10 Lingerie Affiliate Programs

Hello there Sea Changers. Welcome back to my series of program lists to assist those of you looking to fund your sea change with affiliate marketing. Recently I wrote a post on affiliate programs within the clothing niche and it quickly became apparent that the sub niche that we will look into today has quite a popular online following. In fact so popular that it could easily be utilised to either create an online affiliate marketing business on its own or as an add on to other fashion based sites. So with that, welcome to my post covering 10 lingerie affiliate programs to slip into in 2020.

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Before we begin however, I am conscious that there are a number of different areas or sub niches within the lingerie niche hence the quantity of affiliate programs to choose from may be just as large. So how have I picked my best 10? Well… I really just wanted to give you a good cross section of what is out there so I did some searching around and checked a few out and chose them by looking at:

  • What they offer
  • Commission rates
  • Payment terms
  • Cookie duration
  • Application processes
  • Affiliate/Marketing materials provided

Before we start however, let’s have a look at what I mean by the term ‘lingerie’ and how it can be incorporated within an affiliate marketing website…

What do we mean by lingerie?

As I have mentioned above, even though I have broken the clothing niche down a little, there is still a lot there when it comes to lingerie – which is generally looking at those intimate items of clothing worn mostly by the ladies. However, in recent times thanks to a number of our more risqué celebrities, lingerie has also become a popular addition to the visual part of many outfits as well…

There are a lot of general clothing sites out there that include lingerie options within their product catalogues. For this post however, I have tried to cover a good cross section across the range of sites that offer these items as their only, or at the very least, main product lines including:

  • Women’s
  • Men’s
  • Fashion/name brand items
  • General underwear
  • Specialty items

And of course anything else you can think of when it comes to lingerie… So, if you are looking to make some money selling clothes online, let’s check them out below.

Lingerie Affiliate Programs - Stripe

What can affiliate marketers promote?

There are essentially no real barriers to what affiliate marketers can promote when it comes to lingerie. There are however some things to be aware of as you run your eye over lingerie affiliate program possibilities that may suit your site. These are:

  1. Know your audience, some purchasers are looking for specifics and want the best whilst others are hoping to just get a nice set on a budget. Choose your affiliate sites accordingly.
  2. Purchasers of high end brand label items and accessories will not take risks if they don’t trust you or your affiliate site. Make sure the programs you choose are reputable and have good recourse options if the purchaser is not happy.
  3. Those purchasing for a specific purpose will need to know specs and maybe even want them customised or sized – make sure your affiliate program is able to meet these requirements.

That said, stats show that people will spend money on fashion items online if it can make their lives easier so as long as you are meeting their needs and solving problems, then you are on the right track. And to give you a boost, let’s have a look at 10 programs that I have found below:

Haute Flair

Lingerie Affiliate Programs - Haute Flair

Our first site, Haute Flair, is an “online luxury lingerie company” offering a massive range of lingerie including:

  • Sexy Lingerie
  • valentines day lingerie
  • Holiday Lingerie
  • Babydoll Lingerie
  • Sexy Panties
  • Panty and Bra Set
  • Thigh Highs
  • Garter belt
  • Hosiery & tights
  • Sexy Corsets
  • Teddies & BodySuit Lingerie
  • Valentines Day Lingerie
  • Shelf & Open Cup Bras
  • Crotchless Lingerie
  • Pantyhose
  • Naughty Lingerie
  • Red Lingerie
  • High End Lingerie

And that is not all with the following ranges also available:

And if you are in the wedding niche, there is also a nice array of bridal related lingerie and sleepwear as well.

Lingerie Affiliate Programs - Haute Flair stripe

There is definitely enough on this site to build an affiliate business around in both the lingerie and undergarment niches as well as a great addition to any subject that could incorporate lingerie (Valentines, ‘naughty’, anniversary etc.)

Lingerie Affiliate Programs - Haute Flair affiliate

Commission Rate: 10% base commission (up to 25% based on affiliate performance)

Payment Terms: Monthly

Cookie Duration: 90 Days

Application required?: Yes, the Haute Flair affiliate program is managed by Share-A-Sale. You will be required to apply for an account then for the Haute Flair affiliate program. You will need to enter personal and website information as well as promotional plans and platforms to be used.

Marketing material provided: Text links, banners, affiliate only offers

Join the Haute Flair affiliate program here


Bendon Lingerie

Lingerie Affiliate Programs - Bendon

Bendon Lingerie is a large Australian site offering “intimate apparel with a portfolio of luxurious lingerie brands distributed in 34 countries worldwide”. They offer a good range of bras, briefs, lingerie, sleepwear and men’s undies from a large range of brands including:

  • Bendon
  • Lovable
  • Heidi Klum
  • Pleasure State
  • Stella McCartney
  • Fayreform
  • Davenport

The list of products available above probably doesn’t do the site justice as each line has options for every need from the sexy to sports, maternity and everyday wear as well.

Lingerie Affiliate Programs - Bendon stripe

This is another program that you could absolutely base an affiliate business on within any lingerie or underwear based site or as a good add on to activewear, sports, fitness, fashion or sports specific niches whether it be higher priced or budget arrangements that you are covering. And as an added selling opportunity for affiliates, there is also a range of outlet offerings as well if you are aiming at the budget market.

Lingerie Affiliate Programs - Bendon affiliate

Commission Rate: Not Stated

Payment Terms: Monthly

Cookie Duration: 30 Days

Application required?: Yes, Bendon Lingerie’s affiliate program is managed by Commission Factory. You will be required to apply for an account then for the Bendon Lingerie affiliate program. You will need to enter personal and website information as part of the application.

Marketing material provided: Banners, Text Links

Join the Bendon Lingerie affiliate program here


Foxers

Lingerie Affiliate Programs - Foxers

Let’s now have a look at a self branded option with Foxers. Whilst maybe more of an underwear site than a lingerie one as such, Foxers does offer a range of items in an array of designs and fabrics that are meant to be stylish yet functional including:

Panties

  • Boxer briefs
  • Swim briefs
  • Boyshorts
  • Matching undies
  • Boy Briefs
  • Lace Boxers
  • Thongs (G-Strings)

Tops

  • Cropped tanks
  • Lace Camisoles
  • Racerback Tanks
  • T-shirts

And for the men, there is also a small range of underwear and T-shirts and well as loungewear for the ladies.

Lingerie Affiliate Programs - Foxers stripe

The advantage of this site is the ability to discuss some nice intimates that can also be worn on a daily basis although there is probably not enough to support an affiliate business on its own. It would however be a great addition to any women’s or men’s fashion or lingerie based niches.

Lingerie Affiliate Programs - Foxers affiliate

Commission Rate: 10%

Payment Terms: Monthly

Cookie Duration: 30 Days

Application required?: Yes, the Foxers affiliate program is managed by Share-A-Sale. You will be required to apply for an account then for the Foxers affiliate program. You will need to enter personal and website information as well as promotional plans and platforms to be used.

Marketing material provided: Banners, Text Links

Join the Foxers affiliate program here


Journelle

Lingerie Affiliate Programs - Journelle

Now we head into the world of luxury and designer lingerie with Journelle. Journelle offers luxury designer lingerie, bras, underwear, loungewear and accessories. They are passionate about “helping women feel great from the inside out” and offer a good range from a number of designers including:

  • Journelle Collection
  • Natori
  • Simone Perele
  • Hanky Panky
  • Cosabella
  • And hundreds more.

There are also a number of cross selling opportunities with a range of pajamas, bodysuits, swimwear and shapewear as well as:

  • Jewelry
  • ‘Personal’ items
  • Bridal wear
  • Maternity wear

Lingerie Affiliate Programs - Journelle stripe

This is a great site to base an affiliate marketing site around – especially if you are aiming at the luxury or designer markets.

Lingerie Affiliate Programs - Journelle affiliate

Commission Rate: 5%

Payment Terms: 60 Days

Cookie Duration: 3 days

Application required?: Yes – you will need to enter personal and website information to apply.

Marketing material provided: Ad banners, text links

Join the Journelle affiliate program here


Bluebella

Lingerie Affiliate Programs - Bluebella

Bluebella is a “modern, directional lingerie and nightwear brand, with a design aesthetic that is redefining sensuality”. Their range is designed primarily for women in the 18 – 35 age group including:

Lingerie

  • Sets
  • Bras
  • Panties
  • Hosiery and Garter belts
  • Bodysuits and playsuits
  • Basques
  • Accessories

Nightwear

  • Chemises
  • Kimonos
  • Pajamas
  • Teddies

They also offer a range of gifts covering provocative and bridal lingerie and sleepwear.

Lingerie Affiliate Programs - Bluebella stripe

This site would work in well with any lingerie or sleepwear based niche or as a handy addition to many other fashion or clothing site.

Lingerie Affiliate Programs - Bluebella affiliate

Commission Rate: 10%

Payment Terms: Monthly

Cookie Duration: 30 Days

Application required?: Yes, Bluebella’s affiliate program is managed by Rakuten. You will be required to apply for an account then for the Bluebella affiliate program. You will need to enter personal and website information as part of the application.

Marketing material provided: Banners, text Links, product feed

Join the Bluebella affiliate program here

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Eye Kandee Lingerie

Lingerie Affiliate Programs - Eye Kandee

Eye Kandee Lingerie is a Canadian site that promotes itself as the “number 1 source of luxury lingerie, bra and panty sets, corsets, plus size intimate apparel and swimwear. In terms of lingerie, their range is quite extensive and includes:

  • Babydolls / Chemies / Negligees
  • Bustiers / Basques
  • Camisole / Tank Tops
  • Teddies / Playsuits
  • Peignoir / Robes
  • Garter Belts
  • Intimate Gowns
  • Loungewear / Pajamas
  • Lingerie Sets

Added to the above is also a good range of:

  • Swimwear
  • Men’s Underwear
  • Hosiery and Corsets

Lingerie Affiliate Programs - Eye Kandee stripe

There is probably enough here to base an affiliate business on however it would make a great addition to just about any women’s fashion or gift site as well.

Lingerie Affiliate Programs - Eye Kandee affiliate

Commission Rate: 15% for first order – 10% for next orders

Pay per lead commissions:

  • Commission per each account signed up: CA$0.50.
  • Commission per each new subscription: CA$1.00

Payment Terms: Once CAD$50 threshold reached

Cookie Duration: 120 days

Application required?: Yes – You will need to enter personal and website ans social media reach information to apply.

Marketing material provided: Text links, banners, personalised website

Join the Eye Kandee Lingerie affiliate program here


Agent Provocateur

Lingerie Affiliate Programs - Agent Provocateur

Agent Provocateur is another site strongly aimed at the lingerie market with a range “designed to intensify life’s pleasures and celebrate women’s sensuality“. Their lingerie range is quite substantial and includes:

  • Bras
  • Knickers
  • Stockings
  • Suspenders
  • Corsets
  • Icons
  • Bodysuits
  • Bridal Lingerie
  • Naughty Lingerie
  • Lace Lingerie
  • Black Lingerie

As with many above, there are also some added cross selling opportunities as well including:

Lingerie Affiliate Programs - Agent Provocateur Stripe

There is definitely enough here to base an affiliate business on. Or it would make a great addition if you are looking at anything to do with fashion or cosmetics as well.

Lingerie Affiliate Programs - Agent Provocateur Affiliate

Commission Rate: 10%

Payment Terms: Monthly

Cookie Duration: 30 days

Application required?: Yes, the Agent Provocateur affiliate program is managed by Rakuten. You will be required to apply for an account then for the Agent Provocateur affiliate program. You will need to enter personal and website information as part of the application.

Marketing material provided: Text links, banners, Product feed

Join the Agent Provocateur affiliate program here


Fantasy Lingerie

Lingerie Affiliate Programs - Fantasy Lingerie

At first look, Fantasy Lingerie is another great site offering a range of “seductive, sexy lingerie” covering over 4,000 styles in sizes 6-24. Their lingerie ranges include:

  • Babydolls & Chemises
  • Teddies & Bodysuits
  • Camisoles & Sets
  • Long Gowns & Robes
  • Sleep Wear
  • Shape Wear
  • Bras & Matching Sets
  • Tops & Matching Sets
  • Panties & G Strings
  • Garter Sets
  • Hosiery
  • Corsets
  • Bridal wear

This is also good site if you are looking into the ”naughtier’ side of things too with a series of costumes, leather outfits and other ‘fun stuff’ included. I also mentioned above that the lingerie was there on first look… As we look further into this site there is also a good fashion stream including:

  • Swimwear
  • Dresses
  • Beachwear
  • Shoes
  • Jewelry
  • Hair products

Lingerie Affiliate Programs - Fantasy Lingerie stripe

As with the two sites above, there may just be enough here to base a whole affiliate site around or it would make a great addition to any clothing or fashion house related business.

Commission Rate: 20%

Payment Terms: Monthly

Cookie Duration: 30 days

Application required?: Yes, Fantasy Lingerie’s affiliate program is managed by the Commission Factory. You will be required to apply for an account then for the Fantasy Lingerie affiliate program. You will need to enter personal and website information as part of the application.

Marketing material provided: Banners, text links, product feed

Join the Fantasy Lingerie affiliate program here


Glamorise

Lingerie Affiliate Programs - Glamorise

This might be another one that could be better categorised as an underwear site rather than a lingerie one however Glamorise offers a good range of comfortable, supportive bras for curvy women. There is not as much here as most of the other sites listed within this post however their bra range includes:

  • Wire-free
  • Underwire
  • Front Close
  • T-Shirt
  • Sport
  • Strapless

And to assist your readers here the site also contains a nice range of tools including bra size calculators, fitting and care guides and wear test panels.

Lingerie Affiliate Programs - Glamorise stripe

This would make a great addition to any lingerie, fashion or plus size based affiliate site or as a cross selling opportunity in the activewear or fitness niches.

Lingerie Affiliate Programs - Glamorise affiliate

Commission Rate: 8%

Payment Terms: Monthly

Cookie Duration: 30 days

Application required?: Yes, the Glamorise affiliate program is managed by Share-A-Sale. You will be required to apply for an account then for the Glamorise affiliate program. You will need to enter personal and website information as well as promotional plans and platforms to be used.

Marketing material provided: Banners, Text Links

Join the Glamorise affiliate program here


Empress Mimi

Lingerie Affiliate Programs - Express mimi

And finally we venture into the world of lingerie subscription boxes with Empress Mimi. Empress Mimi’s subscription box service delivers “a gorgeous matching set of lingerie in a luxurious custom illustrated box every month to your doorstep”. Box prices range from $19 up to $350 per month making this a great option for a number of different sites and high ticket opportunities.

There are also extra opportunities for sales here via their retail arrangements where they offer a medium to higher priced range of:

  • Bodysuits and swimwear
  • Bras and bralettes
  • Panties
  • Clothing and shoes
  • Jewelry and Accessories
  • Loungewear

Lingerie Affiliate Programs - Express mimi stripe

At the end of the day, there is actually quite a lot on this site and maybe enough to sustain an affiliate marketing business in the lingerie field or definitely as a great add on to any fashion or subscription related site.

Commission Rate: 15%

Payment Terms: Monthly

Cookie Duration: 90 Days

Application required?: Yes, Empress Mimi’s affiliate program is managed by Share-A-Sale. You will be required to apply for an account then for the Empress Mimi affiliate program. You will need to enter personal and website information as well as promotional plans and platforms to be used.

Marketing material provided: Text links, Banners

Join the Empress Mimi affiliate program here


Amazon Associates

Alternatively, should you wish to set up your site up with a range from a few different brands or companies on the same site then you can do so via Amazon. Amazon provides access to a good range of lingerie related products and has a fairly good affiliate program as well. So if you wish, join the Amazon Associates program, locate the best products relevant to your site within Amazon itself and you can post links on your own site as per below:

Amazon’s commission rates are not too bad and some prefer this avenue due to the sheer amount of traffic and trustworthiness that comes with a company site of this size.

How to find your own affiliate programs

As stated earlier, by outlining the sites above I have really just tried to give you a good cross section of the types of programs that are out there by listing the really good ones in each ‘category’. That does not mean that you cannot find affiliate programs that better suit what it is that you are trying to do within this space especially as I could never even begin to cover lingerie or undergarment elated requirement in the one post. Luckily for us, there is a simple way to find these programs online.

All you need to do is enter “affiliate: niche type” into your search engine (substituting ‘niche type‘ for whatever product it is that you are choosing to sell).

Lingerie Affiliate Programs - Affiliate

There are lingerie related affiliate programs for everything else that we have listed at the top of this page as well – you will just need to have a look around until you find one or two that suit your site. Once you have completed your searches, you can look through and find programs that:

  • Relate to your niche/problems that you are solving.
  • Have quality products – your brand can be severely damaged if you promote poor quality products.
  • Have solid payment and customer service arrangement.
  • Pay decent commissions.
  • Have good testimonials covering commission payouts and quality of product.

In most cases, you will need to apply for the program before you are allowed to promote their products – don’t take this step lightly or you will be rejected. Affiliate programs will generally want to know:

  • Your website name.
  • Traffic levels.
  • Why you want to join – (so I can make money by selling your bras is unfortunately not generally a good enough answer).
  • How you plan to promote their products.

Conclusion

So… There are 10 of the best lingerie affiliate programs to slip into in 2020. I hope it has been helpful for you as you commence your own lingerie or fashion based affiliate marketing business and as usual, please do not hesitate to comment below if you have any questions, need some advice or have any experiences to share. Oh, and especially comment if you have any experience with these, or any other programs as well.

Until next time

Have fun

Paul

Note: If you make a purchase from this page, there is a very good chance that I make a commission from it – these commissions do not increase your sale price.

Do you want further assistance with any of the above or need help to build your own lingerie or fitness based website?

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Hey there, my name is Paul and I am the owner and founder of Make That Sea Change.  I spent 30 years in a cubicle working the 9 to 5 grind and just wanted to live at the beach.  I was lucky enough to achieve that with the help of my wife and our new Pilates studio.

Then I decided to help fund my new sea change with some affiliate marketing.  I joined Wealthy Affiliate, and as they say, the rest is history.

Let me know how I can help you fund your sea change today!

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