10 Pet Insurance Affiliate Programs

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Hello there Sea Changers. Welcome back to my series of program lists to assist those of you looking to fund your sea change with affiliate marketing. Today we are going to continue our journey through the finance niche with my 10 pet insurance affiliate programs to feed in 2021. As with others in this series, this post has come about from a recent one I did covering insurance programs as whole where it quickly became evident that there is so much to choose from within this niche that I have had to expand on every example I had included.

So for those looking to specialise within the pet insurance market, or add to any other pet or animal related niche, let's check out what I have found.

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Before we begin however, I am conscious that there are a number of different areas or sub niches within this subject hence the quantity of affiliate programs to choose from may be just as large. So how have I picked my best 10? Well… I really just wanted to give you a good cross section of what is out there so I did some searching around and checked a few out and chose them by looking at:

  • What they offer
  • Commission rates
  • Payment terms
  • Cookie duration
  • Application processes
  • Affiliate/Marketing materials provided

Before we start however, let's have a look at what I mean by the term ‘pet insurance' and how it can be incorporated within an affiliate marketing website…

What do we mean by Pet Insurance?

Most of us know insurance as that little bit of peace of mind when it comes to protecting ourselves and our valuables. And for many of us, our pets are not only ‘valuable' to us, but part of the family. Hence, when something goes wrong medically or an accident occurs, it is nice to know that we can insure ourselves against vet costs and recovery etc.

And for affiliate marketers working within this niche, as more and more insurance companies start to identify a market for online sales – in fact some are set up as online only operations – there are of course more opportunities here as well.

Oh, and did you know that the term ‘pet insurance' generates over 183000 online searches per month? Based on that alone I don't think it is an area that is going to disappear anytime soon so as we start to check out pet insurance affiliate program options we can consider the following:

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  • Medical
  • Accident
  • Disease
  • Lost pets
  • Alternative care
  • Dental
  • And so much more

So, if you are interested in setting up an online business in this space, let's check them the programs I have come up with below:

pet insurance affiliate programs - Stripe

Legalities and Financial Implications

Before we begin however, there are a couple of things I just wanted to to cover. Firstly it should be highlighted that legalities around the sale of insurance policies vary substantially from country to country or state to state. Secondly, by nature, the acquisition of an insurance policy can place users into a contracted arrangement in which policy payments must be made in accordance with contract outlines and inclusions.

So if you are looking at this from an affiliate marketing point of view, great care must be given as to whether you could be construed as giving actual financial or insurance advice or not as many countries also regulate those who are legally able to do so. With all that in mind then, the list of affiliate programs below is provided on a factual basis only and due diligence should be undertaken in regards to their jurisdictional legalities prior to applying. They are also not provided with any advice in regards to the acquisition or use of these insurance policies.

So, now that that is all out the way, let's have a look at 10 programs that I have found below:

1. Liberty Mutual

Insurance affiliate programs - Liberty mutual

Let's start with one of the biggest insurers in the United States in Liberty Mutual. Founded in 1912, the organisation has grown to become the 6th largest insurer in the world with a massive portfolio range. In regards to pet insurance, its coverage includes:

  • Accidental injuries
  • Euthanasia or anaesthesia
  • Ingestion of a foreign object
  • Accidental death
  • Illnesses (ex: cancer, influenza, and kennel cough)
  • Alternative medicine
  • Behavioural therapy
  • Hereditary and congenital conditions
  • Wellness exams
  • Intestinal deworming
  • Routine dental cleaning
  • Spaying/neutering
  • Flea and tick prevention
  • Heartworm tests and medication
  • Dietary food and supplements
  • Prescription and vaccinations
  • Boosters and vaccinations

And for those looking to include pet coverage as part of a greater insurance niche then this site also offers:

  • Auto
  • Home and Property
  • Umbrella
  • Life
  • Accident
  • Critical Illness
  • Identity Theft
  • Tuition
  • Small Business

And as is becoming more and more common these days, they offer discounts for online management as well as services such as roadside assistance and small business advice options.

pet insurance affiliate programs - liberty mutual pet stripe

This is a great site for affiliates as it allows you to cover all aspects of pet insurance in the one spot. It would also make a great addition to any niche dealing with the above areas as well.

Insurance affiliate programs - Liberty mutual affiliate

Commission Rate: Up to $10 per lead

Payment Terms: Monthly

Cookie Duration: Not Stated

Application required?: Yes, Liberty Mutual's affiliate program is managed by CJ Affiliates. You will be required to apply for an account then for the Liberty Mutual affiliate program. You will need to enter personal and website information to apply.

Marketing material provided: Banners, text links, bonus commission promotions

Join the Liberty Mutual affiliate program here


2. Allstate

Insurance affiliate programs - Allstate

Allstate is another large and well-known insurance company that is “committed to make a difference”. Their range of policy option is almost too large to list here however their main pet insurance options include:

  • Accidents, and treatments for illness and disease
  • Cancer and chemotherapy services
  • Surgery, hospitalization and nursing care
  • Lab work and diagnostic tests, including X-rays and MRIs
  • Medications
  • Genetic conditions
  • Alternative therapies like acupuncture, hydrotherapy and holistic and homeopathic medicine
  • Chronic and recurring conditions, like allergies, diabetes and hyperthyroidism

And as per the first site above, for those working within generic insurance options, then they also offer:

Insurance affiliate programs - Allstate stripe

This site would definitely make a great baseline for any pet insurance based affiliate business or again, as an add on to any site centred on the insurance options above (motorbike, car, business etc.). They also offer some great range of tools and resources to assist your readers and/or provide good post options for your site as well as extra services such as accident forgiveness, new car replacement and Deductible Rewards.

Insurance affiliate programs - Allstate affiliate

Commission Rate: Up to $20 per lead

Payment Terms: Monthly

Cookie Duration: Not Stated

Application required?: Yes, the Allstate affiliate program is managed by Impact. You will be required to apply for an account then for the Allstate affiliate program. You will need to enter personal and website information to apply.

Marketing material provided: Text links, banners

Join the Allstate affiliate program here


3. Lemonade

Insurance affiliate programs - Lemonade

Lemonade is one of a new breed of insurance companies that is attempting to disrupt the industry via offering such incentives as givebacks of unclaimed policy fees and fast claim returns. Boasting a “fast, affordable and hassle free” insurance experience, Lemonade offers per related policies that cover:

  • Diagnostics
  • Procedures
  • Medication
  • Accidents
  • Illness
  • Tests, Vaccines and Essential Care

And again, they also offer

  • Homeowners Insurance
  • Renters Insurance
pet insurance affiliate programs - lemonade pet stripe

This would make a great addition to any pet insurance or financial services affiliate site or as a baseline for those looking to work within the world of pets, home and/or security. There is also a fantastic blog section outlining everything you could need to assist in your affiliate posts.

Insurance affiliate programs - Lemonade affiliate

Commission Rate: Not Stated

Payment Terms: Monthly

Cookie Duration: Not Stated

Application required?: Yes. You will need to enter personal and website information to apply.

Marketing material provided: Banners, text links

Join the Lemonade affiliate program here


4. Knose

pet insurance affiliate programs - Knose

Knose is an Australian based company that focuses on all aspects of pet care including insurance. Within this area, their “vet designed” policies include:

  • Accidental injury
  • Illness
  • Emergency Boarding
  • Chronic Conditions
  • Optional Extra Benefits
  • Dental Illness
  • Behavioural Problems
  • Alternative Therapies
  • Optional Waiting Periods
  • Dental Illness
  • Specified Conditions
  • Optional Behavioural Problems

There are also specialised pet care plans as well as pet owner and vet information sections too.

pet insurance affiliate programs - Knose stripe

There is maybe enough here to base a pet insurance related business on alternatively it would make a great addition to any insurance affiliate site or a decent side link for anybody looking to add to their pet, vet or animal care niches as well.

Commission Rate: 10%

Payment Terms: 90 Days

Cookie Duration: Not Stated

Application required?: Yes, Knose's affiliate program is managed by Share-A-Sale. You will be required to apply for an account then for the Knose affiliate program. You will need to enter personal and website information to apply.

Marketing material provided: Banners, text links

Join the Knose affiliate program here


5. Petplan

pet insurance affiliate programs - Petplan

As with the site above, Petplan is an insurance broker dedicated to pet insurance covering “up to 90%, including what other providers don't”. Included in their coverage list is:

  • Accidental injuries & illnesses
  • Diagnostic tests
  • Veterinary exam fees
  • Prescription medications
  • Imaging & ultrasound
  • Cancer treatments
  • Non-routine dental treatments
  • Surgery & rehabilitation
  • Holistic therapies
  • Referral & specialist treatment
  • Pre-existing conditions
  • Waiting periods
  • Pet’s last visit to vet/first exam
  • Annual wellness visits
  • Cruciate and patellas (knees)
  • Routine care
  • Behavioural Disorder
  • Clinical signs
  • Curable medical condition
  • Curable Exclusionary Period
  • Holistic Therapy
  • Illness
  • Injury
  • Medically Necessary
  • Physical Therapy
  • Preventive Care
  • Sick Visit Fee
  • Supplements
  • Telehealth Treatment
  • Treatment

This site also offers a number of great services including a comparison service against other providers and a comprehensive pet health/care blog.

pet insurance affiliate programs - Petplan stripe

As with most of the insurance sites listed here, this is probably enough to build an affiliate marketing business around however it would be a great companion/add on to just about any pet, animal or general insurance site as well.

pet insurance affiliate programs - Petplan affiliate

Commission Rate: Not Stated

Payment Terms: Monthly

Cookie Duration: Not Stated

Application required?: Yes, Petplan's affiliate program is managed by Pepperjam. You will be required to apply for an account then for the Petplan affiliate program. You will need to enter personal and website information to apply.

Marketing material provided: Text links and banners

Join the Petplan affiliate program here

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6. Pets Best

pet insurance affiliate programs - Pets Best

Pets Best was founded in 2005 and since then has strived to “offer the best pet insurance plans, the best service, and the fastest claim processing of any pet insurance company”. They work with pet insurance for cats and dogs that cover:

  • Accidents
  • Illness
  • Cancer treatments
  • Emergency care
  • Prescription medications
  • Ongoing and chronic conditions
  • Diagnostics
  • Older pets\behavioural conditions
  • Dental
  • Prosthetics
  • Euthanasia
  • Travel coverage
  • Exam fees
  • Acupuncture and Chiropractic treatments
  • Rehabilitation

They site also offers a range of pet care plans, insurance comparison tables and reviews.

pet insurance affiliate programs - Pets Best stripe

Again this site would work best as a base or add on to any pet insurance related affiliate business or incorporated within any mainstream insurance, pet, dog, cat or animal site as well especially where the focus is on the health and wellness. And to assist with reader information there is also a fantastic blog too.

pet insurance affiliate programs - Pets Best affiliate

Commission Rate: Not Stated

Payment Terms: Monthly.

Cookie Duration: 90 Days

Application required?: Yes, you will need to enter personal and website information to apply.

Marketing material provided: Text links and banners

Join the Pets Best affiliate program here


7. Agria

pet insurance affiliate programs - Agria

Based in the U.K., Agria is “a specialist animal insurer who offer lifetime cover for dogs, cats and rabbits”. They offer all of the general coverage requirements with the addition of other areas such as advertising for lost pets, third party liability if your pet hurts someone else and a pet health hotline. They also offer specialist insurance for pet breeders.

pet insurance affiliate programs - Agria stripe

This would make a great addition to any pet or general insurance affiliate site or as an add on for those working in the dog, cat, rabbit or general pet niches as well. They also offer a number of other services including:

  • Health guides for pet owners
  • 5 week vet insurance for puppies and kittens
  • 5 week free insurance for Animal re homing organisations
pet insurance affiliate programs - Agria affiliate

Commission Rate: Not Stated

Payment Terms: Monthly

Cookie Duration: 30 Days

Application required?: Yes, you will need to enter personal and website information to apply.

Marketing material provided: Banners, text links

Join the Agria affiliate program here


8. PDSA

pet insurance affiliate programs - PDSA

PDSA is not an insurance broker as such rather the UK's leading vet charity aimed at “saving, protecting and healing pets”. As part of their many services such as free vet care for injured animals, running pet well-being services and charity shops, they do also offer insurance options at discounted prices. All policy fees contribute to their charity work as a non-profit organisation however they still pay out on up to 97% of claims against the following:

  • Vet fees
  • Accidents
  • MRI and CT scans
  • Theft and straying (incl. advertising)
  • Boarding fees
  • Third party liability
  • Quarantine costs and overseas travel
  • Emergency expenses
  • 24/7 helpline
  • And much more
pet insurance affiliate programs - PDSA Stripe

There is probably not enough here to base an entire pet insurance affiliate marketing business around however definitely enough if your focus is on pets health and wellbeing. There is also so much more on the site to really give valuable information to your readers and good post ideas for your websites as well.

Commission Rate: Not stated

Payment Terms: Monthly

Cookie Duration: 30 Days

Application required?: Yes, PDSA's affiliate program is managed by AWIN. You will be required to apply for an account then for the PDSA affiliate program. You will need to enter personal and website information to apply.

Marketing material provided: Text links, banners

Join the PDSA affiliate program here


9. Eusoh

pet insurance affiliate programs - Eusoh

Eusoh has turned the world of pet insurance into a community cost sharing arrangement where fees are kept to a minimum via the fact that all claim expenses are paid out of the community ‘bucket' rather than an insurance ‘pool'. With this program, members share the costs themselves and pay their monthly fees based on the amount that has been spent out of the kitty.

Once a member joins and pays their initial membership fee (around $17), a monthly charge is levied based on the amount of money spent within the community. This is also capped and members can claim for all of the usual options such as:

  • Emergency Care
  • Accidents
  • Illnesses
  • Cancer
  • Orthopaedic issues
  • Hereditary conditions
  • Prescription Medications
  • Routine Care
pet insurance affiliate programs - Eusoh stripe

You could possibly base an affiliate business on this one however it would definitely work well as an addition to any pet, pet care or animal based niche or community group based undertakings as well.

pet insurance affiliate programs - Eusoh affiliate

Commission Rate: Not Stated

Payment Terms: Monthly

Cookie Duration: Not Stated

Application required?: Yes. Application via the email address on the affiliate page.

Marketing material provided: Banners, text links

Join the Eusoh affiliate program here


10. Pet Insurer

Insurance affiliate programs - Pet Insurer

Pet Insurer is a specialist pet insurance comparison service that provides access to quotes from over 15 pet insurance companies based on the individual needs of the pet and/or its owner. Policies are then chosen to cover everything from protection against future accidents and illnesses in terms of vet care and surgeries etc. to post-operative care as well.

Insurance affiliate programs - Pet Insurer stripe

This would make a great addition to any insurance based niche or of course as an add on to anything to do with pets.

Insurance affiliate programs - Pet Insurer affiliate

Commission Rate: Up to $100 per pet

Payment Terms: Monthly

Cookie Duration: 90 Days

Application required?: Yes, you will need to enter personal and website information to apply.

Marketing material provided: Banner ads, text links and specific marketing content

Join the Pet Insurer affiliate program here

How to find your own affiliate programs

As stated earlier, by outlining the sites above I have really just tried to give you a good cross section of the types of programs that are out there by listing the really good ones in each ‘category'. That does not mean that you cannot find affiliate programs that better suit what it is that you are trying to do within this space especially as I could never even begin to cover every pet insurance related requirement or sub niche in the one post. Luckily for us, there is a simple way to find these programs online.

All you need to do is enter “affiliate: niche type” into your search engine (substituting ‘niche type‘ for whatever product it is that you are choosing to sell).

pet insurance affiliate programs - Affiliates

There are pet insurance affiliate programs for everything else that we have listed at the top of this page as well – you will just need to have a look around until you find one or two that suit your site. Once you have completed your searches, you can look through and find programs that:

  • Relate to your niche/problems that you are solving.
  • Have quality products – your brand can be severely damaged if you promote poor quality or untrustworthy products.
  • Have solid payment and customer service arrangement.
  • Pay decent commissions.
  • Have good testimonials covering commission payouts and quality of product.

In most cases, you will need to apply for the program before you are allowed to promote their products – don’t take this step lightly or you will be rejected. Affiliate programs will generally want to know:

  • Your website name.
  • Traffic levels.
  • Why you want to join – (so I can make money by selling your cat insurance is unfortunately not generally a good enough answer).
  • How you plan to promote their products.

Conclusion

So… There are 10 of the best pet insurance affiliate programs to feed in 2021. I hope it has been helpful for you as you commence your own insurance based affiliate marketing business and as usual, please do not hesitate to comment below if you have any questions, need some advice or have any experiences to share. Oh, and especially comment if you have any experience with these, or any other programs as well.

Until next time

Have fun

Paul

Note: If you make a purchase from this page, there is a very good chance that I make a commission from it – these commissions do not increase your sale price. This may include sales made via Wealthy Affiliate.

Do you want further assistance with any of the above or need help to build your own insurance or pet based website?

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Hey there, my name is Paul and I am the owner and founder of Make That Sea Change.  I spent 30 years in a cubicle working the 9 to 5 grind and just wanted to live at the beach.  I was lucky enough to achieve that with the help of my wife and our new Pilates studio.

Then I decided to help fund my new sea change with some affiliate marketing.  I joined Wealthy Affiliate, and as they say, the rest is history.

Let me know how I can help you fund your sea change today!

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