10 Video Game Affiliate Programs to Control in 2020

Hello there Sea Changers. Today we head into our basements to a world of junk food, smelly teenagers and the soothing glow of an electronic screen with my 10 video game affiliate programs to control in 2020. With the advancement of internet based technologies and online gaming, it makes sense that this niche is a popular one however there is also a rather healthy market for those looking to promote the related hardware required by gamers the world over.

As I run through them, I am keeping in mind that there are quite a few sub niches to choose from with a large variation of affiliate programs available. So how have I picked my best 10? Well… I really just wanted to give you a good cross section of what is out there so I did some searching around and checked a few out and chose them by looking at:

  • What they offer
  • Commission rates
  • Payment terms
  • Cookie duration
  • Application processes
  • Affiliate/Marketing materials provided

Before we start however, let’s have a look at what I mean by the term video games and how it can be incorporated within an affiliate marketing website…

What are video games?

Look, silly question I know, and to be honest, the more I looked into this, the more I realized that I could probably split this genre into two or three sub posts covering different aspects of video games, consoles and accessories. I have tried to cover a good cross section across some of the sub niches such as:Video Game Affiliate Programs - space invaders

  • General gaming
  • Hardware
  • Software
  • Online gaming
  • Accessories
  • Pay to play
  • Merchandise

And of course anything else that you may incorporate when you think of gaming.

What can affiliate marketers promote?

There are essentially no real barriers to what affiliate marketers can promote when it comes to video games. There are however some things to be aware of as you run your eye over the affiliate program possibilities that may suit your site. These are:

  1. Know your audience, some gamers know exactly what they want whilst others are newbies. Choose your affiliate sites accordingly.
  2. Gamers will not take risks with the safety of their families, or their equipment – so make sure the products you are promoting are safe.
  3. Fanatical gamers want clear, precise information with features and benefits highlighted – and you will need to make sure you have the language right.

That said, gamers will spend money online if it can make their lives easier so as long as you are solving problems, then you are on the right track. And to give you a boost, let’s have a look at 10 programs that I have found below:

Gamestop

Video Game Affiliate Programs - Gamestop

Let’s start with Gamestop, a site that encompasses a massive range of new and used video game related products making it perfect for general gaming sites.

Video Game Affiliate Programs - Gamestop stripe

Their entire range is too large to list here but does include:

  • Games
  • Consoles
  • Accessories
  • Toys and collectibles
  • Electronics
  • Movies
  • Clothing

In fact, if your site is aimed at the true video game nerd, there are so many cross selling opportunities here that it is a must use site. There is also enough content here to allow for some great review posts as well as some good priced items to allow for greater revenue from your links.

Video Game Affiliate Programs - Gamestop affiliate

Commission Rate: up to 4%

Payment Terms: Monthly

Cookie Duration: 45 Days.

Application required?: Yes – Gamestop’s affiliate program is managed by Rakuten. You will be required to apply for an account, set up your network and then for the Gamestop affiliate program. You will need to enter personal and website information as well as promotional plans and platforms to be used.

Marketing material provided: Ready-to-use banners, text links, product ads, data feed

Join the Gamestop affiliate program here

newegg

Video Game Affiliate Programs - NewEgg

Whilst newegg could possibly be classified more as an electronics site rather than a gaming one, it carries so much gaming equipment that I have included it here as it definitely carries enough products for many general and specific gaming niche sites such as:

  • Platform specific gaming (X-Box, PlayStation etc.)
  • PC gaming
  • Accessories for all
  • Games – new and used
  • Retro consoles
  • VR

Video Game Affiliate Programs - NewEgg stripe

The real advantage to this site – apart from its huge range of gaming products – is the ability to branch out into some great high ticket items and cross sells. This could include reviewing the best televisions to use with an X-Box or trying different consoles on different TVs etc. If you are in the PC gaming niche, there is also ample opportunity with this site to run through the entire PC setup process including equipment, operating system software and PC components as well.

    Video Game Affiliate Programs - NewEgg affiliate

    Commission Rate: Starting at 2.5%

    Payment Terms: Monthly

    Cookie Duration: Not stated

    Application required?: Yes, newegg’s affiliate program is managed by Rakuten. You will be required to apply for an account then for the newegg affiliate program. You will need to enter personal and website information as well as promotional plans and platforms to be used.

    Marketing material provided: Banners and Text Links, RSS feeds, deep linking available

    Join the newegg affiliate program here

    G2Deal

    Video Game Affiliate Programs - G2Deal

    G2Deal is an online gaming site providing access to:

    • PC Games
    • X-Box live cards
    • PSN codes
    • Time cards for online games
    • Cloud and software keys.

    Video Game Affiliate Programs - G2Deal stripe

    They also provide access to anti-virus software as well as Microsoft Office codes allowing for some extra cross selling on your gaming site.

    Video Game Affiliate Programs - G2Deal affiliate

      Commission Rate: 5%

        Payment Terms: Monthly

        Cookie Duration: 30days

        Application required?: Yes – basic personal information, promotional website and key shop information required.

        Marketing material provided: Text links and banners

        Join the G2Deal affiliate program here

          CDKeys

          Video Game Affiliate Programs - cdkeys

          Another very popular site for online gaming purchase covering all of the big brand games including the latest and greatest is cdkeys.com. All games are offered at discounted prices giving you a great range if you are targeting the budget conscious gamers who want the latest games without paying full price.

          Video Game Affiliate Programs - cdkeys stripe

          If you are in the pure game niche then the blog and coming soon pages on this site will be of great assistance for reviews of all the popular and upcoming games to then refer your readers to the discounted pricing available.

          Video Game Affiliate Programs - cdkeys affiliate

            Commission Rate: 5%

              Payment Terms: Weekly – Monthly

              Cookie Duration: Not stated

              Application required?: Yes – basic personal and website information required

              Marketing material provided: Text links, banners and widgets

              Join the cdkeys.com affiliate program here

              green man gaming

              Video Game Affiliate Programs - green man games

              green man gaming is all about PC gaming that appears to steer away from the mainstream with a decent range of options for online purchase.

              Video Game Affiliate Programs - green man games stripe

              As above, this site might be a good one to look at if you are focusing on alternatives to the X-Box and PlayStation goliaths with its Indie games, bundles and add-ons and if your niche covers PC and VR equipment then this site would also make for some good cross selling opportunities. There is also a great blog and news page as well as an online forum to give you a world of post and review ideas as well as a place to send readers for more information.

              Video Game Affiliate Programs - green man games affiliate

                Commission Rate:

                5% – first time buyers

                2% – return buyers

                Payment Terms: 3 Monthly

                Cookie Duration: Permanent

                Application required?: Yes – green man gaming’s affiliate program is managed by CJ Affiliates. You will be required to apply for an account and then for the green man gaming affiliate program. You will need to enter personal and website information as well as promotional plans and platforms to be used.

                Marketing material provided: Access text links, ad banners

                Join the green man gaming affiliate program here

                KontrolFreek

                Video Game Affiliate Programs - KontrolFreek

                If your readers are in desperate need of performance thumbsticks – especially if they are branded with their favourite games, then KontrolFreek is a must for your site.

                Video Game Affiliate Programs - KontrolFreek stripe

                Whilst there is probably not enough on this site to sustain a complete niche, there are some great cross selling opportunities here especially if you are reviewing certain games. Each game is represented with advice on which of the following products is best suited for it:

                • Performance thumbsticks
                • Controller grips
                • Precision rings

                They also offer a smaller range of accessories such as extra long USB cables and gaming lights. There is a good blog and plenty of information in regards to how these products work and their benefits to the avid gamer.

                    Video Game Affiliate Programs - KontrolFreek affiliate

                    Commission Rate: Variable dependent upon sales volume.

                    Payment Terms: Monthly.

                    Cookie Duration: 7 Days.

                    Application required?: Yes – Personal, website, social media and promotional strategies required.

                    Marketing material provided: Text links and banners

                    Join the KontrolFreek affiliate program here

                    Note: To be accepted into the KontrolFreek affiliate program you will need:

                    • A minimum of 15,000 followers on your social channels.
                    • Be constantly uploading or streaming to show off your favourite performance thumbsticks or grip!
                    • To use KontrolFreek products and be able to share the benefits you see with your followers.

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                    Chairs4Gaming

                    Video game affiliate programs - chairs4gaming

                    Now we all know that some gamers like to play for a good deal of time – hours and hours in fact. So, if you wish to help them do so in comfort, then check out Chairs4Gaming.

                      Video Game Affiliate Programs - chairs for gaming stripe

                      This is another great cross selling site especially for those looking to market the entire gaming experience with the ability here to promote:

                      • Gaming chairs – for a number of genres
                      • Gaming desks – to go with the chairs of course
                      • Footrests and other accessories.

                      There is also a great information section fully outlining each product and what it is best for. Again, this site is probably not one to build a site around alone, but as a means of getting amongst some higher ticketed items and well-rounded cross selling opportunities it is well worth a look.

                      Video Game Affiliate Programs - chairs for gaming affiliate

                      Commission Rate: 10%

                      • Ongoing ranking system based on number of sales providing cash bonuses and free products (e.g. a free gaming chair provided for those making 10 sales)

                      Payment Terms: Monthly.

                      Cookie Duration: 30 days

                      Application required?: Yes – Basic personal and website information required.

                      Marketing material provided: Text links and banner ads – custom links available after first sale.

                      Join the Chairs4Gaming affiliate program here

                      Astro Gaming

                      Video Game Affiliate Programs - astro

                      With more and more gaming taking place within the online world these days, many gamers are looking for the best communications’ equipment that they can find to truly enhance their experience and abilities to play well with others. Astro is a great little site for your portfolio if you are looking to add this as a cross selling opportunity

                      Video Game Affiliate Programs - astro headset

                      Whilst this site is not big enough to have as your only program, it is a great one to add for many other niches such as specific consoles, online gaming or gaming technologies.

                      Video Game Affiliate Programs - astro affiliate

                      Commission Rate: 5%

                      Payment Terms: Monthly

                      Cookie Duration: 180 Days.

                      Application required?: Yes – Astro Gaming’s affiliate program is managed by Avantlink. You will be required to apply for an account and then for the Astro Gaming affiliate program. You will need to enter personal and website information as well as promotional plans and platforms to be used.

                      Marketing material provided: Banners, Ads, Text Links, RSS Feeds

                      Join the Astro Gaming affiliate program here

                      JJGames.com

                      Video Game Affiliate Programs - jjgames

                      Is your site all about the retro? If so, JJGames.com is a great site to incorporate into your posts.

                      Video Game Affiliate Programs - jjgames stripe

                      The advantages to this site are endless in regards to its current product list of:

                      • Used consoles – including almost every model of each platform ever made
                      • Used games – from as little as $1
                      • Accessories for new and old equipment.

                      This is great site allowing you to not only review the differences between old and new consoles, but to also set yourself up and the go-to for information and links to accessories for consoles that are no longer available in general retail outlets.

                      Video Game Affiliate Programs - jjgames affiliate

                      Commission Rate: 8%

                      Payment Terms: Monthly

                      Cookie Duration: 15 Days.

                      Application required?: Yes – JJGames.com’s affiliate program is managed by Share-A-Sale. You will be required to apply for an account and then for the JJGames.com affiliate program. You will need to enter personal and website information as well as promotional plans and platforms to be used.

                      Marketing material provided: Banners, Text Links, product feed

                      Join the JJGames.com affiliate program here

                      GameFly

                      Video Game Affiliate Programs - gamefly

                      Gamefly is an online video game rental and sales site providing access to games across all platforms. Oh, and there is also as app to make things a little more mobile friendly.

                      Video Game Affiliate Programs - gamefly stripe

                      The beauty of this site, apart from the ability to market games in all genres and categories, is the ability to undertake free trials, which for an affiliate marketer is a priceless way to have a look at these games for reviews and comparisons without expensive purchases.

                      Video Game Affiliate Programs - gamefly affiliate

                      Commission Rate: $15 – $25 per prepaid trial or subscription, 5 – 10% for console sales

                      Payment Terms: Monthly

                      Cookie Duration: Not stated

                      Application required?: Yes, GameFly’s affiliate program is managed by CJ Affiliate. You will be required to apply for an account then for the Gamefly affiliate program. You will need to enter personal and website information as well as promotional plans and platforms to be used.

                      Marketing material provided: Banners, Text Links

                      Join the GameFly affiliate program here

                      Amazon associates

                      Alternatively, should you wish to set up your site up with a range from a few different brands or companies on the same site then you can do so via Amazon. Amazon provides access to a good range of video game related products and has a fairly good affiliate program as well. So if you wish, join the Amazon Associates program, locate the gaming gear best related to your niche within Amazon itself and you can post links on your own site as per below:

                      Amazon’s commission rates in this niche tend to be on par with some of the programs listed above (4 – 7%) however some prefer this avenue due to the sheer amount of traffic and trustworthiness that comes with a company site of this size.

                      How to find your own affiliate programs

                      As stated earlier, by outlining the sites above I have really just tried to give you a good cross section of the types of programs that are out there by listing the really good ones in each ‘category’. That does not mean that you cannot find affiliate programs that better suit what it is that you are trying to do within this space – especially as I could never even begin to cover every gaming requirement or sub niche in the one post. Luckily for us, there is a simple way to find these programs online.

                      All you need to do is enter “affiliate: niche type” into your search engine (substituting ‘niche type‘ for whatever product it is that you are choosing to sell).

                      Video Game Affiliate Programs - gaming affiliate search

                      We can even dig a little deeper with a more specific sub niche related search say for example x-box

                      Video Game Affiliate Programs - xbox affiliates

                      There are gaming related affiliate programs for everything else that we have listed at the top of this page as well – you will just need to have a look around until you find one or two that suit your site. Once you have completed your searches, you can look through and find programs that:

                      • Relate to your niche/problems that you are solving.
                      • Have quality products – your brand can be severely damaged if you promote poor quality product.
                      • Have solid payment and customer service arrangement.
                      • Pay decent commissions.
                      • Have good testimonials covering commission payouts and quality of product.

                      In most cases, you will need to apply for the program before you are allowed to promote their products – don’t take this step lightly or you will be rejected. Affiliate programs will generally want to know:

                      • Your website name.
                      • Traffic levels.
                      • Why you want to join – (so I can make money by selling your Playstations is unfortunately not generally a good enough answer).
                      • How you plan to promote their products.

                        Conclusion

                        So… There are 10 Video Game Affiliate Programs to work with in 2020. I hope it has been helpful for you as you commence your own gaming based affiliate marketing business and as usual, please do not hesitate to comment below if you have any questions, need some advice or have any experiences to share. Oh, and especially comment if you have any experience with these, or any other programs as well.

                        Do you want further assistance with any of the above or need help to build your own gaming based website?

                        Are you looking for a comprehensive training platform that can give you step by step training, 24/7 support, tools to develop and host your very own gaming based website, ongoing assistance with SEO and social media and access to some of the best affiliate marketing minds on the planet, then click on the following link to read more about Wealthy Affiliate.

                        Alternatively, if you wish to see what all the fuss is about, click on the link below to watch me build a website from scratch in just 7 days.

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                        Until next time

                        Have fun

                        Paul

                        Note: If you make a purchase from this page, there is a very good chance that I make a commission from it – these commissions do not increase your sale price.

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                        Hey there, my name is Paul and I am the owner and founder of Make That Sea Change.  I spent 30 years in a cubicle working the 9 to 5 grind and just wanted to live at the beach.  I was lucky enough to achieve that with the help of my wife and our new Pilates studio.

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