Hey there sea changers, and welcome back to my series of MLM reviews. Today we are going to jump into the world of health and wellness with my OPTAVIA MLM Review. Health and Wellness can be an extremely lucrative online business with many making a good living selling items via online stores and affiliate marketing. Added to this obviously is the array of healthy living and weight loss based multi level marketing programs that are available. So, what is the OPTAVIA MLM all about? Let's have a look and find out…

OPTAVIA MLM Review - Header

OPTAVIA MLM Review - Stripe

Note: I am not a member of the OPTAVIA MLM Program (and hence make no commissions from any of the links included within this post). The reason for this is that I prefer to write these posts based on what a newbie would be seeing if they were interested in joining – that way I feel I can make a better judgement on what it is that these companies are offering within their programs.

What is MLM?

Multi-level marketing (MLM) programs are the traditional mainstay of the ‘party plan' world of products such as Tupperware, Mary Kay and Amway etc. and, of course within the beauty/cosmetics, supplements and essential oils markets. The weight loss industry has also embraced MLMs as a means of promoting and selling their products either via the sale of supplements and meals or all encompassing coaching programs such as this one. The reasons for this are mainly due to the fact that much of the sales and marketing is now being managed online leading to easier ongoing sales and recruitment management as well as a reduction in the need to run traditional network marketing parties – some do of course but online communications has severely reduced this requirement.

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The ‘multi level' aspects of MLM come from its hierarchical nature in which you make commissions based not only on those that you sell to, but also the sales of those whom you ‘sign' into membership arrangements as well.

In short, the process works as follows:

  1. You join the program, either via referral from another person (known as your up line) or directly through their website.
  2. You promote the products of the company via parties, workshops or online.
  3. As you make sales, you offer incentives to your customers to sign up as a member of the program (there are different names for this but they all mean the same thing).
  4. That new member is then placed ‘underneath' you in a hierarchical arrangement (known as your down line).
  5. You, and a number of levels of your up line, then gain extra commissions for everything they sell as well.
  6. If they manage to refer their customers into memberships, they also become a member of your down line allowing you to make up line commissions as well.

The number of levels of your up and down lines will vary depending on the program you have joined. Commission rates will also change as your down line grows or contracts and many will also offer other incentives such as total company sales percentages and/or access to membership prizes as your own business grows.

What is OPTAVIA ?

OPTAVIA MLM Review - Home

OPTAVIA is a health and wellness company with a mission to assist people on their journey to Lifelong Transformation, One Healthy Habit at a Time”. Their weigh loss programs work on four components of support including:

  • Guidance and support from OPTAVIA coaches.
  • The habits of health.
  • The OPTAVIA community.
  • Scientifically proven ‘fuelings' and plans.

OPTAVIA is based in Baltimore, MD in the United States.

What do they Sell?

As part of their journey into instilling healthy habits to its members, OPTAVIA offers a range of programs and products as follows:.

Weight loss Plans:

  • Optimal Weight 5&1 Plan
  • Optimal Weight 4&2&1 Plan
  • Optimal Health 3&3 Plan


Incorporated into the health and weightloss programs above are their range of meal replacement and supplemental products including:

  • ‘Fuelings' – 60 different nutritionally interchangeable, scientifically-designed meals and snacks covering:
    • Bars
    • Shakes & Smoothies
    • Drinks
    • Crunchers, Poppers & Sticks
    • Hearty Choices
    • Soups
    • Breakfast Style
    • Dessert Style
  • Hydration solutions

OPTAVIA MLM Review - Product

Item costs appear to fall into the medium to high price range of around $20 to $50 per product – e.g. a box of 7 Granola Bars will cost $21.45.

MLM Program outline

The OPTAVIA MLM program calls their members ‘Coaches' who are part of what appears to be quite a modern arrangement with an interesting (if not a little complicated) mixture of retail and downline commissions and bonus options included. Their compensation plan is available on their website so here are the basics as I have found them…

Base Commission rate: 15%

Down line commission rates: 1.5 – 12% to 3 levels (level 1 down line is 4% – rank Senior Coach and above and above)

Minimum monthly spend to qualify for commissions

To qualify for downline commissions, Coaches are required to meet monthly Group Qualifying Volume (GQV) targets of at least 1,200 per month which must be made from customer sales only (i.e. personal sales do not qualify against GQV tallies). Base 15% sales commissions however can be earned without the need to meet or maintain sales targets.

Payment terms: Weekly and Monthly.

Application required?: Yes, Application form on website.

Purchase requirements to join: Yes

New Coaches are required to purchase an OPTAVIA Starter Kit at a cost of $199 which includes:

  • Business Tools
  • Plan information
  • Business Accessories
  • First 12 Month access to the personalised website and back office.

OPTAVIA MLM Review - Starter Kit

Ongoing personal monthly purchases are not mandatory.

Note: Based on the information in the website in regards to personalised website costs for the first 12 months, it can be assumed that a yearly business fee is payable. I cannot however locate any information in regards to the cost of this if it does exist.

Marketing materials provided: As per starter kit above.

Within most MLM programs, rankings and commissions are determined by the total Group Qualifying Volume (GQV)

generated by the coaches via their down line within a calendar month with Compensation Volume (CV) points assigned to each product. These point allocations can range from 0 to 100% of the retail price of each product (before tax and shipping) and vary from item to item and currency of sale.

In the case of the OPTAVIA MLM program, I have not been able to locate any information as to how CV points are calculated for each product – their compensation plan outlines anywhere from 0 – 100% – so some further research may be required here. (Please comment below if you have some further information I can add at this point).

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Anyone wanting to build an online business can get started using Wealthy Affiliate because it has all the tools you need!

You too can start your very own online business here that can make you money from anywhere in the world!!

How can I get paid?

Ok, so from what I can garner from the compensation plan, there are 10 ways in which Coaches can make money when they promote and sell OPTAVIA products and programs. If I am being honest, this one did take a little more to work out than some others I have seen within this niche (such as the Beach Body MLM Program) however the 10 payment options are outlined as follows:

1. Client Support Commission

These are the base commissions earned on the day to day orders placed by the Coach's level 1 down line (known as Frontline Qualifying Volume (FQV)). The rate for the Client Support Commissions is a flat 15%.

For the base 15% rate, no minimum sales targets apply.

2. Client Support Bonus

Should a Coach be able to achieve higher than 1200 FQV in sales within the current calendar month, they can earn a Client Support Bonus on the CV of their customer's orders. These increase based on sales targets met as follows:


Client Support Bonus payments are made in addition to Client Support Bonus.

3. Certification Bonus

Coaches who elect to purchase, complete and pass an online Certification Exam are deemed “Certified”. Certified Coaches then qualify for a Certification Bonus of 3%. Total commissions for the first three payment options within the compensation plan are outlined as follows:


4. Coach Consistency Bonus

This next option is designed to reward Coaches who are able to reach consistently higher monthly sales targets. For those who can maintain these higher levels over a three-month period, Coach Consistency Bonuses are paid as follows:


5. Client Acquisition Bonus

The Client Acquisition Bonus is a commonly utilised MLM bonus designed to incentivise the recruitment of new members to the program. In the case of OPTAVIA, new coaches who are able to generate a total of 1,000 FQV within their first 30 days from five (5) New* Frontline Clients and/or Coaches will receive a once off $100 payment.

6. Assist Bonus

If new personally sponsored member earns a Client Acquisition Bonus (option 5 above), the sponsoring Coach will be paid a matching $100 Assist Bonus.

7. Team Growth Bonuses

Team Growth Bonuses are a unilevel bonus common to many MLM programs. In this case, commissions are paid against generations within the Coach's downline as follows:


For example, a Director earns 6% on a Senior Coach Team down to the next qualifying OPTAVIA Coach above Senior Coach etc.

Coaches must be at rank of Senior Coach and higher to qualify for Team Growth Bonuses and all further payment options outlined below.

8. Fully Integrated Business Coach Bonus

In a similar fashion to the Coach Consistency Bonus above, any Coach who reaches the rank of Certified Executive Director and then achieves 6,000 FQV, five (5) Qualified Senior Coach Teams and 15,000 in GQV in 3 consecutive monthly bonus periods will be paid a $1,000 bonus.

9. Executive Director Generation Bonuses

The Executive Director Generation Bonuses mirror the Team Growth Bonus structures outlined above for those coaches at rank Regional Director and above. These payments are earned as follows:


10. Elite Leadership Bonuses

The Elite Leadership Bonuses are paid to Coaches who reach the rank of National Director and higher to compensate for

their role in directing and overseeing OPTAVIA businesses within their down line. There are three levels to this bonus as follows:


Coaches earn a 0.5% override on their entire business down line through the first Coach at National Director, Global Director or Presidential Director to the next one at those levels or above in each Line of Sponsorship.

Ranking structure

OPTAVIA, as with most MLM programs, uses ranking structures on which to base commission payments and other bonuses upon. Rankings for the OPTAVIA MLM program are as follows (note personal and team sales qualification targets as well):

OPTAVIA MLM Review - Rank

Again, as is common with almost all MLM programs, rank progression is determined by both the number of members within the Coach's down line, and the total sales made by those members per month. Ranks can rise and fall based on the ability (or dis-ability) to reach the required member and sales targets.

What is good about it?

So, after a good look around the site and looking at all the options I could find, I do like the following:

  • There are a good number of bonus options with the program.
  • Commissions can be earned without the need to meet sales targets.

What is no so good about it?

There are also some things to be aware of including:

  • There are some joining costs.
  • Monthly targets do not include personal sales.
  • Base level commissions are lower than many other programs.

How much can you make?

OPTAVIA provides an income disclosure statement on its website as follows:

OPTAVIA MLM Review - Income disclosure

As with most MLM programs, this document shows that the percentage of members making the upper rank levels – and hence earning a living – very low (usually less than 1%).

My final thoughts

Look, MLM is not an easy platform to make money in and if I am being honest, this one does seem to be a little more difficult than many others I have seen. This is mainly due to the fact that whilst there are not the usual financial pressures of needing to make minimum personal purchases in order to qualify for commissions, personal purchases cannot be used to prop up these figures if down line sales fall short (many other programs allow this). This can mean that there may be a few times when even though sales are made, commissions above the initial 15% will be lost if minimum targets cannot be reached.

On a positive note however, the program (whilst a little confusing at first) does contain a large array of commission and down line options so if you are passionate about the weight loss industry with an ability to coach others, then this one may appeal – although to be honest, there are some others out there in this niche that pay a little higher so you will need to love the product and program structures here as well.

I was unable to locate any negative reviews in terms of non-payment etc. although there were some negative comments about the quality of product and the MLM program itself – in fact there is a whole website dedicated solely around revealing “product safety concerns, sourcing/supply chain issues, and other concerning facts about Optavia and its parent company, Medifast” – although I will add that the site is only two pages in size and doesn't really reveal anything that is uncommon with programs of this type. I have also found others outlining studies with no major side effects of the products found so as with any program such as this, I would recommend some due diligence prior to commencement.

OPTAVIA MLM Review - Stripe 2


So there you have it, my honest review and appraisal of the OPTAVIA MLM program. I hope it has been of assistance but as usual, if you have any questions or experience with this program please do not hesitate to reach out by commenting below – especially if any of my information is inaccurate.

Are there any other programs you have been looking at but want to know more about? If so, please comment below and I will do my best to get some details for you.

Do you want further assistance with any of the above or need help to build your own weight loss of supplement based website?

Are you looking for a comprehensive training platform that can give you step by step training, 24/7 support, tools to develop and host your very own website, ongoing assistance with SEO and social media and access to some of the best affiliate marketing minds on the planet, then click on the following link to read more about Wealthy Affiliate.

Until next time

Have fun


Note: If you make a purchase from this page, there is a very good chance that I make a commission from it – these commissions do not increase your sale price.



Clarity of Information


Commission Structure


Cost to Enter


Ongoing Cost Requirements


Bonus Structure



  • There are a good number of bonus options with the program.
  • Commissions can be earned without the need to meet sales targets.


  • There are some joining costs.
  • Monthly targets do not include personal sales.
  • Base level commissions are lower than many other programs.

Introducing Wealthy Affiliate, My #1 Recommendation for Setting Up Your Own Online Business

wealthy affiliate new home page

When I started, I knew I wanted to work online, but had absolutely no idea where to begin! You see I had watched friends of mine run a sales party to sell essential oils and someone asked if they could just sell them online?

Then, as I sat on the bus heading into my office job, I started to wonder if I could do just that, sell essential oils online.

Anything to stop having to catch this bus to and from work every day right!

The trouble was, as I mentioned above, I had no idea how to even start.

So of course I started to look around online and found all these courses! They all promised me riches then took my money but left me with no riches!

Then I stumbled across the program that didn’t promise me riches, but told me it could help me get started even with no experience!

So I did that, joined Wealthy Affiliate that was it, and the rest as they say, is history!

But it doesn’t come without work!

That is the key here! I began on their starter membership and did the training! I then joined as a member and did some more training!

Each night after work, I would do a little more, then a little more.

And to cut a long story short, after 10 months I realized I didn’t really like writing about essential oils, so I sold the site for about $2000. But I had learned so much that I started another – about fishing and camping!

Then, after 18 months (by which time it had earned me close to $10k), I was offered $17k for the site, so I sold it too.

Now, through my travel blog, I’ve been able to fund my passion for travel and explore different places around the world.

In the past few months, I’ve been fortunate enough to travel to some amazing destinations, including Bali, Los Angeles, Dallas, Vancouver and Las Vegas.

The success of my travel blog has allowed me to fully fund my travels and explore new destinations with my family.

Steps to Creating a Successful Travel Blog - Me at Whistler

Try the Wealthy Affiliate as a Starter Member and Build your First Hub!

As you start your journey, Wealthy Affiliate is there for you with the most comprehensive training package I have ever seen – And as I have mentioned, I have used a few in my professional career trust me.

To get you started, Wealthy Affiliate has recently introduced the Hub.

The Hub

The hub is an AI based niche and website creation tool that will get you up and running with the foundation of your OWN business in just a few minutes. This includes:

  • Your website – hosted and inclusive of a WordPress editor
  • Your brand
  • Your ‘done-for-you’ research
  • Your blueprint
  • A task list that is going to help you drive the creation and growth of your business moving forward.
Wealthy Affiliate Review 24 - Hub screen

The hub makes the website creation process simple which allows you to get started on the training with a solid base and understanding of the processes.

All you need to do is choose your subject – which is known as your ‘niche’ – and follow the steps on the screen.

Oh, and as you run through the training below you may realize that what you created above is not exactly what you want. That’s ok, you can just create a new hub!

Wealthy Affiliate Training

Then as you continue your journey, the Wealthy Affiliate Hub is there for you with the most comprehensive training package I have ever seen – And I have used a few in my professional career trust me.

Above we discussed the use of the Hub to set up a website. Once you have done this, you will be able to access the “Step-by-Step Core Training”.

This is available to all members including starter members and will give you everything you need to know to continue to create your online business.

Wealthy Affiliate Review 24 - step by step core training

Member Training

There are also Live weekly classes taught by REAL industry experts on a range of topics like artificial intelligence (AI), SEO, YouTube, WordPress, PPC marketing and more.

wealthy affiliate master training

Great, What Else Does Wealthy Affiliate Have To Help You?

So, let’s keep this short, Wealthy Affiliate is a one-stop-shop platform that provides:

  • The Hub – this is the starting point and uses AI processes to assist you in determining your niche and creating your brand.
  • Complete training programs to assist with the development of your own affiliate marketing website in your own niche.
  • Website creation and publishing tools including access to WordPress editors and themes.
  • AI Content article design and content creation
  • Domain name purchasing (you get a free domain when you upgrade to the Premium membership).
  • Website hosting, security and backup.
  • Online help and chat forums.
  • Weekly live training events.
  • 24/7 support.
  • Keyword access tools.
  • SEO assistance.

The platform has been active for over 15 years with the original developers and owners, Kyle and Carson, still extremely active in its day to day operations – especially as they rollout their AI capabilities.

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You Can Try it Yourself For Free

Now of course I can tell you all about how Wealthy Affiliate works (because it does) until I am blue in the face. But every other program out there – including the shams and scams – will tell you the same thing!

So how about you just try it for free yourself. The Wealthy Affiliate Starter membership is free to join and gives you access to everything you need to get started – all without the need to spend a cent!

With the starter membership, you get:

  • 1 Limited Business Hub
  • 1,500 AI Word Credits
  • Try the AI Author Platform (BETA)
  • 1 Practice Website
  • Jaaxy Starter
  • Limited Help & Support
  • Core Niche Training (8 Classes)

And of course I will be there to help you every step of the way as well!

Look, in the interest of transparency, whilst Wealthy Affiliate does offer a free starter membership, this is designed to give you a look around, have a practice and see if it is worthwhile for you – which is a really great option.

However, as with all new businesses, you will need to make some investment so if you are serious about making money online , you will need to upgrade to a premium membership as this will give you access to all the tools you need in the one spot to succeed!

Afterall, every business needs tools to grow!

So How Much Does This Really Cost?

Wealthy Affiliate does not use upsells once you join – but as I mentioned in the video, to succeed here you will need to invest in a membership. There are a couple of options that provide access to all the tools, training and assistance that you could need – and a free domain as well.

Wealthy Affiliate offers a trio of membership tiers, as detailed on their pricing page.

You can opt for the Starter membership at no cost, the Premium membership for $49 per month or the Premium Plus+ membership for $99 per month. That’s the full extent of it – and you can absolutely build your website without having to spend another cent.

You won’t encounter any unexpected additional charges or covert fees and as a Premium member, you’re equipped with all the essentials to initiate, develop and expand a thriving online enterprise.

Those who opt for the Premium membership are provided with

  • Hosting for their websites
  • A complimentary domain name
  • Access to hundreds of hours of current expert tutorials
  • Various marketing and research tools
  • Personal guidance from seasoned professionals in the field
  • And much much more

And for those of you who want to make a serious investment into your future, there are some yearly options as well below to give you peace of mind that you have a whole year ahead of you to get stuff done!

And Don’t Forget the Personal Coaching

Once you join, not only do you get plenty of assistance from me, but you also have access to expert coaching, support and mentorship from real industry experts.

I mean, you can have access to all of the top-tier affiliate marketing training in the world, but inevitably, questions arise, particularly during the initial stages.

With an exceptionally dynamic and engaged community that boasts over 2.7 million members, Wealthy Affiliate offers an environment where you, as a member, can fully immerse and leverage this network.

You’re never alone; you have the collective wisdom of an entire community at your fingertips, ready to assist at any moment.

Plus, there’s always-on, rapid-response website support to handle any technical queries you may encounter.

WA graphic

Wealthy Affiliate Works: Real Results From Real People

As I have mentioned a number of times, Wealthy Affiliate has helped me make real money online though its training and tools.

I have made money each month as well as a sale for $17,000.

But again, those promoting other programs will tell you the same thing!

So let’s get away from me and see what others are saying:

To start with, Wealthy Affiliate has a 4.9 out of 5 Star TrustPilot rating, which is a remarkable accomplishment in any industry, let alone the online business industry.

WA trust pilot image

And here are some of those reviews:

wealthy affiliate trust pilot

And this is what people are saying within Wealthy Affiliate as well:

home page - success at WA

So, Let’s Make a Decision!

Let’s be frank, you have read this far so why not go all in, click on the button below to get started on the way to your very online business.

And once you are in and have had a play around with the hub, look for the little envelope on the top right and there will be a message from me. It is of course automated so respond to let me know you are there and we can start this journey together.

(oh, and the profile is mine so you can find me that way as well)

wealthy affiliate envelope

See you there


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