Hey there Sea Changers. Today we are going to investigate one of the most active, and at times controversial niches in the online marketing world as we discuss how to make money selling essential oils online. They are a funny thing essential oils with most people fitting neatly into the category of believer or non-believer.

How to Make Money Selling Essential Oils Online - header

Believers there are the ones that like them and use them whereas to the non-believers, they are a snake oil to be avoided at all costs. Then you have the militant believers that use them for all manner of purposes from mood enhancing/changing, to cleaning to providing a cure to just about every ailment known to man – and trust me, there are some far-fetched uses for them out there.

With this in mind, you would think that there is definitely some money to be made out there in this space, so let's have a look at how it can be done…

How do we get started?

Like anything that we want to sell online – or in person for that matter – there are a few things that we need to check out in order to give ourselves the best possible chance to make money. Affiliate marketing can take some time and consistent work in order to become successful so it is important to ensure that we are clear on what it is that we are trying to achieve as we move forward. To get started selling essential oils online, consider the following:

Is there a market?

Firstly, and most importantly, you will need to check that there is a market for your product/s – I.E. are there people who want to buy essential oils – or are interested in essential oils? Now you don't need to go too deep into things here as you will be revisiting and refining things as you start to narrow down to your niche however in order to check out the market at this initial stage, there are two things you can look at:

1. Number of monthly searches

To start with, let's see how many people undertake essential oil related searches online per month. To do this, you will need to find yourself a good keyword tool (I use Jaaxy) and enter in the keywords that best describe your market. In this case, let's look at essential oils:

How to Make Money Selling Essential Oils Online - jaaxy results

We can see here that there are roughly 52815 searches for ‘essential oils' per month. In my opinion, that is a good amount to prove that there is a market.

2. Growth trends

Another important aspect of online sales and niche selection is to ensure that your site can be evergreen and that there is growth. To gain an insight into this let's check out how the searches for essential oils is trending online.

How to Make Money Selling Essential Oils Online - trends

So we can see here that over the past 15 years, essential oil searches have remained steady and then spiked dramatically. This is a great sign as it not only shows that interest has been maintained over the past 15 years, but it is increasing rapidly. This makes this a great product to market.

Note: The red line is the amount of searches that have been undertaken for ‘natural remedies'. I added this as this may be another search that people undertake to get to essential oils. You can see that it has maintained interest over this time frame as well.

What is our niche?

How to Make Money Selling Essential Oils Online - hands

Now that we know that we have a market, we need to start looking at breaking down our market into a niche. Why? Because we need to be able to target certain segments of our market in order to:

  • Make it easier to attract specific visitors.
  • Narrow our market as we can't possibly cover all aspects of such a large market.
  • Create our site and brand for specific areas.
  • Stand out from the 1000s of other sites marketing the same product.

For example, you may choose to write about the best essential oils for men, for women, for aromatherapy or you may choose to test them, compare them and so on. Let's revisit our keyword search from above. We can see that the second search on our popularity list is about aromatherapy, so maybe we can specialise our site on the benefits of aromatherapy and write about recipes, good oils for aromatherapy (and ones to avoid) etc. I can then review diffusers, droppers, necklaces and all the other relevant tools that go with aromatherapy.

The sky really is the limit, but when choosing you niche, consider the following:

  • Is it evergreen– this means that it can never go out-of-date or style.
  • Are you able to solve a problem– Most people undertake searches on the internet to solve a problem – see next section.
  • Does it have some, but not too much competition– Another way see if there is a market is to see if you have any competition. If not, then maybe it is because no-one is buying.
  • Is it a subject that you have an interest, or knowledge in– I am guessing that you are in this post as you know about, or have an interest in essential oils. If you don't have either of these, maybe consider another market as, to be honest, you might struggle to continuously write solid content if you don't know much about essential oils – or worse, have no interest in them.
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Anyone wanting to build an online business can get started using Wealthy Affiliate because it has all the tools you need!

You too can start your very own online business here that can make you money from anywhere in the world!!

What problem are we solving?

Another aspect of niche selection, and a critical influence in attracting people to your site is to determine just what problem/s you are trying to solve for your readers. This may be one problem that spans your site or differ for each post that you write. For example, if you have chosen aromatherapy for your niche, then problems might be:

  • Aromatherapy for hay fever.
  • Aromatherapy to kill odours.
  • Aromatherapy to assist with sleep.

We can find a lot of these by referring back to our keywords for aromatherapy:

How to Make Money Selling Essential Oils Online - jaaxy aromatherapy

As you can see here, most of these searches are undertaken by people trying to solve a problem. This, along with your niche is key to selling your essential oils online.

Note: You do not need to identify every possible problems that your readers may have straight away. In many cases, the more you write, the more ‘problems' will present themselves so initially you really just want to make sure that there are some that may need solving as we have found here.

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Anyone wanting to build an online business can get started using Wealthy Affiliate because it has all the tools you need!

You too can start your very own online business here that can make you money from anywhere in the world!!

How are you going to convince them to buy?

Now that we know our niche (or are at least working on it) and have an idea of the types of problems that we want to solve, there is one last thing to consider which is the issue who we are actually targeting and their consumer buying habits. We already know that people will purchase essential oils online if you can solve problems for them so the last thing to consider is the online purchase behaviour of your targeted audience.  Let's use an example.

If you are looking at setting up an online essential oils business based on chemical free households for the family, then you will need to consider exactly who will be looking at your site. The first group that comes to mind is mothers (females are the main purchasers of essential oils). But what about pet owners? Oh, and don't forget the business clients who want them in their place of business to make it smell nice. Your sales/post pitches not only need to match the needs of the problem that your site visitors are looking to solve, but also target them specifically as well. Some examples include:

  1. Those that are looking for the most cost effective option will want to know what is the best bang is for their buck based on their individual needs. Mothers will most probably not want to know about safety for their children whereas business owners will generally only be interested in cost. That is not to say you can't target them all with the same oil, just make sure you have all bases covered.
  2. Those looking for advice and assistance will want to know that your information is sound and not going to put their safety or finances at risk.
  3. First time users of essential oils will generally want to know everything about the products you are discussing or promoting as they are either nervous about their purchase or simply want the best – I know, massive generalisation here but I have seen it in action…
  4. If you are dealing with frequent essential oil users on the other hand – Just make it as easy as possible to get them to your sales page – give them the information and let them get on with it.
How to Make Money Selling Essential Oils Online - diffuser

So at the end of the day, even though we do have purchaser behaviour on our side, to be successful in selling essential oils online, consider the following:

  • Solve problems without purchase – That's right – write your posts in a way that actually makes it easier for people to do their research and buy elsewhere – by doing this, you are solving problems and helping readers out. If they trust you, they will be more likely to return next time and buy from you then – especially if you follow up with posts on similar or compatible products that might interest them!
  • Provide the intangibles – One major disadvantage when it comes to essential oils online is that we can't smell or feel the oils. Your posts will need to cover this information in a manner that puts minds at ease. A good picture of a happy family using the oils will go a long way here.
  • Know your audience – A big mistake many make here is to target the product and not necessarily the buyer. This is especially important around the world of essential oils. It is very easy for example to get carried away explaining how great an oil is because it is cheap and smells nice all the while forgetting that your more ‘mature' customers will probably want to know how to use it on their skin . The same goes for high end options… Expensive doesn't always mean safe or appropriate. Make sure you do your research on the buying behaviours of those you are targeting before writing your posts.

Tip: Still not sure? Have a look and see what others are doing. It might just help you with some ideas.

How to get starting selling essential oils online

So now we need to consider what products we are going to promote. It should be noted here that the main process that I will be discussing is to sell them via an affiliate marketing arrangement. In short, this means that you will write about oils and all of their problem solving goodness and then refer your readers to a link where they will purchase directly from the vendors. You then make your money via commissions from those vendors. Let's have a look at some of the best avenues for essential oil vendors:

Multi-level marketing programs

Multi-level marketing (MLM) programs are the mainstay of the ‘party plan' world of products such as Tupperware, Mary Kay and Amway etc. and are also popular within the big essential oils companies. If you use them in their basic capacity, essential oil MLM programs mirror basic affiliate marketing programs in that you make a commission on every sale that you refer to them.

It is however the secondary aspect of these programs – and where the multi-level influences come from – that can really boost your revenue earning capabilities. The process works as follows:

  1. You attract a visitor to your site and convert them to the sales page
  2. They are offered an incentive to sign up as a member of the program (there are different names for this but they all mean the same thing).
  3. That new member is then placed ‘underneath' you in a hierarchical arrangement
  4. You then gain extra commissions for everything they sell as well.

And yes, the less-than-glamorous name for this method of commission based selling is a pyramid scheme. The advantage of the online world however is that if you do it correctly by providing solutions to the problems of visitors to your site, you don't have to hassle (and alienate) all of your friends that family.

In the essential oils world, there are two main players in the MLM space – Young Living and DoTerra.

How to Make Money Selling Essential Oils Online - yl

One final consideration to be aware of here however is that most MLM arrangements require a minimum spend per month in order to qualify for commissions – for example, Young Living expect you to spend roughly USD $100 per month in order to earn commissions for other sales that you, or your down line refer. This can make things a little tight if your site is new and not making any money as yet.

Affiliate programs

Affiliate programs are setup directly by companies or marketplace platforms (Amazon, Ebay etc.) that allow you to join and then refer traffic to them via customised affiliate links.

To find affiliate programs in the essential oils space, simply type “affiliate: essential oils” into your search engine:

Essential Oils Affiliate Programs - EO Affiliate

From here you can search through and find programs that:

  • Relate to your niche/problems that you are solving.
  • Have quality products – your brand can be severely damaged if you promote poor quality or fake oils.
  • Have solid payment and customer service arrangement.
  • Pay decent commissions.
  • Have good testimonials covering commission payouts and quality of product.

In most cases, you will need to apply for the program before you are allowed to promote their products – don't take this step lightly or you will be rejected. Affiliate programs will generally want to know:

  • Your website name.
  • Traffic levels.
  • Why you want to join – (so I can make money by selling your oils is unfortunately not generally a good enough answer).
  • How you plan to promote their products.

In the essential oils space you may find that some programs place extra stipulations on your membership such as:

  • You cannot promote any other type of oil (Yes, the vendors within this industry tend not to work and play well with others)
  • You must promote on a certain social media platform at least daily with a hashtag or tag back to them.

These programs can be very good for newer sites rather than the MLM examples above as there are no sales triggers. However, as the essential oils industry suffers from a lot of skepticism there can be some solid distrust out there for the lesser known brands. That said, some marketplace programs such as Amazon and EBay can give you access to the bigger brands listed above without the need to join their membership programs – worth a look for sure.

Tip – Why not have both? Many essential oil sites will run under the MLM setups of the major vendors but also include affiliate links to other supporting products such as bottles, droppers, diffusers and any other supporting paraphernalia.

White labelling

How to make money online selling essential oils - white label

If affiliate marketing or MLM programs are not your cup of tea, maybe you could try white labeling. This is a process where you actually purchase ‘brandless' essential oils from a vendor, add your own label and then on-sell them via your website or platforms such as Amazon etc.

This process requires a much higher setup costs as you will need to purchase your oils, create and affix your labels and manage orders and shipment. Some however will affix the labels that you send them and then manage the packaging and shipment for you. This will cost you less to set up but obviously you will make less on the sale once they take their processing fee.

To find these, a simple search for “white label essential oils” found the following:

From here you will need to follow the same process as with affiliate programs in determining whether they:

  • Relate to your niche/problems that you are solving.
  • Have quality products
  • Have solid delivery and customer service arrangements.
  • Have good testimonials covering commission payouts and quality of product.

Tip: This method can be very effective in driving online traffic and sales via the implementation of more traditional sales methods such as kiosks and market stalls etc. As people see, smell and feel your oils, they can purchase from you there and then be directed to your website for future sales.

What do we need to do?

Ok, so now that we have our niche and know some of the problems that we can investigate, we need to choose and setup the media that we intend to use to sell our oils. This can include:

Build a Website

If you have decided to go with any of the sales options above, you are more than likely then going to need a website.  Websites allow you to solve problems via blog posts, videos and/or how to demonstrations that people can view in order to solve the problems that they have. The process here is simple, once you have built your website, you write a post on the benefits of a particular oil in the diffuser to assist your readers with sleep for example, then provide links so that they can purchase those oils from the applicable affiliate program.

Get Away From the Rat Race and Work From Home

Anyone wanting to build an online business can get started using Wealthy Affiliate because it has all the tools you need!

You too can start your very own online business here that can make you money from anywhere in the world!!

Promote on Social Media

Social media is a powerful platform that can allow you to get your message out there into the big wide online world. It has the power to reach thousands and allows you to target specific segments if you choose the correct platform. In many cases, social media is used to drive traffic to your website rather than work in isolation. In some cases however, special media platforms such as YouTube can be used without the need for a website. It all depends I guess on where your target audience likes to hang out.

Tip: One of the problems that you may face in trying to sell essential oils online is that people may want to know what they smell and feel like before they purchase. Visual and interactive sites such as YouTube, Pinterest and Instagram have proven quite effective within this niche.

Join like-minded groups

Regardless of the niche, there is usually some sort of social media group, online forum or membership page that you can join to gain you exposure to potential visitors and sales. Essential oil groups are popular on FaceBook and can not only allow you to interact with customers but also gain more information and education in terms of content ideas for your posts.  An example group is as follows:

make money selling essential oils online - FB group


And there it is – How to sell essential oils online. I hope it has been helpful and as usual, please do not hesitate to comment below if you have any questions, need some advice or have any experiences to share.

Do you want further assistance with any of the above or need help to build your own website?

Are you looking for a comprehensive training platform that can give you step by step training, 24/7 support, tools to develop and host your very own website, ongoing assistance with SEO and social media and access to some of the best affiliate marketing minds on the planet, then click on the following link to read more about Wealthy Affiliate.

Until next time

Have fun


Note: If you make a purchase from this page, there is a very good chance that I make a commission from it – these commissions do not increase your sale price.

Introducing Wealthy Affiliate, My #1 Recommendation for Setting Up Your Own Online Business

wealthy affiliate new home page

When I started, I knew I wanted to work online, but had absolutely no idea where to begin! You see I had watched friends of mine run a sales party to sell essential oils and someone asked if they could just sell them online?

Then, as I sat on the bus heading into my office job, I started to wonder if I could do just that, sell essential oils online.

Anything to stop having to catch this bus to and from work every day right!

The trouble was, as I mentioned above, I had no idea how to even start.

So of course I started to look around online and found all these courses! They all promised me riches then took my money but left me with no riches!

Then I stumbled across the program that didn’t promise me riches, but told me it could help me get started even with no experience!

So I did that, joined Wealthy Affiliate that was it, and the rest as they say, is history!

But it doesn’t come without work!

That is the key here! I began on their starter membership and did the training! I then joined as a member and did some more training!

Each night after work, I would do a little more, then a little more.

And to cut a long story short, after 10 months I realized I didn’t really like writing about essential oils, so I sold the site for about $2000. But I had learned so much that I started another – about fishing and camping!

Then, after 18 months (by which time it had earned me close to $10k), I was offered $17k for the site, so I sold it too.

Now, through my travel blog, I’ve been able to fund my passion for travel and explore different places around the world.

In the past few months, I’ve been fortunate enough to travel to some amazing destinations, including Bali, Los Angeles, Dallas, Vancouver and Las Vegas.

The success of my travel blog has allowed me to fully fund my travels and explore new destinations with my family.

Steps to Creating a Successful Travel Blog - Me at Whistler

Try the Wealthy Affiliate as a Starter Member and Build your First Hub!

As you start your journey, Wealthy Affiliate is there for you with the most comprehensive training package I have ever seen – And as I have mentioned, I have used a few in my professional career trust me.

To get you started, Wealthy Affiliate has recently introduced the Hub.

The Hub

The hub is an AI based niche and website creation tool that will get you up and running with the foundation of your OWN business in just a few minutes. This includes:

  • Your website – hosted and inclusive of a WordPress editor
  • Your brand
  • Your ‘done-for-you’ research
  • Your blueprint
  • A task list that is going to help you drive the creation and growth of your business moving forward.
Wealthy Affiliate Review 24 - Hub screen

The hub makes the website creation process simple which allows you to get started on the training with a solid base and understanding of the processes.

All you need to do is choose your subject – which is known as your ‘niche’ – and follow the steps on the screen.

Oh, and as you run through the training below you may realize that what you created above is not exactly what you want. That’s ok, you can just create a new hub!

Wealthy Affiliate Training

Then as you continue your journey, the Wealthy Affiliate Hub is there for you with the most comprehensive training package I have ever seen – And I have used a few in my professional career trust me.

Above we discussed the use of the Hub to set up a website. Once you have done this, you will be able to access the “Step-by-Step Core Training”.

This is available to all members including starter members and will give you everything you need to know to continue to create your online business.

Wealthy Affiliate Review 24 - step by step core training

Member Training

There are also Live weekly classes taught by REAL industry experts on a range of topics like artificial intelligence (AI), SEO, YouTube, WordPress, PPC marketing and more.

wealthy affiliate master training

Great, What Else Does Wealthy Affiliate Have To Help You?

So, let’s keep this short, Wealthy Affiliate is a one-stop-shop platform that provides:

  • The Hub – this is the starting point and uses AI processes to assist you in determining your niche and creating your brand.
  • Complete training programs to assist with the development of your own affiliate marketing website in your own niche.
  • Website creation and publishing tools including access to WordPress editors and themes.
  • AI Content article design and content creation
  • Domain name purchasing (you get a free domain when you upgrade to the Premium membership).
  • Website hosting, security and backup.
  • Online help and chat forums.
  • Weekly live training events.
  • 24/7 support.
  • Keyword access tools.
  • SEO assistance.

The platform has been active for over 15 years with the original developers and owners, Kyle and Carson, still extremely active in its day to day operations – especially as they rollout their AI capabilities.

wa first two steps

You Can Try it Yourself For Free

Now of course I can tell you all about how Wealthy Affiliate works (because it does) until I am blue in the face. But every other program out there – including the shams and scams – will tell you the same thing!

So how about you just try it for free yourself. The Wealthy Affiliate Starter membership is free to join and gives you access to everything you need to get started – all without the need to spend a cent!

With the starter membership, you get:

  • 1 Limited Business Hub
  • 1,500 AI Word Credits
  • Try the AI Author Platform (BETA)
  • 1 Practice Website
  • Jaaxy Starter
  • Limited Help & Support
  • Core Niche Training (8 Classes)

And of course I will be there to help you every step of the way as well!

Look, in the interest of transparency, whilst Wealthy Affiliate does offer a free starter membership, this is designed to give you a look around, have a practice and see if it is worthwhile for you – which is a really great option.

However, as with all new businesses, you will need to make some investment so if you are serious about making money online , you will need to upgrade to a premium membership as this will give you access to all the tools you need in the one spot to succeed!

Afterall, every business needs tools to grow!

So How Much Does This Really Cost?

Wealthy Affiliate does not use upsells once you join – but as I mentioned in the video, to succeed here you will need to invest in a membership. There are a couple of options that provide access to all the tools, training and assistance that you could need – and a free domain as well.

Wealthy Affiliate offers a trio of membership tiers, as detailed on their pricing page.

You can opt for the Starter membership at no cost, the Premium membership for $49 per month or the Premium Plus+ membership for $99 per month. That’s the full extent of it – and you can absolutely build your website without having to spend another cent.

You won’t encounter any unexpected additional charges or covert fees and as a Premium member, you’re equipped with all the essentials to initiate, develop and expand a thriving online enterprise.

Those who opt for the Premium membership are provided with

  • Hosting for their websites
  • A complimentary domain name
  • Access to hundreds of hours of current expert tutorials
  • Various marketing and research tools
  • Personal guidance from seasoned professionals in the field
  • And much much more

And for those of you who want to make a serious investment into your future, there are some yearly options as well below to give you peace of mind that you have a whole year ahead of you to get stuff done!

And Don’t Forget the Personal Coaching

Once you join, not only do you get plenty of assistance from me, but you also have access to expert coaching, support and mentorship from real industry experts.

I mean, you can have access to all of the top-tier affiliate marketing training in the world, but inevitably, questions arise, particularly during the initial stages.

With an exceptionally dynamic and engaged community that boasts over 2.7 million members, Wealthy Affiliate offers an environment where you, as a member, can fully immerse and leverage this network.

You’re never alone; you have the collective wisdom of an entire community at your fingertips, ready to assist at any moment.

Plus, there’s always-on, rapid-response website support to handle any technical queries you may encounter.

WA graphic

Wealthy Affiliate Works: Real Results From Real People

As I have mentioned a number of times, Wealthy Affiliate has helped me make real money online though its training and tools.

I have made money each month as well as a sale for $17,000.

But again, those promoting other programs will tell you the same thing!

So let’s get away from me and see what others are saying:

To start with, Wealthy Affiliate has a 4.9 out of 5 Star TrustPilot rating, which is a remarkable accomplishment in any industry, let alone the online business industry.

WA trust pilot image

And here are some of those reviews:

wealthy affiliate trust pilot

And this is what people are saying within Wealthy Affiliate as well:

home page - success at WA

So, Let’s Make a Decision!

Let’s be frank, you have read this far so why not go all in, click on the button below to get started on the way to your very online business.

And once you are in and have had a play around with the hub, look for the little envelope on the top right and there will be a message from me. It is of course automated so respond to let me know you are there and we can start this journey together.

(oh, and the profile is mine so you can find me that way as well)

wealthy affiliate envelope

See you there


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  1. Though this is centred towards essential oils but it can also help with all other niches of marketing. However, breaking down to the level of essential oil, I believe this article has provided more than enough information that will guide anyone who wants to major their niche on essential oils and its sales. It is growing pretty well and that’s a plus at least one can be sure to have their own audience and market. I’d rather prefer to monetise through affiliate marketing than MLM. Thanks! Great lo

    1. MLM can definitely be a harder road to travel but can definitely work in an online environment

      Thanks for stopping by


  2. The health sector is receiving quite a number of customers and money is being made from that part every day. I think it is a good niche, I have been thinking of joining in on that niche for a while now seeing that it pays and its something I like. Even I use essential oils and writi about it and selling it will be really great. I didn’t know the niche is called aromatherapy. That’s awesome. This is a really good idea for mW. Thanks

  3. Thank you for a most informative article about selling essential oils online. I was under the impression that I would have to join a network marketing company in order to sell their overpriced merchandise in order to do this, but now I realize that there are many other affiliate companies that I can join up with, including Amazon, that I don’t need to pay any fees for.

    Do you have any other good keyword tools to suggest that are free besides Jaaxy, as I know many people don’t have a budget to start off with when starting out with affiliate marketing.

    1. Hi Michel

      Yes, the MLM structures of these companies is one of the reasons that essential oils have such a bad name.  I have a sneaking suspicion that is why many of these new affiliate programs are popping up.

      There are a number of keyword tools you can use for free…  Niel Patel’s Ubersuggest is extremely good.  Affilorama also have one witihn their AffiloTools.  Either of these will certainly assist with your research.

      Hope this helps


  4. Wow, this is really nice. First I’m developing interest in selling Essential oil from what I’ve read in this post. I’m impressed with its quality and the fact that it doesn’t get old talking of it being “ever green” is really amazing. Aside wanting to invest in selling these products, I’d lobe to purchase some for personal use first. 

  5. Hi, 

    firstly i will be using your website a lot as this is something i want to get into. I work for a high end wellness hotel up in the mountains and deal with a lot of oils each day, some homemade and some bought in.

    This is a fantastic article. It has actually covered everything that is needed i think. The think iliked most is the small details. For example when talking about some of the affiliate programs, you went into loads of details, things like the fact that they expect you to purchase their products before you get any commissions. This is really useful stuff and takes away surprises. Also the idea to combine affiliate programs is a good shout as well. Gives people loads of options.

    The white label part was very interesting and a good idea to go a little bit more hands on.

    I am actually going to use your article along with WA platform to try and launch my own site to sell some oils. I will let you know of my progress.


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