Hey there Sea Changers and welcome to my series of affiliate marketing 101 how tos as we explore how to find a niche for affiliate marketing. As we know, affiliate marketing provides for an effective way to monetize your website, but where a lot of newbies get stuck is choosing the right niche.

Niche for Affiliate Marketing - header

Afterall, a niche determines your target audience, the products or services you promote, and ultimately your income potential. Finding a niche may seem daunting, but with a structured approach, you can identify a profitable and enjoyable area to focus on.

What's a Niche

Ok, let's start at the beginning – and I will keep this simple. In short, a niche is a specific segment of a market that caters to a particular audience with specific needs or interests. This can be as broad, or as narrow as you like based on the factors we will cover below.

For example, you could choose the larger and overarching “fitness” niche, or you could break it down to the more specific “running”. Or even narrower to “running for seniors”. It really is up to you based on where you feel your sweet spot is in terms of content and attraction of readers.

Need Help Narrowing Down Your Niche?

Check out the platform that helped me get started with my affiliate marketing business. 

And best of all, if you are trying to work out what your niche will be, you can use this tool for free as well!

Check it out here!

How to Find a Niche for Affiliate Marketing

Let's break this all down…

1. Start with Your Interests and Passions

Affiliate marketing works best when you’re genuinely interested in the niche you choose – after all, you will be spending a lot of time reading and talking about it. Passion helps you stay motivated, especially in the early stages when building momentum can be challenging. So then the question is:

  • What topics do I enjoy learning or talking about?
  • What are my hobbies or skills?
  • What problems have I solved in my life that others might face?

So, if we take our fitness example above, is there a particular part or it all that you are interested in, if you love running, then that could be where you start. Or of course you could break it down to areas such as marathon running or running for general fitness etc.

Think about not only what you know, but how much you know as well. You can always research more information, but a good base knowledge will definitely help here.

Check out my post: 5 Best Niches for Affiliate Marketing

2. Assess the Basics

Look, regardless of what you choose, a good niche should:

Be evergreen – this means that it can never go out-of-date or style.

Be able to solve a problem – Most people undertake searches on the internet to solve a problem – whether it be what or how to buy, how to use a product or simply because they require information – e.g. what are the best running shoes for a marathon.

Go back to your passion and make sure it meets these criteria.

3. Do some Market Research

As you think about your passions, there are essentially two risks here. The first is that your niche is too large – fitness is an example if this as it just about covers every sport and/or exercise regime there is. Then, as another example, “running for 50 year olds” is good, but maybe a little small as you may run out of things to talk about.

Additionally, as with any sales process, the more competition there is, the harder it can be to stand out of the crowd. However if no one else is selling a product, then it could mean that there is no market for it.

So in simple terms here, we just need to make sure that there are some people out there who would be interested in buying stuff based on your niche. Here are some steps you can undertake for some market research:

  • Simple online search: Just do some searches online and see what comes up. If there looks to be a good number of posts – then there is definitely interest. See the graphic below for an example on a search for “running for 50 year olds” where you can see that there is some information there as well as some good keyword ideas as well.
Niche for Affiliate Marketing - running for 50 year olds
  • Trend Analysis: Check Google Trends to see if interest in your niche is growing, stable, or declining. Here we can see that running is of interest, however the whole 50 year old thing not so much. This doesn't mean it wouldn't work, rather that the other checks here may need to be a little more comprehensive.
Niche for Affiliate Marketing - running trends
  • Competitor Analysis: Look at successful websites or influencers in your niche. What are they doing well? Are there gaps you can fill?
  • Keyword Research: Use tools like SEMrush, Ahrefs, or Google Keyword Planner to find search volume and competition for relevant keywords. You can see an example of Afrefs on the google search graphic above.
Need Help Narrowing Down Your Niche?

Check out the platform that helped me get started with my affiliate marketing business. 

And best of all, if you are trying to work out what your niche will be, you can use this tool for free as well!

Check it out here!

4. Evaluate Monetization Potential

Ok, so that heading is really just a fancy way of saying that you need to check if there are affiliate programs related to your niche. – Afterall, if there are no opportunities to make money, then you are just creating a website as a hobby. Here are some ways to evaluate monetization potential:

Think about the products or services your audience would naturally be interested in. i.e. What do they need or want?

Knowing this information allows you to scroll through potential affiliate programs a little faster as you know what products you are looking for. Again we can use our running example and come up with products such as:

  • Shoes/clothing
  • Monitoring devices
  • Diet regimes
  • Running plans and maps
  • Other health related options

Additionally, this information will also give you a list of blog post ideas too.

Once you have a clear idea here, it’s time to find affiliate programs. There are of course a number of way that this can be done with the main options as below:

1. Use Google Search

Google is a powerful tool for finding affiliate programs and probably the most effective. And as with any search you do, you can narrow it down depending on the products or services you are looking to promote as we discussed above.

2. Explore Affiliate Networks

In short, affiliate networks are platforms that serve as intermediaries between marketers and merchants, providing the infrastructure and tools to promote products or services and earn commissions.

Popular networks include:

  • Amazon Associates: Great for physical products across nearly every niche (see example for running below).
  • ShareASale: Offers programs for fashion, home, tech, and more.
  • CJ Affiliate (Commission Junction): Features a wide range of brands and services.
  • ClickBank: Focused on digital products like eBooks and courses.
  • Rakuten Advertising: A reliable platform with established brands.
Niche for Affiliate Marketing - amazon

3. Check Competitor Websites

If you are really looking to focus down into a good affiliate program, why not check out what other affiliate websites within the same niche are using? This is because bigger affiliate marketing sites tend to be a bit more picky as to the programs they use meaning if they are using a particular program, it must be pretty good.

For more information, check out my post: How to Find Affiliate Programs For Your Niche

5. Stay Flexible

And finally (and probably me just indulging in a bit of advice), keep in mind that it’s okay to refine or pivot your niche as you gather more data and experience. Pay attention to what works and what doesn’t, and adjust your strategy accordingly.

Before committing fully, test your niche idea by:

  • Creating a blog, YouTube channel, or social media account to gauge interest.
  • Writing a few articles or posts and monitoring engagement.
  • Joining online communities related to your niche to see how people respond to your ideas.

Best Niches for Affiliate Marketing

If you’re still unsure, here are some profitable niche ideas to inspire you:

  • Health – people are always looking to stay healthy
  • Wealth – people are always looking to make money
  • Self Help – people are always looking to improve themselves
  • Romance/love – people are always looking to fall in love
  • Hobbies – people are always going to spend money on their own passions.

Conclusion

And there you have it – how to find a niche for affiliate marketing. I hope it has been helpful and as usual, please do not hesitate to comment below if you have any questions, need some advice or have any experiences to share.

Do you want further assistance with any of the above or need help to build your own affiliate website?

Are you looking for a comprehensive training platform that can give you step by step training, 24/7 support, tools to develop and host your very own website, ongoing assistance with SEO and social media and access to some of the best online marketing minds on the planet, then click on the following link to read more about Wealthy Affiliate.

Introducing Wealthy Affiliate, My #1 Recommendation for Setting Up Your Own Online Business

wealthy affiliate new home page

When I started, I knew I wanted to work online, but had absolutely no idea where to begin! You see I had watched friends of mine run a sales party to sell essential oils and someone asked if they could just sell them online?

Then, as I sat on the bus heading into my office job, I started to wonder if I could do just that, sell essential oils online.

Anything to stop having to catch this bus to and from work every day right!

The trouble was, as I mentioned above, I had no idea how to even start.

So of course I started to look around online and found all these courses! They all promised me riches then took my money but left me with no riches!

Then I stumbled across the program that didn’t promise me riches, but told me it could help me get started even with no experience!

So I did that, joined Wealthy Affiliate that was it, and the rest as they say, is history!

But it doesn’t come without work!

That is the key here! I began on their starter membership and did the training! I then joined as a member and did some more training!

Each night after work, I would do a little more, then a little more.

And to cut a long story short, after 10 months I realized I didn’t really like writing about essential oils, so I sold the site for about $2000. But I had learned so much that I started another – about fishing and camping!

Then, after 18 months (by which time it had earned me close to $10k), I was offered $17k for the site, so I sold it too.

Now, through my travel blog, I’ve been able to fund my passion for travel and explore different places around the world.

In the past few months, I’ve been fortunate enough to travel to some amazing destinations, including Bali, Los Angeles, Dallas, Vancouver and Las Vegas.

The success of my travel blog has allowed me to fully fund my travels and explore new destinations with my family.

Steps to Creating a Successful Travel Blog - Me at Whistler

Try the Wealthy Affiliate as a Starter Member and Build your First Hub!

As you start your journey, Wealthy Affiliate is there for you with the most comprehensive training package I have ever seen – And as I have mentioned, I have used a few in my professional career trust me.

To get you started, Wealthy Affiliate has recently introduced the Hub.

The Hub

The hub is an AI based niche and website creation tool that will get you up and running with the foundation of your OWN business in just a few minutes. This includes:

  • Your website – hosted and inclusive of a WordPress editor
  • Your brand
  • Your ‘done-for-you’ research
  • Your blueprint
  • A task list that is going to help you drive the creation and growth of your business moving forward.
Wealthy Affiliate Review 24 - Hub screen

The hub makes the website creation process simple which allows you to get started on the training with a solid base and understanding of the processes.

All you need to do is choose your subject – which is known as your ‘niche’ – and follow the steps on the screen.

Oh, and as you run through the training below you may realize that what you created above is not exactly what you want. That’s ok, you can just create a new hub!

Wealthy Affiliate Training

Then as you continue your journey, the Wealthy Affiliate Hub is there for you with the most comprehensive training package I have ever seen – And I have used a few in my professional career trust me.

Above we discussed the use of the Hub to set up a website. Once you have done this, you will be able to access the “Step-by-Step Core Training”.

This is available to all members including starter members and will give you everything you need to know to continue to create your online business.

Wealthy Affiliate Review 24 - step by step core training

Member Training

There are also Live weekly classes taught by REAL industry experts on a range of topics like artificial intelligence (AI), SEO, YouTube, WordPress, PPC marketing and more.

wealthy affiliate master training

Great, What Else Does Wealthy Affiliate Have To Help You?

So, let’s keep this short, Wealthy Affiliate is a one-stop-shop platform that provides:

  • The Hub – this is the starting point and uses AI processes to assist you in determining your niche and creating your brand.
  • Complete training programs to assist with the development of your own affiliate marketing website in your own niche.
  • Website creation and publishing tools including access to WordPress editors and themes.
  • AI Content article design and content creation
  • Domain name purchasing (you get a free domain when you upgrade to the Premium membership).
  • Website hosting, security and backup.
  • Online help and chat forums.
  • Weekly live training events.
  • 24/7 support.
  • Keyword access tools.
  • SEO assistance.

The platform has been active for over 15 years with the original developers and owners, Kyle and Carson, still extremely active in its day to day operations – especially as they rollout their AI capabilities.

wa first two steps

You Can Try it Yourself For Free

Now of course I can tell you all about how Wealthy Affiliate works (because it does) until I am blue in the face. But every other program out there – including the shams and scams – will tell you the same thing!

So how about you just try it for free yourself. The Wealthy Affiliate Starter membership is free to join and gives you access to everything you need to get started – all without the need to spend a cent!

With the starter membership, you get:

  • 1 Limited Business Hub
  • 1,500 AI Word Credits
  • Try the AI Author Platform (BETA)
  • 1 Practice Website
  • Jaaxy Starter
  • Limited Help & Support
  • Core Niche Training (8 Classes)

And of course I will be there to help you every step of the way as well!

Look, in the interest of transparency, whilst Wealthy Affiliate does offer a free starter membership, this is designed to give you a look around, have a practice and see if it is worthwhile for you – which is a really great option.

However, as with all new businesses, you will need to make some investment so if you are serious about making money online , you will need to upgrade to a premium membership as this will give you access to all the tools you need in the one spot to succeed!

Afterall, every business needs tools to grow!

So How Much Does This Really Cost?

Wealthy Affiliate does not use upsells once you join – but as I mentioned in the video, to succeed here you will need to invest in a membership. There are a couple of options that provide access to all the tools, training and assistance that you could need – and a free domain as well.

Wealthy Affiliate offers a trio of membership tiers, as detailed on their pricing page.

You can opt for the Starter membership at no cost, the Premium membership for $49 per month or the Premium Plus+ membership for $99 per month. That’s the full extent of it – and you can absolutely build your website without having to spend another cent.

You won’t encounter any unexpected additional charges or covert fees and as a Premium member, you’re equipped with all the essentials to initiate, develop and expand a thriving online enterprise.

Those who opt for the Premium membership are provided with

  • Hosting for their websites
  • A complimentary domain name
  • Access to hundreds of hours of current expert tutorials
  • Various marketing and research tools
  • Personal guidance from seasoned professionals in the field
  • And much much more

And for those of you who want to make a serious investment into your future, there are some yearly options as well below to give you peace of mind that you have a whole year ahead of you to get stuff done!

And Don’t Forget the Personal Coaching

Once you join, not only do you get plenty of assistance from me, but you also have access to expert coaching, support and mentorship from real industry experts.

I mean, you can have access to all of the top-tier affiliate marketing training in the world, but inevitably, questions arise, particularly during the initial stages.

With an exceptionally dynamic and engaged community that boasts over 2.7 million members, Wealthy Affiliate offers an environment where you, as a member, can fully immerse and leverage this network.

You’re never alone; you have the collective wisdom of an entire community at your fingertips, ready to assist at any moment.

Plus, there’s always-on, rapid-response website support to handle any technical queries you may encounter.

WA graphic

Wealthy Affiliate Works: Real Results From Real People

As I have mentioned a number of times, Wealthy Affiliate has helped me make real money online though its training and tools.

I have made money each month as well as a sale for $17,000.

But again, those promoting other programs will tell you the same thing!

So let’s get away from me and see what others are saying:

To start with, Wealthy Affiliate has a 4.9 out of 5 Star TrustPilot rating, which is a remarkable accomplishment in any industry, let alone the online business industry.

WA trust pilot image

And here are some of those reviews:

wealthy affiliate trust pilot

And this is what people are saying within Wealthy Affiliate as well:

home page - success at WA

So, Let’s Make a Decision!

Let’s be frank, you have read this far so why not go all in, click on the button below to get started on the way to your very online business.

And once you are in and have had a play around with the hub, look for the little envelope on the top right and there will be a message from me. It is of course automated so respond to let me know you are there and we can start this journey together.

(oh, and the profile is mine so you can find me that way as well)

wealthy affiliate envelope

See you there

Paul

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