10 Shoe Affiliate Programs

Hello there Sea Changers. Welcome back to my series of program lists to assist those of you looking to fund your sea change with affiliate marketing. Recently I wrote a post on affiliate programs within the clothing niche and it quickly became apparent that the sub niche that we will look into today is so popular that it can easily be utilised to create an online affiliate marketing business on its own. In fact, out of all of the fashion sub-niches, footwear and shoes returned the highest search statistics than any other. So with that, welcome to my post covering 10 shoe affiliate programs to tie up in 2020.

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Before we begin however, I am conscious that when it comes to shoes, there are a number of different areas or sub niches to choose from hence the quantity of affiliate programs available may also be just as large. So how have I picked my best 10? Well… I really just wanted to give you a good cross section of what is out there so I did some searching around and checked a few out and chose them by looking at:

  • What they offer
  • Commission rates
  • Payment terms
  • Cookie duration
  • Application processes
  • Affiliate/Marketing materials provided

Before we start however, let’s have a look at what I mean by the term ‘shoe’ and how it can be incorporated within an affiliate marketing website…

What do we mean by shoes?

I almost feel silly writing the above heading as if there was ever a niche that pretty much described itself it is shoes. But just to be clear, I am talking footwear – you know – the clothing item we use to cover and protect our feet or keep them warm. But not socks – so I guess the clarification was needed after all. Anyway, the main reason for this clarity is that there are a lot of general clothing sites out there that include shoe options within their product catalogues. For this post however, I have tried to cover a good cross section across the range of sites that offer shoes as their only, or at the very least main product lines including:

  • Women’s
  • Men’s
  • Fashion/designer name brand
  • Specialty items
  • Specific use – sports, work boots, going out etc.

And of course anything else you can think of when it comes to shoes… So, if you are looking to make some money selling shoes online, let’s check them out below.

Shoe Affiliate Programs - Stripe

What can affiliate marketers promote?

There are essentially no real barriers to what affiliate marketers can promote when it comes to shoes. There are however some things to be aware of as you run your eye over shoe affiliate program possibilities that may suit your site. These are:

  1. Know your audience, some purchasers are looking for specifics and want the best whilst others are hoping to just get a nice pair on a budget. Choose your affiliate sites accordingly.
  2. Purchasers of high end brand label items and accessories will not take risks if they don’t trust you or your affiliate site. Make sure the programs you choose are reputable and have good recourse options if the purchaser is not happy.
  3. Those purchasing for a specific purpose will need to know specs and maybe even want them customised or sized – make sure your affiliate program is able to meet these requirements.
  4. Don’t underestimate the purchase power of the avid shoe collector – they will spend the dollars but will need to know exactly what they are getting.

That said, stats show that people will spend money on shoes online if it can make their lives easier so as long as you are meeting their needs and solving problems, then you are on the right track. And to give you a boost, let’s have a look at 10 programs that I have found below:

Shoes.com

Shoe Affiliate Programs - shoes.com

Our first site, Shoes.com is a massive one-stop-shop shoe site with options for men, women and kids. Their range covers all uses/needs and includes:

Women’s Shoes

  • Boots & Booties
  • Comfort
  • Flats
  • Heels & Pumps
  • Mules
  • Sandals
  • Sneakers
  • Wedges

Men’s Shoes

  • Boots
  • Running
  • Loafers
  • Oxfords
  • Sandals
  • Slippers
  • Sneakers
  • Work & Occupational

Kids’ Shoes

  • Girls
  • Boys
  • Infants & Toddlers
  • Boots
  • Dress
  • Sandals
  • Slip–Ons
  • Sneakers

Shoe Affiliate Programs - shoes.com stripe

They offer all well-known brands with a great range in pricing. This is a site that could definitely be utilised to base an affiliate marketing business around or as a companion for any sub niche listed in their stock range above. And, as a good cross selling opportunity, they also offer a smaller range of:

  • Women’s Clothing
  • Men’s Clothing
  • Kids’ Clothing
  • Socks
  • Backpacks
  • Coats & Jackets
  • Handbags
  • Hats

Shoe Affiliate Programs - shoes.com affiliate

Commission Rate: 9%

Payment Terms: Monthly

Cookie Duration: 3 Days

Application required?: Yes, the Shoes.com affiliate program is managed by Rakuten. You will be required to apply for an account then for the Shoes.com affiliate program. You will need to enter personal and website information as well as promotional plans and platforms to be used.

Marketing material provided: Text links, banners, data-feed, product feeds, searchable text box

Join the Shoes.com affiliate program here


Shoe Passion

Shoe Affiliate Programs - shoe passion

Shoe Passion is another large site offering a good range of higher end shoe and footwear for what appears to be aimed at the casual/formal use categories such as:

Men

  • Formal shoes
  • Contemporary shoes
  • Boots
  • Loafers
  • Exotic shoes
  • Moccasins
  • Boat shoes
  • Trainers

Women

  • Classic shoes
  • Ankle boots
  • Boots
  • Trainer

Shoe Affiliate Programs - shoe passion stripe

This is a site that you could absolutely base an affiliate business on within any formal, fashion or casual or luxury shoe niches. And as good cross selling opportunity, there is also a range of shoe care products as well as some accessories such as socks, gloves and belts.

Shoe Affiliate Programs - shoe passion affiliate

Commission Rate:

  • 8% commission from 1 to 10 sales
  • 10% commission from 11 sales
  • 12% commission from 26 sales

Payment Terms: Monthly

Cookie Duration: 60 Days

Application required?: Yes, you will need to enter personal and website information as part of the application.

Marketing material provided: logos, product banner and text links

Join the Shoe Passion affiliate program here


Keen Footwear

Shoe Affiliate Programs - Keen

Let’s now have a look at the work boot side of things with Keen Footwear. They offer all types and styles of men’s and women’s work boots for all workplace requirements such as:

  • Waterproof
  • Steel capped
  • Carbon Fiber toe
  • Aluminium toe
  • Leather and synthetic

They also offer a great range of non work related products including:

  • Sandals – they are actually extremely well-known for these as well
  • Boots
  • Shoes
  • Casual items

Shoe Affiliate Programs - Keen stripe

The advantage of this site is massive range and well-known brand name. At the end of the day, this site could easily be used as a base for any workplace footwear niche, or as a great addition to any general workplace, safety or shoe related site as well.

Shoe Affiliate Programs - Keen affiliate

Commission Rate: 4%

Payment Terms: Monthly

Cookie Duration: 30 Days

Application required?: Yes, Keen Footwear’s affiliate program is managed by AWIN. You will be required to apply for an account then for the Keen Footwear affiliate program. You will need to enter personal and website information as well as promotional plans and platforms to be used.

Marketing material provided: Banners, Text Links, Logos

Join the Keen Footwear affiliate program here


Snipes

Shoe Affiliate Programs - Snipe

Now let’s head into the extremely lucrative sneaker market with Snipes. This site is one of the largest sneaker and street wear retailers in Europe stocking all of the most well-known and famous brands in the following styles:

  • Basketball
  • Classics
  • Running
  • Boots
  • Training
  • Skateboarding
  • Sandals
  • Slippers

Shoe Affiliate Programs - Snipe stripe

This is a great site to base an affiliate marketing site around – especially if you are aiming at the sneaker market as more of a fashion look than for sporting endeavours (although they can definitely be used for this). And if you are looking at setting up within the street wear niche as a specific target, then you could do well to add their added range of:

  • Sweatshirts
  • Pants
  • Jackets
  • Jeans
  • Tees
  • Shorts
  • Jerseys
  • Shoe Cleaners
  • Adjustable Hats
  • Underwear
  • Fitted Hats
  • Knit Hats
  • Socks
  • Bags

Shoe Affiliate Programs - Snipe affiliate

Commission Rate: Not Stated

Payment Terms: Monthly

Cookie Duration: Not Stated

Application required?: Yes – the Snipes affiliate program is managed by Impact. You will be required to apply for an account and then for the Snipes affiliate program. You will need to enter personal and website information as well as promotional plans and platforms to be used.

Marketing material provided: Ad banners, text links

Join the Snipes affiliate program here


Sneaker Don

Shoe Affiliate Programs - Sneaker Don

Sneaker Don is another well stocked sneaker/street wear site that, like Snipes above, contains a massive range of cool looking sneakers and shoes from a number of well-known brands and celebrity name options. The difference here however is the high end options contained on the page with some items costing upward of $8000 – yep, for a pair of sneakers.

Shoe Affiliate Programs - Sneaker Don stripe

This site would work in well with any shoe or activewear based niche as a great high ticket option or as an addition to luxury or brand name fashion sites as well. One thing to keep in mind with this site is that shoe collection as a hobby is more common than many people realise so if you are looking at that side of things then this would be one to add for sure. And as an added cross selling opportunity there is also a good range of apparel and accessories compatible to the shoe options available.

Shoe Affiliate Programs - Sneaker Don affiliate

Commission Rate: 5%

Payment Terms: Monthly

Cookie Duration: Not Stated

Application required?: Yes – You will need to enter personal and website information to apply.

Marketing material provided: Banners, Text Links

Join the Sneaker Don affiliate program here

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KidsShoes.com

Shoe Affiliate Programs - Kidsshoes

As the name suggests, KidsShoes.com is a footwear site aimed at the smaller humans with styles including:

  • Boots
  • Sneakers
  • Heals
  • Flats
  • Dress shoes
  • Boat Shoes

The difference with this site for affiliates is that every pair is direct from design houses such as Michael Kors, Katy Perry and Kenneth Cole (to name just a few). Pricing however, is extremely affordable with options for boys and girls of all ages from baby to youth.

Shoe Affiliate Programs - Kidsshoes stripe

There may be enough here to base an affiliate business on if you are looking at children’s shoes as your niche however it would make a great addition to just about any other shoe or designer fashion site as well.

Commission Rate: 8% (4% for returning customers)

Payment Terms: Monthly

Cookie Duration: 30 days

Application required?: Yes, the KidsShoes.com affiliate program is managed by Share-A-Sale. You will be required to apply for an account then for the KidsShoes.com affiliate program. You will need to enter personal and website information as part of the application.

Marketing material provided: Text links, banners, product feed

Join the KidsShoes.com affiliate program here


Lems

Shoe Affiliate Programs - Lems

Lems is a cool little site offering a range of waterproof boots, trail shoes and casual style boots and shoes manufactured on the premise that “shoes should be designed on the bare minimum”. All products within the range are designed and built around the natural shape of the foot to create comfort and unrestricted movement. They also offer a great range of vegan products and accessories/add-ons including:

  • Socks
  • Shirts
  • Insoles
  • Shoe Laces
  • Toe spacers
  • Leather care kits

Shoe Affiliate Programs - Lems stripe

There may not be enough here to base an affiliate business on, however it would make a great addition if you are looking at smaller boutique, sustainable, vegan or big brand alternative shoes as well as outdoors or hiking sites as well.

Shoe Affiliate Programs - Lems affiliate

Commission Rate: 8%

Payment Terms: Monthly

Cookie Duration: 45 days

Application required?: Yes, the Lems affiliate program is managed by Avantlink. You will be required to apply for an account then for the Lems affiliate program. You will need to enter personal and website information as part of the application.

Marketing material provided: Text links and banners

Join the Lems affiliate program here


Indestructible

Shoe Affiliate Programs - Indestructible

Indestructible by name, indestructible by shoe. This is another cool little shoe site that specialised in all-in-one work shoes for men and women. They are effectively part sneaker, part work boot and designed to be compatible with most workplace requirements such as chefs, nurses etc. as well as the traditional work site. They have a decent range of options with categories such as:

  • Wide Width
  • Waterproof
  • High Ankle

Shoe Affiliate Programs - Indestructable stripe

Again, there is probably not enough here to build a complete affiliate business around however it would certainly work in well with any footwear, outdoors, workplace specific, safety or – to be honest – street wear site ( they do look pretty good). And as with many of these types of sites, they also offer a smaller range of apparel and accessories such as socks, insoles and shoe laces.

Commission Rate: 10%

Payment Terms: 30 days

Cookie Duration: 30 days

Application required?: Yes, You will need to enter personal and website information as part of the application.

Marketing material provided: Banners, Text Links, Data feed

Join the Indestructible affiliate program here


Matches Fashion

Shoe Affiliate Programs - Matches Fashion

Ok, I am probably breaking my main rule for this post here as Matches Fashion is more of a generalised fashion site than one solely focused on shoes. My reasoning for its addition however is the access to high end fashion house shoes from over 400 designers around the world. I mean there is just so much for both men and women that I couldn’t even begin to list them all here. Their categories however include:

  • Ankle boots
  • Boots
  • Espadrilles
  • Evening flats
  • Evening heels
  • Flatforms
  • Flats
  • Heels
  • Knee-high boots
  • Lace up boots
  • Loafers
  • Mid-heels
  • Mules
  • Platforms
  • Sandals
  • Slides
  • Sneakers
  • Wedges
  • Deck Shoes
  • Derby Shoes
  • Trainers
  • Slippers

As mentioned above, they stock all of the well-known designer brands – and some common brands in the men’s trainer line as well.

Shoe Affiliate Programs - Matches Fashion stripe

This would make a great addition to any luxury or fashion brand shoe niches as a high ticket opportunity. However, with its full range of apparel and fashion accessories included, you could definitely build an online business around this site in the luxury or designer niches as well.

Shoe Affiliate Programs - Matches Fashion affiliate

Commission Rate: Not Stated

Payment Terms: Monthly

Cookie Duration: 30 days

Application required?: Yes, the Matches Fashion affiliate program is managed by Rakuten. You will be required to apply for an account then for the Matches Fashion affiliate program. You will need to enter personal and website information as part of the application.

Marketing material provided: Banners, Ads, Text Links

Join the Matches Fashion affiliate program here


Rina’s Store

Shoe Affiliate Programs - Rina's Store

And whilst we are on the fashion house train, let’s also check out Rina’s Store. Rina’s store is a shoe only focused site that, as with Matches Fashion above, offers a huge range of designer label footwear for men, women and children. They offer all of the usual shoe types that fall into the higher price range bracket.

Shoe Affiliate Programs - Rina's Store stripe

There really is a lot here and it could possibly support an affiliate business on its own or work as a high ticket add on to any men’s, women’s or children’s shoe niche or luxury fashion site.

Shoe Affiliate Programs - Rina's Store affiliate

Commission Rate: 8%

Payment Terms: Daily and Monthly (checks)

Cookie Duration: 90 Days

Application required?: Yes, application via Email onsite.

Marketing material provided: Text links, Banners

Join the Rina’s Store affiliate program here


Amazon Associates

Alternatively, should you wish to set up your site up with a range from a few different brands or companies on the same site then you can do so via Amazon. Amazon provides access to a good range of footwear related products and has a fairly good affiliate program as well. So if you wish, join the Amazon Associates program, locate the best products relevant to your site within Amazon itself and you can post links on your own site as per below:

Amazon’s commission rates are not too bad and some prefer this avenue due to the sheer amount of traffic and trustworthiness that comes with a company site of this size.

How to find your own affiliate programs

As stated earlier, by outlining the sites above I have really just tried to give you a good cross section of the types of programs that are out there by listing the really good ones in each ‘category’. That does not mean that you cannot find affiliate programs that better suit what it is that you are trying to do within this space especially as I could never even begin to cover shoe related requirement or sub niche in the one post. Luckily for us, there is a simple way to find these programs online.

All you need to do is enter “affiliate: niche type” into your search engine (substituting ‘niche type‘ for whatever product it is that you are choosing to sell).

Shoe Affiliate Programs - affiliate programs

There are footwear related affiliate programs for everything else that we have listed at the top of this page as well – you will just need to have a look around until you find one or two that suit your site. Once you have completed your searches, you can look through and find programs that:

  • Relate to your niche/problems that you are solving.
  • Have quality products – your brand can be severely damaged if you promote poor quality products.
  • Have solid payment and customer service arrangement.
  • Pay decent commissions.
  • Have good testimonials covering commission payouts and quality of product.

In most cases, you will need to apply for the program before you are allowed to promote their products – don’t take this step lightly or you will be rejected. Affiliate programs will generally want to know:

  • Your website name.
  • Traffic levels.
  • Why you want to join – (so I can make money by selling your work boots is unfortunately not generally a good enough answer).
  • How you plan to promote their products.

Conclusion

So… There are 10 of the best shoe affiliate programs to tie up in 2020. I hope it has been helpful for you as you commence your own footwear or fashion based affiliate marketing business and as usual, please do not hesitate to comment below if you have any questions, need some advice or have any experiences to share. Oh, and especially comment if you have any experience with these, or any other programs as well.

Until next time

Have fun

Paul

Note: If you make a purchase from this page, there is a very good chance that I make a commission from it – these commissions do not increase your sale price.

Do you want further assistance with any of the above or need help to build your own shoe or fashion based website?

Are you looking for a comprehensive training platform that can give you step by step training, 24/7 support, tools to develop and host your very own website, ongoing assistance with SEO and social media and access to some of the best affiliate marketing minds on the planet, then click on the following link to read more about Wealthy Affiliate.

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Hey there, my name is Paul and I am the owner and founder of Make That Sea Change.  I spent 30 years in a cubicle working the 9 to 5 grind and just wanted to live at the beach.  I was lucky enough to achieve that with the help of my wife and our new Pilates studio.

Then I decided to help fund my new sea change with some affiliate marketing.  I joined Wealthy Affiliate, and as they say, the rest is history.

Let me know how I can help you fund your sea change today!

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