10 Toy Affiliate Programs

Hey there Sea Changers. Today we are going to revisit our childhoods – well I did anyway – with my 10 toy affiliate programs to jump on in 2021. That said, I will say that in spite of those flippant comments, the toy market is certainly not one that is limited to children with plenty of options for adults as well. In fact, some collectors will pay huge amounts for the perfect item if they can see value. It was still fun to check it all out though…

Do You Need Help With Your Online Business?
See how over 2 million affiliate marketers (including myself) are making money by using my recommended affiliate training.

Includes step by step lessons with live help and training. Oh and you can host your site here too...

One thing I did find however is that the toy market is a massive, massive niche so as I run through my chosen programs, I am keeping in mind that there is also a large variation of affiliate programs available. So how have I picked my best 10? Well… I really just wanted to give you a good cross section of what is out there so I did some searching around and checked a few out and chose them by looking at:

  • What they offer
  • Commission rates
  • Payment terms
  • Cookie duration
  • Application processes
  • Affiliate/Marketing materials provided

Before we start however, let's have a look at what I mean by the term ‘toys' and how it can be incorporated within an affiliate marketing website…

What are toys?

Look, silly question I know, and to be honest, the more I looked into this, the more I realized that I could probably split this genre into two or three sub posts covering different aspects of toys such as collectors items, toys for pets and actual toys that children play with. I have tried to cover a good cross section across some of the sub niches such as:

  • General toys
  • Educational toys
  • Pet toys
  • Collectors/hobbyist items

And of course anything else that you may incorporate when you think of toys.

Toy Affiliate Programs - Toy truck

What can affiliate marketers promote?

There are essentially no real barriers to what affiliate marketers can promote when it comes to toys. There are however some things to be aware of as you run your eye over the affiliate program possibilities that may suit your site. These are:

  1. Know your audience, some purchasers know exactly what they want whilst others are simply looking for the best choices for their children. Choose your affiliate sites accordingly.
  2. Parents will not take risks with the safety of their families, or their equipment – so make sure the products you are promoting are safe.
  3. Fanatical collectors want clear, precise information with features and benefits highlighted – and you will need to make sure you have the language right.

That said, there is a large range of purchaser types here that will spend money online if it can make their lives easier so as long as you are solving problems, then you are on the right track. And to give you a boost, let's have a look at 10 programs that I have found below:

How to Start a Website Blog in 2021

See The Exact Steps I Used To Start A Blog In 2021

1. Toys-R-Us

Toy Affiliate Programs - Toys r us

Let's start with the biggest and most well-known – Toys R Us. Toys R Us could be a good staple program for just about any toy related niche site simply sue to their massive range and relatively decent prices. They stock all of the most well-known brands as well as a great range of products for all age groups.

Toy Affiliate Programs - Toys r us strap

Their entire range is too large to list here but does include:

  • Action figures & play sets
  • Baby, toddler & preschool toys
  • Bikes, scooters & ride-ons
  • Building sets & blocks
  • Dolls, collectibles & stuffed animals
  • Games & puzzles
  • Kids arts & crafts
  • Learning
  • Outdoor play
  • Pretend play & dress up
  • Vehicles & remote control

In fact, if your site is aimed at any toy related niche, there are so many cross selling opportunities here that it is a must use site. There is also enough content here to allow for some great review posts as well as some higher priced items meaning greater revenue from your links.

Commission Rate: up to 5%

Payment Terms: Monthly

Cookie Duration: 5 Hours.

Application required?: Yes – The Toys-R-Us affiliate program is managed by Viglink. You will be required to apply for an account, set up your network and then for the Toys-R-Us affiliate program. You will need to enter personal and website information as well as promotional plans and platforms to be used.

Marketing material provided: Banners, text links

Join the Toys-R-Us affiliate program here

2. TheToyShop.com

Toy Affiliate Programs - thetoyshop.com

TheToyShop.com is a U.K. based site that is actually two sites in one. The first is The Entertainer which contains thousands of toys for all age levels. Their product range is too large to list here but essentially there is a toy for every type you can list or would like to discuss on any sub-niche or generalist site.

Their second site is called Early Learning Centre which focuses on the younger ages with educational and engaging toys for the littler members of the family.

Toy Affiliate Programs - thetoyshop.com stripe

Both sites also carry the more well-known brands such as Lego, Marvel, LOL and Fisher Price etc. giving you some good solid products to review and incorporate into any site. If you are based within the United Kingdom, there are also a number of traditional stores giving your readers peace of mind with their purchases.

Toy Affiliate Programs - thetoyshop.com affiliate

Commission Rate: 3%

Payment Terms: 3 Monthly

Cookie Duration: 30 days

Application required?: Yes – TheToyShop.com's affiliate program is managed by AWIN. You will be required to apply for an account and then for the TheToyShop.com affiliate program. You will need to enter personal and website information as well as promotional plans and platforms to be used.

Marketing material provided: Access text links, ad banners, customised and affiliate only offers

Join TheToyShop.com affiliate program here

3. Lego

Toy Affiliate Programs - Lego

Ahh Lego, whether it be my first lego castle set or listening to my Dad yell whilst digging a piece out of his foot in the middle of the night, Lego has been part of mine, and many lives for years and years. The beauty of it from an affiliate marketers point of view is the fact that it has so many variations these days that you can apply it both as its own niche, or as a cool add on to just about any other. This is due to their massive range of products including (but not even close to being limited to):

  • Architecture and City
  • DC Comics
  • Disney
  • Ghostbusters
  • Star Wars
  • Minecraft
  • Marvel
  • Technics
  • Junior
Toy Affiliate Programs - Lego stripe

So, from this sample list above there are so many different hobby/collector niches that this site can be added to as well as general toy and educational niches. There are also Lego video games and movies making for great cross sell opportunities. With Lego, the sky really is the limit.

Commission Rate: 3 – 5%

Payment Terms: Monthly

Cookie Duration: 7 Days (30 days in U.K.)

Application required?: Yes, Lego’s affiliate program is managed by Rakuten. You will be required to apply for an account then for the Lego affiliate program. You will need to enter personal and website information as well as promotional plans and platforms to be used.

Marketing material provided: Banners and Text Links, RSS feeds, deep linking available

Join the lego affiliate program here

4. Melissa & Doug

Toy Affiliate Programs - Mel and Doug

Melissa & Doug is a well-known toys site aimed at providing toys that are “simple concepts that inspire children to come up with their own twists”. Their product range is quite large and includes:

  • Active Play & Outdoor
  • Activity Pads
  • Arts & Crafts
  • Baby & Toddler Toys
  • Books
  • Developmental Toys
  • Dolls & Dollhouses
  • Games
  • Magic
  • Musical Instruments
  • Playspaces & Room Decor
  • Pretend Play
  • Puppets & Puppet Theaters
  • Puzzles
  • Seasonal & Religious
  • Plush toys
Toy Affiliate Programs - Mel and Doug stripe

The beauty of this site for affiliate marketers is the huge range making it a great addition to any toy niche site dealing with younger children, educational, religious or craft related posts. There is also a great blog which is helpful for both post ideas for you and a reference point for gift ideas for your readers.

Toy Affiliate Programs - Mel and Doug affiliate

Commission Rate: 4%

Payment Terms: Monthly

Cookie Duration: 14 days

Application required?: Yes, Melissa & Doug's affiliate program is managed by Rakuten. You will be required to apply for an account then for the Melissa & Doug affiliate program. You will need to enter personal and website information as well as promotional plans and platforms to be used.

Marketing material provided: Text links and banners, great access to marketing materials

Join the Melissa & Doug affiliate program here

5. eBeanstalk.com

Toy Affiliate Programs - eBeanstalk.com

eBeanstalk.com is a toy site that offers its products based on the age of the child. It promotes itself as selling toys that have been chosen by experts as suitable for the development of each age group that is selected. Its range is massive with a list too large to list them all here. Examples however include:

  • Indoor and outdoor
  • Arts and crafts
  • Building blocks
  • Vehicles
  • Books
  • Dolls
  • Games
  • Kitchen
  • Remote control
  • Bikes and trikes
  • Scooters
Toy Affiliate Programs - eBeanstalk.com stripe

This site is another good multi-niche one especially if you are looking at educational or age specific developmental ideas for parents. There is also a good range of brands here such as Fisher Price, Melissa & Doug and Ramdon House as well as hundreds of others.

Toy Affiliate Programs - eBeanstalk.com affiliate

Commission Rate: 5%

Payment Terms: Monthly.

Cookie Duration: 45 Days.

Application required?: Yes, eBeanstalk.com's affiliate program is managed by Share-A-Sale. You will be required to apply for an account then for the eBeanstalk.com affiliate program. You will need to enter personal and website information as well as promotional plans and platforms to be used.

Marketing material provided: Text links and banners, data feed, cash prizes

Join the eBeanstalk.com affiliate program here

Do You Need Assistance Turning These Affiliate Programs Into $$Let Me Show You How to Earn a Passive Income with Zero Inventory Using My 4 Step Formula

6. EZPlay

Toy Affiliate Programs - EZPlay

EZPlay sells indoor play sets such as:

  • Jungle Gyms
  • Tents/TeePees
  • Play mats and chairs

All models are certified safe and designed to develop motor skills, balance and strength in children of all ages.

Toy Affiliate Programs - EZPlay stripe

This site is probably not large or inexpensive enough to sustain an affiliate marketing business on its own but is a fantastic addition to any toy or educational niche site. The other advantage here is that the larger price tags make it a great side list or banner for any post where you may snag that high ticket item just because it is there. And just quietly, I would be promoting the life out of these products in the lead up to Christmas

Toy Affiliate Programs - EZPlay affiliate

Commission Rate: 5 – 10%

Payment Terms: Monthly (once threshold of USD $90 is reached).

Cookie Duration: 60 days

Application required?: Yes – Basic personal and website information required.

Marketing material provided: Text links and banner ads, affiliate only promotions

Join the EZPlay affiliate program here

Note: At this time, this site sells to the United States only.

7. Innovatoys

Toy Affiliate Programs - Innovatoys

Innovatoys is all about the collectors items. They stock a massive range of metal figurines, vehicles, animals and just about anything else that you might be looking for as a metal toy or collectors items. Again, their range is quite large with items covering the following areas of interest:

  • Star Wars
  • Star Trek
  • Marvel
  • Batman
  • HALO
  • Dr Who
  • Harry Potter
  • CAT
  • My Little Pony
  • Numerous animal and vehicle types
Toy Affiliate Programs - Innovatoys stripe

This is a great site for any collectors niche whether it be within toys or others based around the actual subjects themselves (Star Wars etc.).

Toy Affiliate Programs - Innovatoys affiliate

Commission Rate: Up to 8%

Payment Terms: Monthly

Cookie Duration: Not stated

Application required?: Yes, Innovatoys' affiliate program is managed by Share-A-Sale. You will be required to apply for an account then for the Innovatoys affiliate program. You will need to enter personal and website information as well as promotional plans and platforms to be used.

Marketing material provided: Text links, banners and widgets

Join the Innovatoys affiliate program here

8. Toy Origin

Toy Affiliate Programs - Toy Origin

Toy Origin is another large collector site with a massive range of collectables from just about any movie, series or cartoon you can image. Its list of products includes:

  • Busts
  • Scale figures
  • Life Like costumes
  • Accessories
  • Statues and models (vehicles etc.)
  • Random collectables (e.g. a box of Infinity Stones)
Toy Affiliate Programs - Toy Origin stripe

The advantage of this site is that the items are a little more expensive than some of the others making it a great higher ticket addition to any toy or hobby site. And for your hard core collectors, their brands include:

  • Hot Toys
  • Sideshow Collectables
  • Mondo
  • Pop Culture Shock
  • Prime 1 Studios
  • Asmus Toys
  • Funko!
  • Blitzway
  • Kotobukiya
  • Mezco Toyz

There is also the ability for your readers to sell their toys here as well as a decent community and blog making it a good way to gather post ideas for your own site.

Toy Affiliate Programs - Toy Origin affiliate

Commission Rate: Starting at 4% – higher tiers based on sales

Payment Terms: Monthly

Cookie Duration: Not states

Application required?: Yes – Basic personal and website information required.

Marketing material provided: Ad banners, social media posts, custom graphics, text links, RSS Feeds

Join the Toy Origin affiliate program here

9. SuperBirdToyStore.com

Toy Affiliate Programs - birdtoyshop

Now for the pet owners. Most general pet store sites contain a large range of toys for pets – which you can find here. However I did find this obscure little one called SuperBirdToyStore.com which might be a good side niche for any pet related site.

Toy Affiliate Programs - birdtoyshop stripe

There are all manner of toys for birds of all sizes and requirements. There are however some other options for small dogs and cats allowing you to branch out a little with this site if you are in the bird or pet niche.

Toy Affiliate Programs - birdtoyshop affiliate

Commission Rate: 5%

Payment Terms: Monthly ($50 threshold required)

Cookie Duration: 30 days

Application required?: Yes, personal and website information required. The site states that ‘responsible pet related sites only' are accepted.

Marketing material provided: Banners, Text Links

Join the SuperBirdToyStore.com affiliate program here

10. Amazon associates

Alternatively, should you wish to set up your site up with a range from a few different brands or companies on the same site then you can do so via Amazon. Amazon provides access to a good range of toy related products and has a fairly good affiliate program as well. So if you wish, join the Amazon Associates program, locate the best toys for your niche within Amazon itself and you can post links on your own site as per below:

Amazon's commission rates in this niche tend to be on par with some of the programs listed above (4 – 7%) however some prefer this avenue due to the sheer amount of traffic and trustworthiness that comes with a company site of this size.

How to find your own affiliate programs

As stated earlier, by outlining the sites above I have really just tried to give you a good cross section of the types of programs that are out there by listing the really good ones in each ‘category'. That does not mean that you cannot find affiliate programs that better suit what it is that you are trying to do within this space – especially as I could never even begin to cover every toy sub niche in the one post. Luckily for us, there is a simple way to find these programs online.

All you need to do is enter “affiliate: niche type” into your search engine (substituting ‘niche type‘ for whatever product it is that you are choosing to sell).

toy affiliate programs

There are toy related affiliate programs for everything else that we have listed at the top of this page as well – you will just need to have a look around until you find one or two that suit your site. Once you have completed your searches, you can look through and find programs that:

  • Relate to your niche/problems that you are solving.
  • Have quality products – your brand can be severely damaged if you promote poor quality product.
  • Have solid payment and customer service arrangement.
  • Pay decent commissions.
  • Have good testimonials covering commission payouts and quality of product.

In most cases, you will need to apply for the program before you are allowed to promote their products – don’t take this step lightly or you will be rejected. Affiliate programs will generally want to know:

  • Your website name.
  • Traffic levels.
  • Why you want to join – (so I can make money by selling your swing sets is unfortunately not generally a good enough answer).
  • How you plan to promote their products.


So… There are 10 Toy Affiliate Programs to jump on in 2021. I hope it has been helpful for you as you commence your own toy based affiliate marketing business and as usual, please do not hesitate to comment below if you have any questions, need some advice or have any experiences to share. Oh, and especially comment if you have any experience with these, or any other programs as well.

Do you want further assistance with any of the above or need help to build your own toy based website?

Are you looking for a comprehensive training platform that can give you step by step training, 24/7 support, tools to develop and host your very own website, ongoing assistance with SEO and social media and access to some of the best affiliate marketing minds on the planet, then click on the following link to read more about Wealthy Affiliate.

Until next time

Have fun


Note: If you make a purchase from this page, there is a very good chance that I make a commission from it – these commissions do not increase your sale price.

Hey there, my name is Paul and I am the owner and founder of Make That Sea Change.  I spent 30 years in a cubicle working the 9 to 5 grind and just wanted to live at the beach.  I was lucky enough to achieve that with the help of my wife and our new Pilates studio.

Then I decided to help fund my new sea change with some affiliate marketing.  I joined Wealthy Affiliate, and as they say, the rest is history.

Let me know how I can help you fund your sea change today!

Paul and Nic Logo - Make that Sea Change

Check Out These Other Affiliate Program Lists

Leave a comment

All New and Updated for 2021!The ULTIMATE Affiliate Program Toolkit

Ultimate Affiliate Program Toolkit

Get FREE access to my affiliate program toolkit and see the top 28 profitable affiliate programs to join!

Just a Sec Before You Go...

Want To See How I Built My Own Successful Online Business?

Click on the button below to read more about how I starting making money online with 4 simple steps.

What have you got to lose?

Paul Nic MTS - small