Hey there sea changers, and welcome back to my series of MLM reviews. Today we are going to head into the world of home cleaning with my Enjo MLM Review. Cleaning of the home is not something I have often considered when it comes to Network Marketing however the more I look into these types of programs, the more I have started to see the promotion of home care and cleaning products as possible options. And since I remember Enjo being something my mum talked about when I was a kid, I thought I should maybe see what it has to offer. So with that in mind is Enjo a MLM worth checking out? Let's have a look…
What is MLM?
Multi-level marketing (MLM) programs are the mainstay of the ‘party plan' world of products such as Tupperware, Mary Kay and Amway etc. and, as I mentioned above, starting to make inroads into the home cleaning market. They have become a little more popular lately, mainly due to the fact that much of the sales and marketing is now being managed online – alleviating the need to run parties – and, more importantly, not hassle everybody you know to join (you can of course, but you don't have to).
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The ‘multi level' aspects of MLM come from its hierarchical nature in which you make commissions based not only on those that you sell to, but also the sales of those whom you ‘sign' into membership arrangements as well.
In short, the process works as follows:
- You join the program, either via referral from another person (known as your up line) or directly through their website.
- You promote the products of the company via parties, workshops or online.
- As you make sales, you offer incentives to your customers to sign up as a member of the program (there are different names for this but they all mean the same thing).
- That new member is then placed ‘underneath' you in a hierarchical arrangement (known as your down line).
- You, and a number of levels of your up line, then gain extra commissions for everything they sell as well.
- If they manage to refer their customers into memberships, they also become a member of your down line allowing you to make up line commissions as well.
The number of levels of your up and down lines will vary depending on the program you have joined. Commission rates will also change as your down line grows or contracts and many will also offer other incentives such as total company sales percentages and/or access to membership prizes as your own business grows.
Who are Enjo?
Enjo was founded in Austria in 1990 by Johannes Engl who has built a company based on the belief that “Cleaning has nothing at all to do with Chemistry“. Enjo now provides its innovative Enjotex Fibre range of cleaning products to over 26 Countries worldwide.
The company is based in Austria.
What do they Sell?
As I mentioned above, Enjo sell a large range of ‘just add water' cleaning cloths and products based on its Enjotex Fibre technology aimed at protecting the environment and personal health. Their range of cleaning equipment is available in all shapes and sizes and is sold based on area of use including:
- Bathroom
- Floor
- Kitchen
- Living
- Outdoor
- Window
Prices are in the mid range with basic cloths starting at $39 up to around $800 for their largest bundle. Program members can sell via hosted parties, one-on-one demonstrations or under an online/virtual model.
MLM Program outline
The Enjo MLM program calls their members ENJOprenuers however as far as the rest of the program goes, I have been unable to locate any information in regards to the compensation plan either via the Enjo website or within the sales pages of actual ENJOprenuers. That said, Enjo is a legitimate and real company who have provided products and a popular MLM program with over 2000 members worldwide for over 20 years (my Mum's friend used to talk about how much money she made from it). The lack of information however does make it difficult for new members to determine whether it is worth joining or not.
I usually like to only take information purely from the main website of the platform owner so that I am reporting what new potential members would see, however in this case I am taking what I can get and making assumptions on the rest based on how other programs within the MLM market operate. I would love however to be corrected, or informed within the comments below.
Base Commission rate: The best numbers I have seen is 25 – 30% – based on monthly sales figures
Down line commission rates: Not Located – however their site does comment that ENJOprenuers can make up to 41% total commission – so if their top commission range for retail sales is 30% then we can assume that there is around 11% to play with here.
Minimum monthly spend to qualify for commissions: Not Located
Payment terms: Not Located
Application required?: Yes, Application form on website.
Purchase requirements to join:
To become and ENJOprenuer, new enrollees must purchase a starter kit worth $AUD 699 (this would be adjusted worldwide dependent on purchase currency).
I have not seen any record of ongoing purchase requirements.
Marketing materials provided: A personal online store, tools & apps, marketing materials, extensive training.
Most MLM programs manage commissions in that they are paid on the points assigned to a product rather than the entire sales total. Again, the points allocation systems or arrangements is not available on this site.
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How can I get paid?
As there is no compensation plan available, I am going to complete the following based on traditional and standard MLM payment structures. These are as follows…
Personal Sales Commissions
Personal Sales (or Retail) Commissions are the base commissions earned for personal sales made via personal demonstrations, parties or personalised websites. Commissions rates usually range from 20% – 50% based on monthly point allocations assigned to generated sales.
In some cases, members will be required to meet minimum sales targets to qualify for retail commissions.
Line/Unilevel Commissions
Line or Unilevel commissions are the basic commissions that are prevalent within most MLM programs where payments are made to a number of levels based on the attainment of personal points targets and total sales within down line legs.
To qualify for line commissions, members are usually required to meet a minimum personal and down line sales targets (based on point allocation). Commonly, these target figures increase with rank up achievements.
Ranking structure
Most MLM programs use ranking structures on which to base commission payments and other bonuses upon. Rank progression is usually determined by both the number of members within down line legs, and the total sales made by those legs per month. Ranks can rise and fall based on the ability (or dis-ability) to reach the required member and sales targets.
As mentioned above, ranks and ranking qualifications for the Enjo MLM program are not available.
What is good about it?
So, after a good look around the site and looking at all the options I could find, I do like the following:
- This is a popular and interesting company.
- Good array of effective cleaning products.
What is no so good about it?
There are also some things to be aware of including:
- Any real information in regards to this program is not available.
How much can you make?
I was able to locate projected weekly income figures on the Enjo website based on time invested and demonstrations held. These are as follows:
As with most MLM programs and based on these figures, it can safely be assumed that the percentage of members making the upper rank levels – and hence earning a living – is usually very low.
My final thoughts
Look, MLM is not an easy platform to make money in and there is absolutely nothing that I have seen here to put this program above the many others I have seen.
To be honest, the lack of information available can usually mean one of two things:
- The company has something to hide
- The company is trying to promote a sense of exclusivity for its program
Let's hope here that it is the latter. Regardless, I would be undertaking a lot more research before taking the plunge into this one.
Conclusion
So there you have it, my honest review and appraisal of the Enjo MLM program. I hope it has been of assistance but as usual, if you have any questions or experience with this program please do not hesitate to reach out by commenting below – especially if any of my information is inaccurate (or you can fill in the blanks).
Are there any other programs you have been looking at but want to know more about? If so, please comment below and I will do my best to get some details for you.
Do you want further assistance with any of the above or need help to build your own home cleaning or MLM based website?
Are you looking for a comprehensive training platform that can give you step by step training, 24/7 support, tools to develop and host your very own website, ongoing assistance with SEO and social media and access to some of the best affiliate marketing minds on the planet, then click on the following link to read more about Wealthy Affiliate.
Until next time
Have fun
Paul
Note: If you make a purchase from this page, there is a very good chance that I make a commission from it – these commissions do not increase your sale price.
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See you there
Paul
You really need to update and research your info on ENJO which is definitely “not” a mlm company! Try talking to the company itself and get the correct information before slandering this fantastic company!
Hi Catherine,
thanks for taking the time to comment on something you obviously are very passionate about. I will say however that I am not sure where I have ‘slandered’ the company as such. I have simply stated that in terms of the compensation options for this program, information is not really clear and that those looking to join should take your advice and talk to the company first. I would love it if you had this information so I could make the post more accurate.
Now, in terms of it being MLM or not – Friends of my mum used to be members of Enjo and she did used to talk about how they were always trying to recruit her – I will say, she did buy some of the products and they are really good!
The following is also written on the company website:
“ENJO Business Partners instantly earn 20% commission on all sales with the opportunity to earn an extra 16% sales-based bonus commission. There are also further opportunities to increase commission through introducing others to the ENJO Business.”
“ENJO is a member of the Direct Selling Association and has been offering the ENJO Business opportunity for over 28 years. It’s a sustainable business model where business partners generate their own income from the sale of ENJO products. ”
Now, I am not sure what you define as MLM but to me if it walks like a duck, and quacks like a duck then…..
Paul
Hi Paul, thanks for your prompt reply. I have been an ENJO Consultant for nearly 23 years and have used the products prior to that, so all up about 25 years of using ENJO products. We get paid a commission based on our own personal sales each month. The sliding scale of % of commission is based on different levels of sales achieved. We do ask our customers that are interested if they too would like to sell our products (these are customers that love and use our products and tell their friends and family how great they are, therefore basically we’re offering them a job) so why not get paid for it? We don’t receive any commission on any sales that these new business owners make. There is no up line or down line as you put it, we are all just consultants and the harder you work the more commission you get paid directly from Enjo and not part of anyone else’s sales. We do receive a small % for a limited time when we have introduced someone to the business, but once again, that is paid to us by ENJO and not deducted from the new business owners commission. We are not a company that just actively tries to sign people up and not even sell our products, as some other companies do. The basis in the end of having more consultants is, the more of us out and about sharing our fantastic products (whether in a full time, part time or casual capacity) the more people will know about it. Possibly the reason there’s not enough info available as you stated, is because it’s a conversation you normally have with someone you’ve got to know and if they wish to take further action, we have training staff that can run through the ins and outs. Much more personal I think, to talk with someone that can answer questions and build rapport with. Sorry for the long reply, but I guess I feel passionate about it as it’s help support me and my family for many years when working a “traditional” job with small children was difficult and not very flexible.
Hey Catherine, Thanks so much for the update – I really appreciate it and will update the post above with your information as soon as I can.
And also I do love to see results of people who do make money with these companies so thanks again.
Paul
Thanks Paul. Funnily enough, we have an online zoom meeting for ENJO consultants and anyone we would like to invite. This is an info night with the director of direct marketing Australia to debunk some of the ideas around party plan and in particular ENJO. It’s not an excercise to “recruit” people, it’s an info night. If you’re interested to see it, let me know and I can send you the link. It’s next week 16/8
PACE Meeting: Discover the Truth About the Direct Selling Industry with ENJO!”
Sorry Catherine, missed this, but let me know of next one in case anyone on here is interested in checking it out. Paul