Hey there sea changers, and welcome back to my series of MLM reviews. Today we are going to a take look at one of the many beauty and wellness MLM companies that are out there with my Neora MLM Review. The online sale of beauty products and wellness supplements are extremely popular as they are items that people will continuously spend money on. This makes it an extremely lucrative market and has led an increasing array of multi level marketing programs available within this space. So, is Neora a MLM worth getting involved with? Let's have a look and find out…
What is MLM?
Multi-level marketing (MLM) programs are the traditional mainstay of the ‘party plan' world of products such as Tupperware, Mary Kay and Amway etc. and, of course within the beauty/cosmetics and supplements markets. MLMs have appeared to experience a bit of a resurgence in recent times – mainly due to the fact that much of the sales and marketing is now being managed online – meaning companies in other niches are starting to get in on the action.
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The ‘multi level' aspects of MLM come from its hierarchical nature in which you make commissions based not only on those that you sell to, but also the sales of those whom you ‘sign' into membership arrangements as well.
In short, the process works as follows:
- You join the program, either via referral from another person (known as your up line) or directly through their website.
- You promote the products of the company via parties, workshops or online.
- As you make sales, you offer incentives to your customers to sign up as a member of the program (there are different names for this but they all mean the same thing).
- That new member is then placed ‘underneath' you in a hierarchical arrangement (known as your down line).
- You, and a number of levels of your up line, then gain extra commissions for everything they sell as well.
- If they manage to refer their customers into memberships, they also become a member of your down line allowing you to make up line commissions as well.
The number of levels of your up and down lines will vary depending on the program you have joined. Commission rates will also change as your down line grows or contracts and many will also offer other incentives such as total company sales percentages and/or access to membership prizes as your own business grows.
What is Neora?
Neora was founded in 2011 by Jeff Olson. Based on his passion for “making people better”, Jeff has built a business based on 10 governing principles that are designed to “help you lead your most fulfilling life, while guiding your business and community down a path of excellence”. Their line of products has been clinically tested to deliver proven results to meet “all your age-fighting needs and fit easily into your lifestyle, so you can look better, feel better and live better”.
Neora is based in Dallas, TX in the United States.
What do they Sell?
Neora's main avenue of products fits within the beauty niche however they also offer a number of wellness supplements as well. All in all, their major product range includes:
Skin Care
- Age IQ® Night Cream
- Age IQ® Day Cream
- Age IQ® Double-Cleansing Face Wash
- Age IQ® Eye Serum
- Age IQ® Invisi-Bloc® Sunscreen Gel Broad Spectrum SPF 40
- IllumaBoost® Brightening & Shield
- Firm Body Contour Cream
- Eye-V® Moisture Boost Hydrogel Patches
- Complexion Clearing Salicylic Acid Acne Treatment Pads
Hair Care
- ProLuxe™ Rebalancing Shampoo
- ProLuxe™ Rebalancing Conditioner
- ProLuxe™ Hair Mask
- ProLuxe™ Scalp Treatment
Wellness
- EHT® Brain Formula
- Youth Factor® Complete Vitality Complex
- Youth Factor® Superfood & Antioxidant* Boost Powder
- Prolistic® Pre & Probiotic Plus Vitamins
- Wellness Chews Sleep Formula
- Wellness Chews Energy Formula
Item costs appear to fall into the medium price range of around $40 to $100 per item keeping in line with others within this niche such as Monat and Nu Skin.
MLM Program outline
The Neora MLM program calls their members ‘Brand Partners' who are part of what appears to be an extremely comprehensive program albeit with common retail and downline commission structures and a good number of bonus options included – in fact ‘good number' probably doesn't suit here as there are 17 payment options available. I couldn't locate their compensation plan on their website however it did pop up after a few web searches so here are the basics as I have found them…
Base Commission rate: 35% to 45%
Brand Partner Discount: approx 30%
Down line commission rates: 2 – 5% to 8 levels (level 1 down line is 5% once rank of Elite Brand Partner or above is reached)
Minimum monthly spend to qualify for commissions
To qualify for downline commissions, Brand Partners are required to remain Active by maintaining the required personal qualifying volume (PQV) from fully paid product orders during a calendar month. At base level this is a total of 120 PQV points (or 80 if products is sold via a recurring Auto-Delivery (ADV) arrangement)
Payment terms: Weekly and Monthly.
Application required?: Yes, Application form on website.
Purchase requirements to join: Yes
New members of the program are required to purchase a Brand Partner Launch Kit, which contains sales and order forms, company information and brochures. Product kits are not mandatory but are available as follows:
Neora also offers a collection of personal growth, leadership development and business-building tools in a monthly subscription package called Edge. This subscription is not mandatory but I get the impression it is a fairly solid requirement. I have not seen cost outlay requirements however.
Marketing materials provided: As per Launch kit above as well as a personalized website.
Within most MLM programs, rankings and commissions are determined by the total personal qualifying volume (PQV) generated by the Brand Partner and their down line within a calendar month with points assigned to each product. These point allocations can range from 50 to 100% of the retail price of each product (before tax and shipping) and vary from item to item and currency of sale.
In the case of the Neora MLM program, Ranking are determined by the PQV generated by the Brand Partner with commissions calculated on the Commissional Volume (CV) of the product (which can be the same or different to the PQV allocation). I have not been able to locate calculation rules for points within this program however the general process is that if a product is sold for $100 with a CV of 70, then payments are calculated on $70 of the sale cost not the full $100. Hence, then if a downline commission rate is 5% then the payment to the Brand Partner would be paid a total of $3.50 (i.e. 5%of $70). This is an example only.
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How can I get paid?
Ok, so from what I can garner from the compensation plan, there are 17 ways (yep 17) in which Brand Partners can make money when they promote and sell Neora items. These are fairly straight forward with many of the commission and bonus options common to many programs – in fact I think they have incorporated every type of MLM payment option there is… Anyway, the 17 payment options are segregated into four main avenues:
- Immediate Focus
- Rewards for Selling
- Rewards for Team Building
- Rewards for Leadership
Let's run through them all below (you might want to grab a drink…)
1. Fast Start Bonus
The Fast Start Bonus is the first option within the Immediate Focus Stage designed to reward Brand Partners (BPs) for quickly building their new business. New BPs receive a $200 payment (and $100 for their sponsor) if they can achieve the following within their first full month of operation:
- Maintain personal volume requirements in order to be an Elite Brand Partner.
- Achieve the rank of Elite Brand Partner within the qualification period.
See Rank qualification requirements below.
2. 3UR Free
The 3UR Free program provides the opportunity for BPs to receive their monthly Auto-Delivery orders (ADO) for free. To qualify, the following must be met:
- Have an Active ADO order of at least 80 QV (i.e. remain as an Active BP).
- Have at least three Preferred Customers, each with fully paid ADOs, and a total of 210 QV from all customers each calendar month.
Note: The maximum 3UR Free credit applied will not exceed $200.
3. Retail Sales
Now we step into the Rewards for Selling portion of the compensation plan starting with Retail Sales. Retail sales profits are simply the difference between the BP's discount price (I think around 30%) and the retail price that a customer pays. This can be managed in two ways:
- BP makes sales via their personalised website.
- BP purchases their own personal inventory (i.e. products they purchase themselves) and sells them via markets, kiosks, popups or store fronts etc.
There are no minimum sales generation quotas for Retail Sales profit payments
Note: Personal inventory sales so not qualify for any further commissions or bonus qualification triggers.
4. Personal Sales Commissions
These are the base commissions earned by the general day to day retail sales that BPs can generate via their personalized website. These are in addition to the Retail Sales profit margins above and are paid in three tiers based on sale volume as follows:
To qualify for Personal Sales Commissions (and all further commissions and bonuses covered below), BPs are required to meet their Rank required PQV targets – i.e. remain Active.
5. PC First Order Bonus
The First Order Bonus is paid to BPs who are able to enroll new Preferred Customers (PCs) – i.e. a Retail Customer who is enrolled in the ADO program – who make a purchase at time of setup. In each instance, the BP is paid a bonus or 20% of the total first order sales amount.
6. Personal PC Bonus
In addition to the 3UR Free above. BPs who can enrol or maintain 6 PCs with a minimum of 55 QV each totaling at least 500 PQV (or more for higher payments) can earn a Personal PC Bonus as follows:
7. Team PC Bonus
BPs can also earn extra payments for each personally enrolled downline member who is able to qualify for the 3UR Free and Personal PC Bonus options as outlined above. These are again tiered with payments rising as follows:
8. BP First Order Bonus
Now we head into the Team Building Rewards portion of the compensation plan with the BP First Order Bonus. I mentioned earlier that there were a number of enrollment packs available that were however not mandatory. The BP First Order Bonus is a common MLM payment option designed to encourage the purchase of these packs by new members at time of enrollment.
Sponsoring BPs who enrol a new member with a pack purchase will be paid a percentage bonus as follows:
New BPs must purchase a qualifying 500 QV or more enrollment pack to trigger the BP First Order Bonus for their sponsor.
9. Director Bonus
The Director Bonus is another common MLM payment that rewards members for rising quickly through the ranks via increased sales and recruitment operations. In this case, BPs can earn the following dependent upon how fast they can rise through the ranks:
10. Power-5 Bonus
The Power-5 Bonus is paid to sponsoring BPs on each completed set of 5 of their new down line enrollee’s first orders within a rolling 12 months based on the sale of packs with 500 QV or 750 QV. Bonuses can be earned multiple times and are paid at 5% of the total price of the packs.
11. Team Commissions
Team Commissions are Neora’s version of the stock standard Unilevel commission arrangements common to most MLM programs. Commissions of up to 5% are paid down to 8 levels on all generated volume within the down line of the BP as follows (Elite Brand Partner and higher):
12. Momentum Bonus
The Momentum Bonus pays an additional 3% bonus in addition to Team Commissions that BPs earn in the first three full months after they advance in rank.
This bonus is paid in addition to the Team Commissions above.
13. Lifestyle Bonus
The next two bonus options are also common within MLM arrangements designed to reward those that reach the higher rank levels within their teams. In the case of the Lifestyle Bonus, BPs at rank of Premier Director and above receive a monthly bonus payment as outlined below:
14. Luxury Car Bonus
The next payment, the Luxury Car bonus is another commonly utilized payment option that pays out monthly towards the lease or purchase of a new car. In this case however, should a BP choose not to put their payment towards a vehicle, they are able to cash out a small amount. These payments are:
15. Check Match
The next and final three options form part pf the Rewards for Leadership section of the compensation plan and commence with the Check Match. Check Match is a percentage of the Team Commissions paid to Team Directors or higher within the BPs down line. Payments are as follows (once the BP reaches the rank of Elite Director or higher):
For each Team Director or higher that a BP can earn Check Match on, there is a per-match cap based on their Paid As rank.
16. Infinity Bonus
Those that reach the higher rank levels can gain extra reward via an extra 1% of the volume of their entire organisation as follows:
17. NMD Generation Bonus
Once a BP reaches the rank of Platinum National Marketing Director, they become eligible to earn the NMD Generations Bonus. This is a reward for growing and mentoring leaders and pays on the CV from National Marketing Director (NMD) generations within their organisation:
Ranking structure
Neora, as with most MLM programs, uses ranking structures on which to base commission payments and other bonuses upon. Rankings for the Neora MLM program are as follows (note personal and team sales qualification targets as well):
Again, as is common with almost all MLM programs, rank progression is determined by both the number of members within the BP's down line, and the total sales made by those members per month. Ranks can rise and fall based on the ability (or dis-ability) to reach the required member and sales targets.
What is good about it?
So, after a good look around the site and looking at all the options I could find, I do like the following:
- Commission rates for entry level sales are good.
- Program is simple and easy to follow.
- There are a LOT of commission and bonus options.
What is no so good about it?
There are also some things to be aware of including:
- Point calculations for the generation of commissions and bonuses are ambiguous at best.
- Some subscription costs, whilst not mandatory, appear expected.
How much can you make?
Neora does not provide an income disclosure table on its website however there is an outline as follows:
Based on this statement and as with most MLM programs, it has to be assumed from the compensation plan that the percentage of members making the upper rank levels – and hence earning a living – is very low (usually less than 1%).
My final thoughts
Look, MLM is not an easy platform to make money in and even though this program has possibly the largest number of payment options I have seen, there is nothing here to put this program above the any others in terms of earning capacity. However, the compensation plan is pretty straight forward with common commission arrangements and the ability to make sales via online or personal selling (networking parties etc.) arrangements. So if you are passionate about these products with a large customer list at your disposal and the ability to generate good sales via online processes, then the 30% base commission rates might just appeal here.
Once you have joined, unless you are planning on making sales from your personal inventory, there are not the usual financial pressures of needing to make minimum personal purchases in order to qualify for commissions as long as you can make them within your down line. Although from what I can see, I think if you are going to succeed within this MLM program, you will need to have a good understanding of the products and how they look, feel and taste. You may also need to bump up your personal purchase quota if customer sales alone are not enough for you to remain ‘Active' and qualify for commissions and/or discounts within a particular month.
I was unable to locate any negative reviews in terms of non-payment etc. although there were some negative comments about the quality of products, customer service and the MLM program itself – although it was not really anything that is uncommon in regards to MLM programs or products within this niche.
Legal Proceedings
There is an interesting section in their website outlining Neora's 2019 lawsuit against the U.S. Federal Trade Commission (FTC) in regards to its attempt to change Laws in regards to direct selling. A lot of this appears to be around the classification of these business types as pyramid schemes.
At time of writing, this was still before the courts.
Conclusion
So there you have it, my honest review and appraisal of the Neora MLM program. I hope it has been of assistance but as usual, if you have any questions or experience with this program please do not hesitate to reach out by commenting below – especially if any of my information is inaccurate.
Are there any other programs you have been looking at but want to know more about? If so, please comment below and I will do my best to get some details for you.
Do you want further assistance with any of the above or need help to build your own beauty or supplements based website?
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Until next time
Have fun
Paul
Note: If you make a purchase from this page, there is a very good chance that I make a commission from it – these commissions do not increase your sale price.