube.
Whilst not as comprehensive as other programs, the SEO section will check for such site traffic killers as broken links. There is also an option to test different tags within posts for best results.
Note: this section will require integration with your Google Search Console page.
The privacy section allows for website owners to manage consent and privacy settings and comply with global standards such as GDPR and CCPA. Users can configure Ezoic to manage:
- SSL settings
- Consent management
The Ezoic Analytics section provides for a comprehensive outline of all the statistics in regards to your site including:
- Site Speed
- Traffic sources
- and so much more
Each section is fully customizable to allow you to identify critical information such as best performing posts in terms of revenue such as ePMV and where your visits are coming from.
Note: this section will require integration with Google Analytics.
Another aspect of Ezoic for members is its level system. As the traffic and revenue of the website grows, website owners can rise up through the levels to earn access to a number of greater benefits and incentives including:
- Access to higher bidding ad partners
- Access to dedicated Ezoic representatives
- Onboarding assistance
- Premium access
- Live webinars
- Live chat
- Business reviews
- 1-to-1 help
- Google event invites
- And more
To achieve higher levels within Ezioc, you will need:
- Access Now: Less than 10,000 visits and no required monthly revenue
- Level 1: Over 10,000 visits and $50 revenue per month
- Level 2: 30,000 visits and $300 revenue per month
- Level 3: 75,000 visits and $750 revenue per month L
- evel 4: 500,000 visits and $5,000 revenue per month
- VIP: $10,000+ revenue per month
At a glance
Product Name: Ezoic
Founder: Dwayne Lafleur
Product Type: Online website management platform
Price: Free (pro membership available for around $5.99 per month)
Best For: Those looking to monetize and improve site performance.
Recommended: Absolutely I do. I use Ezoic and have found it extremely worthwhile in terms of site speed management and an increased ability to earn revenue via site advertising.
- Simple to setup
- Responsive and helpful site support
- Ability to earn higher revenues than other platforms
- Access to personal support
- Highly comprehensive analytics
- Video sections are still a little clunky
- Some integration and setup processes are a little confusing
How much is it?
- Front End Offer Free
- Pro – $5.99 per month – Access UX and Traffic and Audience Growth features
What is Ezoic used for?
Ezoic is an online platform that allows website owners to monetize their sites via the placement of advertising. The site uses AI technology to identify the best way to list and display advertising in an effort to maximize revenue. It also offers website management functionality such as site speed and SEO improvements as well.
Is Ezoic trustworthy?
Absolutely. I have been using the platform for a few months now and have had all revenues paid on time and in full. Their support and contact information is accurate and responsive with full company information available online.
Ok, I have been using Ezoic for two months at time of writing an in that time have seen my advertising revenue increase by around 500%. The program is easy to use and at the times I have needed support, I have found it quick and responsive.
I would however highlight the fact that you must have your site hosted at a platform that allows DNS server management. I was not on a hosting platform that manages this hence had to change however the increased revenue has made this well worth it.
I run it in conjunction with AdSense and have found no issues or problems between the two – in fact, my AdSense revenue has also increased. And finally, the biggest pro in the whole program (apart from making money of course), is the big data analytics pages.
This information has not only assisted in identification of top earning pages, but also highlighted where improvements can be made across the other aspects of my websites as well.
The program is definitely not a scam and if you are looking to monetize your website via advertising, I would highly recommend giving this site a try.
How does it compare to my #1 Recommendation?
Whilst Ezoic is not a competitor to my recommended site building program, you will of course need a working website in order to take advantage of its functionality. So if you are serious about building a solid and sustainable online business, then I recommend that you give Wealthy Affiliate a try. You will not earn money immediately… But in time you will have a solid, online money making business to call your very own.
Wealthy Affiliate is a comprehensive training, website building (WordPress editor included) and hosting platform that will guide you through the entire online business building process, including Social media and SEO in an easy to follow but comprehensive manner. And best of all, you can join for free and get access to step by step tuition with the tools to develop and host your very own website, help to identify a good niche, 24/7 support and access to some of the best affiliate marketing minds on the planet. Want to know more? Then click on this link to read my complete review about Wealthy Affiliate.
So there you have it, my honest review and appraisal of Ezoic. I hope it has been of assistance but as usual, if you have any questions please do not hesitate to reach out by commenting below.
Do you have any experience with this program or are there any other programs you have been looking at but want to know more about? If so, please comment below and I will do my best to get some details for you.
Until next time
Note: If you make a purchase from this page, there is a very good chance that I make a commission from it – these commissions do not increase your sale price. I am an affiliate of Ezoic.