Hello there Sea Changers. Welcome back to my series of program lists to assist those of you looking to fund your sea change with affiliate marketing. Today we are going to saddle up and look at my 10 best horse riding affiliate programs to canter with this year.
Horse riding is a past time almost as old as time itself and interest as a sport and hobby has not seemed to lessen over that time. And whilst it falls nicely within the lucrative hobby niche where we know people will spend money, there is also the professional use element as well.
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Before we begin however, I am conscious that there are a number of different areas or sub niches within this subject hence the quantity of affiliate programs to choose from may be just as large. So how have I picked my best 10? Well… I really just wanted to give you a good cross section of what is out there so I did some searching around and checked a few out and chose them by looking at:
- What they offer
- Commission rates
- Payment terms
- Cookie duration
- Application processes
- Affiliate/Marketing materials provided
Before we start however, let’s have a look at what I mean by the term ‘horse riding’ and how it can be incorporated within an affiliate marketing website…
What do we mean by horse riding?
Ok, so I have discussed this post as horse riding however I guess we can accept that we will be looking at anything to do with horses and the riding of them here. Regardless, horses are an animal that millions spend riding, caring for, working with and even racing… So all in all, it might just be something that could make a good little online business.
There is also quite a lot that we could look into when it comes to riding horses so for this post, I have tried to cover a good cross section of horse related affiliate programs covering:
- General equipment
- Saddles
- Accessories
- Boots
- Clothes
- Horse care
- Equestrian
- Racing
And of course anything else you can think of when it comes to selling horse riding gear online… So, if you are looking to set up an online business with horses, let’s check them out below.
What can affiliate marketers promote?
There are essentially no real barriers to what affiliate marketers can promote when it comes to horse riding. There are however some things to be aware of as you run your eye over horse riding affiliate program possibilities that may suit your site. These are:
- Know your audience, some are looking for specifics and want the best whilst others are hoping to just get their equipment on a budget. Choose your affiliate sites accordingly.
- Horse fanatics and professionals will not take risks if they don’t trust you or your affiliate site. Make sure the programs you choose are reputable and have good recourse options if the purchaser is not happy.
- Those purchasing for a family members, or are new to horses will need to know exactly what they need and that the products you are promoting will fit in with their requirements. Make sure your programs can provide the products to back up the information that you are covering.
That said, stats show that people will spend money on anything to do with horses online if it can make their lives easier so as long as you are meeting their needs and solving problems, then you are on the right track. And to give you a boost, let’s have a look at 10 programs that I have found below:
1. Horse.com
Let’s start with an all in one site in Horse.com. As the name suggests, this is a massive horse based site providing access to just about everything you could need to ride and/or care for your horse. Their range is huge and includes:
- Blankets and sheets
- Pest control, wormers and supplements
- Footwear (for riders)
- Western Tack
- English Tack
And whilst this list really doesn’t do the site justice, there really is everything needed here for the horse lover.
This is a great site for affiliates as it allows you to cover all aspects of horse riding and care in the one spot. In addition to this, they also offer a good range from all of the most well known brands as well.
Commission Rate: Not Stated
Payment Terms: Monthly
Cookie Duration: Not Stated
Application required?: Yes, the Horse.com affiliate program is managed by Pepperjam. You will be required to apply for an account then for the Horse.com affiliate program. You will need to enter personal and website information as well as promotional plans and platforms to be used.
Marketing material provided: Banners, text links
2. Corro
Our second site, Corro, is another all encompassing horse gear store stocking all of the most well known brands with options including:
- Bathing
- Blankets & Sheets
- Fly & Insect Control
- Grooming
- Health & Wellness
- Supplements
- Tack & Equipment
- Toys, Treats, & Licks
- Stable Supplies
- Riding Gear
- Brushes & Grooming Tools
- Braiding & Banding
- Clippers & Blades
- Detangle, Condition, & Shine
- Spray Shampoos & Spot Removers
And for those working with horses, there is a great blog and information program as well.
This probably goes without saying but there is definitely enough here to base an entire affiliate marketing business around in both the riding and caring side of the horse niche. And best of all, if you are in the general horse niche, there is something to cover all year round.
Commission Rate: 10%
Payment Terms: Monthly
Cookie Duration: 45 Days
Application required?: Yes, Corro’s affiliate program is managed by Share-A-Sale. You will be required to apply for an account then for the Corro affiliate program. You will need to enter personal and website information as well as promotional plans and platforms to be used.
Marketing material provided: Text links, banners
3. Adams Horse Supply
Adams Horse and Pet Supplies is the next in our line of all encompassing horse related site with so much stuff on offer that I really couldn’t even start to list it all here. This includes the following categories:
- Rider Apparel
- Horse Apparel
- Tack
- Horse health
- Stable gear
- Equestrian arena
Trust me, there is so much under each option here that if you need it, this site will have it. They also offer a range of options for dogs, cats and small animals as well.
This site could definitely be utilized to build an online horse or equestrian business aimed at the hobbyist or professional rider alike as well as a great addition to general pet based niches as well.
Commission Rate: 5% for the first order and 2% ongoing
Payment Terms: Monthly
Cookie Duration: Not Stated
Application required?: Yes, You will need to enter personal and website information to apply.
Marketing material provided: Text links, banners
4. Horse Saddle Shop
As the name suggests, Horse Saddle Shop deals with saddles from all of the most well known brands for all riding needs including English, Western and used saddles and well as saddle pads and accessories. And of course this is just the start with a huge range horse related products for all needs including:
- Tack
- Boots
- Clothing
- Protective gear
- Toys
- Home decor
- Jewelry
- And so much more
On top of all of that (think everything you could need for the above), there is also great saddle fit guide and recommender as well. Oh, and there is also the ability to design your own saddle too.
The lists above probably don’t do this site justice and there is definitely enough on this site to build an online horse riding based business around for all levels of experience and skill.
Commission Rate: 5%
Payment Terms: Monthly
Cookie Duration: Not Stated
Application required?: Yes, the Horse Saddle Shop affiliate program is managed by Share-A-Sale. You will be required to apply for an account then for the Horse Saddle Shop affiliate program. You will need to enter personal and website information as well as promotional plans and platforms to be used.
Marketing material provided: Text links and banners
5. Horse Education Company
Horse Education Company is a U.K. based site that focuses on the equestrian market with a range of products and training guides to meet every possible need. Products are sold exclusively online and at select equine shows worldwide and include:
- Hybrid headcollars and halters
- Ropes and snaps
- Horsewear
- Flags and training sticks
- Training DVDs
There is maybe enough to base an affiliate program around if you are working solely within the equestrian niche however it could obviously be aimed at any horse related site as well. There are also some added cross selling opportunities with a range of training materials as well.
Commission Rate: 5%
Payment Terms: Monthly
Cookie Duration: Not Stated
Application required?: Yes, You will need to enter personal and website information to apply.
Marketing material provide Days: Text links
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6. Just Riding
Just Riding is yet another all encompassing site aimed and beginner and experienced riders and horse carers alike covering anything and everything that you could be looking for in terms of riding a horse. Again there is too much to list here however their main categories include:
- Horse riding apparel for men, women and children
- Horse gear for riding – and I mean everything you could need
- Saddles, bridles etc.
- Safety gear
And that is just the tip of the iceberg so to speak, there is absolutely nothing that you could look for to do with horse riding that you could not find here. They also have a nice gift range as well.
This probably goes without saying but there is definitely enough here to base an entire affiliate marketing business around in both the horse riding and/or equestrian niches especially for the fanatical riders out there.
Commission Rate: 5% on first sale then 2.5% ongoing
Payment Terms: Monthly
Cookie Duration: 18 Months
Application required?: Yes, you will need to enter personal and website information to apply.
Marketing material provided: Text links, banners
7. Pink Equine
With a goal to “provide quality, innovative and exciting Horse Tack with a modern look and feel”, Pink Equine works within the customized horse gear markets with a range of personalized and designer options including horse bridles, Horse browbands and matching saddle pads, girths and accessories.
All options are made by experienced craftsmen using the highest quality materials available.
Unless your site is aimed solely at designer and customized horse riding gear, there is probably not enough here to base a whole affiliate business around however it would certainly be a great high ticket or gift addition to just about any of the horse, corporate or even sports sites. Keep in mind – avid collectors will spend money on these items and will do so online!
Commission Rate: up to 10%
Payment Terms: Monthly
Cookie Duration: 90 Days
Application required?: Yes, you will need to enter personal and website information to apply.
Marketing material provided: Banners, text links
8. Pilot Equine
Here we look into the health and wellness side of the horse niche with Pilot Equine. This is a smaller site that offers a range of supplements and health assistance options for both horses and riders. All products are made with top quality ingredients in safe accredited facilities and contain “absolutely no bulk and ZERO junk”.
There is probably not enough here to build an affiliate business around however it could certainly make a good add on within the professional rider or vet care type niches. Oh, and there is a great horse care blog here as well.
Commission Rate: Not Stated
Payment Terms: Monthly
Cookie Duration: 90 Days
Application required?: Yes, you will need to send an email with your name, social media handles, website URL and anything else you think relevant to info@pilotequine.co.uk.
Marketing material provided: Text links, banners
9. Equestrian Coach
Let’s now look into those wanting some extra help with Equestrian Coach. Promoting themselves as “the world’s leading online video training site for equestrians”, they offer a massive range of options for all needs and techniques to master the sport.
There is probably not enough here to build an affiliate site around (unless you are focused directly on certain aspects of equestrian) however it could be added to any number of horse or equestrian based sites as a good cross selling opportunity.
Commission Rate: 10%
Payment Terms: Monthly
Cookie Duration: Not Stated
Application required?: Yes, You will need to provide personal and website information to apply.
Marketing material provided: Text links
10. Book Horse Riding Holidays
And finally, as the name suggests, Book Horse Riding Holidays is a travel site aimed at those looking to combine their vacation with a little horse riding. There are options for all needs and preferences from simple daily rides to working holidays on ranches and everything else in between. All in all, vacations can be booked by:
- Destination
- Duration
- Price
- Dates
- Categories
- Riding styles
- And so on.
This site would make a great addition to anyone working within the horse riding niche or as an add on to travel and outdoors related sites as well.
Commission Rate:
| Number of finalized bookings per month | Commission Share |
|---|---|
| 0-50 | 35% |
| 51-100 | 40% |
| 101-250 | 45% |
| 250+ | 50% |
Payment Terms: Monthly
Cookie Duration: 30 Days
Application required?: Yes –You will need to enter personal and website information to apply.
Marketing material provided: Text links
Amazon Associates
Alternatively, should you wish to set up your site up with a range from a few different brands or companies on the same site then you can do so via Amazon. Amazon provides access to a good range of horse riding related products and has a fairly good affiliate program as well. So if you wish, join the Amazon Associates program, locate the best products relevant to your site within Amazon itself and you can post links on your own site as per below:
Amazon’s commission rates are not too bad and some prefer this avenue due to the sheer amount of traffic and trustworthiness that comes with a company site of this size.
FAQ
What can you sell within the Horse Riding niche?
The online sale of horse riding gear and equipment is a popular option with possibilities amongst all levels from beginners to professionals alike. Products that can be sold within this niche include apparel, shoes/boots, accessories, horse tack, training equipment, blankets etc., supplements and even lessons for those starting out. And most importantly, horse riding falls within the lucrative world of hobbies with a professional element where we know people will spend cash.
How to find your own affiliate programs
As stated earlier, by outlining the sites above I have really just tried to give you a good cross section of the types of programs that are out there by listing the really good ones in each ‘category’. That does not mean that you cannot find affiliate programs that better suit what it is that you are trying to do within this space especially as I could never even begin to cover every horse related requirement or sub niche in the one post. Luckily for us, there is a simple way to find these programs online.
All you need to do is enter “affiliate: niche type” into your search engine (substituting ‘niche type‘ for whatever product it is that you are choosing to sell).
There are Horse Riding related affiliate programs for everything else that we have listed at the top of this page as well – you will just need to have a look around until you find one or two that suit your site. Once you have completed your searches, you can look through and find programs that:
- Relate to your niche/problems that you are solving.
- Have quality products – your brand can be severely damaged if you promote poor quality products.
- Have solid payment and customer service arrangement.
- Pay decent commissions.
- Have good testimonials covering commission payouts and quality of product.
In most cases, you will need to apply for the program before you are allowed to promote their products – don’t take this step lightly or you will be rejected. Affiliate programs will generally want to know:
- Your website name.
- Traffic levels.
- Why you want to join – (so I can make money by selling your stirrups is unfortunately not generally a good enough answer).
- How you plan to promote their products.
Conclusion
So… There are 10 of the best horse riding affiliate programs to ride with this year. I hope it has been helpful for you as you commence your own horse based affiliate marketing business and as usual, please do not hesitate to comment below if you have any questions, need some advice or have any experiences to share. Oh, and especially comment if you have any experience with these, or any other programs as well.
Until next time
Have fun
Paul
Note: If you make a purchase from this page, there is a very good chance that I make a commission from it – these commissions do not increase your sale price. This may include sales made via Wealthy Affiliate.
Do you want further assistance with any of the above or need help to build your own horse riding based website?
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