Hey there Sea Changers. Today we once again continue our journey of discovery into the things that we can sell online either as an affiliate marketer or product owner when we discuss how to sell crystals online. You see the use of crystals, like many other items that fall into the natural health category (think essential oils and herbal medicine) has really taken off in recent times. With increased information available both of the proposed benefits of crystals as well as to the amount of chemicals that are being used on some of our favourite products these days, I can't help but feel that this could be one niche worth exploring.

how to sell crystals online - header

Now, how did this idea come to mind you might ask? Well, I live in a house that is littered with crystals… No, I don't sell them, or even particularly take much notice in them, but my beautiful wife is an avid user and believer in their benefits – she even has a drink bottle with a big crystal in it which she leaves outside at full moon to ‘recharge'. In fact, I am looking at two of them as I write this as she has placed some black tourmaline (to ward off bad energy) and some rose quartz (love) in my office.

Anyway, let's have a look and see what we can do to sell these things online so grab your favourite crystal, a nice cool drink and we will check it all out…

How do we get started?

Like anything that we want to sell online – or in person for that matter – there are a few things that we need to check out in order to give ourselves the best possible chance to make money. Affiliate marketing can take some time and consistent work in order to become successful so it is important to ensure that we are clear on what it is that we are trying to achieve as we move forward. To get started selling crystals online, consider the following:

Is there a market?

Firstly, and most importantly, you will need to check that there is a market for your product/s – I.E. are there people who want to buy crystals – or are even interested in them? Now you don’t need to go too deep into things here as you will be revisiting and refining things as you start to narrow down to your niche however in order to check out the market at this initial stage, there are two things you can look at:

1. Number of monthly searches

To start with, let’s see how many people undertake crystal related searches online per month. To do this, you will need to find yourself a good keyword tool (I use Jaaxy) and enter in the keywords that best describe your market. In this case, let’s look at crystals:

how to sell crytals online - keywords

We can see here that there are roughly 10206 searches for ‘crystals’ per month. In my opinion, that is a good amount to prove that there is a market. We can also see a healthy number of searches for some variations such as 3500 odd for crystal healing and 1000 for gemstones.

2. Growth trends

Another important aspect of online sales and niche selection is to ensure that your site can be evergreen and that there is growth. To gain an insight into this let’s check out how the searches for crystals is trending online.

how to sell crytals online - trends

So we can see here that over the past 5 years, ‘crystal' searches have remained steady. This is a great sign as it not only shows that interest has been maintained over this time frame, but it has not spiked and fallen meaning it cannot be put into the ‘fad' category. This makes this a great product to market.

Note: The red line is the amount of searches that have been undertaken for ‘natural remedies’. I added this as this may be another search that people undertake to get to crystals. You can see that it has maintained interest over this time frame as well.

What is our niche?

Now that we know that we have a market, we need to start looking at breaking down our market into a niche. Why? Because we need to be able to target certain segments of our market in order to:

  • Make it easier to attract specific visitors.
  • Narrow our market as we can’t possibly cover all aspects of such a large market.
  • Create our site and brand for specific areas.
  • Stand out from the 1000's of other sites marketing the same product.

In reality, I personally think that the world of crystals is a solid enough subject to be a niche on its own. It really depends on what your focus will be. For example, you may choose to write about crystals in regards to:

  • Healing/mood
  • Jewelry
  • Trading/fossicking
  • Industrial use

The sky really is the limit, and one site could focus on each of these subjects, or just one. It really depends on how much content you feel that you can cover in each area. Regardless, as you begin to give this some thought, consider the following:

  • Is it evergreen– this means that it can never go out-of-date or style – our trends above tend to show that we are good here.
  • Are you able to solve a problem– Most people undertake searches on the internet to solve a problem – see next section.
  • Does it have some, but not too much competition– Another way see if there is a market is to see if you have any competition. If not, then maybe it is because no-one is buying.
  • Is it a subject that you have an interest, or knowledge in– I am guessing that you are in this post as you know about, or have an interest in crystals. If you don’t have either of these, maybe consider another market as, to be honest, you might struggle to continuously write solid content if you don’t know much about crystals – or worse, have no interest in them.

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What problem are we solving?

Another aspect of niche selection, and a critical influence in attracting people to your site is to determine just what problem/s you are trying to solve for your readers. This may be one problem that spans your site or differ for each post that you write. For example, if you have chosen crystal healing for your niche, then problems might be:

  • Crystals for a headache.
  • Crystals to adjust mood.
  • Crystals to adjust energy.
  • Using Mala jewelry for mood, protection etc.

how to sell crytals online - crystal in hands

Think about your own search behaviours when you are online – I would hazard a guess that most searches you do are in order to solve a problem. These can be in a number of ways such as:

  1. You know what you want but are not sure which one to choose – i.e. “I know I want to clear some negative energy in my workplace but am not sure what to do”.
  2. You have a problem and need a solution – i.e. “I have been given some Rose Quartz but have no idea what it does”.

Your goal here is to determine just what problem/s you are trying to solve for your readers.

Note: You do not need to identify every possible problem that your readers may have straight away. In many cases, the more you write, the more ‘problems’ will present themselves so initially you really just want to make sure that there are some that may need solving as we have found here.

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How do we sell them?

Ok, so we have an idea that we want to sell crystals online.  Now we need to consider what products we are going to promote. It should be noted here that the main process that I will be discussing is to sell them via an affiliate marketing arrangement. In short, this means that you will write about crystals and all of their problem solving goodness and then refer your readers to a link where they will purchase directly from the vendors. You then make your money via commissions from those vendors. Let’s have a look at some of the best avenues for essential oil vendors:

Affiliate programs

Affiliate programs are setup directly by companies or marketplace platforms (Amazon, Ebay etc.) that allow you to join and then refer traffic to them via customised affiliate links.

To find affiliate programs in the crystals space, simply type “affiliate: crystals” into your search engine:

how to sell crystals online -affiliate

From here you can search through and find programs that:

  • Relate to your niche/problems that you are solving.
  • Have quality products – your brand can be severely damaged if you promote poor quality or fake crystals – yep – it happens.
  • Have solid payment and customer service arrangement.
  • Pay decent commissions.
  • Have good testimonials covering commission payouts and quality of product.

In most cases, you will need to apply for the program before you are allowed to promote their products – don’t take this step lightly or you will be rejected. Affiliate programs will generally want to know:

  • Your website name.
  • Traffic levels.
  • Why you want to join – (so I can make money by selling your crystals is unfortunately not generally a good enough answer).
  • How you plan to promote their products.

One thing to be aware of here I guess is that in my research, I have found that the use of crystals suffers from a lot of skepticism so there may be some mistrust out there. For this reason you will need to make sure that the programs you choose are going to resonate with your readers and your niche. That said, some marketplace programs such as Amazon and EBay can give you access to these types of products and as they are more trusted, then they may be worth a look for sure. Some Amazon examples are as below:

Multi-level marketing programs

Multi-level marketing (MLM) programs are the mainstay of the ‘party plan’ world of products such as Tupperware, Mary Kay and Amway etc. and if you use them in their basic capacity, they mirror basic affiliate marketing programs in that you make a commission on every sale that you refer to them.

It is however the secondary aspect of these programs – and where the multi-level influences come from – that can really boost your revenue earning capabilities. The process works as follows:

  1. You attract a visitor to your site and convert them to the sales page
  2. They are offered an incentive to sign up as a member of the program (there are different names for this but they all mean the same thing).
  3. That new member is then placed ‘underneath’ you in a hierarchical arrangement
  4. You then gain extra commissions for everything they sell as well.

And yes, the less-than-glamorous name for this method of commission based selling is a pyramid scheme. The advantage of the online world however is that if you do it correctly by providing solutions to the problems of visitors to your site, you don’t have to hassle (and alienate) all of your friends that family.

In the world of crystals however, I admit that there are not a lot of MLM companies in this space and the ones that are there tend to work mainly with Jewelry or crystal (as in Waterford crystal rather than crystals). However, here are some that I found:

Energy Muse

how to sell crystals online - energy muse

Deal with crystals of all types as well as mala and other crystal jewelry. Their program is more of an affiliate setup than pure MLM but they do offer higher commissions for referrals etc.

Touchstone Crystal

how to sell crystals online - touchstone

Deals mainly with Swarovski crystal rather than crystals (of the stone variety) but do have some jewelry options. Aimed mainly at the party plan business model but still some ability to sell online.

Crystal Harmony

how to sell crystals online - crystal harmony

This is a much smaller operation based out of the UK but do have a small MLM setup that you can work under. They work with crystals for healing etc. and jewelry.

One final consideration to be aware of here however is that most MLM arrangements require a minimum spend per month (usually around $100) in order to qualify for commissions. This can make things a little tight if your site is new and not making any money as yet.

Sell your own

If affiliate marketing or MLM programs are not your cup of tea, maybe you could try sourcing and selling your own crystals and gemstones via an online crystal shop. This process is commonly referred to as White Labeling and is a process where you actually purchase your product from a vendor or wholesaler, add your own label and then on-sell them via your website or platforms such as Amazon etc.

This process requires a much higher setup costs as you will need to purchase your crystals or jewelry, create and affix your labels and manage orders and shipment. Some wholesalers/vendors however will affix the labels that you send them and then manage the packaging and shipment for you. This will cost you less to set up but obviously you will make less on the sale once they take their processing fee.

Usually I would suggest here to do a search for “white label crystals” but in this case, we would probably be better served with “wholesale crystals”:

how to sell crystals online - wholesale

Note: These results will usually be based on your geographical location so you may at times need to sort through a few pages.

From here you will need to follow the same process as with affiliate programs in determining whether they:

  • Relate to your niche/problems that you are solving.
  • Have quality products
  • Have solid delivery and customer service arrangements.
  • Have good testimonials covering commission payouts and quality of product.

Alternatively, keep your eye out in your local area for crystal exhibitions and swap meets. These are a great way to find and purchase your crystals at good prices – you never know, you might even find a solid supplier for future sales as well.

How to sell crystals online - exhibit sign

Tip: This method can be very effective in driving online traffic and sales via the implementation of more traditional sales methods such as kiosks and market stalls etc. As people see and feel your crystals, they can purchase from you there and then be directed to your website for future sales.

What do we need to build?

Ok, so now that we have our niche and know some of the problems that we can investigate, we need to choose and setup the media that we intend to use to sell our oils. This can include:

Build a Website

Websites allow you to solve problems via blog posts, videos and/or how to demonstrations that people can view in order to solve the problems that they have. The process here is simple, once you have built your website, you write a post for example on the benefits of a particular crystal to assist your readers with sleep, then provide links so that they can purchase them (see next section).

Get Away From the Rat Race and Work From Home

Anyone wanting to build an online business can get started using Wealthy Affiliate because it has all the tools you need!

You too can start your very own online business here that can make you money from anywhere in the world!!

Promote on Social Media

Social media is a powerful platform that can allow you to get your message out there into the big wide online world. It has the power to reach thousands and allows you to target specific segments if you choose the correct platform. Social media is mostly used to drive traffic to your website rather than work in isolation. In some cases however, special media platforms such as YouTube can be used without the need for a website. It all depends I guess on where your target audience likes to hang out.

Tip: One of the problems that you may face in trying to sell crystals online is that it may be hard to prove their value by simply writing about them. Visual and interactive sites such as YouTube, Pinterest and Instagram have proven quite effective within this niche.

Join like-minded groups

Regardless of the niche, there is usually some sort of social media group, online forum or membership page that you can join to gain you exposure to potential visitors and sales. Groups discussing all things Crystals are popular on FaceBook and can not only allow you to interact with customers but also gain more information and education in terms of content ideas for your posts.

how to sell crystals online - FB groups


And there it is – How to sell crystals online. I hope it has been helpful and as usual, please do not hesitate to comment below if you have any questions, need some advice or have any experiences to share.

Do you want further assistance with any of the above or need help to build your very own crystal based website?

Are you looking for a comprehensive training platform that can give you step by step training, 24/7 support, tools to develop and host your very own website, ongoing assistance with SEO and social media and access to some of the best affiliate marketing minds on the planet, then click on the following link to read more about Wealthy Affiliate.

Until next time

Have fun


Note: If you make a purchase from this page, there is a very good chance that I make a commission from it – these commissions do not increase your sale price.

How to Sell Crystals Online

Introducing Wealthy Affiliate, My #1 Recommendation for Setting Up Your Own Online Business

wealthy affiliate new home page

When I started, I knew I wanted to work online, but had absolutely no idea where to begin! You see I had watched friends of mine run a sales party to sell essential oils and someone asked if they could just sell them online?

Then, as I sat on the bus heading into my office job, I started to wonder if I could do just that, sell essential oils online.

Anything to stop having to catch this bus to and from work every day right!

The trouble was, as I mentioned above, I had no idea how to even start.

So of course I started to look around online and found all these courses! They all promised me riches then took my money but left me with no riches!

Then I stumbled across the program that didn’t promise me riches, but told me it could help me get started even with no experience!

So I did that, joined Wealthy Affiliate that was it, and the rest as they say, is history!

But it doesn’t come without work!

That is the key here! I began on their starter membership and did the training! I then joined as a member and did some more training!

Each night after work, I would do a little more, then a little more.

And to cut a long story short, after 10 months I realized I didn’t really like writing about essential oils, so I sold the site for about $2000. But I had learned so much that I started another – about fishing and camping!

Then, after 18 months (by which time it had earned me close to $10k), I was offered $17k for the site, so I sold it too.

Now, through my travel blog, I’ve been able to fund my passion for travel and explore different places around the world.

In the past few months, I’ve been fortunate enough to travel to some amazing destinations, including Bali, Los Angeles, Dallas, Vancouver and Las Vegas.

The success of my travel blog has allowed me to fully fund my travels and explore new destinations with my family.

Steps to Creating a Successful Travel Blog - Me at Whistler

Try the Wealthy Affiliate as a Starter Member and Build your First Hub!

As you start your journey, Wealthy Affiliate is there for you with the most comprehensive training package I have ever seen – And as I have mentioned, I have used a few in my professional career trust me.

To get you started, Wealthy Affiliate has recently introduced the Hub.

The Hub

The hub is an AI based niche and website creation tool that will get you up and running with the foundation of your OWN business in just a few minutes. This includes:

  • Your website – hosted and inclusive of a WordPress editor
  • Your brand
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  • Your blueprint
  • A task list that is going to help you drive the creation and growth of your business moving forward.
Wealthy Affiliate Review 24 - Hub screen

The hub makes the website creation process simple which allows you to get started on the training with a solid base and understanding of the processes.

All you need to do is choose your subject – which is known as your ‘niche’ – and follow the steps on the screen.

Oh, and as you run through the training below you may realize that what you created above is not exactly what you want. That’s ok, you can just create a new hub!

Wealthy Affiliate Training

Then as you continue your journey, the Wealthy Affiliate Hub is there for you with the most comprehensive training package I have ever seen – And I have used a few in my professional career trust me.

Above we discussed the use of the Hub to set up a website. Once you have done this, you will be able to access the “Step-by-Step Core Training”.

This is available to all members including starter members and will give you everything you need to know to continue to create your online business.

Wealthy Affiliate Review 24 - step by step core training

Member Training

There are also Live weekly classes taught by REAL industry experts on a range of topics like artificial intelligence (AI), SEO, YouTube, WordPress, PPC marketing and more.

wealthy affiliate master training

Great, What Else Does Wealthy Affiliate Have To Help You?

So, let’s keep this short, Wealthy Affiliate is a one-stop-shop platform that provides:

  • The Hub – this is the starting point and uses AI processes to assist you in determining your niche and creating your brand.
  • Complete training programs to assist with the development of your own affiliate marketing website in your own niche.
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  • AI Content article design and content creation
  • Domain name purchasing (you get a free domain when you upgrade to the Premium membership).
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The platform has been active for over 15 years with the original developers and owners, Kyle and Carson, still extremely active in its day to day operations – especially as they rollout their AI capabilities.

wa first two steps

You Can Try it Yourself For Free

Now of course I can tell you all about how Wealthy Affiliate works (because it does) until I am blue in the face. But every other program out there – including the shams and scams – will tell you the same thing!

So how about you just try it for free yourself. The Wealthy Affiliate Starter membership is free to join and gives you access to everything you need to get started – all without the need to spend a cent!

With the starter membership, you get:

  • 1 Limited Business Hub
  • 1,500 AI Word Credits
  • Try the AI Author Platform (BETA)
  • 1 Practice Website
  • Jaaxy Starter
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  • Core Niche Training (8 Classes)

And of course I will be there to help you every step of the way as well!

Look, in the interest of transparency, whilst Wealthy Affiliate does offer a free starter membership, this is designed to give you a look around, have a practice and see if it is worthwhile for you – which is a really great option.

However, as with all new businesses, you will need to make some investment so if you are serious about making money online , you will need to upgrade to a premium membership as this will give you access to all the tools you need in the one spot to succeed!

Afterall, every business needs tools to grow!

So How Much Does This Really Cost?

Wealthy Affiliate does not use upsells once you join – but as I mentioned in the video, to succeed here you will need to invest in a membership. There are a couple of options that provide access to all the tools, training and assistance that you could need – and a free domain as well.

Wealthy Affiliate offers a trio of membership tiers, as detailed on their pricing page.

You can opt for the Starter membership at no cost, the Premium membership for $49 per month or the Premium Plus+ membership for $99 per month. That’s the full extent of it – and you can absolutely build your website without having to spend another cent.

You won’t encounter any unexpected additional charges or covert fees and as a Premium member, you’re equipped with all the essentials to initiate, develop and expand a thriving online enterprise.

Those who opt for the Premium membership are provided with

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Once you join, not only do you get plenty of assistance from me, but you also have access to expert coaching, support and mentorship from real industry experts.

I mean, you can have access to all of the top-tier affiliate marketing training in the world, but inevitably, questions arise, particularly during the initial stages.

With an exceptionally dynamic and engaged community that boasts over 2.7 million members, Wealthy Affiliate offers an environment where you, as a member, can fully immerse and leverage this network.

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Wealthy Affiliate Works: Real Results From Real People

As I have mentioned a number of times, Wealthy Affiliate has helped me make real money online though its training and tools.

I have made money each month as well as a sale for $17,000.

But again, those promoting other programs will tell you the same thing!

So let’s get away from me and see what others are saying:

To start with, Wealthy Affiliate has a 4.9 out of 5 Star TrustPilot rating, which is a remarkable accomplishment in any industry, let alone the online business industry.

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And here are some of those reviews:

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And this is what people are saying within Wealthy Affiliate as well:

home page - success at WA

So, Let’s Make a Decision!

Let’s be frank, you have read this far so why not go all in, click on the button below to get started on the way to your very online business.

And once you are in and have had a play around with the hub, look for the little envelope on the top right and there will be a message from me. It is of course automated so respond to let me know you are there and we can start this journey together.

(oh, and the profile is mine so you can find me that way as well)

wealthy affiliate envelope

See you there


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  1. this is a great article that can be used for other things than crystals, this is exactly how you should do your hard work in any niche and I will bookmark this page for inspiration. 

    I think crystals are evergreen and the market tends to grow as I see it.

    Great site and great content

  2. A great article and I also think the right advice for beginners and advanced online marketers as well.
    I am an opponent OF MLM, and I consider this way to be a waste of time.
    The most important thing in this job is endurance and patience, real $ results will only come after a long time and it is not the easy money.

    1. MLM can be lucrative, but only for a small percentage and can definitely be a harder business to build than straight forward affiliate marketing…  But you are right – it all takes time, dedication and patience.

  3. From where did your wife got the crystals she has in her bottle? Is the crystal safe to be mixed with drinking water?

    I think I should go for being an affiliate for crystals instead of looking for crystals on the beach myself to sell online. At least, I’ll be selling other people’s products and that frees me from having a liability with customers. Selling your own products or selling your own crystals puts you on a risky position that if any untoward incident arise from your customers using your own crystals, you will be the one liable instead of being just a promoter in an affiliate marketing setting.

    1. Haha, there are a few online stores that sell them that way… she loves them.

      Crystals is a surprisingly popular niche – especially for online sales. I am not sure about liability – as long as you don’t promote them to cure major illness or conditions (which is what gets some in the essential oils and CBD oil games in trouble) then you should be ok with them.

      To be honest, the biggest risk with them online is making sure you are getting the real thing and not a painted rock!

      Thanks for you comments


  4. Hello Paul. I am truly amazed at the impacts of crystals. I never knew crystals has so much use as I have seen in this article. They don’t only solve some problems but are really attractive when worn too. I will consider getting one for myself. By the way, you have really done a great job teaching how this niche can be ventured into in order to achieve maximum success in the business. Most of these tips are very useful in other niches too.

    Thanks for sharing.


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