Hey there sea changers. Recently I have been doing some analysis on my website and trying to catch up on some training to make sure that I am giving myself the absolute best opportunity to drive that all important traffic to my website. Now, as I looked into this I realised that over the course of a week, there are 10 things I do increase the online presence of my website that appear to be working for me. I have always said that even if you do one thing a day on your website to improve it then you are on your way, and until proven otherwise I still stand by this. I will also add that the things I do here are the things that work for me. Some of the ‘gurus' will agree with some of it, others not so much, but that is the beauty (or frustration) of this business – some things work for some, and not for others. So with that in mind, let's run through my 10 weekly tips on how to increase online presence below…
1. Write 4 blog posts
I have done a lot of research into this aspect of building an online affiliate marketing business (or the like) and whilst there are some that will tell you not to worry about adding too many blog posts and to concentrate on the other aspects of SEO, there is one overriding aspect of website building that I just can't ignore – and that is that content is king. I look at it like a bag of marbles. If your marbles are the red ones and you have 20 in a bag of 500 of all different colours, then there is less chance of yours being found. But if you have 200 in the bag, then there are more there to find.
Now obviously there are many other aspects to this and simply adding 500 posts with 100 words in them will not work for you. But if you are writing solid, informative, problem solving posts, then the more you have, the better you will rank on search engines and the better your online presence. So number 1 on my weekly plan is to add at least 4 solid blog posts per week. This is a mixture of how to's, reviews and products lists.
2. Post to Social Media
We all know how big social media is these days with so many platforms out there to choose from. I personally use Facebook, YouTube (more on that below) and Pinterest. Others, such as Instagram, LinkedIn and Twitter can also be used well to increase your audience numbers depending on your niche and how you use them…
For me, I try and do the following each week:
- Add 10 Pinterest Pins from my site and save 20 from others each week. Comment on at least 20 Pins per week.
- Add 5 posts to FaceBook each week.
- Comment in blogging groups as often as I can – I have narrowed this down to two really good ones that I belong to (I usually timeblock 15 minutes a day during my afternoon coffee).
These three things alone manage to drive extra traffic to my site as well as get some all important back links to my site. All in all, I try and spend roughly two hours on social media per week.
3. Shoot 4 videos
Ok, so I could have included this in the Social Media section above but in my operations, I just wanted to single this one out on its own. Firstly, did you know that YouTube is the second largest search engine on the planet behind Google? That is some big numbers filtering through it daily so to my way of thinking, that is something worth looking into. And secondly, videos on blog posts are another great way of increasing presence on search engines results pages (SERPS).
When I first started my site, I was adding videos to every post – usually just me and my mobile phone on a little tripod, rambling away trying to add value to my posts. And it was working as there were a number of times when my keywords for the post didn't show in the SERP but the YouTube video did. So, as part of my weekly schedule I try and make sure that I am shooting at least 4 videos (still with my cell phone or web cam), uploading them to YouTube and then adding them to my posts.
4. Add an email to my list
We all know email – and probably also how long it takes us to scour through the minefield that is our inbox daily. But did you also know that it is still the most effective online marketing tool there is? Yep, it is an extremely powerful marketing process that simply cannot be overlooked. My email list is not big but it is growing so I make sure that I am keeping my readers up to date with tips, hints, tricks and sales offers that I think might be helpful to them.
So as one of my weekly tasks, I ensure that I am adding at least one informative email every week for my subscribers. I also try and add a second with a link to my current posts (which drives traffic to them) and any sales links that are relevant at the time.
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5. Respond to emails
Email lists can mean email received as well. One problem that many of us get with email lists, as I mentioned above, is that we get so many emails into our inboxes each day that we tend to opt out of just as many as we opt in. One way to ensure that this is kept to a minimum is to make sure that if someone does take the time to email in, that we take the time to respond. This way they know that they are dealing with a real person and getting answers to their questions.
I get emails from a number of sources each week – some from my email list and others that come through via the website. I make sure that by the time I turn my laptop off each Friday lunchtime (we will discuss this in point 10 below) that all of my emails for the week have been responded to.
Oh, and I haven't included this in the list, but whilst you are at it, make sure you catch any post or social media comments as well.
6. Analyse my site
Along with adding posts, this is another major element of giving your site the best possible opportunity to increase its presence on the world wide web. Site analysis involves checking a few critical elements in regards to what is working well, not so well and how your site is traveling in general. Now, before we get into my weekly routine, I must warn you that this is another area that raises a great number of opinions as to what you should be looking at. The main reason being that you can really get sucked into this and spend so much time on it that you really don't get much else done. I know this is a trap that I have fallen into in the past but I now have a quick look at the following (I use Google Analytics to get this information):
Where is your traffic coming from? – This is a check of the times are people looking at your site and what countries are they from. This can assist you in your reflections on your niche, writing style and whether your intended audience is matched by those visiting your site?
What are your most popular pages? – Have a look to see which pages are popular and getting the most traffic. From here you can use them to link to less popular pages or promote in social media to drive more traffic your way.
What are your most popular keywords? – As you look through the Analytics pages you will also see the keywords that people are using to locate your posts online. This is a great thing to check as it will show the keywords that are working well and attracting visitors to your site – which may not necessarily be the ones that you based your post on. Use this information to boost keywords in social media or within other posts with internal links.
How is your site speed? – Site speed is a critical element of SEO as as we all know, if a site takes too long to load (a second or two), most will click elsewhere. Check your site speed often to make sure there is nothing that is slowing your site down causing you to lose those all important site visitors. I use Google Speed Insights here.
Do you have any broken links? – Broken links are another issue that will see your SERP standings fall – not to mention they are annoying to your readers. Use a broken link checker to ensure that your site's internal and external links are still active and valid. There are plenty of tools available to do this – simply search “broken link checker” in your search engine.
There is so much else you could look at here when it comes to Google Analytics and I really could do a whole post on it (give me a sec haha) so the above is really just enough to just give me an insight as to what is going on with my site at any given time. Maybe use your training time (see option 9 below) to assist you with more of this as well.
7. Revisit my audience/niche
One problem that often arises with many blog related sites is niche or audience drift. This is where we get so carried away in writing our posts, posting to social media and so on that we drift away from our original niche, or start writing our content in a way that doesn't really resonate with our intended audience. This is first noticeable within the analytics views as discussed above however there are often some other subtleties that we can miss as well.
So one thing I do at least once a week is go back and re-read an old post and then compare to the posts I am writing at the moment. I have a little checklist that I work to which is basic but effective. It is:
- Is the Writing style the same?
- Does the writing style match the intended audience?
- Does the content relate to the intended audience?
- Is the post in line with the niche or sub niche that the site is aimed at?
If you do this, you will be surprised how often you question a post you have written and whether a re-write or realignment for the next post is necessary. It is something that I don't see listed in many instructional posts but one that I personally feel is a critical element to maintaining online presence.
8. Regenerate 2 old posts
This obviously follows on from the previous section but another great way to increase online presence and SERP rankings is to go back and re-work old posts. The search engines love this as it shows that the site is relevant and constantly evolving/improving and it also allows you to update internal links to newer posts or improve the page as your writing style/skills improve.
I personally try and make sure that I update/rework at least two older posts per week. For this I look to:
- Add a video if not there already (I have re-shot some too).
- Re-check spelling and grammar (Never trust spell-check alone).
- Check external links to ensure that they still work (Don't trust broken link checkers either).
- Add internal links to newer posts or to my most popular posts if relevant.
- Add new information if relevant (upgraded technologies, the latest research etc.).
All of these steps are priceless when it comes to SEO and one of the reasons why some experts will tell us to concentrate less on new posts and more on the stuff that is already there,
9. Do some training
I am a strong advocate of training and believe that one can never have too much. This is especially important in this industry where technology, ideas, products and those pesky search engine algorithms are constantly changing and upgrading. Always be looking for new information via courses, blog posts, email or any other means that you can establish.
I personally have a mentor who works with me weekly on my site making suggestions, offering advice or setting tasks designed to increase my traffic and hence, sales. However, that is not always an attainable option if your site is new and finds are tight. So if this is the case, then there are plenty of great training options out there that provide everything you need totally free. You can check some of them out here.
I make sure that I am watching, reading, or doing at least a couple of hours of training every week. The more you learn, the quicker you can build your site, and the quicker you build your site, the more traffic you will ultimately attract.
10. Allow yourself to take a break
This is one thing that has taken me some time to get used to. I have always been one with my sites that every little thing I did today was one more thing I could do tomorrow. That is probably still true however, due to plain tiredness and weariness I was spending a lot of time in front of my laptop without getting a real lot done. I would then try and take a break and feel guilty because I was not actually doing anything – or worse, just sit there thinking about what I should be doing.
It wasn't until I set up some serious time blocking regimes that allowed me to take breaks and go to the beach, go for a swim, play with the kids or sneak in a little x-box time when no-one was looking that I really was able to take some guilt free time off during the day. And honestly, I get so much more done now with that break time put in than I ever did before. My ratios? About 1 hour break for every two hours' work. Everyone is different but this works for me, and trust me, it is a must do!
So there you have it… 10 weekly things I do to increase online presence. Each has a distinct advantage and if undertaken within the realms of your site, can really boost your website traffic and earnings. Just keep in mind your target audience and the problems you are trying to solve and you will be good to go. And remember, this is a long term game so just keep plugging away at this each week and your site will continue to grow.
I hope this has been helpful and as usual, please do not hesitate to comment below if you have any questions, need some advice or have any experiences to share.
Do you want further assistance with any of the above or need help to build your own online marketing website?
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Until next time
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