Hello there Sea Changers. Welcome back to my series of program lists to assist those of you looking to fund your sea change with affiliate marketing. Today we will journey into what is an extremely lucrative niche in the online world with 11 wedding affiliate program options to say ‘I Do’ to this year. Weddings are a massive industry with the average big day costing in excess of $15,000 – more once you factor the costs of those attending as well. This makes it a great area to investigate for those wishing to start an online business with weddings.

Keeping that in mind, as I run through them I am conscious that as this is potentially such a large niche, that the number of affiliate programs to choose from may be just as large. So how have I picked my best 10? Well… I really just wanted to give you a good cross section of what is out there so I did some searching around and checked a few out and chose them by looking at:

• What they offer
• Commission rates
• Payment terms
• Cookie duration
• Application processes
• Affiliate/Marketing materials provided

Before we start however, let’s have a look at what I mean by the term ‘wedding’ and how it can be incorporated within an affiliate marketing website…

What do we mean by Weddings?

Now to be honest, I actually thought long and hard about whether to do a list of wedding affiliate programs as one subject or to break it down – which I dare say I might still do in the very near future. There are just so many different areas to promote when it comes to weddings. However, in general, if you are looking to make money with an online wedding website then it is also a very good niche to work at from a one-stop-shop scenario. So for this post I have tried to cover a good cross section across some of the sub niches such as:

• Dresses
• Flowers
• Invitations
• Ceremony and reception management
• General wedding planning

I do however note that I have discussed weddings in some of my other affiliate program lists as well. For some of these other options, please check out my check out my hotel and jewelry program lists.

What can affiliate marketers promote?

There are essentially no real barriers to what affiliate marketers can promote when it comes to weddings. There are however some things to be aware of as you run your eye over affiliate program possibilities that may suit your site. These are:

1. Know your audience, some purchasers are looking for specifics and want the best whilst others are hoping to just get hitched on a budget. Choose your affiliate sites accordingly.
2. Purchasers of high end/expensive products (I know, that could be all of it) will not take risks if they don’t trust you or your affiliate site. Make sure the programs you choose are reputable and have good recourse options if the purchaser is not happy.
3. Those looking for wedding packages etc. will need to know that they are going to get everything as promised so as not to jeopardize their big day (or worse, not turn up at all).
4. Wedding dresses have to fit! – they just have to – make sure your affiliate program is able to meet these requirements.

That said, stats show that people will spend money on weddings online if it can make their lives easier so as long as you are meeting their needs and solving problems, then you are on the right track. And to give you a boost, let’s have a look at 10 programs that I have found below:

1. Blush

Now let’s start by look at dresses with Blush. Blush offers a large range of:

• Wedding dresses
• Wedding extra – undergarments etc.
• Bridesmaid and flower girl dresses
• Flower girl dresses and accessories
• Shoes and jewellery
• Curve and plus size options

This is a great site for any bride or wedding ceremony based niche, especially those in the budget wedding space. All dresses are designed and handmade by the founder, Sheryll Raz Gold and they also offer a customized dress service. There is also a great blog allowing for some great referral information or post ideas for your own site.

Commission Rate: 18%

Payment Terms: 30 Days

Cookie Duration: Lifetime

Application required?: Yes, the Blush affiliate program is managed by Share-A-Sale. You will be required to apply for an account then for the Blush affiliate program. You will need to enter personal and website information as well as promotional plans and platforms to be used.

Marketing material provided: Text links and banners, Affiliate newsletter and bonuses

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2. House of Brides

House of Brides is another all-encompassing wedding wear site with a large range of products including:

• Wedding Dresses
• Bridesmaid Dresses
• Mothers Dresses
• Flower Girl Dresses
• Headpieces & Veils
• Shoes
• Accessories

This site offers a large range of well-known brands categorised into style and size as well as customisable options. Their pricing is on par with most other sites (some newer releases are ‘call for price’ options) making it another great addition to any bride, ceremony or general wedding niche.

Commission Rate: 4%

Payment Terms: Monthly

Cookie Duration: 120 Day

Application required?: Yes, House of Bride’s affiliate program is managed by Share-A-Sale. You will be required to apply for an account then for the House of Bride affiliate program. You will need to enter personal and website information as well as promotional plans and platforms to be used.

Marketing material provided: Text links and banners, coupon deals

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3. For Her and For Him

For Her and For Him is another site that deals with all things wedding attire – again mainly for the bride. It has the full range of bridal, bridesmaid and flower girl dresses and accessories including matching colour bow ties and ties for the groom.

All dresses can be made to measure and the site offers a service where colour swatches can be sent prior to purchase to ensure that all is going to be perfect on that special day. I would like to see a bit more of a men’s range here but all in all, this is another good site for marketers the budget wedding, ceremony or bridal niche.

Commission Rate:15%

Payment Terms: Monthly

Cookie Duration: 30 day

Application required?: Yes, For Her and For Him’s affiliate program is managed by Share-A-Sale. You will be required to apply for an account then for the For Her and For Him affiliate program. You will need to enter personal and website information as well as promotional plans and platforms to be used.

Marketing material provided: Ad banners, text links, affiliate only promotions

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4. myweddingfavors

If you are working within the general wedding or planning niches then you should have a look at myweddingfavors. Myweddingfavors offers a massive range of almost everything to do with weddings from the bridal shower, bachelor/bacholerette parties right through to the wedding itself. There product list is so large I could not even begin to include it all here but some of the categories include:

• Favors
  • Wedding
  • Bridal shower
  • Packages
  • Edible
• Gifts
  • Bride
  • Groom
  • Bridal party
• Weddings
  • Signs
  • Flower girl kits
  • Guest books
  • Aisle runners
  • Chairs

And so much more… All can be chosen based on theme/location and to be honest, apart from the dress and flowers, there is not much that I can think of that is not covered on this site making it a great addition to any wedding related niche – Even if you just included gift items etc. as little on sells or bonus links.

Oh, and they also have a cool range of baby items as well if that is something you can take advantage of.

Commission Rate: 7 – 12%

Payment Terms: Monthly

Cookie Duration: 90 Days

Application required?: Yes, the myweddingfavor affiliate program is managed by Share-A-Sale or Avantlink. You will be required to apply for an account then for the myweddingfavor affiliate program. You will need to enter personal and website information as well as promotional plans and platforms to be used.

Marketing material provided: Text links, banners, product feed

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5. For your Party

For Your Party is another good site for those planning or managing their own wedding or reception with a massive range of products that everybody needs, but often has trouble finding. These include:

• Invitations
• Napkins
• Matches
• Favors
• Cups and coasters
• Banners
• Balloons
• Place Cards
• Goodie bags/boxes

Everything is customisable and prices definitely fit within the budget range making this another great site for those working in the wedding planning, budget or DIY wedding niches.

Commission Rate: 10 – 15%

Payment Terms: Monthly

Cookie Duration: 90 days

Application required?: Yes – personal and website information required

Marketing material provided: Banners, Text Links, data feed

6. Fifty Flowers

Fifty Flowers is your one-stop flower shop for those in the DIY or budget wedding niches. It contains a great range of individual flowers and pre made bouquets including:

• Flowers by species and colour
• Common arrangement ideas
• Pre-made bouquets, corsages and table arrangements
• Flower arranging supplies

The range of products and arrangement ideas makes this the perfect site for those florally review or ideas posts for your readers. There is also a great section covering real life weddings and arrangements to compare and provide ideas for reader interactions on your site.

Commission Rates: 30%

Payment Terms: Monthly.

Cookie Duration: 90 days

Application required?: Yes, the Fifty Flowers affiliate program is managed by Share-A-Sale. You will be required to apply for an account then for the Fifty Flowers affiliate program. You will need to enter personal and website information as well as promotional plans and platforms to be used.

Marketing material provided: Text links, banners, affiliate newsletter

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7. Wed&Wish

Now we venture into world of bridal registries with Wed&Wish. Wed&Wish; is an online registry meaning that the sky really is the limit as to what can be added. The process is quite straight forward in that the happy couple just need to register, add their preferred gifts and then send links to their guests who can login to a personalised website to purchase.

The website promotes the ability to add pretty much anything from white goods, furniture, electronics or even honeymoon tours or experiences meaning that as an affiliate marketer, you can write about the perfect wedding gift and link your readers to this page. One final advantage to this site is the ability to allow guests to ‘chip away’ at high cost items. This means that the bride and groom can add high ticket items such as honeymoon resort stays or flights and allow more than one person to contribute to it as their gift.

Commission Rate: $2 per gift received by the referred couple

Payment Terms: Monthly ($50 threshold)

Cookie Duration: Not Stated

Application required?: Yes, personal information required.

Marketing material provided: Text links, Banners

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8. appy couple

appy couple is a complete online wedding planner service covering most wedding related management requirements including:

• Guest list
• Sending invitations
• RSVPs
• Sharing your itinerary
• Accommodations
• Event pictures

Once registered, users are provided with a personalised app and website allowing for the management of most wedding logistics in one place. From an affiliate marketing point of view, this the perfect site for any wedding related niche or more specifically, a good base to build a wedding planning business around.

Commission Rate: Tiered as follows:

$10: 1 – 49 sales

$15: 50 or more sales in a 2 month period

$20: 75 or more sales in a 3 month period

$30: 100 or more sales in a 3 month period

Payment Terms: Monthly

Cookie Duration: 120 days

Application required?: Yes – appy couple’s affiliate program is managed by Share-A-Sale. You will be required to apply for an account and then for the appy couple affiliate program. You will need to enter personal and website information as well as promotional plans and platforms to be used.

Marketing material provided: Banners, Text Links

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9. Nearly Newlywed

Anther great site for those in a number of wedding related niches is Nearly Newlywed. Nearly Newlywed specialize in second hand wedding dresses, jewelry and accessories offering a range of designer and hand crafted items at heavily discounted prices. Designer brands include:

• Hayley Paige
• Inbal Dror
• BHLDN
• Oscar de la Renta
• Monique Lhuillier
• Elie Saab
• Reem Acra
• Berta
• Grace Loves Lace

Whilst they have expanded to include a number of new items within their catalogue, this is a great site to find and promote those super ‘finds’ for your readers in the budget and luxury niches alike. And as some added cross sell opportunities, they also offer a great range of fit for purpose outfits for those pre and post wedding social activities such as showers, parties and the all important honeymoon – obviously opening this site up to any of those sub niches as well.

Commission Rate: 14%

Payment Terms: Monthly

Cookie Duration: 90 days

Application required?: Yes – Nearly Newlywed’s affiliate program is managed by Share-A-Sale. You will be required to apply for an account and then for the Nearly Newlywed affiliate program. You will need to enter personal and website information as well as promotional plans and platforms to be used.

Marketing material provided: Banners, Text Links

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10. The Wedding Hashers

In this day and age of social media and online presence, The Wedding Hashers is a cool little site that, as the name suggests, specialises in the creation of customised hastags for that special day.  The process works as follows:

1. Website visitors type in their full name and their fiancé’s full name.
2. They indicate which last name they will be taking.
3. The hashtag generator will then provide them with some general ideas for a wedding hashtag!

This is obviously not one that you could base an entire affiliate business around however it would make a fantastic add on to anything covering weddings, engagement, pre-wedding, anniversary or even vow renewal based site as well.  It could even be utilised if your site has anything to do with birthdays, graduations or any other special occasions too.

Commission Rate: 40%

Payment Terms: Monthly

Cookie Duration: 30 Days

Application required?: Yes – The Wedding Hashers affiliate program is managed by Avantlink. You will be required to apply for an account and then for The Wedding Hashers affiliate program. You will need to enter personal and website information as well as promotional plans and platforms to be used.

Marketing material provided: Banners, Text Links

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11. Dessy

Dessy is another decent sized site specialising in all things bridal with wedding dresses, accessories, undergarments and so on. However, the main reason I have added it here is for its range of attire for the groom (which was not as easy to find I will say). Their products in this category include

• Suits and Tuxedos
• Shirts
• Ties
• Pocket Handkerchiefs
• Vests
• Gifts

The site offers both purchase and rental options for the men as well as some well-known designer options for the ladies. There are also some maternity options for those in the mum and bub niche as well. All in all, this is a great site to add for most wedding niches including those looking to assist with budgetary constraints.

Commission Rate: 5%

Payment Terms: Monthly

Cookie Duration: 365 days

Application required?: Yes – Dessy’s affiliate program is managed by Share-A-Sale. You will be required to apply for an account and then for the Dessy affiliate program. You will need to enter personal and website information as well as promotional plans and platforms to be used.

Marketing material provided: Banners, Text Links, Affiliate newsletter

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Amazon Associates

Alternatively, should you wish to set up your site up with a range from a few different brands or companies on the same site then you can do so via Amazon. Amazon provides access to a good range of wedding related products and has a fairly good affiliate program as well. So if you wish, join the Amazon Associates program, locate the best products relevant to your site within Amazon itself and you can post links on your own site as per below:

Amazon’s commission rates are not too bad and some prefer this avenue due to the sheer amount of traffic and trustworthiness that comes with a company site of this size.

FAQ

How to find your own affiliate programs

As stated earlier, by outlining the sites above I have really just tried to give you a good cross section of the types of programs that are out there by listing the really good ones in each ‘category’. That does not mean that you cannot find affiliate programs that better suit (no pun intended) what it is that you are trying to do within this space – especially as I could never even begin to cover every wedding related requirement or sub niche in the one post. Luckily for us, there is a simple way to find these programs online.

All you need to do is enter “affiliate: niche type” into your search engine (substituting ‘niche type‘ for whatever product it is that you are choosing to sell).

There are wedding related affiliate programs for everything else that we have listed at the top of this page as well – you will just need to have a look around until you find one or two that suit your site. Once you have completed your searches, you can look through and find programs that:

• Relate to your niche/problems that you are solving.
• Have quality products – your brand can be severely damaged if you promote poor quality products.
• Have solid payment and customer service arrangement.
• Pay decent commissions.
• Have good testimonials covering commission payouts and quality of product.

In most cases, you will need to apply for the program before you are allowed to promote their products – don’t take this step lightly or you will be rejected. Affiliate programs will generally want to know:

• Your website name.
• Traffic levels.
• Why you want to join – (so I can make money by selling your wedding dresses is unfortunately not generally a good enough answer).
• How you plan to promote their products.

Conclusion

So… There are 11 of the best wedding affiliate programs to say I Do to this year. I hope it has been helpful for you as you commence your own wedding based affiliate marketing business and as usual, please do not hesitate to comment below if you have any questions, need some advice or have any experiences to share. Oh, and especially comment if you have any experience with these, or any other programs as well.

Until next time

Have fun

Paul

Note: If you make a purchase from this page, there is a very good chance that I make a commission from it – these commissions do not increase your sale price. This may include sales made via Wealthy Affiliate, Amazon or Share-A-Sale.

Do you want further assistance with any of the above or need help to build your own wedding based website?

Are you looking for a comprehensive training platform that can give you step by step training, 24/7 support, tools to develop and host your very own website, ongoing assistance with SEO and social media and access to some of the best affiliate marketing minds on the planet, then click on the following link to read more about Wealthy Affiliate.