Hey there Sea Changers. Today we once again continue our journey of discovery into the things that we can sell online either as an affiliate marketer or product owner when we discuss how to sell crystals online. You see the use of crystals, like many other items that fall into the natural health category (think essential oils and herbal medicine) has really taken off in recent times. With increased information available both of the proposed benefits of crystals as well as to the amount of chemicals that are being used on some of our favourite products these days, I can’t help but feel that this could be one niche worth exploring.
Now, how did this idea come to mind you might ask? Well, I live in a house that is littered with crystals… No, I don’t sell them, or even particularly take much notice in them, but my beautiful wife is an avid user and believer in their benefits – she even has a drink bottle with a big crystal in it which she leaves outside at full moon to ‘recharge’. In fact, I am looking at two of them as I write this as she has placed some black tourmaline (to ward off bad energy) and some rose quartz (love) in my office.
Anyway, let’s have a look and see what we can do to sell these things online so grab your favourite crystal, a nice cool drink and we will check it all out…
How do we get started?
Like anything that we want to sell online – or in person for that matter – there are a few things that we need to check out in order to give ourselves the best possible chance to make money. Affiliate marketing can take some time and consistent work in order to become successful so it is important to ensure that we are clear on what it is that we are trying to achieve as we move forward. To get started selling crystals online, consider the following:
Is there a market?
Firstly, and most importantly, you will need to check that there is a market for your product/s – I.E. are there people who want to buy crystals – or are even interested in them? Now you don’t need to go too deep into things here as you will be revisiting and refining things as you start to narrow down to your niche however in order to check out the market at this initial stage, there are two things you can look at:
1. Number of monthly searches
To start with, let’s see how many people undertake crystal related searches online per month. To do this, you will need to find yourself a good keyword tool (I use Jaaxy) and enter in the keywords that best describe your market. In this case, let’s look at crystals:
We can see here that there are roughly 10206 searches for ‘crystals’ per month. In my opinion, that is a good amount to prove that there is a market. We can also see a healthy number of searches for some variations such as 3500 odd for crystal healing and 1000 for gemstones.
2. Growth trends
Another important aspect of online sales and niche selection is to ensure that your site can be evergreen and that there is growth. To gain an insight into this let’s check out how the searches for crystals is trending online.
So we can see here that over the past 5 years, ‘crystal’ searches have remained steady. This is a great sign as it not only shows that interest has been maintained over this time frame, but it has not spiked and fallen meaning it cannot be put into the ‘fad’ category. This makes this a great product to market.
Note: The red line is the amount of searches that have been undertaken for ‘natural remedies’. I added this as this may be another search that people undertake to get to crystals. You can see that it has maintained interest over this time frame as well.
What is our niche?
Now that we know that we have a market, we need to start looking at breaking down our market into a niche. Why? Because we need to be able to target certain segments of our market in order to:
- Make it easier to attract specific visitors.
- Narrow our market as we can’t possibly cover all aspects of such a large market.
- Create our site and brand for specific areas.
- Stand out from the 1000s of other sites marketing the same product.
In reality, I personally think that the world of crystals is a solid enough subject to be a niche on its own. It really depends on what your focus will be. For example, you may choose to write about crystals in regards to:
- Industrial use
The sky really is the limit, and one site could focus on each of these subjects, or just one. It really depends on how much content you feel that you can cover in each area. Regardless, as you begin to give this some thought, consider the following:
- Is it evergreen– this means that it can never go out-of-date or style – our trends above tend to show that we are good here.
- Are you able to solve a problem– Most people undertake searches on the internet to solve a problem – see next section.
- Does it have some, but not too much competition– Another way see if there is a market is to see if you have any competition. If not, then maybe it is because no-one is buying.
- Is it a subject that you have an interest, or knowledge in– I am guessing that you are in this post as you know about, or have an interest in crystals. If you don’t have either of these, maybe consider another market as, to be honest, you might struggle to continuously write solid content if you don’t know much about crystals – or worse, have no interest in them.
What problem are we solving?
Another aspect of niche selection, and a critical influence in attracting people to your site is to determine just what problem/s you are trying to solve for your readers. This may be one problem that spans your site or differ for each post that you write. For example, if you have chosen crystal healing for your niche, then problems might be:
- Crystals for a headache.
- Crystals to adjust mood.
- Crystals to adjust energy.
- Using Mala jewelry for mood, protection etc.
Think about your own search behaviours when you are online – I would hazard a guess that most searches you do are in order to solve a problem. These can be in a number of ways such as:
- You know what you want but are not sure which one to choose – i.e. “I know I want to clear some negative energy in my workplace but am not sure what to do”.
- You have a problem and need a solution – i.e. “I have been given some Rose Quartz but have no idea what it does”.
Your goal here is to determine just what problem/s you are trying to solve for your readers.
Note: You do not need to identify every possible problem that your readers may have straight away. In many cases, the more you write, the more ‘problems’ will present themselves so initially you really just want to make sure that there are some that may need solving as we have found here.
What do we need to do?
Ok, so now that we have our niche and know some of the problems that we can investigate, we need to choose and setup the media that we intend to use to sell our oils. This can include:
Build a Website
Websites allow you to solve problems via blog posts, videos and/or how to demonstrations that people can view in order to solve the problems that they have. The process here is simple, once you have built your website, you write a post for example on the benefits of a particular crystal to assist your readers with sleep, then provide links so that they can purchase them (see next section).
Promote on Social Media
Social media is a powerful platform that can allow you to get your message out there into the big wide online world. It has the power to reach thousands and allows you to target specific segments if you choose the correct platform. Social media is mostly used to drive traffic to your website rather than work in isolation. In some cases however, special media platforms such as YouTube can be used without the need for a website. It all depends I guess on where your target audience likes to hang out.
Tip: One of the problems that you may face in trying to sell crystals online is that it may be hard to prove their value by simply writing about them. Visual and interactive sites such as YouTube, Pinterest and Instagram have proven quite effective within this niche.
Join like-minded groups
Regardless of the niche, there is usually some sort of social media group, online forum or membership page that you can join to gain you exposure to potential visitors and sales. Groups discussing all things Crystals are popular on FaceBook and can not only allow you to interact with customers but also gain more information and education in terms of content ideas for your posts.
How do we sell them?
Ok, so we have an idea that we want to sell crystals, that there is a market and that we need some media within which to promote them. So now we need to consider what products we are going to promote. It should be noted here that the main process that I will be discussing is to sell them via an affiliate marketing arrangement. In short, this means that you will write about crystals and all of their problem solving goodness and then refer your readers to a link where they will purchase directly from the vendors. You then make your money via commissions from those vendors. Let’s have a look at some of the best avenues for essential oil vendors:
Affiliate programs are setup directly by companies or marketplace platforms (Amazon, Ebay etc.) that allow you to join and then refer traffic to them via customised affiliate links.
To find affiliate programs in the crystals space, simply type “affiliate: crystals” into your search engine:
From here you can search through and find programs that:
- Relate to your niche/problems that you are solving.
- Have quality products – your brand can be severely damaged if you promote poor quality or fake crystals – yep – it happens.
- Have solid payment and customer service arrangement.
- Pay decent commissions.
- Have good testimonials covering commission payouts and quality of product.
In most cases, you will need to apply for the program before you are allowed to promote their products – don’t take this step lightly or you will be rejected. Affiliate programs will generally want to know:
- Your website name.
- Traffic levels.
- Why you want to join – (so I can make money by selling your crystals is unfortunately not generally a good enough answer).
- How you plan to promote their products.
One thing to be aware of here I guess is that in my research, I have found that the use of crystals suffers from a lot of skepticism so there may be some mistrust out there. For this reason you will need to make sure that the programs you choose are going to resonate with your readers and your niche. That said, some marketplace programs such as Amazon and EBay can give you access to these types of products and as they are more trusted, then they may be worth a look for sure. Some Amazon examples are as below:
Multi-level marketing programs
Multi-level marketing (MLM) programs are the mainstay of the ‘party plan’ world of products such as Tupperware, Mary Kay and Amway etc. and if you use them in their basic capacity, they mirror basic affiliate marketing programs in that you make a commission on every sale that you refer to them.
It is however the secondary aspect of these programs – and where the multi-level influences come from – that can really boost your revenue earning capabilities. The process works as follows:
- You attract a visitor to your site and convert them to the sales page
- They are offered an incentive to sign up as a member of the program (there are different names for this but they all mean the same thing).
- That new member is then placed ‘underneath’ you in a hierarchical arrangement
- You then gain extra commissions for everything they sell as well.
And yes, the less-than-glamorous name for this method of commission based selling is a pyramid scheme. The advantage of the online world however is that if you do it correctly by providing solutions to the problems of visitors to your site, you don’t have to hassle (and alienate) all of your friends that family.
In the world of crystals however, I admit that there are not a lot of MLM companies in this space and the ones that are there tend to work mainly with Jewelry or crystal (as in Waterford crystal rather than crystals). However, here are some that I found:
Deal with crystals of all types as well as mala and other crystal jewelry. Their program is more of an affiliate setup than pure MLM but they do offer higher commissions for referrals etc.
Deals mainly with Swarovski crystal rather than crystals (of the stone variety) but do have some jewelry options. Aimed mainly at the party plan business model but still some ability to sell online.
This is a much smaller operation based out of the UK but do have a small MLM setup that you can work under. They work with crystals for healing etc. and jewelry.
One final consideration to be aware of here however is that most MLM arrangements require a minimum spend per month (usually around $100) in order to qualify for commissions. This can make things a little tight if your site is new and not making any money as yet.
Sell your own
If affiliate marketing or MLM programs are not your cup of tea, maybe you could try sourcing and selling your own crystals and gemstones. This process is commonly referred to as White Labeling and is a process where you actually purchase your product from a vendor or wholesaler, add your own label and then on-sell them via your website or platforms such as Amazon etc.
This process requires a much higher setup costs as you will need to purchase your crystals or jewelry, create and affix your labels and manage orders and shipment. Some wholesalers/vendors however will affix the labels that you send them and then manage the packaging and shipment for you. This will cost you less to set up but obviously you will make less on the sale once they take their processing fee.
Usually I would suggest here to do a search for “white label crystals” but in this case, we would probably be better served with “wholesale crystals”:
Note: These results will usually be based on your geographical location so you may at times need to sort through a few pages.
From here you will need to follow the same process as with affiliate programs in determining whether they:
- Relate to your niche/problems that you are solving.
- Have quality products
- Have solid delivery and customer service arrangements.
- Have good testimonials covering commission payouts and quality of product.
Alternatively, keep your eye out in your local area for crystal exhibitions and swap meets. These are a great way to find and purchase your crystals at good prices – you never know, you might even find a solid supplier for future sales as well.
Tip: This method can be very effective in driving online traffic and sales via the implementation of more traditional sales methods such as kiosks and market stalls etc. As people see and feel your crystals, they can purchase from you there and then be directed to your website for future sales.
And there it is – How to sell crystals online. I hope it has been helpful and as usual, please do not hesitate to comment below if you have any questions, need some advice or have any experiences to share.
Do you want further assistance with any of the above or need help to build your very own crystal based website?
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Until next time
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