Lilla Rose MLM Review

Lilla Rose MLM Review

Hey there sea changers, and welcome back to my series of MLM reviews. Today we are going to a take look into the world hair care and jewelry with my Lilla Rose MLM Review. The online sale of beauty products can be extremely lucrative with many making a good living selling items via online stores and affiliate marketing. Added to this obviously is the array of hair care and hair related jewelry based multi level marketing programs that are available. So, what is the Lilla Rose MLM all about? Let’s have a look and see…

What is MLM?

Multi-level marketing (MLM) programs are the traditional mainstay of the ‘party plan’ world of products such as Tupperware, Mary Kay and Amway etc. and, of course within the jewelry and beauty markets. It is quite prevalent within MLMs as well – mainly due to the fact that much of the sales and marketing is now being managed online.

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The ‘multi level’ aspects of MLM come from its hierarchical nature in which you make commissions based not only on those that you sell to, but also the sales of those whom you ‘sign’ into membership arrangements as well.

In short, the process works as follows:

  1. You join the program, either via referral from another person (known as your up line) or directly through their website.
  2. You promote the products of the company via parties, workshops or online.
  3. As you make sales, you offer incentives to your customers to sign up as a member of the program (there are different names for this but they all mean the same thing).
  4. That new member is then placed ‘underneath’ you in a hierarchical arrangement (known as your down line).
  5. You, and a number of levels of your up line, then gain extra commissions for everything they sell as well.
  6. If they manage to refer their customers into memberships, they also become a member of your down line allowing you to make up line commissions as well.

The number of levels of your up and down lines will vary depending on the program you have joined. Commission rates will also change as your down line grows or contracts and many will also offer other incentives such as total company sales percentages and/or access to membership prizes as your own business grows.

Who are Lilla Rose?

Interestingly – and maybe a little red flag – I couldn’t find anything to do with the founders or company history on the website. After a little searching online however, I have found that the company was founded by John Dorsey and his wife in 1992.

The name Lilla Rose is derived form the middle names of their daughters.

Lilla Rose is based in La Habra, California in the United States.

What do they Sell?

As above, Lilla Rose work within the clothing, beauty and mlm hair products market with a range of hair care and jewelry products including:

  • Hairclips
  • Flexiclips (their signature product)
  • Hair bands
  • Bobbies
  • Sticks
  • U-pins
  • Charms

There is also a range of hair care products such as:

  • Detanglers
  • Serums
  • Masques
  • Amplifying sprays
  • Hair brushes
  • Combs
  • And more

Item costs appear to fall into the low to medium price range of around $4 to $50 per item.

MLM Program outline

The Lilla Rose MLM program calls their members ‘Stylists’ who are part of what appears to be a simple program with a common retail and downline commission structure and a number of bonus options included. I couldn’t find their compensation plan on their website but it did pop up on a simple web search so here are the basics as I have found them…

Base Commission rate: 30% to 45% based total monthly sales

Down line commission rates: 3% to 4 levels (level 1 down line is 3% – rank Consultant and above)

Minimum monthly spend to qualify for commissions

To qualify for downline commissions, Stylists are required to meet monthly PV targets of at least $200 per month. This can be made of personal or customer sales. Base 30% sales commissions however can be earned without the need to meet or maintain sales targets.

Payment terms: Monthly.

Application required?: Yes, Application form on website.

Purchase requirements to join: Yes

There does appear to be starter kit required for purchase at time of joining with a choice of packs for $89 or $589.

Marketing materials provided: As per starter kit above

Within most MLM programs, rankings and commissions are determined by the total personal volume (in this case called Bonus Value – BV) generated by the Stylist and their down line within a calendar month with points assigned to each product. These point allocations can range from 50 to 100% of the retail price of each product (before tax and shipping) and vary from item to item and currency of sale.

In the case of the Lilla Rose MLM program, downline commissions are calculated at 70% or the retail price meaning that if you sell $100 worth of product, then commissions are calculated on 70% of the sales price only. Base retail discounts commissions however appear to be calculated on the full USD retail sales price (minus tax and shipping).

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How can I get paid?

Ok, so from what I can garner from the compensation plan, there are 7 ways in which Stylists can make money when they promote and sell Lilla Rose products. These are fairly straight forward and there are a few of the extra bonuses found in many other MLM arrangements.

The 7 payment options for the Lila Rose MLM program are outlined as follows:

1. Retail Discounts

Retail discounts is the difference between the retail price and Stylist price that a Team Partner will earn from their sales to Customers. This starts at 30% and increases based on total sales as follows:

Lilla Rose MLM Review - retail discounts

Sales can be generated via the Stylist’s personal online website or the traditional party plan model.

2. Enroller Relationship Bonus

When a sponsor personally enrolls a new Stylist, as the Qualified Enroller they will receive a special 7% BV Relationship Bonus on the Enrollee’s Personal Bonus Value, as long as they are personally “Active”.

To be classed as Active, a Stylist must maintain at least the rank of Consultant via meeting the following:

  • Sign Lilla Rose Consultant Application and Agreement, and
  • Purchase a Lilla Rose Enrollment Kit, and
  • Generate $200 in Personal Bonus Value in a calendar month, and
  • Completed your Business Grand Opening.

Then, maintain the rank of Consultant when you:

  • Maintain a minimum of $200 in Personal Bonus Value each month.

Note: If Fast Start qualified & applicable, Fast Start Bonus supersedes Enroller Bonus. See Fast Starts, page 61)

3. Fast Start Bonus

The fast start bonus is paid to sponsors who can nurture sales from newly signed members as follows:

Lilla Rose MLM Review - fast start bonus

As the Enroller, if you are Fast Start Qualified, then this bonus will replace your Enroller Bonus for Fast Start eligible orders as you cannot receive both bonuses on the same order, but you will receive the higher of the two.

In order to earn Fast Start Bonuses, Sponsoring Stylilsts must meet the following three requirements:

  1. Completed a Consultant Application and Agreement, and have purchased the Party Kit for
    $49.95 or the Show Kit for $99.95, and
  2. Be a Bonus Qualified, Active Independent Consultant in good standing, and
  3. Complete one of the following:
    a) Accumulate $2,000 in Personal Bonus Value (BV) over any period of time; OR
    b) Purchase an optional Fast Start Pack at $500.00 wholesale at time of enrollment.

5. Sponsor Bonus

The Sponsor Bonus is Lilla Rose’s version of the traditional unilevel commission structures prevalent within many MLM programs. Within the Lilla Rose MLM program, commissions are paid to 4 levels based on the rank of the Stylists as follows:

Lilla Rose MLM Review - Sponsor Bonus

Stylists must be at rank of Consultant and above to qualify for the Sponsor Bonus.

6. Leadership Bonus

When a Stylist achieves the rank of Director (D), they qualify for Group Bonus of 2% BV beginning with all theri personal sales and the personal sales of everyone in their group, down to the first Director or higher rank person.

When reaching the rank of a Unit Director (UD), they qualify for Group Bonus of 4% BV beginning with their personal
sales and the personal sales of everyone in their group that has not yet become a Director or Unit Director down
to the first Director.

Lilla Rose MLM Review - leadership Bonus

7. Executive Management Bonus Pools

As with many MLM programs, PM International also offers a pool bonus for higher ranking members. In this case, as stylists advance to the rank of Unit Director, they also become eligible to earn up to three new titled positions and be eligible for corresponding shares in another category of revenue called Executive Management Bonus Pools.

Each of these 3 pools accumulate a total of one third of one percent (1/3 of 1%) of the Company’s total Bonus Volume for each year, and is divided equally among the qualified ranks that hold a share in each pool.

Lilla Rose MLM Review - Exec mangement pool

Ranking structure

Lilla Rose, as with most MLM programs, uses ranking structures on which to base commission payments and other bonuses upon. Rankings for the Lilla Rose MLM program are as follows (note personal and team sales qualification targets as well):

Lilla Rose MLM Review - Ranks

Again, as is common with almost all MLM programs, rank progression is determined by both the number of members within the Stylist’s down line, and the total sales made by those members per month. Ranks can rise and fall based on the ability (or dis-ability) to reach the required member and sales targets.

What is good about it?

So, after a good look around the site and looking at all the options I could find, I do like the following:

  • Commission rates for entry level sales are good.
  • Program has a decent array of commission and bonus options.
  • Commissions can be earned without the need to meet sales targets

What is no so good about it?

There are also some things to be aware of including:

  • There are some joining costs.

How much can you make?

PM International does not provide an income disclosure statement on its website (that I could find) however as with most MLM programs, it has to be assumed from the compensation plan that the percentage of members making the upper rank levels – and hence earning a living – is very low (usually less than 1%).

My final thoughts

Look, MLM is not an easy platform to make money in and there is not much that I have seen here to put this program above the many others I have seen. However, the program is pretty straight forward with common commission arrangements and the ability to make sales online or via the party plan model. So if you are passionate about these products with a large customer list at your disposal and the ability to generate good sales via online processes, then the 30% base commission rates might just appeal here.

Once you have joined, there are not the usual financial pressures of needing to make minimum personal purchases in order to qualify for commissions as long as you can make them within your down line. Although from what I can see, I think if you are going to succeed within this MLM program, you will need to have a good array of demonstration stock on hand. You may also need to bump up your personal purchase quota if customer sales alone are not enough for you to qualify for commissions and/or discounts within a particular month.

I was unable to locate any negative reviews in terms of non-payment etc. although there were some negative comments (not as many as most others however) about the quality of customer service and the MLM program itself – although it was not really anything that is uncommon in regards to MLM programs or products within this niche.


So there you have it, my honest review and appraisal of the Lilla Rose MLM program. I hope it has been of assistance but as usual, if you have any questions or experience with this program please do not hesitate to reach out by commenting below – especially if any of my information is inaccurate.

Are there any other programs you have been looking at but want to know more about? If so, please comment below and I will do my best to get some details for you.

Do you want further assistance with any of the above or need help to build your own hair care and styling based website?

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Until next time

Have fun


Note: If you make a purchase from this page, there is a very good chance that I make a commission from it – these commissions do not increase your sale price. This may include sales made via Wealthy Affiliate.

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Note: This is an unbiased review as I am not a member of the any of the programs listed here (and hence make no commissions from any of the links included within this post). The reason for this is that I prefer to write these posts based on what a newbie would be seeing if they were interested in joining – that way I feel I can make a better judgment on what it is that these companies are offering within their programs.