Choosing our Niche

Good money making niches:

• Health
• Wealth
• Self Help
• Romance/Love
• Hobbies

The decision you have now is to determine whether you wish to create your online business covering your chosen niche in general or concentrate on a specific area or sub niche. However, as you start to think about this, the question to ask yourself is whether the content you are covering is too large to cover effectively.

The risk here is that if you start with a niche that is too broad, you may not be able to cover everything to the level required or to become authority on the subject – which you will need to be if you are going to convince people to purchase from you and not their local store. Don't forget, you can always add a new section to your site as you grow as well.

As you work through narrowing your targeted niche, consider the following:

• Are you able to solve a problem – Most people undertake searches on the internet to solve a problem – see next section.
• Is it a subject that you have an interest, or knowledge in – I highly recommend choosing a subject that you know about, or have an interest in. If not, maybe consider another market as to be honest, you might struggle to produce solid content if you either don't know much about it or have no interest in learning. Trust me, people will know immediately if your information is not up to scratch.

Let's investigate this a little further by discussing the problem solving elements of niche selection.

What problem are we solving?

If there is a niche that you are interested in, you may already know what it is that you are trying to sell. If not, then maybe start to look at it from the perspective of solving problems. This, added to your area of interest is a great way to work out exactly what you think you might like to base your online business upon.

Think about your own search behaviours when you are online – I would hazard a guess that most searches you do are in order to solve a problem. Now think of this in a manner in which someone might have problems when searching online such as:

1. You know that you want to buy a particular product but don't know which is the ‘best'.
2. You have a problem and need a solution – I.e. “I have a new product – what do I need to do to maintain it?”.

Your goal here is to determine just what problem/s you are trying to solve for your readers. This maybe one problem that spans your site or differ for each post that you write. In these cases, people would be searching for those topics based on having a problem and needing a solution. Your site would outline and review the best options for them.

Who is your target audience?

The last thing to consider here is the online purchase behaviour of your targeted audience.

The first thing you would need to consider is exactly who will be looking at your site. It probably goes without saying, but your sales/post pitches not only need to match the needs and problems that your site visitors are looking to solve, but also target them specifically as well.

Some examples include:

1. Those that are new to your subject will want to know exactly what it is needed and why. Some will want the best whereas others might want the same information, but may be looking at some options a little gentler on the back pocket.
2. Hardcore users or professionals within your niche will need specs and details and they will dissect your reviews with a fine toothed comb.
3. Those looking for a specific purpose will just want to know what they need and why – make it easy for them to research and buy…

So at the end of the day, to be successful in products online – especially via affiliate marketing – consider the following:

• Solve problems without purchase – That's right – write your posts in a way that actually makes it easier for people to do their research and buy elsewhere – by doing this, you are solving problems and helping readers out. If they trust you, they will be more likely to return next time and buy from you then – especially if you follow up with posts on similar or compatible products or accessories that might interest them!
• Provide the intangibles – One major disadvantage when it comes to selling anything online is that we can't really know what the products look, feel, smell, taste or behave like. After all, we can't always try a product first and words such as ‘smooth' or ‘strong' can mean different things to different people. Your posts will need to cover this information in a manner that puts minds at ease and explains some of the intangibles.
• Know your audience – A big mistake many make here is to target the product and not necessarily the buyer. This is especially important when dealing with a budget minded audience. Expensive doesn't always mean better. Make sure you do your research on the buying behaviours of those you are targeting before writing your posts.

Further reference materials

Wealthy Affiliate Training – Choose a Niche

My post  –  5 Best Niches for Affiliate Marketing

My post  – What is a Jaaxy – Wealthy Affiliate’s Keyword tool

Note: If you make a purchase from these pages, there is a chance that I can make a commission. This may include sales made via Wealthy Affiliate.