Hello again Sea Changers and welcome back to the site where we discuss all things online business so that you too can fund that all important sea change. Today I am going to discuss the key aspects around how to make money with video games.

How to Make Money with Video Games - header

Yep, video games… no longer the domain of dirty smelly teenagers hiding in their parent's basement (well there are probably some there) but a potential online goldmine that is becoming more and more mainstream reaching into almost every part of society. I mean I was at a pub the other night and watched 4 businessmen in their 40s giggle like school girls as they sank dollar after dollar into one of those old school tabletop Pacman machines.

Now, this is an extremely large and popular market with some very good money to be made if you can carve yourself out a good niche. So today I will check out a number of ways that you can make money from video games, some you may be aware of, some you have probably not even thought of. Either way, charge up that controller and let's see what we can find out…

How do we get started?

So, generally at this point I would carry on about how we need to see if there is even an interest in this niche so that we are not wasting our time setting up a website etc. for something that there is no market for. I am however going to go out on a little limb here and say that I am pretty confident that we have a market. But just in case I have had my call of duty blinkers on let's check the stats anyway…

What are people looking for?

To start let's just confirm our market numbers:

1. Number of monthly searches

The first thing we need to do here is check (or confirm) if video gaming is actually worthwhile pursuing as a potential online business. And the best way to determine this is to see what online searches are being undertaken. You will need to find yourself a good keyword tool (I use Jaaxy) and enter in the keywords that best describe your market. In this case, let's start with the basics:

How to Make Money with Video Games - video game keywords

As I suspected – with sub searches, there are over 200000 searches per month – that is really good. Let's check a little further for a more specific search related to our needs:

How to Make Money with Video Games - buy video games keywords

There are also some good numbers here (there are a lot of variations further down not visible in the pic above) and it definitely shows that people are at least looking at online purchasing options as well – not just how to play them. Although, let's just see where that puts us:

How to Make Money with Video Games - learn keywords

Again, a good number of searches and some good ideas for problem solving and niche selection. I admit however that I was probably playing with loaded dice here considering that the top gamers on YouTube are making tens of millions of dollars per year.

2. Growth trends

Another important aspect of online sales and niche selection is to check that interest is maintained or increasing over time. To gain an insight into this let's check out how camping gear related searches are trending online.

How to Make Money with Video Games - trends

So what does this tell us? Well let's break it down:

  • Interest in gaming has been well maintained over the past 12 months – It has not risen as much as I would have expected but the market is still there
  • Interest is maintained all year round.

All in all, I see a really good opportunity here.

What is our niche?

Ok, now the fun part begins – we need to start looking at breaking down our market into a niche or sub niche. Gaming in general is a huge niche so you might choose to break it down a little and specialise. Regardless, based on some research (albeit not extensive), here are some ideas

  • General gaming
  • Specific gaming types – sports, first person shooter, fantasy, sand pit, traditional etc.
  • Gaming consoles and accessories
  • Online gaming
  • Game testing or reviewing
  • Demonstrations

There really is no limit to the amount of subject content here, however as you work through narrowing your targeted niche, consider the following:

  • Are you able to solve a problem – Most people undertake searches on the internet to solve a problem – see next section.
  • Is it a subject that you have an interest, or knowledge in– I am guessing that you are in this post as you know about, or have an interest in gaming. If you don't have either of these, maybe consider another market as, to be honest, you might struggle to produce solid content if you don't know much about it – or worse, have no interest in the world of gaming – and trust me, in this world they speak another language so they will know immediately if your information is not up to scratch.

Let's investigate this a little further by discussing the problem solving elements of niche selection.

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What problem are we solving?

Now, you may already know what it is that you are trying to sell. If not, then maybe start to look at it from the perspective of solving problems.

Think about your own search behaviours when you are online – I would hazard a guess that most searches you do are in order to solve a problem. These can be in a number of ways such as:

  1. You know that you want to purchase a new gaming console but don't know which one is best
  2. You have a problem and need a solution – I.e. “I don;t know how to shoot a 3 pointer in NBA20”.

Your goal here is to determine just what problem/s you are trying to solve for your readers. This may be one problem that spans your site or differ for each post that you write. For example, if you have chosen general gaming for your niche, then problems might be:

  • Equipment choice – they want to purchase a headset for online play but don't know which equipment is best.
  • Which to buy – they are tossing up between a PlayStation and an x-box – but which is best?
  • Gaming techniques – they want to be able to reach a certain level in a game but just can't get there.

In these cases, people would be searching for those topics based on having a problem and needing a solution. Your site would outline and review the best options for them.

How to Make Money with Video Games - Pc and controller

Alternatively, if your site is about online gaming for example, then you would be addressing problems such as the fact that I want to play Call of Duty online but cannot get my console to connect to the internet. You could then discuss the minimum requirements to play games online such as:

  • Console/PC requirements
  • Required internet speeds
  • Online membership requirements
  • Skill level outlines
  • Online Etiquite
  • Safety
  • And so on

Note: You do not need to identify every possible problem that your readers may have straight away. In many cases, the more you write, the more ‘problems’ will present themselves so initially you really just want to make sure that there are some that may need solving as we have found here.

How are you going to convince them to buy?

The main thing to keep in mind here is that gaming fits squarely within the hobby niche meaning that people will spend money on it but will need to be confident that it is worth it. So at the end of the day, you need to find ways to convince people that you know what you are talking about and that they can safely purchase from you. Here are some ways that you can do that:

  • Provide information without sales – That's right – write your posts in a way that actually makes it easy for people to do their research without having to purchase from you. By doing this, you are solving problems and helping readers out. If they trust you, they will be more likely to return next time and buy from you then – especially if you follow up with posts on ways to gt the most our of their games, consoles or online memberships.
  • Highlight advantages – Are you cheaper, does your vendor provide a good warranty, free shipping or a bonus discount? You will be surprised how many will suddenly not need to go elsewhere if they are saving money. Also, be clear to outline returns policies etc.
  • Know your audience – A big mistake many make here is to not target the real needs of the buyer. This is especially important when dealing with the different types of gaming niches. Families who are looking for consoles for basic use will just want to know what will work best for them. Serious gamers on the other hand will want to know exact features and benefits and usually be interested in the latest and greatest technology to keep up with new game purchases. Make sure that you understand what it is that your target audience is after and what they like and don't like. That way you can appeal directly to them and keep then interested in your site.
How to Make Money with Video Games- merch

Tip: Still not sure? Have a look and see what others are doing. It might just help you with some ideas.

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Anyone wanting to build an online business can get started using Wealthy Affiliate because it has all the tools you need!

You too can start your very own online business here that can make you money from anywhere in the world!!

How do we sell them?

The next step in our journey is to consider what products we are going to promote. Let’s have a look at some of the best avenues for selling within the video game niche:

Affiliate programs

If your niche is centred on the sale of games, consoles, accessories and merchandise, then you may want to look into an affiliate marketing arrangement. Affiliate marketing, in short, this means that you will write about video games by solving problems and then referring your readers to a link where they will purchase directly from the vendors. You then make your money via commissions from those vendors.

Affiliate programs are setup directly by companies or marketplace platforms (Amazon, Ebay etc.) that allow you to join and then refer traffic to them via customised affiliate links.

To find affiliate programs in the gaming space, simply type “affiliate: niche” into your search engine (where niche is the specific area that you are working in). Below is an example for video game affiliate programs:

How to Make Money with Video Games - affiliate

Note: search results tend to be geographically based to search results will differ depending on your location.

From here you can search through and find programs that:

  • Relate to your niche/problems that you are solving.
  • Have quality products – your brand can be severely damaged if you promote poor quality products or fake brands.
  • Have solid payment and customer service arrangement.
  • Pay decent commissions.
  • Have good testimonials covering commission payouts and quality of product.

In most cases, you will need to apply for the program before you are allowed to promote their products – don’t take this step lightly or you will be rejected. Affiliate programs will generally want to know:

  • Your website name.
  • Traffic levels.
  • Why you want to join – (so I can make money by selling your playstations is unfortunately not generally a good enough answer).
  • How you plan to promote their products.

One thing to be aware of here I guess is to keep in mind the issues we discussed earlier in regards to selling video games online. You need to make sure that the programs you choose can be trusted and that the consumer is comfortable that they not only have recourse if something goes wrong, but are not putting their enjoyment of gaming, or the safety of their families at risk. For this reason you will need to make sure that your chosen programs are going to resonate with your readers and your niche.

That said, some marketplace programs such as Amazon and EBay can give you access to these types of products and as they are more trusted, then they may be worth a look for sure.

Play/review them

Should the whole website/online business caper not be something that inspires you – then never fear, there is money to be made simply by making yourself the product you are selling by playing them. This a booming market and one that has made some very funny and boisterous young lads a cult following and a truck load of cash by simply playing video games online, talking about them, providing hint and tips and generally just being teenage boys.

Now there are many that are trying this so you need to be very entertaining and knowledgeable. I actually looked at a few for this post and these guys really are a step above. However I did watch one guy with over 1 million followers who simply reviews the games and narrates with a boring mono-tone voice. I guess he is knowledgeable and good at the games as he nearly put me to sleep – but he still has 999,000 odd more YouTube subscribers than I do so what do I know? haha.

Test them

One of the biggest selling points in the gaming world is the constant release of the latest and greatest games – I mean people line up overnight for the latest Madden, NBA or Call of Duty games. And because of the scrutiny that these new games bring upon the developers, many will pay good money to get good gamers to test them out.

Now, just to burst your bubble a little here, testers are not paid to simply run through the game, rather to try and break them meaning you have to try every weapon, open every door, walk into every wall and so on. But if this an area that interests you, you will need to :

  • Be details minded and patient
  • Generally have some sort of university level training in computer science, gaming or programming
  • Be prepared to spend hours and hours running around in games without actually plying them for fun.

But hey, there are worse jobs out there right?

How to Make Money with Video Games - competition

Enter competitions

If you are that good, then you may want to enter the world video game competition circuit (we have all seen Pixels right?). I saw recently a kid won over three million dollars for winning a Fortnite tournament in New York. Better get practicing…

What do we need to do?

Ok, so now that we have an idea in regards to our niche and know some of the problems that we can investigate, we need to choose and setup the media that we intend to use to sell our product. This can include:

Build a Website

If your video game niche is to do with the selling of games and consoles etc, then you will probably need to look into a website. Websites allow you to solve problems via blog posts, videos and/or ‘how to' demonstrations that people can view in order to identify the solutions that they need. Usually, this process is fairly straight forward in that you build your website, write posts (on the best console-TV combination for car racing games for example), then provide links so that they can view/purchase the relevant products online.

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Anyone wanting to build an online business can get started using Wealthy Affiliate because it has all the tools you need!

You too can start your very own online business here that can make you money from anywhere in the world!!

Promote on Social Media

Social media is a powerful platform that can allow you to get your message out there into the big wide online world with the ability to reach thousands. It also allows you to target specific segments if you choose the correct platform. When it comes to gaming, the usual platform of choice is YouTube so that games can be demonstrated and talked about in real time. We will discuss this in more detail soon.

Join like-minded groups

The beauty about hobby niches such as gaming is that regardless of the sub niche you have chosen, you can really get amongst your target audience quickly as there is usually some sort of social media group, online forum or membership page that you can join to gain exposure to potential visitors and sales. FaceBook for example is a great place to gain access to hobby and professional groups alike and can not only allow you to interact with customers but also gain more information and education in terms of content ideas for your posts or products.

How to Make Money with Video Games - FB

Note: Many of these groups will not allow you to spruike or promote your sites directly, however if you can interact and demonstrate your knowledge then people will ask you privately for the information. At the very least, as above, it is a great way to get ideas and insight into what people in this area really want to know about and what they are buying online.

Don't forget to think outside the box a little here too. Gamers often use PCs and will definitely need some good home HiFi equipment here as well so if you can discuss any accessories they may be after you can potentially open your site up to a whole new market.


And there it is – How to make money with video games. I hope it has been helpful and as usual, please do not hesitate to comment below if you have any questions, need some advice or have any experiences to share.

Do you want further assistance with any of the above or need help to build your own gaming based website?

Are you looking for a comprehensive training platform that can give you step by step training, 24/7 support, tools to develop and host your very own gaming based website, ongoing assistance with SEO and social media and access to some of the best affiliate marketing minds on the planet, then click on the following link to read more about Wealthy Affiliate.

Until next time

Have fun


Note: If you make a purchase from this page, there is a very good chance that I make a commission from it – these commissions do not increase your sale price.

Introducing Wealthy Affiliate, My #1 Recommendation for Setting Up Your Own Online Business

wealthy affiliate new home page

When I started, I knew I wanted to work online, but had absolutely no idea where to begin! You see I had watched friends of mine run a sales party to sell essential oils and someone asked if they could just sell them online?

Then, as I sat on the bus heading into my office job, I started to wonder if I could do just that, sell essential oils online.

Anything to stop having to catch this bus to and from work every day right!

The trouble was, as I mentioned above, I had no idea how to even start.

So of course I started to look around online and found all these courses! They all promised me riches then took my money but left me with no riches!

Then I stumbled across the program that didn’t promise me riches, but told me it could help me get started even with no experience!

So I did that, joined Wealthy Affiliate that was it, and the rest as they say, is history!

But it doesn’t come without work!

That is the key here! I began on their starter membership and did the training! I then joined as a member and did some more training!

Each night after work, I would do a little more, then a little more.

And to cut a long story short, after 10 months I realized I didn’t really like writing about essential oils, so I sold the site for about $2000. But I had learned so much that I started another – about fishing and camping!

Then, after 18 months (by which time it had earned me close to $10k), I was offered $17k for the site, so I sold it too.

Now, through my travel blog, I’ve been able to fund my passion for travel and explore different places around the world.

In the past few months, I’ve been fortunate enough to travel to some amazing destinations, including Bali, Los Angeles, Dallas, Vancouver and Las Vegas.

The success of my travel blog has allowed me to fully fund my travels and explore new destinations with my family.

Steps to Creating a Successful Travel Blog - Me at Whistler

Try the Wealthy Affiliate as a Starter Member and Build your First Hub!

As you start your journey, Wealthy Affiliate is there for you with the most comprehensive training package I have ever seen – And as I have mentioned, I have used a few in my professional career trust me.

To get you started, Wealthy Affiliate has recently introduced the Hub.

The Hub

The hub is an AI based niche and website creation tool that will get you up and running with the foundation of your OWN business in just a few minutes. This includes:

  • Your website – hosted and inclusive of a WordPress editor
  • Your brand
  • Your ‘done-for-you’ research
  • Your blueprint
  • A task list that is going to help you drive the creation and growth of your business moving forward.
Wealthy Affiliate Review 24 - Hub screen

The hub makes the website creation process simple which allows you to get started on the training with a solid base and understanding of the processes.

All you need to do is choose your subject – which is known as your ‘niche’ – and follow the steps on the screen.

Oh, and as you run through the training below you may realize that what you created above is not exactly what you want. That’s ok, you can just create a new hub!

Wealthy Affiliate Training

Then as you continue your journey, the Wealthy Affiliate Hub is there for you with the most comprehensive training package I have ever seen – And I have used a few in my professional career trust me.

Above we discussed the use of the Hub to set up a website. Once you have done this, you will be able to access the “Step-by-Step Core Training”.

This is available to all members including starter members and will give you everything you need to know to continue to create your online business.

Wealthy Affiliate Review 24 - step by step core training

Member Training

There are also Live weekly classes taught by REAL industry experts on a range of topics like artificial intelligence (AI), SEO, YouTube, WordPress, PPC marketing and more.

wealthy affiliate master training

Great, What Else Does Wealthy Affiliate Have To Help You?

So, let’s keep this short, Wealthy Affiliate is a one-stop-shop platform that provides:

  • The Hub – this is the starting point and uses AI processes to assist you in determining your niche and creating your brand.
  • Complete training programs to assist with the development of your own affiliate marketing website in your own niche.
  • Website creation and publishing tools including access to WordPress editors and themes.
  • AI Content article design and content creation
  • Domain name purchasing (you get a free domain when you upgrade to the Premium membership).
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  • Weekly live training events.
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  • Keyword access tools.
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The platform has been active for over 15 years with the original developers and owners, Kyle and Carson, still extremely active in its day to day operations – especially as they rollout their AI capabilities.

wa first two steps

You Can Try it Yourself For Free

Now of course I can tell you all about how Wealthy Affiliate works (because it does) until I am blue in the face. But every other program out there – including the shams and scams – will tell you the same thing!

So how about you just try it for free yourself. The Wealthy Affiliate Starter membership is free to join and gives you access to everything you need to get started – all without the need to spend a cent!

With the starter membership, you get:

  • 1 Limited Business Hub
  • 1,500 AI Word Credits
  • Try the AI Author Platform (BETA)
  • 1 Practice Website
  • Jaaxy Starter
  • Limited Help & Support
  • Core Niche Training (8 Classes)

And of course I will be there to help you every step of the way as well!

Look, in the interest of transparency, whilst Wealthy Affiliate does offer a free starter membership, this is designed to give you a look around, have a practice and see if it is worthwhile for you – which is a really great option.

However, as with all new businesses, you will need to make some investment so if you are serious about making money online , you will need to upgrade to a premium membership as this will give you access to all the tools you need in the one spot to succeed!

Afterall, every business needs tools to grow!

So How Much Does This Really Cost?

Wealthy Affiliate does not use upsells once you join – but as I mentioned in the video, to succeed here you will need to invest in a membership. There are a couple of options that provide access to all the tools, training and assistance that you could need – and a free domain as well.

Wealthy Affiliate offers a trio of membership tiers, as detailed on their pricing page.

You can opt for the Starter membership at no cost, the Premium membership for $49 per month or the Premium Plus+ membership for $99 per month. That’s the full extent of it – and you can absolutely build your website without having to spend another cent.

You won’t encounter any unexpected additional charges or covert fees and as a Premium member, you’re equipped with all the essentials to initiate, develop and expand a thriving online enterprise.

Those who opt for the Premium membership are provided with

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And Don’t Forget the Personal Coaching

Once you join, not only do you get plenty of assistance from me, but you also have access to expert coaching, support and mentorship from real industry experts.

I mean, you can have access to all of the top-tier affiliate marketing training in the world, but inevitably, questions arise, particularly during the initial stages.

With an exceptionally dynamic and engaged community that boasts over 2.7 million members, Wealthy Affiliate offers an environment where you, as a member, can fully immerse and leverage this network.

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Wealthy Affiliate Works: Real Results From Real People

As I have mentioned a number of times, Wealthy Affiliate has helped me make real money online though its training and tools.

I have made money each month as well as a sale for $17,000.

But again, those promoting other programs will tell you the same thing!

So let’s get away from me and see what others are saying:

To start with, Wealthy Affiliate has a 4.9 out of 5 Star TrustPilot rating, which is a remarkable accomplishment in any industry, let alone the online business industry.

WA trust pilot image

And here are some of those reviews:

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And this is what people are saying within Wealthy Affiliate as well:

home page - success at WA

So, Let’s Make a Decision!

Let’s be frank, you have read this far so why not go all in, click on the button below to get started on the way to your very online business.

And once you are in and have had a play around with the hub, look for the little envelope on the top right and there will be a message from me. It is of course automated so respond to let me know you are there and we can start this journey together.

(oh, and the profile is mine so you can find me that way as well)

wealthy affiliate envelope

See you there


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  1. This was a great tutorial, guide, and almost a case study in how to make money with video games. You brought up so many ways that I had not thought of, and I found myself taking notes as I read through the post. Somehow I have always approached games as just that, but I can see how you can monetize them…

    Your idea to build a gaming website where you can implement many of the methods you have highlighted is an excellent one. There are plenty of like-minded people out there, so I am sure that anyone who is interested can make this work. I see that you have added a link to Wealthy Affiliate. Is that the best platform to set up such a website do you think?

    1. Hi Dave

      Absolutely, there are a number of platforms out there but Wealthy Affiliate was the best one I fond that had everything in the one place.  I was able to create my site with help all the way.  As I have said in the post above, if you promote rubbish, it can come back to bite you.  I stringly beleive in Wealthy Affiliate and would not have my site to where it is today without it.

      Thanks so much for your comments


  2. Hello Paul,

    As you have shown from the jaaxy research, video games are truly a very popular topic in the internet. I thought it might be popular. But I had no idea it was popular to this extent. It is a very important tool to check how an interest is maintained over time. Could you please tell me from where did you obtain this data about the growth trends?  

    This article is very informative and thorough about every aspect when choosing video games as a niche to start a brand-new website. I really learned a lot from this article. It is very interesting and I wish you much success with making money from video games.

    1. Hey Anjali

      Type Google Trends into your search engine and you will find it at the top of the SERP page.  It is a great tool and totally free to use.

      Thanks for stopping by


  3. Thanks for sharing an in depth article about how video games can be a profitable niche. To be honest, i enjoyed video games when I was young, you know the family computer and PS1. But that’s it. I stopped playing when I was in college. Right now, i don’t know much about what’s popular but my husband and son are both into gaming. They never get tired of trying things to defeat a boss, go to the next level or finish a season. And yes, they do sometimes cheat if they can’t really finish a level. 

    I have to agree that video games is a good niche of you are really a well experienced and active gamer. With our present technological era, this is something that is always talked about by almost all ages. A writer of this niche must always be informed and up to date with whatever’s new in the market. 

    1. Yeah definitely some research required, but that is the same with all niches to be honest.

      Let me know how you go.


  4. Hi Paul!

    I have always been into gaming, and of course dreaming of making money of it! I always thought it must be really difficult with all the competition in this booming industry, although your post was quite helpful in guiding me through the first steps.

    I am usually not playing the most current or popular games, I may be stuck in the past but I am really into older games. So I always thought I could never make money with it, but after reading your article, I thought maybe old games could be considered a niche in itself? Do you think it is a niche worth exploring? Also, where did you go to check out growth trends online?

    I think I still have a lot to think about before starting something real, and now your article gave me even more to consider! I will definitely come back to your site for more advice in the future. Now I have to go check out some keywords on Jaxxy 😉 



    1. Hi Erica

      Absolutely, like anytihng of that ilk, retro games will always be popular and are often collectors items – meaning people will buy them.

      I mean, how many of us have downloaded versions of our favourite childhood arcade games onto our computers and be more excited that we can play them for free rather than playing them at all?

      Keep me posted on how you go


  5. Wow, you have given me a whole new idea of how to make money with video games!

    Previously, I thought that the only way to make money with video games is by joining an online competition between gamers and win a prize. That kind of money-making is hard as there are only a few who can receive money and not all can be winners except for receiving a consolation prize if you’re lucky to have joined a competition that gives such kind of prize.

    This idea deserves sitting down and really think of how to implement the strategies you’ve shared. 

    By the way, what if I don’t want to invest my own money buying equipment or gadget that I need to review? Can it be possible to make money with this niche without much expenses on my part?

    1. Hi Gomer, 

      Yes, you can undertake reviews by simply doing a lot of research yourself – In the game sniche you could watch demo videos, read a good cross section of other reviews (Amazo reviews is also great for this) and join som Facebook groups to see what others are saying.

      As long as you are researched and speaking from fact (i.e. found info in more that one spot) then you should be ok.

      Hope this helps


  6. Hi Paul, I love your website it has an appealing and laid back experience about it and it reflects your posture & approach to life. Thank you for your empowering post I did
    not know that the video gaming has such profitable opportunities and that people find it exciting & fascinating to even find out about what the next best thing is out there. I like the way you lay out your reviews, revealing exactly how you go about it finding your niche(like your advise that if it does not tickle you, then find something else) and then breaking it down to consumable small bite size information and still make it interesting. Thank you for sharing your love for gaming and enjoy your lifestyle at sea change and I wish all the best.

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