Hello there Sea Changers. Welcome back to my series of program lists to assist those of you looking to fund your sea change with affiliate marketing. Today we are going to set the timer on my 10 best watch affiliate programs to wind up this year. Watches are an extremely popular and potentially lucrative market due to the fact that there are so many options as well as the opportunity for some high ticket sales. So if you are looking to set up an affiliate business in this market, grab a drink and let’s see what we can find…

Before we begin however, I am conscious that there are a number of different areas or sub niches within this subject hence the quantity of affiliate programs to choose from may be just as large. So how have I picked my best 10? Well… I really just wanted to give you a good cross section of what is out there so I did some searching around and checked a few out and chose them by looking at:

• What they offer
• Commission rates
• Payment terms
• Cookie duration
• Application processes
• Affiliate/Marketing materials provided

Before we start however, let’s have a look at what I mean by the term ‘watches’ and how it can be incorporated within an affiliate marketing website…

What do we mean by watches?

When we think of watches, we tend to think of the time keeping device that attaches to our wrist. And for the purposes of this post, that is pretty much where we will base our programs. And considering that there are over 59000 searches undertaken online per month for the term ‘watches’, I think it might just be something that could make a good little online business.

For this post then, I have tried to cover a good cross section of watch affiliate programs covering:

• General watches
• Smart watches
• Collectibles
• Antiques
• Accessories

And of course anything else you can think of when it comes to making money with watches online… Let’s then look at some options that we can promote with our chosen programs.

What can affiliate marketers promote?

There are essentially no real barriers to what affiliate marketers can promote when it comes to watches. There are however some things to be aware of as you run your eye over watch affiliate program possibilities that may suit your site. These are:

1. Know your audience, some are looking for specifics and want the best whilst others are hoping to just get themselves a nice watch on a budget. Choose your affiliate sites accordingly.
2. Hard core watch collectors and/or traders will not take risks if they don’t trust you or your affiliate site. Make sure the programs you choose are reputable and have good recourse options if the purchaser is not happy. Oh, and authenticity is key here as well.
3. Those purchasing as a gift or a family member will need to know exactly what they need and how the products you are promoting will fit in with their requirements. Make sure your programs can provide the products to back up the information that you are covering.

That said, stats show that people will spend money on watches online if it can make their lives easier so as long as you are meeting their needs and solving problems, then you are on the right track. And to give you a boost, let’s have a look at 10 programs that I have found below:

1. Watch Warehouse

Our first site, Watch Warehouse offers a massive range of new watches in a wide range of price points. Their range of brands is way too many to list here but does include:

• Armani (Emporio)
• Baume Mercier
• Breitling
• Bvlgari
• Cartier
• Diesel
• DKNY
• Ferrari
• Fossil
• Gucci
• Guess
• Michael Kors
• Panerai
• Rolex
• Seiko
• TAG Heuer
• Tissot
• Victorinox Swiss Army
• And many, many more.

Watches can also be purchased via their use categories including:

• Fashion
• Designer
• Sports
• Diving
• Dress
• Chronograph

Obviously for those in the general watch niche there is definitely enough here to build an affiliate marketing site around as well as any of the other category areas listed above. And for those working in other areas the site also stocks a good range or designer and luxury pens, jewelry, eyewear, wallets and accessories as well as the ability for some high ticket earnings too.

Commission Rate: Not Stated

Payment Terms: Weekly

Cookie Duration: 30 Days

Application required?: Yes, the Watch Warehouse affiliate program is managed by Share-A-Sale. You will be required to apply for an account then for the Watch Warehouse affiliate program. You will need to enter personal and website information to apply.

Marketing material provided: Text links, banners

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2. Watch Station

As with the first site above, Watch Station offers a huge range of luxury, designer and everyday watches from a large array of brand names at affordable prices including:

• Armani Exchange
• BMW
• Diesel
• DKNY
• ELLE
• Emporio Armani
• Fossil
• Kate Spade New York
• Michael Kors
• MICHELE
• One Eleven
• PUMA
• Skagen

And with their rising popularity, there is also a great range of smart watches from both general and luxury brands as well making this a great all round option.

Again this site could definitely be utilised to build a generalist business around as well as a great addition to any luxury, fashion, sports or smartwatch based site as well. And again as per above, for those looking to cross sell, there is also a good range of jewelry as well as apple watch bands, general watch straps and a ‘What’s Trending?” section too.

Commission Rate: 10%

Payment Terms: Monthly

Cookie Duration: Not Stated

Application required?: Yes, Watch Station’s affiliate program is managed by CJ Affiliates. You will be required to apply for an account then for the Watch Station affiliate program. You will need to enter personal and website information to apply.

Marketing material provided: Text links, banners

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3. WatchMaxx

WatchMaxx is another large and well stocked watch site offering a range of products for all price points from $75 up to $60,000. Founded in 1975 and “selling investment-quality timepieces” ever since, their brand list is way too large to even begin to list here but rest assured, they are all there in the following categories:

• Luxury
• Dress
• Fashion
• Sport

There really is a lot here all with verification and authenticity certification.

This site is definitely one that you would build an entire affiliate marketing business around alternatively, as above, it would be a great companion/add on to any of the category niches listed above. And for those in the fashion game, their added range of stock includes:

• Sunglasses
• Fragrances
• Pens
• Jewelry

Commission Rate: 6%

Payment Terms: Monthly

Cookie Duration: 90 Days

Application required?: Yes, WatchMaxx’s affiliate program is managed by CJ Affiliates. You will be required to apply for an account then for the WatchMaxx affiliate program. You will need to enter personal and website information to apply.

Marketing material provided: Text links, banners

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4. Certified Watch Store

For those working within the high end side of the watch market, Certified Watch Store prides itself on the “ability to source and deliver authentic luxury goods at phenomenal prices”. As with the others listed here they offer a huge range of designer brand products from companies such as:

• Alpina
• Armani
• BALL
• Baume & Mercier
• Bering
• Breitling
• Casio
• Citizen
• Coach
• Daniel Wellington
• Diesel
• Emporio Armani
• English Laundry
• Fashion Watches)
• Fendi
• Ferrari
• Fossil
• Frederique Constant
• Guess
• Hamilton
• Hugo Boss
• ICE
• Jorg Gray
• Joseph Abboud
• Lacoste
• Longines
• Luminox
• Maurice Lacroix
• Mido
• Movado
• Nautica
• Nixon
• Omega
• Oris
• Philip Stein
• Polar
• Rado
• Shinola
• Suunto
• Swatch
• Tag Heuer
• Timex
• Tissot
• Triwa
• Victorinox
• Vince Camuto
• Wenger
• Wittnauer

And for those in the fashion niches they also offer other luxury items as well such as:

• Jewelry
• Pens
• Clothing
• Sunglasses
• Handbags

Perhaps the only thing stopping you building an entire affiliate marketing business around this site is the fact that most items start at around the $2000 price range (lower priced items are there but few and far between). However if you are working solely within the high end market this site is well worth adding. And for those in the general watch, fashion, jewelry or handbag niches then the addition of this site may attract some bonus high ticket commissions for you as well.

Commission Rate: 6%

Payment Terms: Monthly

Cookie Duration: 45 Days

Application required?: Yes, the Certified Watch Store affiliate program is managed by Avantlink. You will be required to apply for an account then for the Certified Watch Store affiliate program. You will need to enter personal and website information to apply.

Marketing material provided: Text Links, banners, coupons

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5. Bob’s Watches

Bob’s Watches is “the leading online marketplace for buying, selling and trading Rolex watches”. They do however also offer options from other brands such as Omega, Panerai, Patek Philippe and more. Every watch listed is 100% certified authentic with models ranging from vintage to almost brand new.

Again, the high end price point of most products on offer on this site may preclude it from being the sole program on which to base a business. However, for those in the trading or collection niches, it is a must add due to the site’s assured authenticity and high ticket commissions.

Commission Rate: 5% (payouts capped at $1,000 per transaction)

Payment Terms: Monthly

Cookie Duration: Not Stated

Application required?: Yes, the Bob’s Watches affiliate program is managed by Pepperjam. Application is via the email address on the affiliates page – include website and promotional plans as a minimum.

Marketing material provided: Text links, banners

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6. Zodiac Watches

Founded in 1882, Zodiac Watches is a self branded watch maker built on a tradition of “rich expressions of modern, innovative and bold timekeeping”. Their range of Swiss designed fashion, dress and business watches probably fit into the medium price range categories with an added inclusion of high quality dive watches as well.

There may not be enough here to base an entire affiliate business around however as per most here, it would make a great addition to any general watch niche or as an add on to any of the categories listed above as well.

Commission Rate: 6%

Payment Terms: Monthly

Cookie Duration: 30 Days

Application required?: Yes – the Zodiac Watches affiliate program is managed by CJ Affiliates. You will be required to apply for an account and then for the Zodiac Watches affiliate program. You will need to enter personal and website information to apply.

Marketing material provided: Text Links, banners, product feed

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7. S-Force

S-Force is another self branded watch designer and builder that specialises in custom watches that are built to personal requirements. All watches include a choice of quote or words on the back of the watch as a personal outline of customer’s needs and strengths and are built predominately around the dive/sports watch look and size.

If you are in the watch niche you probably won’t’ be able to base an affiliate program on this one alone however there are obvious add on opportunities for all watch, gift, corporate or sports related niches as well. They also offer a small range of ‘rugged’ jewelry too for some good cross selling opportunities.

Commission Rate: 10%

Payment Terms: Monthly

Cookie Duration: Not Stated

Application required?: Yes – You will need to enter personal, website and promotional strategies to apply.

Marketing material provided: Text links, banners

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8. FitBit

Now we head into the world of smart watches with Fitbit. Fitbit is an extremely well-known creator and supplier of fitness based smart watches that track everything to do with the body including:

• Sleep
• Activity
• Exercise
• Weight
• Heart rate
• and so much more

And on the non fitness side of things, as with most other smart watches they also contain the ability to track notifications, email and social media interactions via smart phone links and apps. There is also a good range of trackers as well.

Obviously this site would work best as an add on to any fitness related affiliate niche in both the personal and professional markets as well as general watch and weight loss sites too. There is also a good range of apps and online dashboards to complement their products as well.

Commission Rate: 3%

Payment Terms: Monthly.

Cookie Duration: Not Stated

Application required?: Yes – Fitbit’s affiliate program is managed by CJ Affiliates. You will be required to apply for an account and then for the Fitbit affiliate program. You will need to enter personal and website information to apply.

Marketing material provided: Text links and banners

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9. Polar

Polar is another well-established company offering a large range fitness based smart watches and trackers for all aspects of sport and exercise. They offer a massive range of functions within their products including tracking for:

• Multi-sports
• Triathlon
• Running
• Fitness and training
• Cycling
• Horse riding
• Swimming

And as per the site above, their smart watches interact fully with smart phones to allow for access to notifications, email etc. as well as tracking and analysis of workout data.

This site would again be a great addition to any fitness or sports based niche or for those working with smart watches in general. The site also includes a great blog section containing fitness solutions, advice, workouts and smart watch use techniques as well.

Commission Rate: 10%

Payment Terms: Monthly

Cookie Duration: 30 Days

Application required?: Yes, Polar’s affiliate program is managed by Share-A-Sale. You will be required to apply for an account then for the Polar affiliate program. You will need to enter personal and website information to apply.

Marketing material provided: Text links, banners

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10. Amazon Associates

Alternatively, should you wish to set up your site up with a range from a few different brands or companies on the same site then you can do so via Amazon. Amazon provides access to a good range of watch related products and has a fairly good affiliate program as well. So if you wish, join the Amazon Associates program, locate the best products relevant to your site within Amazon itself and you can post links on your own site as per below:

Amazon’s commission rates are not too bad and some prefer this avenue due to the sheer amount of traffic and trustworthiness that comes with a company site of this size.

How to find your own affiliate programs

As stated earlier, by outlining the sites above I have really just tried to give you a good cross section of the types of programs that are out there by listing the really good ones in each ‘category’. That does not mean that you cannot find affiliate programs that better suit what it is that you are trying to do within this space especially as I could never even begin to cover every watch related requirement or sub niche in the one post. Luckily for us, there is a simple way to find these programs online.

All you need to do is enter “affiliate: niche type” into your search engine (substituting ‘niche type‘ for whatever product it is that you are choosing to sell).

There are watch related affiliate programs for everything else that we have listed at the top of this page as well – you will just need to have a look around until you find one or two that suit your site. Once you have completed your searches, you can look through and find programs that:

• Relate to your niche/problems that you are solving.
• Have quality products – your brand can be severely damaged if you promote poor quality products.
• Have solid payment and customer service arrangement.
• Pay decent commissions.
• Have good testimonials covering commission payouts and quality of product.

In most cases, you will need to apply for the program before you are allowed to promote their products – don’t take this step lightly or you will be rejected. Affiliate programs will generally want to know:

• Your website name.
• Traffic levels.
• Why you want to join – (so I can make money by selling your Rolex’s is unfortunately not generally a good enough answer).
• How you plan to promote their products.

Conclusion

So… There are 10 watch affiliate programs to wind up in 2022. I hope it has been helpful for you as you commence your own watch based affiliate marketing business and as usual, please do not hesitate to comment below if you have any questions, need some advice or have any experiences to share. Oh, and especially comment if you have any experience with these, or any other programs as well.

Until next time

Have fun

Paul

Note: If you make a purchase from this page, there is a very good chance that I make a commission from it – these commissions do not increase your sale price.

Do you want further assistance with any of the above or need help to build your own watch based website or online business?

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