10 Best USA Affiliate Programs

Hello there Sea Changers. Welcome back to my series of program lists to assist those of you looking to fund your sea change with affiliate marketing. Today we are going to take a trip to the land of the free to see my 10 best USA affiliate programs to put on the VIP list in 2021.

One of the advantages of affiliate marketing is that you can essentially market to anywhere in the world. However, due to influences such as local customs and regulations, there are often instances where affiliate marketers have a need to target a specific country.

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Before we start, the affiliate lists that I look at on this site are usually niche specific – covering everything from CBD products to BBQ supplies – however as we are looking at things from a slightly different angle, I am conscious that there are a number of different areas or sub niches that would could look at.

So how have I picked my best 10? Well… I really just wanted to give you a good cross section of what is out there in terms of popular USA affiliate program options so I did some searching around, checked a few out and chose them by looking at:

  • What they offer
  • Commission rates
  • Payment terms
  • Cookie duration
  • Application processes
  • Affiliate/Marketing materials provided

Before we start however, let's have a look at what I mean by the term ‘USA' when it comes to affiliate programs…

What do we mean by USA affiliate programs?

USA Affiliate Programs - kids running with the American Flag

As mentioned above, we are steering away from niche specific programs here by looking at sites that are domiciled in the United States of America covering US products in general. That is not to say that there aren't US based companies offering affiliate programs in just about every niche you can imagine and it also doesn't mean that you cannot promote them into other countries as well. However, the programs I have chosen below can generally allow for the following advantages:

  • Lower shipping costs
  • Supplies to meet local restrictions (power supply, servicing etc.)
  • Adherence to local legalities and regulations
  • Market known items or stores specific to the United States

So, if you are looking for USA affiliate programs, let's check out some of the more popular ones below:

1. Share-A-Sale

USA Affiliate Programs - Shareasale

Our first site, Share-A-Sale, is a US based affiliate network platform “known as a fair and ethical business partner with a goal of supporting performance-based partnerships” It deals with mainly with companies based in the United States however does branch out globally via its 225,000+ contributing publishers and 16,550+ advertisers. This is a great option for US based affiliate marketers in that it provides access to many, many local options for affiliates who know the area and can sell them well.

Their operational functions include:

  • Reliable and accurate tracking
  • Real-Time reporting
  • Compliance
  • Full integration with most major shopping marketplaces
USA Affiliate Programs - Shareasale stripe

This is a great program to join for those looking to cover well-known US brands but also has the advantage of covering some international options as well.

Commission Rate: dependent upon the company however average from 2 – 20%

Payment Terms: Monthly

Cookie Duration: 30 Days

Application required?: Yes – You will need to apply to become a Share-A-Sale member via the entry of personal and website information and then usually to each company program individually.

Marketing material provided: Text links, creatives, banners, custom links, tutorials, API, datafeeds


2. Walmart

USA Affiliate Programs - Walmart Home

Our next site needs no introduction however for those of you not living in the United States, Walmart is a massive conglomerate of over 10,500 stores that allow customers to “shop anytime and anywhere, through mobile devices and in stores”. I could not even begin to list everything they sell here however their main categories include:

And whilst the list above is not even close to covering everything on offer, the advantage of offering access to country specific stores such as this is that influences such as mobile phone provider access, power points and video game country codes etc. can be matched specifically for those looking to purchase.

USA Affiliate Programs - Walmart products

This is a great program to join for those looking to cover well-known US brands in any of the niches listed above with the advantage of covering some international options as well.

USA Affiliate Programs - Walmart Affiliate

Commission Rate: up to 4%

Payment Terms: Monthly

Cookie Duration: Not Stated

Application required?: Yes, Walmart's affiliate program is managed by Impact. You will be required to apply for an account then for the Walmart affiliate program. You will need to enter personal and website information to apply.

Marketing material provided: Text links, banners


3. Macy's

USA Affiliate Programs - Macys home

Macy's is another iconic American department store offering both in store and online sales options as “one of the nation’s premier omni-channel fashion retailers”. As with the site above, I couldn't possibly list their entire product range here however their product categories include:

All are well-known and common US and International fashion designer brands with some at discounted prices.

USA Affiliate Programs - Macys categories

This site is one that you could maybe build an entire affiliate marketing business around however it would be a great companion/add on to just about any niche specific to the categories listed above – especially if dealing with fashion minded audiences.

USA Affiliate Programs - Macys affiliate

Commission Rate: Not stated

Payment Terms: Monthly

Cookie Duration: 10 Days

Application required?: Yes, the Macy's affiliate program is managed by Rakuten. You will be required to apply for an account then for the Macy's affiliate program. You will need to enter personal and website information to apply.

Marketing material provided: Text links and banners


4. GoDaddy

web hosting affiliate programs - Go Daddy

Now we take a look into the US web hosting market with GoDaddy. This is a one stop shop site for US web domains and hosting focused on “the entire website building process”. These services are as follows:

  • Domains
  • Websites
  • Email & Office
  • Hosting
  • WordPress
  • Security

Added to this is access to WordPress themes, plugins and builders along with other subscriptions such as Microsoft Office and e-commerce platforms also available. There are also web design services as well.

web hosting affiliate programs - Go Daddy stripe

There is definitely enough on this site to base an entire affiliate marketing site around if you are dealing with web hosting etc. especially within the US market with the ability to purchase .com domains as well. There is also a great blog here covering all aspects of web design and business IT requirements too.

web hosting affiliate programs - Go Daddy affiliate

Commission Rate: Not Stated

Payment Terms: Monthly

Cookie Duration: Not Stated

Application required?: Yes, GoDaddy's affiliate program is managed by CJ Affiliates. You will be required to apply for an account then for the GoDaddy affiliate program. You will need to enter personal and website information to apply.

Marketing material provided: Banners, text links


5. TakeTours

USA Affiliate Programs - TakeTours

For those working within the tourism niche, TakeTours offers all range of things to do for tourists during their visit to the United States and North America including:

  • One Day Sightseeing
  • USA local tours
  • USA vacation packages
  • Canadian tours
  • Private tours
  • ‘Experiences'

These are available across most states including Alaska and Hawaii.

USA Affiliate Programs - TakeTours

They also deal in hotel and car rental booking, bus tickets and travel insurance as well. And for affiliate marketers, there is also the opportunity to promote international tour packages for US citizens wishing to vacation in other countries too.

USA Affiliate Programs - TakeTours affiliate

Commission Rates:

  • 5% for vacation packages with a duration of 5 days or more
  • 4% for tours with 4 days or less
  • 3% for bus services and hotels

Payment Terms: Monthly.

Cookie Duration: 15 Days

Application required?: Yes – personal and website information (including traffic levels) required.

Marketing material provided: Text links, widgets, banners and API.

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6. Tours4fun

USA Affiliate Programs - Tours4fun

Tours4fun is an online travel booking site that “offers a wide selection of tours, activities, and vacation packages”. Although it does not focus specifically on the continental US, it does provide access to a massive range of American based tours including (but not limited to):

  • Los Angeles
  • San Francisco
  • Las Vegas
  • Alaska
  • Hawaii
  • Seattle
  • New York City
  • Niagara Falls
  • Washington D.C
  • Miami / Orlando
  • New Orleans
  • Boston

There are also tour options to national parks, areas of interest and American experiences too. And as with the site above, it also offers the same services worldwide for the US travel market.

USA Affiliate Programs - Tours4fun destinations

There is definitely enough to build an affiliate marketing business around within this site alternatively it would be a great companion/add on to just about any travel, holiday or family adventure related site as well.

USA Affiliate Programs - Tours4fun affiliate

Commission Rate:5%

Payment Terms: Monthly

Cookie Duration: Not Stated

Application required?: Yes, Tours4fun's affiliate program is managed by both Share A Sale and CJ Affiliates. You will be required to apply for an account with one of these then for the Tours4fun affiliate program. You will need to enter personal and website information to apply.

Marketing material provided: Text links and banners


7. Liberty Mutual Insurance

Insurance affiliate programs - Liberty mutual

Insurance is a massively popular market for affiliate marketers and one of the biggest insurers in the United States is Liberty Mutual. Founded in 1912, the organisation has grown to become the 6th largest insurer in the world with a massive portfolio range including:

Auto & Vehicle

  • Car
  • Motorcycle
  • Boat & Watercraft
  • Antique & Classic Car
  • ATV & Off-Road Vehicle
  • Recreational Vehicle (RV)

Property

  • Home
  • Renters
  • Condo
  • Landlord
  • Mobile Home Insurance
  • Flood

Other

  • Umbrella
  • Life
  • Accident
  • Critical Illness
  • Identity Theft
  • Pet
  • Tuition
  • Small Business

And as is becoming more and more common these days, they offer discounts for online management as well as services such as roadside assistance and small business advice options.

Insurance affiliate programs - Liberty mutual stripe

This is a great site for affiliates as it allows you to cover all aspects of insurance in the one spot – especially as it offers all products within US insurance laws and regulations. It would also make a great addition to any niche dealing with the above areas as well.

Insurance affiliate programs - Liberty mutual affiliate

Commission Rate:

  • Auto Insurance: $10 per lead
  • Home Insurance: $10 per lead
  • Renter Insurance: $3 per lead
  • Multi Policy: $17 per lead

Payment Terms: Monthly

Cookie Duration: Not Stated

Application required?: Yes, Liberty Mutual's affiliate program is managed by CJ Affiliates. You will be required to apply for an account then for the Liberty Mutual affiliate program. You will need to enter personal and website information to apply.

Marketing material provided: Banners, text links, bonus commission promotions


8. Bass Pro Shops

Fishing Affiliate Programs - Bass Pro Shop

Outdoor activities such as camping, hunting and fishing are extremely popular within the US meaning that these niche programs can also be very lucrative. Bass Pro Shops is a good option here as it covers all states and provides access to equipment and products based on local regulations and seasons. It's product list is way too large to list here however main categories include:

  • Fishing
  • Boating
  • Shooting
  • Hunting
  • Camping
  • Outdoors apparel and footwear
  • ATVs
  • Home and gifts

As with some of the sites above, this list goes nowhere near doing the site justice however there is something here for all affiliates looking to promote US and internationally made and owned products for the American market.

Fishing Affiliate Programs - Bass Pro Shop strips

This is a great site for those working within any niche based on the categories above, especially if aimed at the US outdoors market in any of the areas listed above.

Fishing Affiliate Programs - Bass Pro Shop affiliate

Commission Rate: 5%

Payment Terms: Monthly

Cookie Duration: 14 days

Application required?:Yes, the Bass Pro Shops affiliate program is managed by Impact. You will be required to apply for an account then for the Bass Pro Shops affiliate program. You will need to enter personal and website information to apply.

Marketing material provided: Text links, banners


9. American Flags

USA Affiliate Programs - American Flag

As the name suggests, our next site is all to do with American flags and other memorabilia ranging from military to patriotic and special occasion flags, decor and products. These include:

  • Indoor and outdoor American flags
  • US State & Territory flags
  • World flags
  • Historic flags
  • Sports flags
  • Religious & Church flags
  • Business & Promotional flags
  • Custom flags & banners
  • Emergency Services flags
  • Many other flags
  • Flagpoles
  • Patriotic gear
USA Affiliate Programs - American Flag types

This is a great site for those working within the US military, historical, political or any other niches listed above or on the site. And as a means for finding more information for your readers or posts for your site, there is a fantastic range of information in regards to the American flag as well.

USA Affiliate Programs - American Flag affiliate

Commission Rate: 10%

Payment Terms: Monthly

Cookie Duration: 90 days

Application required?:Yes, the American Flags affiliate program is managed by Share-A-Sale. You will be required to apply for an account then for the American Flags affiliate program. You will need to enter personal and website information to apply.

Marketing material provided: Text links, banners


10 Amazon Associates

Amazon.com provides access to a good range of products across all markets and has a fairly good affiliate program as well. So if you wish, join the Amazon Associates program, locate the best products relevant to your site within Amazon itself and you can post links on your own site as per below:

Amazon's commission rates are not too bad and some prefer this avenue due to the sheer amount of traffic and trustworthiness that comes with a company site of this size. They do however offer the advantage of free postage across the US and links to earn commission from purchases made overseas as well.

How to find your own affiliate programs

As stated earlier, by outlining the sites above I have really just tried to give you a good cross section of American affiliate programs. That does not mean that you cannot find affiliate programs that better suit what it is that you are trying to do within this space especially as I could never even begin to cover every requirement or sub niche in the one post. Luckily for us, there is a simple way to find these programs online.

There are USA based affiliate programs for every other niche you may be working in as well – you will just need to have a look around until you find one or two that suit your site. For example, if you were working with cars your search would be along the lines of “Affiliate: car parts USA” etc.

USA Affiliate Programs - car parts usa

Once you have completed your searches, you can look through and find programs that:

  • Relate to your niche/problems that you are solving.
  • Have quality products – your brand can be severely damaged if you promote poor quality products.
  • Have solid payment and customer service arrangement.
  • Pay decent commissions.
  • Have good testimonials covering commission payouts and quality of product.

In most cases, you will need to apply for the program before you are allowed to promote their products – don’t take this step lightly or you will be rejected. Affiliate programs will generally want to know:

  • Your website name.
  • Traffic levels.
  • Why you want to join – (so I can make money by selling your American wine is unfortunately not generally a good enough answer).
  • How you plan to promote their products.

Conclusion

So… There are my 10 best USA affiliate programs to put on the VIP list in 2021. I hope it has been helpful for you as you commence your own USA based affiliate marketing business and as usual, please do not hesitate to comment below if you have any questions, need some advice or have any experiences to share. Oh, and especially comment if you have any experience with these, or any other programs as well.

Until next time

Have fun

Paul

Note: If you make a purchase from this page, there is a very good chance that I make a commission from it – these commissions do not increase your sale price. This may include sales made via Wealthy Affiliate.

Do you want further assistance with any of the above or need help to build your own affiliate marketing website?

Are you looking for a comprehensive training platform that can give you step by step training, 24/7 support, tools to develop and host your very own website, ongoing assistance with SEO and social media and access to some of the best affiliate marketing minds on the planet, then click on the following link to read more about Wealthy Affiliate.

Paul and Nic Logo - Make that Sea Change

Hey there, my name is Paul and I am the owner and founder of Make That Sea Change.  I spent 30 years in a cubicle working the 9 to 5 grind and just wanted to live at the beach.  I was lucky enough to achieve that with the help of my wife and our new Pilates studio.

Then I decided to help fund my new sea change with some affiliate marketing.  I joined Wealthy Affiliate, and as they say, the rest is history.

Let me know how I can help you fund your sea change today!

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