Hey there sea changers, today we talk about how to create a landing page with WordPress. Landing pages differ to to general website pages in that they are intended to stand alone – i.e. not usually linked back the to main website – with a specific purpose such as gathering information, gaining an email optin or of course, generating a sale.

How To Create A Landing Page With WordPress - Header

Due to this, they also need to be succinct, attractive and clearly outline their purpose. So if a landing page is something that you might need for your website, let's see how we can create one below…

What is a landing page?

As above, a landing page is a digital marketing tool created for a specific marketing, sales or advertising need. Their name comes from the fact that this is where a visitor ‘lands' in response to a call-to action (CTA) on advertising mediums such as social media, online advertising or web banners.

They are designed with a single focus and should entice the reader to stick around long enough to undertake the intended purchase or information gathering actions required of the campaign. An example of a landing page designed to gather email address information is as below:

Create a landing page - example

Source: Unbounce.com

The key to landing pages is that although they obviously maintain the feel and branding of the main website, the pages do not technically form part of it. This usually means that:

  • They do not link back to the main site
  • Many of the navigation options (such as menus etc.) of the main site are removed
  • Widgets and side bars are hidden

In short, there should be nothing else on the page to distract the reader from its intended purpose.

What elements does it need?

Ok, so we have explained above the uses for a landing page above. However if not created properly, then the opportunity for it to make conversions – i.e. convince readers to enter information or purchase could be lost. So, with that in mind, below is an outline of what should be included on a high converting landing page:

  • Unique Selling Proposition (USP) – This is what you makes you stand out from the crowd. As above, the intent of a landing page is to garner a response hence you need to be clear in what makes you stand out from your competition. This doesn't necessarily have to be a large thing and can include:
    • A quick outline of what makes you great
    • Anything that provides extra value to the reader (such as an ‘reward' for joining your email list)
    • Outline of your credentials
    • Production processes (sustainability, eco-friendly etc.)
  • One purpose – One big mistake many make with landing pages is to try and do too much on it. Landing pages need one purpose and that is it! Decide what it is to achieve and then do not over complicate it.
  • A hero – This is a clear image that outlines your site/company or even you. Videos are great here however sometimes a simple photo of you as the owner of the site will work as well. The hero image assists in personalizing you and your site which in turn, increases the chances of conversion.
  • Benefits – In short, answer the following question – “What's In It For Me?” Remember that landing pages are generally trying to get something out of your readers. For sales pages, this is obviously the benefits of the purchase however even a simple process of entering an email address will usually require some sort of incentive. Outline what they will get for entering their information as well as what benefits the pending emails will get them.
  • A single CTA – This goes back to the one purpose rule above. Once you have outlined why the reader should purchase or complete the tasks that you want them to, then make it simple for them to do it with one clear button or opt in form. This can be repeated a number of times on the page, however it must be clean and easy to find and follow.
  • Social Proof – This is not always available but a credible testimonial or comment from a happy customer can go a long way as well. Just make sure it is real and authentic – fake testimonials will do you no favours.

How to create a landing page with WordPress

Ok, so rather than drag this page on for hours, I have created a video for you below on how to create landing pages based on the above. I will create one in Unbounce – which is one of many landing page builders available online and then one using WordPress itself. Click on the video below to check it out…


So there you go – How to create a landing page using WordPress. I hope it has been helpful and please don't hesitate to comment below if you have any questions or need and help.

Have you built your own landing pages? What worked well for you? What didn't work so well? Please share below.

Do you need help in creating your very own affiliate marketing website?

If you are looking for a comprehensive training platform that can give you step by step tuition with the tools to develop and host your very own website, help to identify a good niche, content or keywords, assistance with managing affiliate programs, 24/7 support and access to some of the best affiliate marketing minds on the planet, then click on the graphic below to access your free starter membership – no credit card required.

Want to know more first? Then click on the following link to read more about Wealthy Affiliate.

Until next time

Have fun


Note: If you make a purchase from this page, there is a very good chance that I make a commission from it – these commissions do not increase your sale price. This may include sales made via Wealthy Affiliate, Unbounce or Aweber.

Introducing Wealthy Affiliate, My #1 Recommendation for Setting Up Your Own Online Business

wealthy affiliate new home page

When I started, I knew I wanted to work online, but had absolutely no idea where to begin! You see I had watched friends of mine run a sales party to sell essential oils and someone asked if they could just sell them online?

Then, as I sat on the bus heading into my office job, I started to wonder if I could do just that, sell essential oils online.

Anything to stop having to catch this bus to and from work every day right!

The trouble was, as I mentioned above, I had no idea how to even start.

So of course I started to look around online and found all these courses! They all promised me riches then took my money but left me with no riches!

Then I stumbled across the program that didn’t promise me riches, but told me it could help me get started even with no experience!

So I did that, joined Wealthy Affiliate that was it, and the rest as they say, is history!

But it doesn’t come without work!

That is the key here! I began on their starter membership and did the training! I then joined as a member and did some more training!

Each night after work, I would do a little more, then a little more.

And to cut a long story short, after 10 months I realized I didn’t really like writing about essential oils, so I sold the site for about $2000. But I had learned so much that I started another – about fishing and camping!

Then, after 18 months (by which time it had earned me close to $10k), I was offered $17k for the site, so I sold it too.

Now, through my travel blog, I’ve been able to fund my passion for travel and explore different places around the world.

In the past few months, I’ve been fortunate enough to travel to some amazing destinations, including Bali, Los Angeles, Dallas, Vancouver and Las Vegas.

The success of my travel blog has allowed me to fully fund my travels and explore new destinations with my family.

Steps to Creating a Successful Travel Blog - Me at Whistler

Try the Wealthy Affiliate as a Starter Member and Build your First Hub!

As you start your journey, Wealthy Affiliate is there for you with the most comprehensive training package I have ever seen – And as I have mentioned, I have used a few in my professional career trust me.

To get you started, Wealthy Affiliate has recently introduced the Hub.

The Hub

The hub is an AI based niche and website creation tool that will get you up and running with the foundation of your OWN business in just a few minutes. This includes:

  • Your website – hosted and inclusive of a WordPress editor
  • Your brand
  • Your ‘done-for-you’ research
  • Your blueprint
  • A task list that is going to help you drive the creation and growth of your business moving forward.
Wealthy Affiliate Review 24 - Hub screen

The hub makes the website creation process simple which allows you to get started on the training with a solid base and understanding of the processes.

All you need to do is choose your subject – which is known as your ‘niche’ – and follow the steps on the screen.

Oh, and as you run through the training below you may realize that what you created above is not exactly what you want. That’s ok, you can just create a new hub!

Wealthy Affiliate Training

Then as you continue your journey, the Wealthy Affiliate Hub is there for you with the most comprehensive training package I have ever seen – And I have used a few in my professional career trust me.

Above we discussed the use of the Hub to set up a website. Once you have done this, you will be able to access the “Step-by-Step Core Training”.

This is available to all members including starter members and will give you everything you need to know to continue to create your online business.

Wealthy Affiliate Review 24 - step by step core training

Member Training

There are also Live weekly classes taught by REAL industry experts on a range of topics like artificial intelligence (AI), SEO, YouTube, WordPress, PPC marketing and more.

wealthy affiliate master training

Great, What Else Does Wealthy Affiliate Have To Help You?

So, let’s keep this short, Wealthy Affiliate is a one-stop-shop platform that provides:

  • The Hub – this is the starting point and uses AI processes to assist you in determining your niche and creating your brand.
  • Complete training programs to assist with the development of your own affiliate marketing website in your own niche.
  • Website creation and publishing tools including access to WordPress editors and themes.
  • AI Content article design and content creation
  • Domain name purchasing (you get a free domain when you upgrade to the Premium membership).
  • Website hosting, security and backup.
  • Online help and chat forums.
  • Weekly live training events.
  • 24/7 support.
  • Keyword access tools.
  • SEO assistance.

The platform has been active for over 15 years with the original developers and owners, Kyle and Carson, still extremely active in its day to day operations – especially as they rollout their AI capabilities.

wa first two steps

You Can Try it Yourself For Free

Now of course I can tell you all about how Wealthy Affiliate works (because it does) until I am blue in the face. But every other program out there – including the shams and scams – will tell you the same thing!

So how about you just try it for free yourself. The Wealthy Affiliate Starter membership is free to join and gives you access to everything you need to get started – all without the need to spend a cent!

With the starter membership, you get:

  • 1 Limited Business Hub
  • 1,500 AI Word Credits
  • Try the AI Author Platform (BETA)
  • 1 Practice Website
  • Jaaxy Starter
  • Limited Help & Support
  • Core Niche Training (8 Classes)

And of course I will be there to help you every step of the way as well!

Look, in the interest of transparency, whilst Wealthy Affiliate does offer a free starter membership, this is designed to give you a look around, have a practice and see if it is worthwhile for you – which is a really great option.

However, as with all new businesses, you will need to make some investment so if you are serious about making money online , you will need to upgrade to a premium membership as this will give you access to all the tools you need in the one spot to succeed!

Afterall, every business needs tools to grow!

So How Much Does This Really Cost?

Wealthy Affiliate does not use upsells once you join – but as I mentioned in the video, to succeed here you will need to invest in a membership. There are a couple of options that provide access to all the tools, training and assistance that you could need – and a free domain as well.

Wealthy Affiliate offers a trio of membership tiers, as detailed on their pricing page.

You can opt for the Starter membership at no cost, the Premium membership for $49 per month or the Premium Plus+ membership for $99 per month. That’s the full extent of it – and you can absolutely build your website without having to spend another cent.

You won’t encounter any unexpected additional charges or covert fees and as a Premium member, you’re equipped with all the essentials to initiate, develop and expand a thriving online enterprise.

Those who opt for the Premium membership are provided with

  • Hosting for their websites
  • A complimentary domain name
  • Access to hundreds of hours of current expert tutorials
  • Various marketing and research tools
  • Personal guidance from seasoned professionals in the field
  • And much much more

And for those of you who want to make a serious investment into your future, there are some yearly options as well below to give you peace of mind that you have a whole year ahead of you to get stuff done!

And Don’t Forget the Personal Coaching

Once you join, not only do you get plenty of assistance from me, but you also have access to expert coaching, support and mentorship from real industry experts.

I mean, you can have access to all of the top-tier affiliate marketing training in the world, but inevitably, questions arise, particularly during the initial stages.

With an exceptionally dynamic and engaged community that boasts over 2.7 million members, Wealthy Affiliate offers an environment where you, as a member, can fully immerse and leverage this network.

You’re never alone; you have the collective wisdom of an entire community at your fingertips, ready to assist at any moment.

Plus, there’s always-on, rapid-response website support to handle any technical queries you may encounter.

WA graphic

Wealthy Affiliate Works: Real Results From Real People

As I have mentioned a number of times, Wealthy Affiliate has helped me make real money online though its training and tools.

I have made money each month as well as a sale for $17,000.

But again, those promoting other programs will tell you the same thing!

So let’s get away from me and see what others are saying:

To start with, Wealthy Affiliate has a 4.9 out of 5 Star TrustPilot rating, which is a remarkable accomplishment in any industry, let alone the online business industry.

WA trust pilot image

And here are some of those reviews:

wealthy affiliate trust pilot

And this is what people are saying within Wealthy Affiliate as well:

home page - success at WA

So, Let’s Make a Decision!

Let’s be frank, you have read this far so why not go all in, click on the button below to get started on the way to your very online business.

And once you are in and have had a play around with the hub, look for the little envelope on the top right and there will be a message from me. It is of course automated so respond to let me know you are there and we can start this journey together.

(oh, and the profile is mine so you can find me that way as well)

wealthy affiliate envelope

See you there


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