Hello there Sea Changers. Welcome back to my series of program lists to assist those of you looking to fund your sea change with affiliate marketing. Today we will look into a niche that interestingly has quite a large visibility within the online market with my 10 survival gear affiliate programs to stow away this year. I have to admit from the start that this was not a subject that I had ever really thought about before – in fact, it only really popped up when I was researching hunting program ideas. However, I looked into it a bit more and realised that with over 4000 odd web searches on the topic per month, this may just be something that we could build an affiliate marketing business around…

I also learned along the way that there are a number of different survival related sub niches available, as well as a large quantity of affiliate programs to choose from. So how have I picked my best 10? Well… I really just wanted to give you a good cross section of what is out there so I did some searching around and checked a few out and chose them by looking at:

• What they offer
• Commission rates
• Payment terms
• Cookie duration
• Application processes
• Affiliate/Marketing materials provided

Before we start however, let’s have a look at what I mean by the term ‘survival’ and how it can be incorporated within an affiliate marketing website…

What do we mean by Survival?

When it comes to survival, we are talking about all of those supplies that may be needed to sustain and protect ourselves during an emergency situation such as a natural or man made disaster, pandemic or within a long term expedition/camping related activity etc. As I have mentioned above, this is quite a popular online market meaning that there is opportunity for a general survivalist related site, or the potential to utilise a number of sub niches individually or grouped into the one business. So for this post, I have tried to cover a good cross section across some of the sub niches such as:

• Survival Kits
• Apparel
• Outdoors gear
• Safety gear
• Support and Information

And of course anything else you can think of when it comes to survival gear…

What can affiliate marketers promote?

There are essentially no real barriers to what affiliate marketers can promote when it comes to this niche. There are however some things to be aware of as you run your eye over survival gear affiliate program possibilities that may suit your site. Some examples of these influences include :

1. Know your audience, some purchasers are looking for specifics and want the best whilst others are hoping to just get a decent stock of survival gear on a budget. Choose your affiliate sites accordingly.
2. Hard core survivalists or ‘preppers’ will not take risks if they don’t trust you or your affiliate site. Make sure the programs you choose are reputable and have good recourse options if the purchaser is not happy.
3. Those looking to for gear to use on expeditions and long term outdoor activities will be interested in things such as weight, portability and weatherproofing etc. so make sure all of this information can be covered adequately.

That said, stats show that people will spend money on survival gear online if it can make their lives easier so as long as you are meeting their needs and solving problems, then you are on the right track. And to give you a boost, let’s have a look at 10 programs that I have found below:

1. BePrepared.com

BePrepared.com is a one-stop-shop site with a great range of emergency and survival related products which includes:

• Bulk food and storage.
• QSS certified food kits.
• Water filters, purification, accessories and storage.
• Protective masks.
• Fire and fuel resources.

This is a good little site on which to base your survival affiliate business around with a good coverage of products and as well as preparedness guides, emergency evacuation plans and tool kit checklists.

Commission Rate: 10%

Payment Terms: Monthly

Cookie Duration: 14 Days

Application required?: Yes, you will need to enter personal and website information as well as promotional plans and platforms to be used.

Marketing material provided: Text links

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2. Survivalkit.com

Survivalkit.com is another large vendor of survival kits and gear segregated into specific requirements as below:

Survival Kits

• Best Selling Survival Kits
• Home Survival Kits
• Car Survival Kits
• Office Survival Kits
• School Survival Kits
• Earthquake Survival Kits
• Hurricane Survival Kits
• Pet Survival Kits

Survival Gear

• Bug Out Bags
• Emergency Lighting
• Books
• First Aid Kits
• Survival Tools

Survival Food

• Long Term Food Storage
• Meals Ready-To-Eat

This is another great site that could be utilised to base a generalist, professional, or specific need niche around with access to a very informative blog and ‘how to’ sections as well.

Commission Rate: 5%

Payment Terms: Monthly

Cookie Duration: Not Stated

Application required?: Yes, you will need to enter personal and website information to apply.

Marketing material provided: Text links, Banners

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3. 1-800-Prepare.com

1-800-Prepare.com is a smaller site that offers preparedness kits designed to assist with evacuation scenarios including:

• Backpack Kits
• Bucket Kits
• Auto Kits
• Food

There is probably not enough on this site to build an online business around, however it would certainly make a great addition to just about any other survival or long term outdoor niche.

Commission Rate: 10%

Payment Terms: Monthly

Cookie Duration: 120 Days

Application required?: Yes, 1-800-Prepared’s affiliate program is managed by Share-A-Sale. You will be required to apply for an account then for the 1-800-Prepared affiliate program. You will need to enter personal and website information as well as promotional plans and platforms to be used.

Marketing material provided: Text links and banners, Product Data Feed.

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4. More Prepared

More Prepared is probably the largest site covered within this post mainly due to its extended range of survival kits that not only cover personal use as per those listed above, but also large group requirements of schools, offices and workplaces. Their survival, evacuation and replenishment kits include those for use in:

• Home
• Car
• School – including classroom lock down and ‘active shooter’ kits
• Office – Up to 1000 people

There is also a good range of other products such as food and water, emergency supplies and custom kits as well as First Responder and CERT products and kits. There is certainly enough within this site to base an entire business around for those in the general survivalist, emergency, office and school safety niches as well as professional services.

Commission Rate: Not Stated

Payment Terms: Monthly

Cookie Duration: Not Stated

Application required?: Yes, Affiliates are required to create a customer account then apply for the affiliate program internally.

Marketing material provided: Ad banners, text links

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5. VSSL

Now we head out into the outdoor survivalist niche with VSSL. And to be honest, the best way to explain what they sell is to take it from their website itself. In short:

“VSSL has transformed the traditional flashlight into the most versatile utility tools by creating extra space for first aid supplies, emergency preparedness gear, outdoor survival supplies and more.”

There is actually a decent range of products here with flashlights filled with first aid and camp supplies for a number of purposes and requirements as well as a flask option – after all, what is survival without coffee!! By explanation on their website, VSSL is interested in partnering with those dedicated to a variety of endemic communities like outdoors, emergency preparedness, survivalist, adventure travellers, zombie slayers, tech geeks and more.

Commission Rate: 10%

Payment Terms: Monthly

Cookie Duration: 90 Days

Application required?: Yes, the VSSL affiliate program is managed by Share-A-Sale or Avantlink. You will be required to apply for an account then for the VSSL affiliate program. You will need to enter personal and website information as well as promotional plans and platforms to be used.

Marketing material provided: Text links, banners.

6. Survival Frog

Survival Frog is a large site focused mainly on the outdoor survivalist niche. To be honest, their range of products is way too large to list here however they do cover the following categories:

• Survival Gear – Tools, shelter, lighting, fire, safety etc.
• Food and water – Kits, cooking.
• Emergency and radio – Radios, lighting, power sources, solar.
• Survival kits – personal, car, food, shelter, heat etc.
• Camping – All of the above but for camping.

There is so much here that if you were looking to build an affiliate marketing site around outdoor long term survival, camping, outdoors, hiking, hunting or emergency evacuation niches then you could really use this site as a base. There is also a good blog with checklists and planning tools as well as review information to assist with affiliate blog posts.

Commission Rate: 12%

Payment Terms: Monthly

Cookie Duration: 30 Days

Application required?: Yes, Survival Frog’s affiliate program is managed by Share-A-Sale. You will be required to apply for an account then for the Survival Frog affiliate program. You will need to enter personal and website information as well as promotional plans and platforms to be used.

Marketing material provided: Banners, Text Links

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7. Survival Cat

And from the Survival Frog we move on to the Survival Cat – another all encompassing outdoor survivalist site for the avid adventurer, hiker or extreme camper. Their range is extremely good with categories as follows:

• Apparel, gloves, footwear and eyewear.
• Bags, cases and coolers.
• Shelters.
• Energy and Radio.
• Fishing.
• Flashlights and Lighting.
• Optics.
• Cookware.
• Survival kits.
• Tools and Accessories.

Again, similar to above, there is so much here that you really could base an outdoors or non-emergency survival affiliate business on this site (I would include the Cat and the Frog for greater review and post ideas myself). There is a great blog and resources section as well to assist with site checklists and preparedness models.

Commission Rate: 20%

Payment Terms: Monthly

Cookie Duration: 30 days

Application required?: Yes – You will need to enter personal and website information to apply.

Marketing material provided: Text Links

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8. eSafety Supplies

It could be argued that this is more of a workplace safety site rather than a survivalist one however I am including it under the workplace survival category. The site, eSafety Supplies, calls itself an online safety supply store with products aimed at both safety and emergency management (hence its inclusion here). They range is quite large and includes:

• Gloves – multi use, disposable and latex.
• Face masks and eyewear.
• PPE.
• Goggles.
• Safety vests.
• Fire resistant clothing.
• Hard hats.
• Boots.

To be honest, the list above probably doesn’t do them justice as there is just so much there incorporating well-known brands such as Ansell, Microflex, 3M and Kimberly-Clark. This is a great site for those within the general safety, emergency management or workplace survival niches as well as a good add on to Human Resource or general business management operations.

Commission Rates: 10 – 14% (incentive commissions)

Payment Terms: Monthly.

Cookie Duration: 60 Days

Application required?: Yes, the eSafety Supplies affiliate program is managed by Share-A-Sale. You will be required to apply for an account then for the eSafety Supplies affiliate program. You will need to enter personal and website information as well as promotional plans and platforms to be used.

Marketing material provided: Text links, banners

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9. MIRA Safety

MIRA Safety specialises in the emergency preparedness and personal protective equipment (PPE) side of things with a solid range of:

• Gas masks.
• PAPR systems.
• Protective coveralls.
• Hazard detection devices.

All of their products are aimed at providing emergency preparedness, comfort, and superior protection under the harshest conditions. There is probably not enough here to base a whole affiliate site around but it would certainly be a great addition to just about any of the survivalist sites or categories listed within this post (or any others that you may choose to use).

Commission Rate: 10%

Payment Terms: Monthly

Cookie Duration: 30 Days

Application required?: Yes – the MIRA Safety’s affiliate program is managed by Avantlink, you will be required to apply for an account and then for the MIRA Safety affiliate program. You will need to enter personal and website information as well as promotional plans and platforms to be used.

Marketing material provided: Banners, Text Links

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10. The Survival Doctor

The Survival Doctor is more of an information based site than a sales one providing a mountain of advice, instruction and guidelines for emergency and survival situations where a person cannot rely on the assistance of others. Their saleable product is a series of online training courses managed via Udemy on survival techniques and processes such as first aid and preparedness.

This site is aimed at hunters, campers, preppers, and adventure travellers or people preparing for a time when expert help is delayed. It would also work well with any other survival or emergency related niche as an additional cross selling opportunity or simply as great information source.

Commission Rate: 30%

Payment Terms: Monthly

Cookie Duration: Not stated

Application required?: Yes – The Survival Doctor’s affiliate program is managed by E-Junkie, you will be required to apply for an account and then for The Survival Doctor affiliate program. You will need to enter personal and website information as well as promotional plans and platforms to be used.

Marketing material provide Days: Banners, Text Links, Social media ads

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Amazon Associates

Alternatively, should you wish to set up your site up with a range from a few different brands or companies on the same site then you can do so via Amazon. Amazon provides access to a good range of survival related products and has a fairly good affiliate program as well. So if you wish, join the Amazon Associates program, locate the best products relevant to your site within Amazon itself and you can post links on your own site as per below:

Amazon’s commission rates are not too bad and some prefer this avenue due to the sheer amount of traffic and trustworthiness that comes with a company site of this size.

How to find your own affiliate programs

As stated earlier, by outlining the sites above I have really just tried to give you a good cross section of the types of programs that are out there by listing the really good ones in each ‘category’. That does not mean that you cannot find affiliate programs that better suit what it is that you are trying to do within this space especially as I could never even begin to cover every survivalist related requirement or sub niche in the one post. Luckily for us, there is a simple way to find these programs online.

All you need to do is enter “affiliate: niche type” into your search engine (substituting ‘niche type‘ for whatever product it is that you are choosing to sell).

There are survival or emergency related affiliate programs for everything else that we have listed at the top of this page as well – you will just need to have a look around until you find one or two that suit your site. Once you have completed your searches, you can look through and find programs that:

• Relate to your niche/problems that you are solving.
• Have quality products – your brand can be severely damaged if you promote poor quality products.
• Have solid payment and customer service arrangement.
• Pay decent commissions.
• Have good testimonials covering commission payouts and quality of product.

In most cases, you will need to apply for the program before you are allowed to promote their products – don’t take this step lightly or you will be rejected. Affiliate programs will generally want to know:

• Your website name.
• Traffic levels.
• Why you want to join – (so I can make money by selling your first aid kits is unfortunately not generally a good enough answer).
• How you plan to promote their products.

Conclusion

So… There are 10 of the best survival gear affiliate programs to stow this year. I hope it has been helpful for you as you commence your own survival, safety or emergency based affiliate marketing business and as usual, please do not hesitate to comment below if you have any questions, need some advice or have any experiences to share. Oh, and especially comment if you have any experience with these, or any other programs as well.

Until next time

Have fun

Paul

Note: If you make a purchase from this page, there is a very good chance that I make a commission from it – these commissions do not increase your sale price. This may include sales made via Wealthy Affiliate.

Do you want further assistance with any of the above or need help to build your own survival based website?

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