How to Make Money on Reddit

How to Make Money on Reddit

Hey there Sea Changers and welcome back to my series of posts outlining ways and means to create yourself an online business. Today’s topic is one aimed at those who are looking to fund their sea change within online platforms as I discuss how to make money on Reddit this year.

Reddit is a vast online platform that offers a variety of opportunities to make money and whilst most people use Reddit for entertainment and socializing, others are making a decent income from it. From selling products to offering services, there are many ways to earn money on Reddit.

So for those of you looking to earn an income via this platform, let’s have a look at some ways we can manage this below.

What is Reddit?

Reddit is a social news aggregation and discussion website where users can share links, text posts and images. It is organized into sub-communities called subreddits, which are dedicated to specific topics. Users can vote on content, with upvotes increasing the visibility of a post and downvotes decreasing it.

Demographics of Reddit Users

According to the Pew Research Center, 18% of U.S. adults use Reddit, with a higher percentage of men (22%) using the site than women (15%). The majority of users are between the ages of 18 and 29, with 30% of users falling into this age range.

Popular Subreddits

There are thousands of subreddits on Reddit, but some of the most popular include:

  • r/funny: a subreddit dedicated to humorous content
  • r/AskReddit: a subreddit where users can ask and answer questions on any topic
  • r/gaming: a subreddit focused on video games
  • r/science: a subreddit for discussing scientific topics
  • r/news: a subreddit for sharing news stories

Each subreddit has its own rules and guidelines and users are encouraged to read these before posting. Some subreddits also have strict moderation policies, so it’s important to follow the rules to avoid getting banned.

Overall, Reddit can be a great platform for sharing content, engaging with others and even making money. By understanding the basics of the site and finding the right subreddits, users can tap into a large and diverse audience.

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How to Make Money on Reddit

There are several ways to earn money on Reddit, including affiliate marketing, sponsored posts, selling products or services and crowdfunding. Each method has its own advantages and disadvantages and choosing the right one depends on the individual’s goals and interests.

Let’s run through it all now:

Affiliate Marketing

Affiliate marketing is a popular way to earn money on Reddit. It involves promoting products or services and earning a commission on sales made through a unique affiliate link. To succeed in affiliate marketing, one must have a strong understanding of the product or service being promoted and the target audience.

Some popular affiliate programs include Amazon Associates, ClickBank, and ShareASale.

Another way to earn money on Reddit is through sponsored posts. This involves partnering with a brand or company to create content that promotes their products or services. Sponsored posts can be in the form of text, images or videos and they must be clearly marked as sponsored content.

To succeed in sponsored posts, one must have a strong following and engagement on Reddit.

Selling Products or Services

Selling products or services is a straightforward way to earn money on Reddit. Much like affiliate marketing above, this involves creating a post or comment that promotes a product or service and includes a link to a website or online store.

To succeed in selling products or services, one must have a strong understanding of the target audience and the product or service being sold.


Crowdfunding involves creating a post or comment that promotes a crowdfunding campaign and includes a link to a crowdfunding platform. Crowdfunding campaigns can be for a wide range of projects including creative projects, business ventures and charitable causes.

To succeed in crowdfunding, one must have a strong pitch and a compelling reason for people to donate.

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What Do You Need To Do?

As with any online business, to make money on Reddit you will need to be active and continuously updating your information and content. Creating valuable content is key to making money on Reddit and by providing high-quality content that meets the needs of your target audience, you can build a loyal following and attract potential customers. Here are some tips for creating valuable content on Reddit:

Identifying Audience Needs

To create valuable content, it is essential to understand the needs of your target audience. This involves researching the subreddits where your audience is most active and identifying the types of content that they engage with the most. Once you have a good understanding of your audience’s needs, you can create content that is relevant, informative and engaging.

Engaging with the Community

Engaging with the Reddit community is another important aspect of creating valuable content. This involves participating in discussions, responding to comments and sharing your content with the community. By engaging with the community, you can build trust and establish yourself as an authority in your niche.

Maintaining Consistency

Consistency is key when it comes to creating valuable content on Reddit. This involves posting content on a regular basis and maintaining a consistent tone and style. By doing so, you can build a strong brand identity and attract a loyal following.

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Building Your Reputation

Building a reputation on Reddit is crucial for making money on the platform. A good reputation can help you gain more karma, avoid spamming, and engage responsibly with other users.

Gaining Karma

Karma is a measure of how much other users trust and appreciate your contributions to the platform. The more karma you have, the more likely you are to be seen as a valuable member of the community. There are two types of karma: post karma and comment karma.

Post karma is earned when other users upvote your posts, while comment karma is earned when other users upvote your comments. To gain more karma, it’s important to create high-quality content that resonates with other users. You can also engage with other users’ posts and comments to gain more visibility and build relationships with other users.

Avoid Spamming

Spamming is a surefire way to ruin your reputation on Reddit. Spamming refers to posting low-quality content or promotional material that is not relevant to the subreddit you are posting in. This can lead to downvotes, negative comments and even bans from the subreddit.

To avoid spamming, it’s important to read the subreddit rules carefully before posting. Make sure your content is relevant to the subreddit and adds value to the discussion. Avoid posting promotional material unless it is allowed by the subreddit rules.

Engaging Responsibly

Engaging responsibly with other users is another important aspect of building your reputation on Reddit. This means engaging in discussions in a respectful and constructive manner, avoiding personal attacks or insults and following the subreddit rules.

When engaging with other users, it’s important to listen to their perspectives and respond thoughtfully. Avoid getting into arguments or trying to “win” a discussion. Instead, focus on building relationships with other users and contributing to the community in a positive way.

Understanding Reddit’s Policies

Reddit has a set of policies that users must abide by in order to ensure a safe and engaging community. These policies are in place to maintain the integrity of the platform and protect its users. These include:

Advertising Policies

Reddit offers various advertising options for businesses and individuals looking to promote their products or services. However, there are strict guidelines that must be followed to ensure that ads are not intrusive or misleading.

Ads on Reddit must be relevant to the audience and clearly labeled as advertisements. They must also comply with Reddit’s content policies and not contain any prohibited content such as illegal activities or hate speech.

Reddit also requires that advertisers follow certain guidelines when targeting their ads. Advertisers must not target users based on sensitive information such as race, religion or sexual orientation and they must also comply with local laws and regulations regarding advertising.

Content Policies

Reddit has strict content policies that users must follow when posting content on the platform. These policies are in place to ensure that the content is appropriate and respectful to all users.

Reddit prohibits the posting of illegal content, such as pirated material or content that promotes illegal activities. The platform also prohibits the posting of personal information without consent as well as content that is abusive, threatening or harassing.

Additionally, Reddit has policies in place regarding the posting of adult content. This content must be labeled appropriately and only posted in designated subreddits.

Users who violate these policies may face consequences such as account suspension or banning from the platform.


What are some legitimate ways to make money through Reddit?

There are several legitimate ways to make money through Reddit, including participating in paid surveys, becoming a Reddit affiliate, creating sponsored content, and selling products or services. It is important to note that making money on Reddit requires time, effort, and dedication.

How can I effectively promote my products or services on Reddit to make money?

To effectively promote products or services on Reddit, it is important to engage with the community and provide value through helpful and informative content. It is also important to follow Reddit’s guidelines and rules regarding self-promotion and advertising.


And there it is – How to how to make money on Reddit. I hope it has been helpful and as usual, please do not hesitate to comment below if you have any questions, need some advice or have any experiences to share.

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Until next time

Have fun


Note: If you make a purchase from this page, there is a very good chance that I make a commission from it – these commissions do not increase your sale price. This may include sales made via Wealthy Affiliate.

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